This report was recently updated on April 12 2024 with the latest and most recent
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Content Intelligence Market - Forecasts to 2026 | GlobalMarketEstimates
Global Content Intelligence Market Insights
The global market for content intelligence is projected to grow at a high CAGR during the forecast period. Content intelligence provides businesses with information and insights about data which is critical for devising content strategy. Content intelligence enables the user to understand what kind of an audience is attracted to certain types of content- which enables organizations to take highly efficient strategic decisions. The market is driven by growth in awareness about the benefits of content intelligence and availability of advanced business tools to derive content insights. Growing importance of content creation as a marketing strategy is expected to further boost growth in the global content intelligence market.
Content Intelligence Market: Platform Insights
Based on platform, the global content intelligence industry is classified into big data and artificial intelligence. The big data segment is estimated to hold the larger market share in terms of revenue during the forecast period. Content intelligence uses advanced data visualization technologies to easily communicate content opportunities. Actionable insights provided by use of big data in content intelligence are expected to boost growth in the market.
Content Intelligence Market: Integration Technologies Insights
On the basis of integration technologies, the global content intelligence market has been segmented into CMS (Content Management System), CRM (Customer Relationship Management) and DAM (Digital Asset Management) among others. The content management systems segment is estimated to hold the largest market share in terms of revenue during the forecast period. Content management systems deal with every piece of content which is displayed on the website. Digital Asset Management is a central repository for approved creative assets, which is responsible for creating, reviewing and approving these assets.
Content Intelligence Market: Vertical Insights
The global content intelligence market has been classified into Banking, Financial Services& Insurance (BFSI), healthcare, retail & consumer goods, IT & Telecom, Media & Entertainment, Travel & Hospitality and Government among others on the basis of vertical. The retail & consumer goods and media & entertainment segments are expected to register a significant CAGR during the forecast period. Growth in the segment can be attributed to growing use of content intelligence in devising marketing strategies in the retail industry.
Regional Insights:
The North American market is estimated to dominate the content intelligence market in terms of revenue during the forecast period. The market is driven by growing investment in artificial intelligence technology in the region coupled with willingness of companies to invest in marketing their products. The Asia Pacific region is expected to be an attractive market for content intelligence due to presence of major companies, growing e-commerce industry and overall economic development in the region.
Vendor Landscape:
The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.
Content Intelligence Market Share & Competitor Analysis
Major players in the Content Intelligence market are Vennli, Ceralytics, Atomic Reach, adNomus, Temnos, Curata, Forrester, Conductor, Ingeniux and Salesforce among others.
Please note: This is not an exhaustive list of companies profiled in the report.
In October 2018, TD Ameritrade announced launch of its Content Intelligence Platform (CIP), making it the first financial services company to do so for financial education
In September 2018, Zirca Digital Solutions launched its proprietary product ContentiQ which combines audience profiling and content consumption data to enable media planners to create strategic insights
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The market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Content Intelligence Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.
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