Multi-Service Super Apps Market

Global Multi-Service Super Apps Market Size, Trends & Analysis - Forecasts to 2028 By Application (B2B and B2C), By Business Model (Subscription Based, Commission Based, Advertisement Based), By Service (Messaging Service, Invoice Payments & E-Wallet Service, Public Transportation & Travel Bookings, E-commerce Shopping, Food Delivery Service, Insurance Services, E-Government Services, Others), By Region (North America, Asia Pacific, Central and South America, Europe, Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on May 17 2024 with the latest and most recent market numbers

Global Multi-Service Super Apps Market Size

The global multi-service super apps market is projected to grow at a CAGR of 23.9% from 2023 to 2028.

A multi-service super app is a mobile or web application that offers a variety of services, including the ability to process public transportation & travel bookings, e-commerce shopping, food delivery service, insurance services, payments, and other financial transactions. Because of this, it may act as a comprehensive, independent online platform for trade and communication that addresses many facets of both personal and professional life.

A multi-service super app is an application that gives users access to independently create mini-apps in addition to a set of basic functions. An application that is connected with the features of platforms and ecosystems, known to app developers as a "super app," enables third parties to create and distribute mini-apps. Using an ecosystem that internal development teams and outside partners create and distribute modular micro apps to the super app, users may access a variety of distinct services.

This provider ecosystem further increases the value of the super app by facilitating easy access to a wider variety of services within the application. Mobile applications are used more frequently by younger people than by older people for messaging, shopping, and attending online classes. For instance, as per a recent WHO report, the average monthly hours for each user of a mobile app was around 112.6 hours. The user’s age was that of 18 and 24. Moreover, users between the ages of 25 and 34 month hours of mobile app was around 102.5 hours. Also, the use of mobile payments is increasing, and individuals are using cashless payment options like mobile wallets and QR code purchases.

The COVID-19 pandemic has hastened the deployment of new technology and digitalization. Because more professionals and students are choosing to work from home and enrol in online courses, smartphone screen time has increased. Moreover, demand increased for many of the services provided by super apps, like e-commerce and on-demand delivery services.

The rising e-commerce and digital payment use, the requirement to establish a large distribution base, as well as increased internet and smartphone prevalence, are some of the drivers of the market in the forecast period. Moreover, rising support from the government in order to help connect the vast population digitally, clubbed with increasing demand for an all-in-one service portal, and increasing adoption of smartphones and the growing availability of mobile internet are expected to support the growth of the market in the forecast period.

Super-apps can provide consumers with a larger range of services than single-purpose alternatives, but internet authorities in places like the US and Europe are becoming worried about the overall dominance of the technology sector and are being harsher on corporations that create such applications. Local officials in China have forced Alipay and other local businesses to make their platforms available to competitors.

global multi-service super apps market

Global Multi-Service Super Apps Market: By Application

The B2C segment is anticipated to be the fastest-growing segment in the market from 2023-2028. Value-added service fees and transaction fees for digital payment services are two ways that multi-service super apps make money from users. Due to the increased use of smartphones and the internet, more individuals are anticipated to download super applications, which will likely result in considerable growth potential for generating consumer-based income.

The B2B segment holds the largest share of the market. Super apps make money using the Business-to-Business (B2B) revenue generation model, including through commission fees, advertising fees, and other fees. For super apps, advertising is a significant source of income.

Global Multi-Service Super Apps Market: By Business Model

The subscription based segment is anticipated to be the fastest-growing segment in the market from 2023-2028. Despite the challenges, adopting a subscription program has many advantages for businesses, with increased customer engagement at the forefront. One revenue model that has gained popularity in recent years for monetizing apps is the subscription-based model, in which users sign up for the service and pay a set monthly fee to access the app.

The advertisement based segment holds the largest share of the market. The business model is very straightforward, which is the biggest benefit of using advertising only to generate income. To make sure that customer service was in place and that orders were shipped out on time, a multi-service super app with some sort of e-commerce component had to take some time. On the other hand, the businesses that advertise on apps are responsible for taking care of everything on their end, so they just need to pay out the commission checks that are received when app users click on the advertisements displayed in their applications and make purchases on the advertiser's website.

Global Multi-Service Super Apps Market: By Service

The invoice payments & e-wallet service segment is anticipated to be the fastest-growing segment in the market from 2023-2028. During the COVID-19 outbreak, as consumers looked for contactless payment choices, the use of digital payments intensified rapidly. Moreover, super applications give unbanked and underbanked users access to online banking and digital banking services, enabling them to buy financial items.

