Supply-side Platforms Market

Global Supply-side Platforms Market Size, Trends & Analysis - Forecasts to 2028 By Industry Verticals (Retail, Automotive, Finance, Healthcare, Media & Entertainment, and Others), By Platform Type (Mobile SSP, Video SSP, Display SSP, and Audio SSP), and By Region (North America, Asia Pacific, Central and South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on May 12 2024 with the latest and most recent market numbers

Global Supply-side Platforms Market Size

The global supply-side platforms market is projected to grow at a CAGR of 20.20% from 2023 to 2028.

The growth of the supply-side platform (SSP) market can be attributed to several key factors that have reshaped the digital advertising landscape. SSPs offer yield optimization, allowing publishers and app developers to maximize revenue by efficiently managing and auctioning ad space in real-time. Moreover, real-time capabilities are crucial, enabling swift decision-making for ad placements that align with audience preferences. Additionally, SSPs are a vital component of programmatic advertising, which has gained widespread popularity for its automation and audience targeting capabilities.

Furthermore, the rise of mobile programmatic advertising has significantly contributed to the SSP market's expansion. With the increasing shift towards in-app advertising, SSPs play a pivotal role in automating ad transactions within mobile apps, thus meeting the evolving needs of advertisers and publishers. Brand safety and cost reduction are essential considerations, with SSPs offering the ability to sell ad space to specific channels or buyers, ensuring that ad placements align with brand guidelines while minimizing advertising expenses.

Additionally, the flexibility, reporting capabilities, and automation provided by SSPs make them an attractive solution for publishers and advertisers looking to optimize their ad strategies and improve their return on investment.

However, storing and managing extensive data for purposes like targeting, optimization, and reporting can be a costly and intricate task for publishers and ad tech firms. The substantial expenses associated with data storage pose a considerable challenge, particularly for smaller players who lack the financial means to invest in extensive data storage infrastructure. These factors mentioned above can hinder the market growth during the forecast period.

global supply-side platforms market

Global Supply-side Platforms Market: By Industry Verticals

The retail segment is expected to hold the largest share of the market during the forecast period. Retail businesses increasingly utilize SSPs to efficiently manage their advertising inventory and establish connections with diverse demand-side platforms (DSPs) and advertisers. The supply-side platform allows them to expand audience reach and enhance the effectiveness of their inventory sales. Additionally, SSPs provide valuable targeting features especially advantageous for the retail sector, including behavioural and demographic targeting.

The media & entertainment segment is expected to be the fastest-growing segment in the market from 2023-2028. With the increasing shift towards online streaming, digital media, and interactive content, there is a growing need to manage and monetize their ad inventory efficiently. SSPs provide the tools and technology needed to accomplish efficient management.

Global Supply-side Platforms Market: By Platform Type

The mobile SSP is anticipated to be the fastest-growing segment in the market from 2023-2028. This growth is attributed to the increase in video content. The rapid expansion of mobile advertising and the growing reliance on mobile devices for accessing content are key drivers. Mobile SSPs are crucial in efficiently managing and monetizing ad inventory on mobile apps. This surge in mobile advertising contributes to the rapid growth of the mobile SSP segment in the supply-side platform market.

The display SSP segment is expected to hold the largest share of the market. The dominance is due to the widespread use of display advertising across websites, mobile apps, and various digital platforms. As visual ad formats like banners and images remain popular, display SSPs are crucial in helping publishers manage and monetize their display ad inventory effectively.

asia pacific supply-side platforms market

Global Supply-side Platforms Market: By Region

North America is expected to be the dominant region in the global market. The primary reasons boosting the market growth in this region include larger number of companies working in digital marketing field. The early adoption of digital advertising in North America results in substantial demand for SSP. The increasing reach of programmatic ad exchanges is contributing to further growth of the region.

