This report was recently updated on April 16 2024 with the latest and most recent
market numbers
Global Cosmetics Market Size, Trends, and Analysis- Forecasts to 2026 By Application (Skin Care, Hair Care, Nail Care, Color Cosmetics, Deodorants, and Fragrances), By Distribution Channel (Retail Sales, Departmental Stores, Supermarket, Drug Store, Brand Outlets, Online Sales, Others), By Region (North America, Europe, Asia Pacific, MEA, and CSA), Competitive Landscape Company Market Share Analysis, and Competitor Analysis
Global Cosmetics Market is estimated to be valued at USD 380.2 Billion in 2021 to USD 465.0 Billion by 2026 with a CAGR value of 5.5% from 2021 to 2026.
With the flourishing fashion and entertainment industry, the demand for latest cosmetics is increasing significantly. The awareness about the beneficial properties of cosmetics and their usage on a regular basis is increasing due to rapidly growing fashion and entertainment sector. These industires are the major driving factors of the cosmetics market. Technological advancement in the manufacturing of cosmetic products, economic development in the emerging countries and rising awareness and demand for both synthetic and natural cosmetic products has helped the market grow rapidly.
The hectic life, pollution, and exposure to many other chemicals from the surrounding affect the skin and hair, causing skin issues and hair damage. Hence, with the wide range of cosmetics available to address the skin issues, the market is rapidly growing. Cosmetics have beneficial features atthat help the users improve skin conditions, nourish dry or pale skin, reduced toning, wrinkles, aging, and many other skin related issues. Many such products are also used because of their beneficial features for reducing skin acne and protect the sensitive skin from UV rays. Hair products like shampoo, conditioners, serums, and others are beneficial to maintain hair health and growth. Along with the benefits of skin and hair products, other cosmetics with their specific properties are used to improve dental issues, hygiene problems with excessive sweat and odor, and other issues.
Besides the skin and hair care or hygiene, the awareness among the people of various age groups to enhance their looks, personality, is surging the demand for makeup and color cosmetics and hence supporting the market growth. The growing influence of the entertainment industry on personality and look development, the increasing need to look young and glowing is making people buy makeup and color cosmetics on a very regular basis. The changing lifestyle, increasing per capita incomes within the household, and the increasing disposable incomes, are making people invest more into the self-care and cosmetics market.
Based on application, the market is segmented into skin care, hair care, nail care, color cosmetics, deodorants, and fragrances. Cosmetic products are demanded the most for skincare application purposes, and hence the skincare segment will be the largest in the market from 2021 to 2026. With a wide range of skin textures and types, there is increasing demand for variety in products, and thus this factor also encourages the cosmetic industries to bring a wide range of products that match various skin tones and textures. Many products demanded under the skincare application are for facial care, and studies have proved that the facial area or skin is highly sensitive, and thus there is a huge demand for natural and organic skincare facial products.
Retail sales, departmental stores, supermarket, drug store, brand outlets, online sales, others are the distribution channel segments in the market. Cosmetic products are available through various distribution channels; however, the market has witnessed increased demand for online sales of cosmetic products and hence this segment will be growing the fastest from 2021 to 2026. Digital and technological transformation has enables the manufacturers to cater to a broadened customer base. Online platforms have experienced drastic demand for the last few years. These online e-commerce cosmetics selling stores to increase their profit and revenue sales also bring out various marketing strategies, like discount coupons, seasonal sales, promotions through celebrities, and customization of the products. Many online platforms make people fill a questionnaire regarding their skin type, hair texture, ingredient preferences, and any skin or hair related issues to deliver personalized products. These factors and the convenience of buying products at your fingertips and getting the product delivered to the customers' doorstep have increased ease of buying, thus boosting the demand for online platforms.
As per the geographical analysis, the market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central South America (Brazil, Argentina, and Rest of Central and South America). North America has the largest share in the market. It is one of the most prominent centers for topmost cosmetics selling brands. The usage of various cosmetics products is also high in the North American countries, within the various age groups of people compared to the rest of the world, thus accelerating the demand.