The messaging service segment holds the largest share of the market. Compared to traditional messaging, super app messaging service is an instant messaging service that makes it easier to interact with friends, co-workers, and other individuals. Multimedia messaging has replaced traditional text messaging in the last ten years. An important factor in the messaging service segment's explosive rise is the growing use of the internet. Also, consumers spend the most time on social networking applications, averaging 131 minutes a week. Thus, this application sector is where super applications make the most of their revenue.

asia pacific multi-service super apps market

Global Multi-Service Super Apps Market: By Region

The North American segment is expected to be the largest segment in the market. The Multi-Service Super Apps market in North America is experiencing significant growth due to several key drivers. Firstly, the region has a high smartphone penetration rate, with a large portion of the population owning smartphones and using mobile internet extensively. This provides a vast market for Super apps that offer a range of services, including food delivery, e-commerce, and financial services. Secondly, the rise of digital payments and e-commerce in North America has fuelled the growth of Super apps, which can integrate various payment methods to enable seamless transactions within the app. This has led to an increase in the number of people using Super apps for everyday transactions, from paying bills to shopping online.

Asia Pacific is predicted to have rapid growth during the forecast period. The region has a massive and rapidly growing population with high smartphone adoption rates and a growing middle class with increasing disposable income. Furthermore, many countries in Asia Pacific are undergoing a digital transformation, with increasing internet and mobile penetration rates, and a shift towards digital payments and e-commerce. Super apps that provide a range of services, including food delivery, ride-hailing, and financial services, capitalize on this trend by offering convenience and ease of use to consumers.

Global Multi-Service Super Apps Market Share and Competitor Analysis

Alipay, Omni App Solution, Revolut, PhonePe, Rappi, Grab, Tata Group (Tata Neu), Troop Messenger, Gojek, and Clap Messenger among others, are some of the key players in the global multi-service super apps market.

Please note: This is not an exhaustive list of companies profiled in the report.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

2.4   Data Metrics

3          GLOBAL MULTI-SERVICE SUPER APPS MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL MULTI-SERVICE SUPER APPS MARKET, BY APPLICATION

4.1   Introduction

4.2   Multi-Service Super Apps Market: Application Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   B2B

4.4.1        B2B Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   B2C

4.5.1        B2C Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL MULTI-SERVICE SUPER APPS MARKET, BY BUSINESS MODEL

5.1   Introduction

5.2   Multi-Service Super Apps Market: Business Model Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   Subscription Based

