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Teeth Whitening Market Insights

The global teeth whitening market is estimated to witness a moderate CAGR during the forecast period. The market is driven by growing awareness about physical appearance coupled with the convenience provided by non-invasive teeth whitening products. Teeth whitening products essentially bleach the teeth, making them whiter and more presentable. Teeth whiteners can be applied by a dentist, and can also be bought over the counter and applied by the consumer at home. These products are available in a variety of ranges and price points, which make them accessible to all kinds of consumers. Easy availability of these products is expected to further contribute to growth in the teeth whitening market. however, factors such as lack of knowledge and awareness about teeth whitening is expected to hinder growth in the market especially in developing countries.

Teeth Whitening Market

Teeth Whitening Market: By Product

The global Teeth Whitening market can be broadly segmented into whitening toothpastes, whitening gels and strips and white light teeth whitening devices among others. The teeth whitening toothpastes segment is projected to hold the largest market share in terms of revenue during the forecast period. Toothpastes are a highly popular product and are used extensively in low and middle income countries. Due to high demand and lower price of the product, teeth whitening toothpastes are more likely to be purchased in these regions. The demand for teeth whitening strips is estimated to grow at a significant CAGR owing to its effectiveness and availability in drugstores.

Teeth Whitening Market: By Distribution Channel

On the basis of distribution channel, the global teeth whitening market can be classified into online sales and offline sales. Although online methods of purchasing consumer goods have gained tremendous traction recently, the offline sales are likely to dominate the market share in terms of revenue. This can be attributed to lack of access to online platforms in developing and less developed economies. The online sales segment is projected to be the fastest growing, owing to wide variety of products available online and convenience offered by online shopping.

Teeth Whitening Market: Regional Insights

North America is projected to hold the largest market share in the global teeth whitening market due to inclination of the population towards improving aesthetic appearance through cosmetic dentistry. U.S. is expected to be the largest contributors towards growth in the teeth whitening market in North America. Rise in teeth damage due to unhealthy lifestyle and consumption of junk food is further expected to boost demand for teeth whitening products in the region. Easy access to healthcare and over the counter teeth whitening products is likely to have a positive impact on growth in the market as well.

Teeth Whitening Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Teeth Whitening Market: Share & Competitor Analysis

Some of the key players operating in the Teeth Whitening market are Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Proctor & Gamble, Unilever, GLO Science, Henkel, Church & Dwight, and Brodie & Stone.

In August 2018, Proctor & Gamble was granted a patent for its teeth whitening device which uses blue visible light or near-visible ultraviolet light to speed bleaching when peroxide-based substances are applied

In June 2017, the American Dental Association announced the Crest 3D Glamorous White Whitestrips to be the only home-use teeth whitening product to be accepted by the ADA

The global teeth whitening market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Teeth Whitening Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the teeth whitening market.

Teeth Whitening Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Teeth Whitening Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.

Teeth Whitening Market


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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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