Asia Pacific region is expected to witness fast growth in the cosmetics market. Countries like South Korea, Japan, Singapore, and many others have a massive cosmetics industry, with top brands and product ranges. South Korea is known for its beauty, facial, and skincare products all across the world. Asia Pacific region is an inclusive region with a bundle of opportunities for manufacturers to showcase their products, deliver their services using various marketing strategies, and earn profits. By increasing international trade, foreign brands are also extensively available in these regions, catering their products and services through their brand outlets across Asian countries and online platforms. With such a growing demand, Asia- Pacific region is likely to take over the market within the forecasted period.
Maybelline, L'Oréal S.A, Lakme, Olay, Revlon, Procter & Gamble, AVON Beauty Products India Pvt Ltd, Inc., Unilever, Kao Corporation, Oriflame Cosmetics AG, The Estée Lauder Companies Inc., Bayer AG, SkinFood, Henkel AG & Co. Alticor Inc., KGaA, Clarins, Amway Corp., Beiersdorf AG, Yves Rocher, Johnson & Johnson Services, Inc., Shiseido Company Limited, and Nykaa E-Retail Pvt. Ltd, among others, are leading industry players.
Please note: This is not an exhaustive list of companies profiled in the report.
Chapter 1 Methodology
1.1 Market Scope & Definitions
1.2 Estimates & Forecast Calculation
1.3 Historical Data Overview and Validation
1.4 Data Sources
1.4.1 Secondary
1.4.2 Primary
Chapter 2 Report Outlook
2.1 Cosmetics Industry Overview, 2020-2026
2.1.1 Industry Overview
2.1.2 Application Overview
2.1.3 Distribution Channel Overview
2.1.4 Regional Overview
Chapter 3 Cosmetics Market Trends
3.1 Market Segmentation
3.2 Industry Background, 2020-2026
3.3 Market Key Trends
3.3.1 Positive Trends
3.3.1.1 Rising online sales revenue of cosmetic products in developing regions due to increasing usage of internet and smart phones
3.3.2 Industry Challenges
3.3.2.1 High cosmetic prices for third world countries to hinder the market growth
3.4 Prospective Growth Scenario
3.4.1 Application Growth Scenario
3.4.2 Distribution Channel Growth Scenario
3.5 COVID-19 Influence over Industry Growth
3.6 Porter’s Analysis
3.7 PESTEL Analysis
3.8 Value Chain & Supply Chain Analysis
3.9 Regulatory Framework
3.9.1 North America
3.9.2 Europe
3.9.3 APAC
3.9.4 LATAM
3.9.5 MEA
3.10 Distribution Channel Overview
3.11 Market Share Analysis, 2020
3.11.1 Company Positioning Overview, 2020
Chapter 4 Cosmetics Market, By Application
4.1 Application Outlook
4.2 Skin Care
4.2.1 Market Size, By Region, 2020-2026 (USD Million)
4.3 Hair Care
4.3.1 Market Size, By Region, 2020-2026 (USD Million)
4.4 Nail Care
4.4.1 Market Size, By Region, 2020-2026 (USD Million)
4.5 Color Cosmetics
4.5.1 Market Size, By Region, 2020-2026 (USD Million)
4.6 Deodorants
4.6.1 Market Size, By Region, 2020-2026 (USD Million)
4.7 Fragrances
4.7.1 Market Size, By Region, 2020-2026 (USD Million)
Chapter 5 Cosmetics Market, By Distribution Channel
5.1 Distribution Channel Outlook
5.2 Retail Sales
5.2.1 Market Size, By Region, 2020-2026 (USD Million)
5.3 Departmental Stores
5.3.1 Market Size, By Region, 2020-2026 (USD Million)
5.4 Supermarket
5.4.1 Market Size, By Region, 2020-2026 (USD Million)
5.5 Drug Store
5.5.1 Market Size, By Region, 2020-2026 (USD Million)
5.6 Brand Outlets
5.6.1 Market Size, By Region, 2020-2026 (USD Million)
5.6 Online Sales
5.6.1 Market Size, By Region, 2020-2026 (USD Million)
5.6 Others
5.6.1 Market Size, By Region, 2020-2026 (USD Million)
Chapter 6 Cosmetics Market, By Region
6.1 Regional outlook
6.2 North America
6.2.1 Market Size, By Country 2020-2026 (USD Million)
6.2.2 Market Size, By Application, 2020-2026 (USD Million)
6.2.3 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.2.4 U.S.