5.4.1        Subscription Based Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Commission Based

5.5.1        Commission Based Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Advertisement Based

5.6.1        Advertisement Based Market Estimates and Forecast, 2020-2028 (USD Million)

6. GLOBAL MULTI-SERVICE SUPER APPS MARKET, BY SERVICE

6.1   Introduction

6.2   Multi-Service Super Apps Market: Service Scope Key Takeaways

6.3   Revenue Growth Analysis, 2022 & 2028

6.4   Messaging Service

6.4.1        Messaging Service Market Estimates and Forecast, 2020-2028 (USD Million)

6.5   Invoice Payments & E-Wallet Service

6.5.1        Invoice Payments & E-Wallet Service Market Estimates and Forecast, 2020-2028 (USD Million)

6.6   Public Transportation & Travel Bookings

6.6.1        Public Transportation & Travel Bookings Market Estimates and Forecast, 2020-2028 (USD Million)

6.7   E-commerce Shopping

6.7.1        E-commerce Shopping Market Estimates and Forecast, 2020-2028 (USD Million)

6.8   Food Delivery Service

6.8.1        Food Delivery Service Market Estimates and Forecast, 2020-2028 (USD Million)

6.9   Insurance Services

6.9.1        Insurance Services Market Estimates and Forecast, 2020-2028 (USD Million)

6.10   E-government Services

6.10.1      E-government Services Market Estimates and Forecast, 2020-2028 (USD Million)

6.11 Others

6.11.1      Others Market Estimates and Forecast, 2020-2028 (USD Million)

7          GLOBAL MULTI-SERVICE SUPER APPS MARKET, BY REGION

7.1   Introduction

7.2   North America Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.1        By Application

7.2.2        By Business Model

7.2.3        By Service

7.2.4        By Country

7.2.4.1     U.S. Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.1.1        By Application

7.2.4.1.2        By Business Model

7.2.4.1.3        By Service

7.2.4.2     Canada Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.2.1        By Application

7.2.4.2.2        By Business Model

7.2.4.2.3        By Service

7.2.4.3     Mexico Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.3.1        By Application

7.2.4.3.2        By Business Model

7.2.4.3.3        By Service

7.3   Europe Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.1        By Application

7.3.2        By Business Model

7.3.3        By Service

7.3.4        By Country

7.3.4.1     Germany Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.1.1        By Application

7.3.4.1.2        By Business Model

7.3.4.1.3        By Service

7.3.4.2     U.K. Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.2.1        By Application

7.3.4.2.2        By Business Model

7.3.4.2.3        By Service

7.3.4.3     France Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.3.1        By Application

7.3.4.3.2        By Business Model

7.3.4.3.3        By Service

7.3.4.4     Italy Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.4.1        By Application

7.3.4.4.2        By Business Model

7.2.4.4.3        By Service

7.3.4.5     Spain Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.5.1        By Application

7.3.4.5.2        By Business Model

7.2.4.5.3        By Service

7.3.4.6     Netherlands Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.6.1        By Application

7.3.4.6.2        By Business Model

7.2.4.6.3        By Service

7.3.4.7     Rest of Europe Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Application

7.3.4.7.2        By Business Model

7.2.4.7.3        By Service

7.4   Asia Pacific Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.1        By Application

7.4.2        By Business Model

7.4.3        By Service

7.4.4        By Country

7.4.4.1     China Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.1.1        By Application

7.4.4.1.2        By Business Model

7.4.4.1.3        By Service

7.4.4.2     Japan Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.2.1        By Application

7.4.4.2.2        By Business Model

7.4.4.2.3        By Service

7.4.4.3     India Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.3.1        By Application

7.4.4.3.2        By Business Model

7.4.4.3.3        By Service

7.4.4.4     South Korea Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.4.1        By Application

7.4.4.4.2        By Business Model

7.4.4.4.3        By Service

7.4.4.5     Singapore Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.5.1        By Application

7.4.4.5.2        By Business Model

7.4.4.5.3        By Service

7.4.4.6     Malaysia Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.6.1        By Application

7.4.4.6.2        By Business Model

7.4.4.6.3        By Service

7.4.4.7     Thailand Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Application

7.4.4.7.2        By Business Model

7.4.4.7.3        By Service

7.4.4.8     Indonesia Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.8.1        By Application

7.4.4.8.2        By Business Model

7.4.4.8.3        By Service

7.4.4.9     Vietnam Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.9.1        By Application

7.4.4.9.2        By Business Model

7.4.4.9.3        By Service

7.4.4.10  Taiwan Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.10.1 By Application

7.4.4.10.2 By Business Model

7.4.4.10.3 By Service

7.4.4.11  Rest of Asia Pacific Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.11.1 By Application

7.4.4.11.2 By Business Model

7.4.4.11.3 By Service

7.5   Middle East & Africa Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.1        By Application

7.5.2        By Business Model

7.5.3        By Service

7.5.4        By Country

7.5.4.1     Saudi Arabia Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.1.1        By Application

7.5.4.1.2        By Business Model

7.5.4.1.3        By Service

7.5.4.2     U.A.E. Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.2.1        By Application

7.5.4.2.2        By Business Model

7.5.4.2.3        By Service

7.5.4.3     Israel Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.3.1        By Application

7.5.4.3.2        By Business Model

7.5.4.3.3        By Service

7.5.4.4     South Africa Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.4.1        By Application

7.5.4.4.2        By Business Model

7.5.4.4.3        By Service

7.5.4.5     Rest of Middle East & Africa Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.5.1        By Application

7.5.4.5.2        By Business Model

7.5.4.5.2        By Service

7.6   Central & South America Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.1        By Application

7.6.2        By Business Model

7.6.3        By Service

7.6.4        By Country

7.6.4.1     Brazil Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.1.1        By Application

7.6.4.1.2        By Business Model

7.6.4.1.3        By Service

7.6.4.2     Argentina Eaporative Air Cooler Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.2.1        By Application

7.6.4.2.2        By Business Model

7.6.4.2.3        By Service

7.6.4.3     Chile Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.3.1        By Application

7.6.4.3.2        By Business Model

7.6.4.3.3        By Service

7.6.4.4     Rest of Central & South America Multi-Service Super Apps Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.4.1        By Application

7.6.4.4.2        By Business Model

7.6.4.4.3        By Service

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Alipay

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Omni App Solution

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        Revolut

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        PhonePe

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        Rappi

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        GRAB

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Tata Group (Tata Neu)  

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Troop Messenger

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Gojek

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10       Clap Messenger

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Business Model of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Multi-Service Super Apps Market, By Application, 2020-2028 (USD Mllion)