Asia Pacific is predicted to witness rapid growth during the forecast period. The growth in the region is attributed to the advertising publishers in this area are increasingly turning their attention to programmatic advertising. With a growing smartphone usage, this shift towards programmatic advertising has led to substantial market growth, as advertisers seek efficient and data-driven ways to target their audience.

Global Supply-side Platforms Market Share and Competitor Analysis

Google, OpenX, Xandr, Magnite, Pubmatic, Index Exchange, Adform, Sovrn, SmartyAds, and Yieldmo, among others, are some of the key players operating in the global supply-side platforms market.

Please note: This is not an exhaustive list of companies profiled in the report.

Global Supply-side Platforms Market Recent Development

In February 2023, Magnite, an advertising platform focused on selling ad inventory, announced the launch of "Magnite Streaming," a supply-side platform that integrates technology from both the Magnite CTV and SpotX platforms. This platform enables media owners to optimize the value of their video assets across various formats, including live and on-demand streaming TV, connected TV (CTV), over-the-top (OTT), and addressable linear television.

In April 2020, InMobi, a marketing cloud provider, announced a partnership with LiveRamp. This partnership aim is to integrate InMobi's mobile supply-side platform with LiveRamp's IdentityLink. This partnership enables marketers to extend their reach from desktop to mobile web and in-app platforms through InMobi Exchange.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL SUPPLY-SIDE PLATFORMS MARKET, BY INDUSTRY VERTICALS

