Digital Printing Packaging Market Insights
The global digital printing packaging market is influenced by the growing preference for premium packaging by cosmetics, beverages and household item industries. Moreover, the increasing demand for digital printing packaging is also anticipated to foster growth over the coming years
The rising adoption of new techniques for packaging such as cans, bags and pouches having detailed description of the product is also expected to foster the demand of this market over the projected period. However, the profitability of this market is likely to be affected by fluctuations in the prices of raw materials.
Digital Printing Packaging Market: Printing Technology Insights
On the basis of technology, the global digital printing packaging market is segmented into Thermal Transfer, Electrophotography & Electrostatic and Inkjet. The market for electrophotography & electrostatic is expected to occupy the highest market share owing to its ability to print superior quality images.
Digital Printing Packaging Market: Printing Ink Insights
The industry is segmented into solvent-based, UV-based, aqueous and others on the basis of printing ink. The market for solvent-based ink is expected to dominate the market over the forecast period. Features such as low cost, waterproof nature and ability to print on different surfaces are projected to boost the growth of solvent-based ink segment.
Digital Printing Packaging Market: Format Insights
By format, the digital printing packaging market is segmented into Full Color, Large Format Color, Variable Data and others. Variable data printing segment is projected to hold the largest share of the industry due to its ability to produce customized printing without affecting the duration of the process. This is anticipated to lower the labor costs as well as the printing costs.
Digital Printing Packaging Market: Packaging Type Insights
The industry is divided into Labels, Flexible Packaging, Corrugated, Folding Cartons, and others on the basis of packaging type. The market for labels is expected to grow significantly over the forecast period owing to its application in different packaging variables.
Digital Printing Packaging Market: Application Insights
Digital printing finds its application in Food & Beverage, Household & Cosmetic Products, Pharmaceuticals, and a number of other industries. The food & beverage sector is anticipated to occupy the highest share of the market over the years owing to growing demand for digital printing in food packaging. Moreover, the increasing use of variable data printing for food packaging is also expected to stimulate market growth.
Digital Printing Packaging Market: Regional Insights
The markets in Asia Pacific are anticipated to witness an accelerated growth over the forecast period. Demand is expected to arise from countries such as China and India where there has been a significant increase in e-retail sales and food packaging industries.
North America and Europe are also expected to emerge as the key revenue generating regions. This can be associated with the growing focus of manufacturers on producing low-cost packaging options.
Digital Printing Packaging Market: End-Use Landscape
The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase from digital printing packaging market. Some leading consumers of this market are Nestle, Tyson, PepsiCo, MAC Cosmetics and Amcor.
Digital Printing Packaging Market: Market Share & Competitor Analysis
The global market for this product is expected to be significantly large due to the presence of numerous manufacturers. The key players include Du Pont De Nemours and Company, HP Inc., Codimarc, Quad/Graphics Inc., Mondi plc, Xerox Corporation and Kodak Co. among others.
In November 2017, Codimarc, bought its first digital label press, namely Domino’s N610i inkjet label press. The purchase is expected to produce best print quality along with ensuring high speed and productivity.
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