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Cognitive Media Market Insights

The cognitive media market is expected to grow at a significant CAGR over the forecast period. Some of the factors positively influencing the market growth include the rise in the adoption of cognitive technology coupled with increasing customer engagement on digitized platforms, and growing emphasis on competitive intelligence among others.

The growth of the overall market is also expected to be driven by high adoption of technologically advanced analytical solutions by the operating companies in order to enhance the customer performance and productivity. Also, growing demand for audience analytics solutions and software is further projected to aid the market demand over the coming years. However, complexity in analytical operations coupled with lack of skilled practitioners and regulatory standards is projected to hinder the market growth over the coming years.
Cognitive Media Market
Cognitive Media Market: Component Insights

On the basis of components, the cognitive media market is segmented into tools & platforms and services. The services segment is projected to witness a high growth rate over the coming years due to increased deployment of AI technology in the social media enterprises along with rising use of smartphones among the users. The increasing trend of outsourcing cognitive analytics services is also projected to aid the segmental growth over the forecast period.

Cognitive Media Market: Technology Insights

The global cognitive media market is segmented into machine learning & deep learning, natural language processing. The demand for NLP segment is expected to be highest over the forecast period. The growth is expected to be positively influenced by superior ability process natural language interactions.

Along with this, the increasing adoption of big data, machine learning technology, and high inclination towards automated solutions is expected to boost the overall market growth over the coming years. The demand for cognitive technology has gained huge momentum in the media industry over the last few years.

Cognitive Media Market: Application/ Deployment Insights

The global cognitive media market is segmented into sales & marketing, customer analysis & personalization, predictive analysis, and risk analysis & management among others. The customer analysis & personalization segment is expected to occupy a significant market share in the coming years due to initiatives were undertaken by the key companies to improve the audience experience over the forecast period.

Based on deployment type, the market has been divided into on-demand and on-premises. The cloud-based or on-demand segment is anticipated to be the fastest growing segment over the next eight years due to scalability and flexibility of cloud-based technologies.

Cognitive Media Market: Regional Insights

The demand in North America is expected to increase at a rapid rate over the forecast period due to the presence of established players in North America along with rapid adoption rate of latest technologies in the region. Europe is projected to follow North America in terms of market share. Asia Pacific is expected to register highest CAGR over the coming years due to increased investments in the market. The markets in Middle East & Africa and Latin America are also anticipated to explore new growth opportunities over the forecast period.
Cognitive Media Market
Cognitive Media Market: End-Use Landscape

The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase cognitive media over the coming years.

Cognitive Media Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Cognitive Media Market Share & Competitor Analysis

Some of the key players profiled in the cognitive media market include AWS, IBM, Google, Microsoft, Trendkite , Acrolinx, Salesforce, Baidu, Adobe, Nvidia, Veritone, and Albert among others.

 

The global Cognitive Media Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Cognitive Media Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Cognitive Media Market.

Cognitive Media Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Cognitive Media Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Cognitive Media Market


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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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