4.1   Introduction

4.2   Supply-side Platforms Market: Industry Verticals Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   Retail

4.4.1        Retail Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   Automotive

4.5.1        Automotive Market Estimates and Forecast, 2020-2028 (USD Million)

4.6   Finance

4.6.1        Finance Market Estimates and Forecast, 2020-2028 (USD Million)

4.7   Healthcare

4.7.1        Healthcare Market Estimates and Forecast, 2020-2028 (USD Million)

4.8   Media & Entertainment

4.8.1        Media & Entertainment Market Estimates and Forecast, 2020-2028 (USD Million)

4.9   Others

4.9.1        Others Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL SUPPLY-SIDE PLATFORMS MARKET, BY PLATFORM TYPE

5.1   Introduction

5.2   Supply-side Platforms Market: Platform Type Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   Mobile SSP

5.4.1        Mobile SSP Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Video SSP

5.5.1        Video SSP Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Display SSP

5.6.1        Display SSP Market Estimates and Forecast, 2020-2028 (USD Million)

5.7   Audio SSP

5.7.1        Audio SSP Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL SUPPLY-SIDE PLATFORMS MARKET, BY REGION

6.1   Introduction

6.2   North America Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.1        By Industry Verticals

6.2.2        By Platform Type

6.2.3        By Country

6.2.3.1     U.S. Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.1.1        By Industry Verticals

6.2.3.1.2        By Platform Type

6.2.3.2     Canada Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.2.1        By Industry Verticals

6.2.3.2.2        By Platform Type

6.2.3.3     Mexico Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.3.1        By Industry Verticals

6.2.3.3.2        By Platform Type

6.3   Europe Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.1        By Industry Verticals

6.3.2        By Platform Type

6.3.3        By Country

6.3.3.1     Germany Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.1.1        By Industry Verticals

6.3.3.1.2        By Platform Type

6.3.3.2     U.K. Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.2.1        By Industry Verticals

6.3.3.2.2        By Platform Type

6.3.3.3     France Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.3.1        By Industry Verticals

6.3.3.3.2        By Platform Type

6.3.3.4     Italy Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.4.1        By Industry Verticals

6.3.3.4.2        By Platform Type

6.3.3.5     Spain Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.5.1        By Industry Verticals

6.3.3.5.2        By Platform Type

6.3.3.6     Netherlands Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.6.1        By Industry Verticals

6.3.3.6.2        By Platform Type

6.3.3.7     Rest of Europe Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.6.1        By Industry Verticals

6.3.3.6.2        By Platform Type

6.4   Asia Pacific Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.1        By Industry Verticals

6.4.2        By Platform Type

6.4.3        By Country

6.4.3.1     China Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.1.1        By Industry Verticals

6.4.3.1.2        By Platform Type

6.4.3.2     Japan Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.2.1        By Industry Verticals

6.4.3.2.2        By Platform Type

6.4.3.3     India Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.3.1        By Industry Verticals

6.4.3.3.2        By Platform Type

6.4.3.4     South Korea Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.4.1        By Industry Verticals

6.4.3.4.2        By Platform Type

6.4.3.5     Singapore Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.5.1        By Industry Verticals

6.4.3.5.2        By Platform Type

6.4.3.6     Malaysia Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.6.1        By Industry Verticals

6.4.3.6.2        By Platform Type

6.4.3.7     Thailand Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.6.1        By Industry Verticals

6.4.3.6.2        By Platform Type

6.4.3.8     Indonesia Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.7.1        By Industry Verticals

6.4.3.7.2        By Platform Type

6.4.3.9     Vietnam Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.8.1        By Industry Verticals

6.4.3.8.2        By Platform Type

6.4.3.10  Taiwan Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.10.1 By Industry Verticals

6.4.3.10.2 By Platform Type

6.4.3.11  Rest of Asia Pacific Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.11.1 By Industry Verticals

6.4.3.11.2 By Platform Type

6.5   Middle East and Africa Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.1        By Industry Verticals

6.5.2        By Platform Type

6.5.3        By Country

6.5.3.1     Saudi Arabia Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.1.1        By Industry Verticals

6.5.3.1.2        By Platform Type

6.5.3.2     U.A.E. Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.2.1        By Industry Verticals

6.5.3.2.2        By Platform Type

6.5.3.3     Israel Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.3.1        By Industry Verticals

6.5.3.3.2        By Platform Type

6.5.3.4     South Africa Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.4.1        By Industry Verticals

6.5.3.4.2        By Platform Type

6.5.3.5     Rest of Middle East and Africa Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.5.1        By Industry Verticals

6.5.3.5.2        By Platform Type

6.6   Central and South America Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.1        By Industry Verticals

6.6.2        By Platform Type

6.6.3        By Country

6.6.3.1     Brazil Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.1.1        By Industry Verticals

6.6.3.1.2        By Platform Type

6.6.3.2     Argentina Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.2.1        By Industry Verticals

6.6.3.2.2        By Platform Type

6.6.3.3     Chile Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.3.1        By Industry Verticals

6.6.3.3.2        By Platform Type

6.6.3.3     Rest of Central and South America Supply-side Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.3.1        By Industry Verticals

