The global driver assistance system (DAS) market accounted for USD 37.28 billion in 2020 and is likely to reach USD 134.9 billion by 2026. The market is recording a CAGR of 23.09 per cent between 2020 and 2026. The global driver assistance system (DAS) market has led to technologically-advanced driving experience, while also ensuring the vehicle and pedestrian safety. It is becoming an integral part of modern automobiles and is being adopted in passenger cars as well as commercial vehicles.
On the basis of system, the Autonomous Emergency Braking (AEB) system segment to hold the largest share of the global driver assistance system (DAS) market. Governments of developed countries have mandated the fitment of AEB in buses and trucks. By offering, the software segment is likely to be the fastest growing segment of the global driver assistance system (DAS) market. The main purpose of the software is to communicate autonomously with other devices. The expansion in software content in the advanced applications of the vehicle is projected to drive the software segment of the global driver assistance system (DAS) market.
Safety features have become an integral pre-requisite for automotive consumers globally. Most of the accidents are caused by driver distraction or lack of concentration due to drowsiness. The demand for global driver assistance system (DAS) market is increasing at a rapid pace, particularly in emerging countries of India and China. The increased demand can be attributed to the improving road safety standards, supporting legislation, and consumer awareness.
However, non-availability of required infrastructure in developing countries is a major hindrance for the global driver assistance system (DAS) market. Advanced driver assistance systems require basic infrastructure including well-organized roads, lane marking, and availability of GPS for effective functioning. Additionally, V2V and V2X communications require adequate connectivity infrastructure. Lack of information and communication technology infrastructure in developing regions and lag in governmental norms are some of the major restraints for the growth of global driver assistance system (DAS) market in developing regions. Also, poor infrastructure outside the urban areas, cost considerations, and poor driving training or driving discipline restrain the growth of the global driver assistance system (DAS) market in these countries.
With the advent of autonomous and semi-autonomous vehicles, the global driver assistance system (DAS) market find some opportunities. Autonomous and semi-autonomous vehicles reduce the traffic congestion. Secondly, various governments are also promoting the use of electric vehicles for transportation to significantly reduce automotive emissions. Since electric vehicles are equipped with various safety technologies, their increased popularity among consumers is expected to boost the global driver assistance system (DAS) market.
The driver assistance system is made of various components and the configuration differs according to the type of the feature and technology used. These components increase the complexity of the global driver assistance system (DAS) market, thereby raising its cost. Currently, only a limited class of buyers can afford advanced driver assistance features restraining the growth of this market. The rising cost of the vehicle also reduce affordability of the driver assistance system in the vehicle and could thereby hamper market growth. Hence, automakers are trying to offer efficient driver assistance features at reasonable prices to boost the global driver assistance system (DAS) market.
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