2 B2B Market, By Region, 2020-2028 (USD Mllion)      

3 B2C Market, By Region, 2020-2028 (USD Mllion)      

4 Global Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Mllion)

5 Subscription Based Market, By Region, 2020-2028 (USD Mllion)  

6 Commission Based Market, By Region, 2020-2028 (USD Mllion)

7 Advertisement Based Market, By Region, 2020-2028 (USD Mllion)

8 Global Multi-Service Super Apps Market, By Service, 2020-2028 (USD Mllion)

9 Messaging Service Market, By Region, 2020-2028 (USD Mllion)    

10 Invoice Payments & E-Wallet Service Market, By Region, 2020-2028 (USD Mllion)

11 Public Transportation & Travel Bookings Market, By Region, 2020-2028 (USD Mllion) 

12 E-commerce Shopping Market, By Region, 2020-2028 (USD Mllion)

13 Food Delivery Service Market, By Region, 2020-2028 (USD Mllion)

14 Insurance Services Market, By Region, 2020-2028 (USD Mllion)

15 E-government Services Market, By Region, 2020-2028 (USD Mllion)

16 Others Market, By Region, 2020-2028 (USD Mllion)

17 Regional Analysis, 2020-2028 (USD Mllion)

18 North America Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

19 North America Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

20 North America Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

21 North America Multi-Service Super Apps Market, By Country, 2020-2028 (USD Million)

22 U.S Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

23 U.S Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

24 U.S Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

25 Canada Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

26 Canada Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

27 Canada Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

28 Mexico Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

29 Mexico Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

30 Mexico Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

31 Europe Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

32 Europe Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

33 Europe Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

34 Germany Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

35 Germany Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

36 Germany Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

37 UK Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

38 UK Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

39 UK Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

40 France Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

41 France Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

42 France Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

43 Italy Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

44 Italy Multi-Service Super Apps Market, By T Business Model Type, 2020-2028 (USD Million)

45 Italy Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

46 Spain Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

47 Spain Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

48 Spain Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

49 Rest Of Europe Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

50 Rest Of Europe Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

51 Rest of Europe Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

52 Asia Pacific Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

53 Asia Pacific Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

54 Asia Pacific Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

55 Asia Pacific Multi-Service Super Apps Market, By Country, 2020-2028 (USD Million)

56 China Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

57 China Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

58 China Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

59 India Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

60 India Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

61 India Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

62 Japan Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

63 Japan Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

64 Japan Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

65 South Korea Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

66 South Korea Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

67 South Korea Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

68 Middle East & Africa Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

69 Middle East & Africa Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

70 Middle East & Africa Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

71 Middle East & Africa Multi-Service Super Apps Market, By Country, 2020-2028 (USD Million)

72 Saudi Arabia Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

73 Saudi Arabia Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

74 Saudi Arabia Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

75 UAE Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

76 UAE Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

77 UAE Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

78 Central & South America Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

79 Central & South America Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

80 Central & South America Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

81 Central & South America Multi-Service Super Apps Market, By Country, 2020-2028 (USD Million)

82 Brazil Multi-Service Super Apps Market, By Application, 2020-2028 (USD Million)

83 Brazil Multi-Service Super Apps Market, By Business Model, 2020-2028 (USD Million)

84 Brazil Multi-Service Super Apps Market, By Service, 2020-2028 (USD Million)

85 Alipay: Products & Services Offering

86 Omni App Solution: Products & Services Offering

87 Revolut: Products & Services Offering       

88 PhonePe: Products & Services Offering      

89 Rappi: Products & Services Offering             

90 GRAB: Products & Services Offering             

91 Tata Group (Tata Neu) : Products & Services Offering         

92 Troop Messenger: Products & Services Offering 

93 Gojek, Inc: Products & Services Offering   

94  Clap Messenger: Products & Services Offering   

95 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Multi-Service Super Apps Market Overview

2 Global Multi-Service Super Apps Market Value From 2020-2028 (USD Mllion)

3 Global Multi-Service Super Apps Market Share, By Application (2022)

4 Global Multi-Service Super Apps Market Share, By Business Model (2022)

5 Global Multi-Service Super Apps Market Share, By Service (2022)

6 Global Multi-Service Super Apps Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Multi-Service Super Apps Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Multi-Service Super Apps Market