6.6.3.3.2        By Platform Type

7          COMPETITIVE LANDCAPE

7.1   Company Market Share Analysis

7.2   Four Quadrant Positioning Matrix

7.2.1        Market Leaders

7.2.2        Market Visionaries

7.2.3        Market Challengers

7.2.4        Niche Market Players

7.3   Vendor Landscape

7.3.1        North America

7.3.2        Europe

7.3.3        Asia Pacific

7.3.4        Rest of the World

7.4   Company Profiles  

7.4.1        Google

7.4.1.1 Business Description & Financial Analysis

7.4.1.2 SWOT Analysis

7.4.1.3 Products & Services Offered

7.4.1.4 Strategic Alliances between Business Partners

7.4.2        OpenX  

7.4.2.1 Business Description & Financial Analysis

7.4.2.2 SWOT Analysis

7.4.2.3 Products & Services Offered

7.4.2.4 Strategic Alliances between Business Partners

7.4.3        Xandr

7.4.3.1 Business Description & Financial Analysis

7.4.3.2 SWOT Analysis

7.4.3.3 Products & Services Offered

7.4.3.4 Strategic Alliances between Business Partners

7.4.4        Magnite

7.4.4.1 Business Description & Financial Analysis

7.4.4.2 SWOT Analysis

7.4.4.3 Products & Services Offered

7.4.4.4 Strategic Alliances between Business Partners

7.4.5        Pubmatic

7.4.5.1 Business Description & Financial Analysis

7.4.5.2 SWOT Analysis

7.4.5.3 Products & Services Offered

7.4.5.4 Strategic Alliances between Business Partners

7.4.6        Index Exchange

7.4.6.1 Business Description & Financial Analysis

7.4.6.2 SWOT Analysis

7.4.6.3 Products & Services Offered

7.4.6.4 Strategic Alliances between Business Partners

7.4.7        Adform  

7.4.7.1 Business Description & Financial Analysis

7.4.7.2 SWOT Analysis

7.4.7.3 Products & Services Offered

7.4.7.4 Strategic Alliances between Business Partners

7.4.8        Sovrn

7.4.8.1 Business Description & Financial Analysis

7.4.8.2 SWOT Analysis

7.4.8.3 Products & Services Offered

7.4.8.4 Strategic Alliances between Business Partners

7.4.9        SmartyAds

7.4.9.1 Business Description & Financial Analysis

7.4.9.2 SWOT Analysis

7.4.9.3 Products & Services Offered

7.4.9.4 Strategic Alliances between Business Partners

7.4.10      Yieldmo

7.4.10.1 Business Description & Financial Analysis

7.4.10.2 SWOT Analysis

7.4.10.3 Products & Services Offered

7.4.10.4 Strategic Alliances between Business Partners

7.4.11      Other Companies

7.4.11.1 Business Description & Financial Analysis

7.4.11.2 SWOT Analysis

7.4.11.3 Products & Services Offered

7.4.11.4 Strategic Alliances between Business Partners

8          RESEARCH METHODOLOGY

8.1   Market Introduction

8.1.1        Market Definition

8.1.2        Market Scope & Segmentation

8.2   Information Procurement

8.2.1        Secondary Research

8.2.1.1 Purchased Databases

8.2.1.2 GMEs Internal Data Repository

8.2.1.3 Secondary Resources & Third Party Perspectives

8.2.1.4 Company Information Sources

8.2.2        Primary Research

8.2.2.1 Various Types of Respondents for Primary Interviews

8.2.2.2 Number of Interviews Conducted throughout the Research Process

8.2.2.3 Primary Stakeholders

8.2.2.4 Discussion Guide for Primary Participants

8.2.3        Expert Panels

8.2.3.1 Expert Panels Across 30+ Industry

8.2.4        Paid Local Experts

8.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

8.3   Market Estimation

8.3.1        Top-Down Approach

8.3.1.1 Macro-Economic Indicators Considered

8.3.1.2 Micro-Economic Indicators Considered

8.3.2        Bottom Up Approach

8.3.2.1 Company Share Analysis Approach

8.3.2.2 Estimation of Potential Product Sales

8.4   Data Triangulation

8.4.1        Data Collection

8.4.2        Time Series, Cross Sectional & Panel Data Analysis

8.4.3        Cluster Analysis

8.5   Analysis and Output

8.5.1        Inhouse AI Based Real Time Analytics Tool

8.5.2        Output From Desk & Primary Research

8.6   Research Assumptions & Limitations

8.6.1        Research Assumptions

8.6.2        Research Limitations

LIST OF TABLES

1 Global Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

2 Retail Market, By Region, 2020-2028 (USD Mllion)  

3 Automotive Market, By Region, 2020-2028 (USD Mllion)     

4 finance Market, By Region, 2020-2028 (USD Mllion)              

5 healthcare Market, By Region, 2020-2028 (USD Mllion)     

6 Media & entertainment Market, By Region, 2020-2028 (USD Mllion)            

7 Others Market, By Region, 2020-2028 (USD Mllion)

8 Global Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

9 Mobile SSP Market, By Region, 2020-2028 (USD Mllion)      

10 Video SSP Market, By Region, 2020-2028 (USD Mllion)

11 audio SSP Market, By Region, 2020-2028 (USD Mllion)

12 display SSP Market, By Region, 2020-2028 (USD Mllion)

