Ambient Display Market Size & Analysis - Forecasts To 2025 By Application (Smartphones & Tablets, Laptops & Desktops, Camera, HDTVs, Smart Watches & Wearable Devices, Automotive, Digital Signage, Workstations, Others), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), Vendor Landscape, End-Use Landscape, and Competitor Analysis - Global Market Estimates
Ambient Display Market Insights
The global demand for ambient displays is expected to increase exponentially from 2017 to 2025. The growing demand for new & advanced smartphones & tablets, laptops, and other consumer electronic product is projected to boost demand for ambient displays. Ambient displays are also widely used in the advertising & marketing field to garner the attention of a consumer or client to a company’s product/service offerings.
New devices, especially smartphones & tablets come with an inbuilt ambient display feature. It helps users glance notifications without using much battery life. This feature is widely available in AMOLED displays as it only turns on the pixels required to display the minimal message. Rather than brightly displaying “not so important” messages, an ambient display aims at unobtrusively calling for user’s attention when needed.
Ambient Display Market: Application Insights
Ambient displays are widely adopted in smartphones & tablets, laptops, televisions, wearable devices, vehicle mounted devices, digital signage boards, workstations, and smart home products. The growing demand for low energy consumption is expected to boost the demand for ambient display technologies over the coming years.
The technology aims at reducing strain on eyes at different brightness levels. As the surrounding lighting gets brighter, the light emitted by the display increases, thereby improving visibility of text or graphics displayed. One of the main feature taken into consideration before purchasing an electronic product is its energy consumption. This is one of the key factors why preference for devices with ambient display technologies is anticipated to increase over the coming years.
Ambient Display Market: Regional Insights
High demand for electronics in the Asia Pacific region is expected to foster demand for ambient display over the coming years. South Korea, U.S., Australia, U.S., Spain, and Israel are expected to register highest smartphones penetration. According to a study conducted by Google on Micro-moments, people check their phones more than 150 times per day. Advertising & interactive communication activities taken up at commercial or public spaces are also increasing using ambient display technologies to improve visibility and impact.
Energy saving initiatives taken up in North America and Europe are expected to boost the demand for ambient displays over the coming years. One of the most effective ways to reduce eyestrain caused by using consumer electronics is adjusting screens brightness settings to the room’s ambient lighting. Ambient displays are found exceptionally suitable to reduce eye strain and reduce glare.
Rise in consumer electronics production in the Central & South America and Middle East & Africa region is also anticipated to augment demand for ambient displays. The growing demand for displays in the automotive industry is also expected to boost demand over the coming years.
Ambient Display Market: End-Use Landscape
The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase ambient display over the coming years. Some leading consumers in the market include Samsung, Apple Inc., and HP Inc.
Ambient Display Market: Competitive Landscape
Prominent companies in the ambient display market include Sharp Corporation., AU Optronics, Beijing Opto-Electronics, NEC Display Solutions Ltd., LG Electronics, Planar Systems, Inc., Samsung Electronics, Innolux Corp., and Panasonic Corporation among others. In October 2017, Samsung Galaxy J2 was launched with Super AMOLED display in India. Similarly most smartphones companies are using AMOLED displays which allow the use of ambient display technology.
Please note: This is not an exhaustive list of companies profiled in the report.
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The global Ambient Display Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Ambient Display Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.
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