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Transparent Display Market Insights

The global transparent display market is projected to grow at a considerable rate over the forecast period. Benefits associated with the product such as a high level of transparency along with high contrast ratio, high-speed response, and high transmittance among others are likely to have a positive influence on the overall industry. Increasing demand for advanced displays is also expected to be one of the significant factors influencing the market growth.

Factors associated with the product such as easy installation and less power consumption are likely to lead to an increase in the adoption of the product by hotels, corporate offices, and retail stores among others. However, the high price of the technology is likely to hamper the market growth over the coming years.
Transparent Display Market
Transparent Display Market: Technology Insights

By technology, the market is segmented into LCD and LED. Out of these, the LED segment is projected to grow exponentially in the coming years on account of benefits such as high transparency, light weightiness, easy installation, high brightness, unique displaying nature, and power saving nature among others.

The LCD segment is anticipated to grow at a steady CAGR over the coming years. This is mainly due to the polarizing filters which inherently limit the transmission efficiency for unpolarized light up to 50% or less.

Transparent Display Market: End User Insights

By end user, the market is segregated into retail, consumer electronics, automobile, aerospace & defense among others. The automotive segment is projected to grow rapidly over the coming years. Rising adoption of the product for dashboard displays, Internal & external lighting, and digital rear-view internal mirrors is also likely to create new opportunities for the market growth.

Transparent Display Market: Regional Insights

The Asia-Pacific region is anticipated to grow at the highest CAGR, wherein China is projected to be the market leader. Rising demand for transparent displays in mobiles & wearable computing devices coupled with the growing automobile industry are the major factors motivating the growth. Europe is also expected to grow at a considerable rate over the forecast period due to the growth of the automotive sector across the region.
Transparent Display Market
Transparent Display Market: End-Use Landscape

The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase transparent display over the coming years. Some leading consumers of the transparent display are Samsung Electronics, Toyota, Volkswagen Group, General Motors, Nissan and Fiat Chrysler Automobiles.

Transparent Display Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Transparent Display Market Share & Competitor Analysis

Some of the players operating in the global transparent display market include Planar Systems Inc., Samsung Group, UDC Corporation, LG Electronics, Panasonic Corporation, Pro Display, Crystal Display Systems, Evoluce GmbH, Nexnovo Technology Co. Ltd. and 2.0 Concepts.

In July 2018, Samsung Display announced to launch an unbreakable OLED smartphone panel. The panel has been certified by Underwriters Laboratory (UL). Along with smartphones, these panels can also be used in making mobile military devices, display consoles for automobiles, portable game consoles, and tablets.

The global Transparent Display Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Transparent Display Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Transparent Display Market.

Transparent Display Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Transparent Display Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Transparent Display Market

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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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