13 Regional Analysis, 2020-2028 (USD Mllion)

14 North America Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

15 North America Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)         

16 North America Supply-side Platforms Market, By Country, 2020-2028 (USD Mllion)

17 U.S. Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

18 U.S. Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)  

19 Canada Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

20 Canada Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

21 Mexico Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

22 Mexico Supply-side Platforms Market, By Platform Type, 2020-2028 (usd Million)

23 Europe Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

24 Europe Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

25 Europe Supply-side Platforms Market, By Country, 2020-2028 (USD Mllion)

26 Germany Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)            

27 Germany Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

28 U.K. Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

29 U.K. Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)  

30 France Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

31 France Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

32 Italy Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

33 Italy Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

34 Spain Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

35 Spain Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

36 Netherlands Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

37 Netherlands Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

38 Rest Of Europe Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

39 Rest Of Europe Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)         

40 Asia Pacific Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

41 Asia Pacific Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

42 Asia Pacific Supply-side Platforms Market, By Country, 2020-2028 (USD Mllion)

43 China Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

44 China Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

45 Japan Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

46 Japan Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

47 India Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

48 India Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

49 South Korea Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

50 South Korea Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

51 Singapore Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

52 Singapore Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

53 Thailand Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)            

54 Thailand Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

55 Malaysia Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)            

56 Malaysia Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

57 Indonesia Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)         

58 Indonesia Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

59 Vietnam Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)              

60 Vietnam Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

61 Taiwan Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion) 

62 Taiwan Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

63 Rest of APAC Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

64 Rest of APAC Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)              

65 Middle East and Africa Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

66 Middle East and Africa Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

67 Middle East and Africa Supply-side Platforms Market, By Country, 2020-2028 (USD Mllion)

68 Saudi Arabia Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

69 Saudi Arabia Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

70 UAE Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

71 UAE Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)  

72 Israel Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

73 Israel Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

74 South Africa Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion

75 South Africa Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

76 Rest Of Middle East and Africa Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)           

77 Rest Of Middle East and Africa Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

78 Central and South America Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

79 Central and South America Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

80 Central and South America Supply-side Platforms Market, By country, 2020-2028 (USD Mllion)

81 Brazil Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

82 Brazil Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

83 Chile Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

84 Chile Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

85 Argentina Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

86 Argentina Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)

87 Rest Of Central and South America Supply-side Platforms Market, By Industry Verticals, 2020-2028 (USD Mllion)

88 Rest Of Central and South America Supply-side Platforms Market, By Platform Type, 2020-2028 (USD Mllion)           

89 GOOGLE: Products & Services Offering        

90 OpenX : Products & Services Offering          

91 Xandr: Products & Services Offering           

92 Magnite: Products & Services Offering       

93 Pubmatic: Products & Services Offering    

94 INDEX EXCHANGE: Products & Services Offering      

95 Adform : Products & Services Offering      

96 Sovrn: Products & Services Offering           

97 SmartyAds, Inc: Products & Services Offering       

98 Yieldmo: Products & Services Offering       

99 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Supply-side Platforms Market Overview

