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Fertility Test Market Insights

The global fertility test market is expected to grow at a moderate rate over the forecast period. This can be attributed to factors such as growing adoption of advanced, easy to use and user-friendly monitors that are expected to give high accuracy results. The industry is also anticipated to be influenced by increasing first-time pregnancy age along with the declining fertility rate across countries all over the world.

Growing awareness towards fertility testing is anticipated to be one of the major factors influencing market growth. However, low accuracy of ovulation predictor kits in confirming ovulation coupled with an unproven accuracy of urine-based ovulation monitors in PCOD patients is projected to affect the profitability of the industry.
Fertility Test Market
Fertility Test Market: Product Insights

Based on product, the fertility test market is segmented into ovulation predictor kits, fertility monitors, and male fertility testing products. The fertility monitors segment can be further segregated into urine-based and saliva-based monitors among others. The ovulation predictor kits segment is projected to hold the largest share in terms of revenue in the fertility test market in the coming years. Factors such as superior efficacy, low cost, growing adoption and increasing first-time pregnancy age are likely to propel market growth.

Fertility Test Market: Mode of Purchase Insights

The fertility test market is segmented on the basis of mode of purchase into prescription and OTC based modes. The market for OTC based or non-prescription based segment is anticipated to register a significant growth rate over the forecast period on account of growing inclination towards home and remote monitoring. Increasing initiatives by key players to provide user-friendly and accurate products is also expected to generate untapped opportunities for the product. Moreover, benefits associated with the product such as easy accessibility of test results, confidentiality and e-commerce availability are also expected to foster growth over the forecast period.

Fertility Test Market: End User Insights

On the basis of end users, the global fertility test market is segregated into home care, fertility clinics, and hospitals. The home care segment is expected to be the key end-user for the industry in the coming years. This can be attributed to a growing inclination towards home and remote monitoring. Along with this, growing adoption of health devices for continuous monitoring of health conditions is also likely to have a positive influence on the overall market.

Fertility Test Market: Application Insights

On the basis of application, the industry is segmented into female and male fertility testing. The female fertility testing segment is anticipated to grow at a healthy CAGR in the forecast period owing to factors such as increasing first-time pregnancy age along with the declining fertility rate across countries all over the world. The growing availability of fertility testing devices coupled with the high cost of In Vitro Fertilization (IVF) procedures is likely to boost demand for the product.

Fertility Test Market: Regional Insights

The North American region is projected to grow at the highest CAGR. The regional growth is attributed to factors such as increasing first-time pregnancy age, the declining fertility rate and growing adoption of advanced and user-friendly monitors. The market is further expected to be driven by growing awareness towards the application of ovulation monitors.

The Asia Pacific is also projected to grow at a considerable rate attributing to increasing incidence of diseases in women due to lifestyle disorders. Increasing investments by key players infertility and ovulation monitors are also one of the major factors motivating the growth of the industry.

Fertility Test Market

Fertility Test Market: End-Use Landscape

The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase fertility tests over the coming years. Some leading consumers of fertility tests are Colorado Center for Reproductive Medicine, The Infertility Center of St. Louis, The Nevada Center for Reproductive Medicine, Presbyterian Hospital, Florida Institute for Reproductive Medicine and Southern California Reproductive Center.

Fertility Test Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Fertility Test Market Share & Competitor Analysis

Some of the players operating in the global fertility tests market include Biozhena, SPD Swiss Precision Diagnostics, Fairhaven Health, Church & Dwight, Fertility Focus Prestige Brands Holdings, Geratherm Medical, Hilin Life Products, Uebe Medical, Advacare Pharma and Babystart.

In January 2018, EarlySense announced the launch of its product Percept. Percept is a fertility monitor used to track the user’s ovulation, fertility window and breathing patterns.

In January 2018, Mira, a Pleasanton announced their product: Mira, a new compact ovulation predictor device. The Mira Fertility monitoring system contains a fertility wand which is USB charged. It also has an iOS and Android application that provides test results and information about patient fertility.




The global Fertility Test Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Fertility Test Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Fertility Test Market.

Fertility Test Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Fertility Test Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Fertility Test Market

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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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