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Digital Printing Packaging Market Insights

The global digital printing packaging market is influenced by the growing preference for premium packaging by cosmetics, beverages and household item industries. Moreover, the increasing demand for digital printing packaging is also anticipated to foster growth over the coming years

The rising adoption of new techniques for packaging such as cans, bags and pouches having detailed description of the product is also expected to foster the demand of this market over the projected period. However, the profitability of this market is likely to be affected by fluctuations in the prices of raw materials.

Digital Printing Packaging Market

Digital Printing Packaging Market: Printing Technology Insights

On the basis of technology, the global digital printing packaging market is segmented into Thermal Transfer, Electrophotography & Electrostatic and Inkjet. The market for electrophotography & electrostatic is expected to occupy the highest market share owing to its ability to print superior quality images.

Digital Printing Packaging Market: Printing Ink Insights

The industry is segmented into solvent-based, UV-based, aqueous and others on the basis of printing ink. The market for solvent-based ink is expected to dominate the market over the forecast period. Features such as low cost, waterproof nature and ability to print on different surfaces are projected to boost the growth of solvent-based ink segment.

Digital Printing Packaging Market: Format Insights

By format, the digital printing packaging market is segmented into Full Color, Large Format Color, Variable Data and others. Variable data printing segment is projected to hold the largest share of the industry due to its ability to produce customized printing without affecting the duration of the process. This is anticipated to lower the labor costs as well as the printing costs.

Digital Printing Packaging Market: Packaging Type Insights

The industry is divided into Labels, Flexible Packaging, Corrugated, Folding Cartons, and others on the basis of packaging type. The market for labels is expected to grow significantly over the forecast period owing to its application in different packaging variables.

Digital Printing Packaging Market: Application Insights

Digital printing finds its application in Food & Beverage, Household & Cosmetic Products, Pharmaceuticals, and a number of other industries. The food & beverage sector is anticipated to occupy the highest share of the market over the years owing to growing demand for digital printing in food packaging. Moreover, the increasing use of variable data printing for food packaging is also expected to stimulate market growth.

Digital Printing Packaging Market

Digital Printing Packaging Market: Regional Insights

The markets in Asia Pacific are anticipated to witness an accelerated growth over the forecast period. Demand is expected to arise from countries such as China and India where there has been a significant increase in e-retail sales and food packaging industries.

North America and Europe are also expected to emerge as the key revenue generating regions. This can be associated with the growing focus of manufacturers on producing low-cost packaging options.

Digital Printing Packaging Market: End-Use Landscape

The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase from digital printing packaging market. Some leading consumers of this market are Nestle, Tyson, PepsiCo, MAC Cosmetics and Amcor.

Digital Printing Packaging Market: Market Share & Competitor Analysis

The global market for this product is expected to be significantly large due to the presence of numerous manufacturers. The key players include Du Pont De Nemours and Company, HP Inc., Codimarc, Quad/Graphics Inc., Mondi plc, Xerox Corporation and Kodak Co. among others.

In November 2017, Codimarc, bought its first digital label press, namely Domino’s N610i inkjet label press. The purchase is expected to produce best print quality along with ensuring high speed and productivity.

The global Digital Printing Packaging Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Digital Printing Packaging Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Digital Printing Packaging Market.

Digital Printing Packaging Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Digital Printing Packaging Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.

Digital Printing Packaging Market


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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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