6.2.4.1 Market Size, By Application, 2020-2026 (USD Million)
6.2.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.2.5 Canada
6.2.5.1 Market Size, By Application, 2020-2026 (USD Million)
6.2.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3 Europe
6.3.1 Market Size, By Country 2020-2026 (USD Million)
6.3.2 Market Size, By Application, 2020-2026 (USD Million)
6.3.3 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.4 Germany
6.3.4.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.5 UK
6.3.5.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.6 France
6.3.6.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.7 Italy
6.3.7.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.7.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.8 Spain
6.3.8.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.8.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.3.9 Russia
6.3.9.1 Market Size, By Application, 2020-2026 (USD Million)
6.3.9.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.4 Asia Pacific
6.4.1 Market Size, By Country 2020-2026 (USD Million)
6.4.2 Market Size, By Application, 2020-2026 (USD Million)
6.4.3 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.4.4 China
6.4.4.1 Market Size, By Application, 2020-2026 (USD Million)
6.4.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.4.5 India
6.4.5.1 Market Size, By Application, 2020-2026 (USD Million)
6.4.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.4.6 Japan
6.4.6.1 Market Size, By Application, 2020-2026 (USD Million)
6.4.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.4.7 Australia
6.4.7.1 Market Size, By Application, 2020-2026 (USD Million)
6.4.7.2 Market size, By Distribution Channel, 2020-2026 (USD Million)
6.4.8 South Korea
6.4.8.1 Market Size, By Application, 2020-2026 (USD Million)
6.4.8.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.5 Latin America
6.5.1 Market Size, By Country 2020-2026 (USD Million)
6.5.2 Market Size, By Application, 2020-2026 (USD Million)
6.5.3 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.5.4 Brazil
6.5.4.1 Market Size, By Application, 2020-2026 (USD Million)
6.5.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.5.5 Mexico
6.5.5.1 Market Size, By Application, 2020-2026 (USD Million)
6.5.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.5.6 Argentina
6.5.6.1 Market Size, By Application, 2020-2026 (USD Million)
6.5.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.6 MEA
6.6.1 Market Size, By Country 2020-2026 (USD Million)
6.6.2 Market Size, By Application, 2020-2026 (USD Million)
6.6.3 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.6.4 Saudi Arabia
6.6.4.1 Market Size, By Application, 2020-2026 (USD Million)
6.6.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.6.5 UAE
6.6.5.1 Market Size, By Application, 2020-2026 (USD Million)
6.6.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
6.6.6 South Africa
6.6.6.1 Market Size, By Application, 2020-2026 (USD Million)
6.6.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Million)
Chapter 7 Company Landscape
7.1 Competitive Analysis, 2020
7.2 Maybelline
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Strategic Positioning
7.2.4 Info Graphic Analysis
7.3 L'Oréal S.A
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Strategic Positioning
7.3.4 Info Graphic Analysis
7.4 Lakme
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Strategic Positioning
7.4.4 Info Graphic Analysis
7.5 Olay
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Strategic Positioning
7.5.4 Info Graphic Analysis
7.6 Revlon
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Strategic Positioning
7.6.4 Info Graphic Analysis
7.7 Procter & Gamble
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Strategic Positioning
7.7.4 Info Graphic Analysis
7.8 AVON Beauty Products India Pvt Ltd, Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Strategic Positioning
7.8.4 Info Graphic Analysis
7.9 Unilever
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Strategic Positioning
7.9.4 Info Graphic Analysis
7.10 Bayer AG
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Strategic Positioning
7.10.4 Info Graphic Analysis
7.11 Other Companies
7.11.1 Company Overview
7.11.2 Financial Analysis
7.11.3 Strategic Positioning
7.11.4 Info Graphic Analysis
The Global Cosmetics Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Cosmetics Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
Frequently Asked Questions
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Or view our licence options:
Tailor made solutions just for you
80% of our clients seek made-to-order reports. How do you want us to tailor yours?
OUR CLIENTS
