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Vitamin & Mineral Premixes Market Insights

The global vitamin & mineral premixes market is expected to grow at a CAGR of more than 5% over the forecast period. This growth is mainly attributed to rising application in animal feed, healthcare, and food & beverages sectors to improve the nutritional value. The increasing demand for food & beverages containing high nutritional values coupled with adoption of healthier lifestyle globally is expected to augment market growth over the coming years. However, high cost associated with fortified food along with stringent government regulation for feed fortification is anticipated to affect the profitability of the market.
 Vitamin & Mineral Premixes Market
Vitamin & Mineral Premixes Market: Type Insights

On the basis of type, the industry is segmented into vitamins, minerals, vitamin & mineral combinations. The market for vitamin & mineral combinations is projected to occupy the highest share owing to factors such as cost-efficiency and presence of multiple nutrients among others. Moreover, growing incidence of diseases such as anaemia and other mineral deficiency diseases are also likely to boost the market.

The vitamin premixes segment is also projected to grow significantly over the years on account of growing demand by food and feed manufacturers.

Vitamin & Mineral Premixes Market: Functionality Insights

By functionality, the industry is segmented into Bone Health, Skin Health, Energy, Immunity and Digestion among others. The immunity segment is anticipated to witness a significant growth rate over the forecast period on account of rising application of the product for feeding livestock. The premixes are manufactured in order to meet the nutritional needs of different livestock species at different phases of production. All premixes contain primary minerals, such as calcium, phosphorous, magnesium and sulphur along with vitamins A, D, E, and B which are necessary for improving the health of livestock.

Vitamin & Mineral Premixes Market: Form/ Brand Insights

On the basis of type, the industry is segmented into powder and liquid. The market for powder is projected to grow at a healthy CAGR owing to factors such as convenience in packaging and stable nature among others.

The market is segmented into Nutrivan, Sternvit, Fortitech, Superblend, Vitaboost10, Anavite, Quali, and Vitamix, on the basis of brand.

Vitamin & Mineral Premixes Market: Application Insights

Vitamin & Mineral Premixes has application in food & beverages, feed, healthcare and personal care sectors. While the food & beverage segment is further divided into bakery products, beverages, dairy products, and cereals among others, the healthcare segment is sub divided into nutritional and dietary supplement. The feed segment is anticipated to dominate the market over the forecast period owing to growing adoption of the product as animal feed due to presence of various nutrients. Healthcare segment is expected to grow significantly over the years owing to rising inclination towards nutritional food globally.

Vitamin & Mineral Premixes Market: Regional Insights

Asia Pacific occupied the largest share of this market since the past few years. This can be attributed to rising disposable income coupled with growing adoption of a healthier lifestyle by consumers. Moreover, increasing demand for infant formula products and dietary supplements & products is anticipated to foster demand over the coming years. Demand is expected to rise from countries such as China, India, Singapore and Thailand.
Vitamin & Mineral Premixes Market
Vitamin & Mineral Premixes Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Vitamin & Mineral Premixes Market: Market Share & Competitor Analysis

The global market for this product is expected to be significantly large due to the presence of numerous manufacturers. The key players include DSM, Farbest-Tallman Foods Corporation, Corbion, Glanbia, Watson, SternVitamin, Zagro Asia, Nutreco, Burkmann Industries, The Wright Group, Bar-Magen, and Vitablend Nederland.

In September 2017, DSM, the global nutritional ingredients player acquired Twilmij, a Dutch premix company. The acquisition is expected to strengthen DSM’s position in animal nutrition and health especially in Northwest European markets.

The global Vitamin & Mineral Premixes Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Vitamin & Mineral Premixes Market

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Vitamin & Mineral Premixes Market.

Vitamin & Mineral Premixes Market

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Vitamin & Mineral Premixes Market

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.

Vitamin & Mineral Premixes Market

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Key Deliverables: 
  1. Known and unknown adjacencies impacting the market
  2. New emerging technologies and use cases disrupting the industry alongwith market estimates and forecasts datasets
  3. Identification of revenue pockets by analysing largest and fastest growing segments and regions
  4. Key dynamics affecting market growth
  5. Analysis of key players in the market and the key strategies adopted by them to sustain their market position
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