In the present scenario, the change in lifestyle, increasing awareness about health, and the rise in disposable incomes has influenced a large population of the country to move to luxury products such as dietary supplements, which has created a high demand for effervescent products. The effervescent products easily dissolve in water and release carbon dioxide by creating bubbles and fizz which appeals to a consumer’s senses. The effervescent products include pharmaceuticals, dietary supplements, food, cleansers, and personal care goods which are available in the form of tablets and powder. These tablets absorb significantly faster than ordinary tablets and hence provide better results.
The effervescent products market based on its application is segmented into dental products, functional food, and pharmaceuticals. Among these, the pharmaceutical segment is estimated to have the largest market share during the forecast period. The growing pharmaceutical industry along with the benefits of effervescent products are driving the market growth. For the patients who don’t like tablets/ capsules and need a high dose of active ingredients, the manufacturers are also providing powder form. The companies are also experimenting with novel drugs by including ingredients that tangibly impact their customer’s health and lifestyle. They have also expanded their market through the launch of new products or through innovation in an existing product like adding new flavors and collaborations.
The effervescent tablets are available in the form of various supplements like vitamins, minerals, potassium, and others. Around 20% of people across the globe have a deficiency of potassium in their blood. This creates a high demand for potassium supplements as they are used to treat low amounts of potassium in the blood. NOW Foods, Emergen-C, Solaray Potassium are some of the companies involved in manufacturing of potassium supplements. This creates large business opportunities in the pharmaceutical industry as one can enter into the market either by directly supplying products to customers or as a vendor by supplying capsule covers to pharmaceuticals. Besides this, the pharmaceutical industry faces a lot of competition and there are very strict rules and regulation which also vary globally across the country. The development of new products takes a lot of time and high investments. Also getting the new product approved from respective drug authorities takes time which leads to high debt pressure on the company.
Effervescent products are also used in functional food which has also gained popularity in recent years. The rapid change in lifestyle and change in food habits are driving the market for functional food segment. Functional food contains more than the basic nutrition and claims to have a positive impact on the health of an individual as well as reduces the risks of causing diseases. They help to boost metabolism, improve absorption of nutrients, help in reducing weight and have minimum side effects on the body. Studies have found that 90% of people do not get the recommended amount of important nutrients from their food alone, resulting in high demand for food and dietary supplements. Nowadays people are using protein as supplementation, alongside resistance exercise, to improve muscle protein synthesis and promote the growth of lean muscle mass. The companies producing whey protein are ON (Optimum nutrition), MuscleBlaze, MuscleTech and many others. The Indian whey protein market is estimated to grow at a CAGR of around 20% in the upcoming five years.
As seen from the recent trends, there is a large scope for the growth of the effervescent products market as these products are easily available and cost-effective. These products provide the required nutritional intakes and also increase the liquid intake needed to maintain a healthy overall lifestyle. Effervescent products are user-friendly as they are easy to take, even for those who face difficulties in swallowing the tablets/capsules and the products also have a pleasant taste. The effervescent products are available through retail pharmacies, drug stores, supermarkets & hypermarkets, e-commerce, and other distributing channels. As of now, North America is the biggest market for effervescent products pertaining to a large consumer base, high consumer awareness, and high per capita income. However, the complex manufacturing process of effervescent products is hampering the market growth.
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