The worldwide bleaching clay market was estimated at USD 752 million in 2016. The demand for bleaching clay is expected to increase due to its diverse application in oilseed crop processing and refining of edible oil.
Factors such as refining and decolourization of mineral oils, waxes, and lubricants are likely to boost industry growth. The industry is highly competitive with a huge number of small players competing on the premise of price and quality.
Mineral oils such as hydrocarbons and lubricants are treated by using bleaching clay. The global mineral oil industry is expected to witness increasing demand due to its varied applications in the production of cosmetics & health care products, which in turn drives the demand in bleaching clay market.
Strategies specific to expansion & investment are undertaken by organizations operating in this market to meet the massive demand arising from edible oil refining countries. Producers typically indulge in three stages of the value chain, namely, mining, processing, and distribution.
Fuller's earth generally contains high magnesium oxide content. It’s often used as a natural ingredient in skin and hair products. Increased awareness amongst consumers about personal care products is likely to help the market flourish over the forecast period. Activated clay is helpful in removing oil, greases and other organic compounds from wastewater. It is usually used for wastewater treatment. These factors are anticipated to be responsible for bleaching clay market growth.
Bleaching clay used in edible oil & fats refining is estimated to grow at the highest CAGR by 2025. It is also likely to occupy a major market share over the coming years. Expanding crop yield along with the increasing trend of consuming healthy and low-fat products is anticipated to boost market volume over the coming years. Government initiatives and regulations favouring the agricultural sector are projected to foster growth over the coming years.
The prime factor driving demand for bleaching clay is the expanding demand for refined vegetable oil, due to its application in manufacturing process. In addition, improvement in optimizing the yield of oilseeds is anticipated to encourage production of variegated oil seeds, in turn increasing the demand in bleaching clay market.
Asia Pacific bleaching clay market is projected to experience a rapid growth over the forecast period. This growth is attributed to rising production of edible oil in China, India and Indonesia among others. The increase in spending capacity of consumers in emerging countries is likely to increase the consumption of refined products.
Favourable government policies and technological advancements have led to the development in manufacturing facilities and refineries in this region, which is anticipated to drive demand over the coming years.
North America is also likely to see moderate growth due to increasing oilseed production in the U.S., and Canada. Rising preference for biofuel proved to be a significant factor impacting demand in this industry, especially in the developed countries.
End Use Landscape:
The end-use landscape includes a list of current and prospective consumers existing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase from bleaching clay market. The major consumers of the product are Urban Decay, Fuji Vegetable Oil, Inc., and US Lubricants.
Few of the major companies operating in the market include BASF SE, Clariant International AG, Oil-Dri Corporation of America, W Clay Industries, Ashapura Group of Companies, AMC (UK) Ltd., Refoil Earth Pvt. Ltd. and AMCOL Specialty Minerals.
It is projected that increasing consumption of low cholesterol frying & baking fats, and margarine have a positive impact on the demand for bleaching clay. Clariant, a speciality chemicals company, have raised their production capacity of bleaching earth plant in Mexico to meet increasing demand arising from the North & South American market. It has also adopted acquisition strategies to improve their regional presence and product base.
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