2 Global Supply-side Platforms Market Value From 2020-2028 (USD Mllion)

3 Global Supply-side Platforms Market Share, By Industry Verticals (2022)

4 Global Supply-side Platforms Market Share, By Platform Type (2022)

5 Global Supply-side Platforms Market, By Region (Asia Pacific Market)

6 Technological Trends In Global Supply-side Platforms Market

7 Four Quadrant Competitor Positioning Matrix

8 Impact Of Macro & Micro Indicators On The Market

9 Impact Of Key Drivers On The Global Supply-side Platforms Market

10 Impact Of Challenges On The Global Supply-side Platforms Market

11 Porter’s Five Forces Analysis

12 Global Supply-side Platforms Market: By Industry Verticals Scope Key Takeaways

13 Global Supply-side Platforms Market, By Industry Verticals Segment: Revenue Growth Analysis

14 Retail Market, By Region, 2020-2028 (USD Mllion)

15 Automotive Market, By Region, 2020-2028 (USD Mllion)        

16 Finance Market, By Region, 2020-2028 (USD Mllion) 

17 Healthcare Market, By Region, 2020-2028 (USD Mllion)

18 Media & Entertainment Market, By Region, 2020-2028 (USD Mllion)

19 Others Market, By Region, 2020-2028 (USD Mllion)

20 Global Supply-side Platforms Market: By Platform Type Scope Key Takeaways

21 Global Supply-side Platforms Market, By Platform Type Segment: Revenue Growth Analysis

22 Mobile SSP Market, By Region, 2020-2028 (USD Mllion)       

23 Video SSP Market, By Region, 2020-2028 (USD Mllion)

24 Audio SSP Market, By Region, 2020-2028 (USD Mllion)

25 Display SSP Market, By Region, 2020-2028 (USD Mllion)

26 Regional Segment: Revenue Growth Analysis

27 Global Supply-side Platforms Market: Regional Analysis

28 North America Supply-side Platforms Market Overview

29 North America Supply-side Platforms Market, By Industry Verticals

30 North America Supply-side Platforms Market, By Platform Type

31 North America Supply-side Platforms Market, By Country

32 U.S. Supply-side Platforms Market, By Industry Verticals

33 U.S. Supply-side Platforms Market, By Platform Type

34 Canada Supply-side Platforms Market, By Industry Verticals

35 Canada Supply-side Platforms Market, By Platform Type

36 Mexico Supply-side Platforms Market, By Industry Verticals

37 Mexico Supply-side Platforms Market, By Platform Type

38 Four Quadrant Positioning Matrix

39 Company Market Share Analysis

40 Google: Company Snapshot

41 Google: SWOT Analysis

42 Google: Geographic Presence

43 OpenX : Company Snapshot

44 OpenX : SWOT Analysis

45 OpenX : Geographic Presence

46 Xandr: Company Snapshot

47 Xandr: SWOT Analysis

48 Xandr: Geographic Presence

49 Magnite: Company Snapshot

50 Magnite: Swot Analysis

51 Magnite: Geographic Presence

52 Pubmatic: Company Snapshot

53 Pubmatic: SWOT Analysis

54 Pubmatic: Geographic Presence

55 Index Exchange: Company Snapshot

56 Index Exchange: SWOT Analysis

57 Index Exchange: Geographic Presence

58 Adform : Company Snapshot

59 Adform : SWOT Analysis

60 Adform : Geographic Presence

61 Sovrn: Company Snapshot

62 Sovrn: SWOT Analysis

63 Sovrn: Geographic Presence

64 SmartyAds, Inc.: Company Snapshot

65 SmartyAds, Inc.: SWOT Analysis

66 SmartyAds, Inc.: Geographic Presence

67 Yieldmo: Company Snapshot

68 Yieldmo: SWOT Analysis

69 Yieldmo: Geographic Presence

70 Other Companies: Company Snapshot

71 Other Companies: SWOT Analysis

72 Other Companies: Geographic Presence

The Global Supply-side Platforms Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Supply-side Platforms Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Supply-side Platforms Market.

Supply-side Platforms Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Supply-side Platforms Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Supply-side Platforms Market Share

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Frequently Asked Questions

The global supply-side platforms market is projected to grow at a CAGR of 20.20% from 2023 to 2028.
Google, OpenX, Xandr, Magnite, Pubmatic, Index Exchange, Adform, Sovrn, SmartyAds, and Yieldmo, among others, are some of the key players operating in the global supply-side platforms market.
The growing use of mobile devices for content consumption creates opportunities for supply-side platform in programmatic advertising. SSPs help publishers manage and monetize ad inventory across various channels. As mobile programmatic advertising expands, there is an increasing demand for specialized expertise in handling challenges like diverse screen sizes and location-based targeting. SSPs addressing these issues can tap into significant growth opportunities.
The increasing adoption of programmatic advertising, rising demand for real-time ad placement, the surge in mobile programmatic advertising, and the need for brand safety assurance are the major drivers for global supply-side platforms market growth.

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