According to a recent study, the global maltitol market is estimated at USD 189.9 million in 2019. This market is likely to grow at a compound annual growth rate (CAGR) of 6 per cent. The key reason for the growth in the global maltitol market is due to the increasing adoption of sugar substitutes around the world. Additionally, the emergence of clean label products and constant product innovation is witnessing favourable condition for growth. With the continuously increasing population and increasing probability of obesity and diabetes, the demand for low carb-sweeteners are increasing. Consumers are preferring products which contain low or zero sugar. Moreover, consumers are also focusing on weight management and thereby opting for products containing maltitol. Currently, products coming with clean label are in high demand. This is trending in the food & beverages industry driven by the consumers, since they are more and more worried about the health effects of ingredients present in food and beverages. In the presence of internet and social media, people have greater access to available information about various chemicals and ingredients which is driving this trend in the global food and beverages industry. Modern consumers, especially those from developed countries, have become more aware of what they eat every day, and they prefer to consume clean label products.
The global maltitol market is segregated on the basis of form type. In this category, powder and liquid are leading segments in 2019 accounting for the approximately 75 per cent of the market. On the basis of end-use, the food segment is leading the global maltitol market, followed by beverages and pharmaceuticals and personal care. These segments accounted for 36.9 per cent, 23.2 per cent, 24.9 per cent and 15.0 per cent of the market, respectively, in the same year. On the basis of nature, the conventional segment accounts for approximately 84 per cent of the market, while the organic segment accounts for the remaining share in the market. Several food and beverage manufacturers are focusing on reduction of sugar content in product formulations, as consumers avoid consumption of high sugar products. Reports state that Coca-Cola cut the sugar in Fanta by 30 per cent in the U.K., followed by a similar reduction in Sprite. North America leads the global market followed by Europe, Asia Pacific excluding Japan, and Oceania.
A recent report on the global maltitol market was published by Global Market Estimates Research and Consultants (GME) in March 2020. The market is segmented on several grounds. On the basis of form, the global market is segmented into powder and syrup. The powder segment is expected to hold the largest market share during the forecast period. On the basis of application, the market is segmented into fermented products, hard candies, cream filling, chocolate, coating, chewing-gum, fruit filling, ice-cream, and fondant among others. Based on end use industry, the market is segmented into food & beverage, bakery, confectionary, diary, frozen food, and pharmaceuticals among others. On the basis of region, the global market is segmented into North America, Europe, Asia Pacific, Central & South America and Middle East and Africa. The countries covered include: U.S., Canada, Mexico, Germany, France, UK, Italy, Spain, China, India, Japan, South Korea, Australia, Brazil, Saudi Arabia, UAE, and South Africa among others.
The key end-users of the markets are, Nestle BASF, and Coco Cola among others. Some of the key players operating in the Maltitol market are Cargill Incorporated, E.I. du Pont de Nemours and Company, Tate & Lyle PLC, Archer Daniels Midland Company, Futaste Co., Ltd., Ingredion Incorporated, Zhejiang Huakang Pharmaceutical Co., Ltd., Roquette Freres, and TCI America among others.
Press Release published by Global Market Estimates Research & Consultants: Global Maltitol Market Research Report - Forecasts to 2026