11 Impact Of Challenges On The Global Multi-Service Super Apps Market

12 Porter’s Five Forces Analysis

13 Global Multi-Service Super Apps Market: By Application Scope Key Takeaways

14 Global Multi-Service Super Apps Market, By Application Segment: Revenue Growth Analysis

15 B2B Market, By Region, 2020-2028 (USD Mllion)        

16 B2C Market, By Region, 2020-2028 (USD Mllion)

17 Global Multi-Service Super Apps Market: By Business Model Scope Key Takeaways

18 Global Multi-Service Super Apps Market, By Business Model Segment: Revenue Growth Analysis

19 Subscription Based Market, By Region, 2020-2028 (USD Mllion)     

20 Commission Based Market, By Region, 2020-2028 (USD Mllion)

21 Advertisement Based Market, By Region, 2020-2028 (USD Mllion)

22 Global Multi-Service Super Apps Market: By Service Scope Key Takeaways

23 Global Multi-Service Super Apps Market, By Service Segment: Revenue Growth Analysis

24 Messaging Service Market, By Region, 2020-2028 (USD Mllion)      

25 Invoice Payments & E-Wallet Service Market, By Region, 2020-2028 (USD Mllion)

26 Public Transportation & Travel Bookings Market, By Region, 2020-2028 (USD Mllion)

27 E-commerce Shopping Market, By Region, 2020-2028 (USD Mllion)

28 Food Delivery Service Market, By Region, 2020-2028 (USD Mllion)

29 Insurance Services Market, By Region, 2020-2028 (USD Mllion)

30 E-government Services Market, By Region, 2020-2028 (USD Mllion)

31 Others Market, By Region, 2020-2028 (USD Mllion)                

32 Regional Segment: Revenue Growth Analysis

33 Global Multi-Service Super Apps Market: Regional Analysis

34 North America Multi-Service Super Apps Market Overview

35 North America Multi-Service Super Apps Market, By Application

36 North America Multi-Service Super Apps Market, By Business Model

37 North America Multi-Service Super Apps Market, By Service

38 North America Multi-Service Super Apps Market, By Country

39 U.S. Multi-Service Super Apps Market, By Application

40 U.S. Multi-Service Super Apps Market, By Business Model

41 U.S. Multi-Service Super Apps Market, By Service

42 Canada Multi-Service Super Apps Market, By Application

43 Canada Multi-Service Super Apps Market, By Business Model

44 Canada Multi-Service Super Apps Market, By Service

45 Mexico Multi-Service Super Apps Market, By Application

46 Mexico Multi-Service Super Apps Market, By Business Model

47 Mexico Multi-Service Super Apps Market, By Service

48 Four Quadrant Positioning Matrix

49 Company Market Share Analysis

50 Alipay: Company Snapshot

51 Alipay: SWOT Analysis

52 Alipay: Geographic Presence

53 Omni App Solution: Company Snapshot

54 Omni App Solution: SWOT Analysis

55 Omni App Solution: Geographic Presence

56 Revolut: Company Snapshot

57 Revolut: SWOT Analysis

58 Revolut: Geographic Presence

59 PhonePe: Company Snapshot

60 PhonePe: Swot Analysis

61 PhonePe: Geographic Presence

62 Rappi: Company Snapshot

63 Rappi: SWOT Analysis

64 Rappi: Geographic Presence

65 GRAB: Company Snapshot

66 GRAB: SWOT Analysis

67 GRAB: Geographic Presence

68 Tata Group (Tata Neu) : Company Snapshot

69 Tata Group (Tata Neu) : SWOT Analysis

70 Tata Group (Tata Neu) : Geographic Presence

71 Troop Messenger: Company Snapshot

72 Troop Messenger: SWOT Analysis

73 Troop Messenger: Geographic Presence

74 Gojek, Inc.: Company Snapshot

75 Gojek, Inc.: SWOT Analysis

76 Gojek, Inc.: Geographic Presence

77  Clap Messenger: Company Snapshot

78  Clap Messenger: SWOT Analysis

79  Clap Messenger: Geographic Presence

80 Other Companies: Company Snapshot

81 Other Companies: SWOT Analysis

82 Other Companies: Geographic Presence

The Global Multi-Service Super Apps Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Multi-Service Super Apps Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The multi-service super apps market is projected to grow at a CAGR of 23.9% from 2023 to 2028.
Alipay, Omni App Solution, Revolut, PhonePe, Rappi, Grab, Tata Group (Tata Neu), Troop Messenger, Gojek, and Clap Messenger among others, are some of the key players in the global multi-service super apps market.
The global multi-service super apps market presents several opportunities for growth and innovation. Firstly, there is an opportunity to expand the range of services offered within the app, such as healthcare and education services, to cater to the changing needs and preferences of consumers. Secondly, there is an opportunity to integrate emerging technologies, such as artificial intelligence and blockchain, to enhance the user experience and improve the security of transactions.
Rising support from the government in order to help connect the vast population digitally, clubbed with increasing demand for an all-in-one service portal, and increasing adoption of smartphones and the growing availability of mobile internet are expected to support the growth of the market in the forecast period.

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