Automotive Infotainment OS Market

Global Automotive Infotainment OS Market Size, Trends & Analysis - Forecasts to 2026 By Product Type (Windows, Linux, QNX, Others), By Service Type (Entertainment, Navigation, E-Call, Vehicle Diagnostics), By End-User (Mid-Priced Cars, Luxury Cars, Economy Cars), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Automotive & Transportation

Format

This report was recently updated on April 12 2024 with the latest and most recent market numbers

Automotive Infotainment OS Market Size

The global automotive infotainment OS market will grow from USD 247.50 million in 2021 to USD 409.33 million in 2026 at a CAGR of 9.0%.

Automotive infotainment is a combination of in-car entertainment and system that includes in-car navigation, music, video, and internet access. Mobile navigation systems, telematics systems, and video systems are also integrated into this system. An operating system serves as the foundation for these automotive entertainment systems. The operating system (OS) provides a framework for several software components, such as middleware and automotive firmware, to provide the essential functionality in the infotainment software.

The growing awareness and increasing demand for telematics and in-built connectivity in mid-range vehicles are the latest trends in the automotive infotainment OS market. Furthermore, the growing adoption of automotive infotainment OS as a differentiator and medium to minimize the cost of additional features will also drive the market growth during the forecast period. Also, the technological advancements in the car navigation systems, infotainments display, and high-definition video decoding systems are major driving factors for the growth of the market.

Automobile infotainment OSs are gaining traction in the automotive market, with OEMs developing low-cost solutions for entry-level vehicles which will be a major driver for the market.

However, the increasing disposable income, the rising acceptance of high-end infotainment systems, and rising technological proliferation in a car including voice recognition, and GUI are some of the automotive infotainment trends witnessed in the automotive infotainment market during the forecast period of 2021 to 2026.

The current demand for car infotainment systems largely stems from their increasing adoption. Rising government initiatives to provide safety and security solutions, increasing demand for smartphone enabled music system in automobiles, and technological developments are some of the leading in-vehicle infotainment market trends witnessed in the industry.

The impact of the COVID-19 pandemic on the automotive infotainment systems market was negative. The production and sales of automotive parts and cars were largely affected. Hence, the market was also affected as it was predominantly driven by vehicle production and sales.

The market is restrained by the high cost of touch screen units provided for cars. The dearth of skilled professions in the APAC and ROW automotive production industry is also expected to restrain the growth of the market during the forecast period.

global automotive infotainment os market

Automotive Infotainment OS Market: By Product Type

Based on the type of product employed in the car infotainment system, the market is segmented into Windows, Linux, and QNX, among others. The QNX segment is expected to capture the largest share of the market from 2021 to 2026. The increasing focus of the automotive industry on autonomous technologies in the car production segment has helped the QNX sector grow the fastest. To apply autonomous technologies in car production, numerous automotive OEMs and automotive infotainment OS market players and solution suppliers are rapidly moving to the QNX platform.

Automotive Infotainment OS Market: By Service Type

Based on the service type, the market is segmented into entertainment, navigation, e-call, and vehicle diagnostics. The navigation segment has been envisaged to register better growth rates than the other services segment during the forecast period. Automotive navigation systems are GPS (global positioning system) systems used in automobiles. The growth of the navigation segment stems from the increasing demand for advanced wireless infrastructure from emerging countries like China, Japan, India, Malaysia, Korea, etc.

Automotive Infotainment OS Market: By End-User

Based on the end-users, the market is fragmented into mid-priced cars, luxury cars, and economy cars. The mid-priced cars segment is expected to capture the lion’s share of the market during the forecast period [2021-2026]. The dominance of this segment over the market is mainly because of the rising adoption of connected mid-priced cars and the rising availability of smart infotainment systems for mid-priced cars.

asia pacific automotive infotainment os market

Automotive Infotainment OS Market: By Region

Based on region, the market is segmented into North America, Europe, Central & South America, Middle East & North Africa, and Asia Pacific regions. The North American region is expected to hold the largest share of the market during the forecast period followed by the European market.

The North American market has been characterized by the increasing technological advancements in semi-autonomous cars segment and rising production and sales volume of luxury cars and other vehicles during the forecast period. The increasing adoption of smartphones based connected cars is expected to support the growth of the NA market. However, Europe will be the 2nd largest regional segment in the market. This is mainly because of the presence of a large number of automobile players, and increasing product launch strategy for advanced Infotainment systems.

The APAC region is envisaged to become the fastest-growing region during the forecast period in the automotive infotainment OS market. The growing automobile industry in the region will play a key role in the demand for automotive infotainment OS in the APAC market. The growing production and sales of mid-priced vehicles in the region are also expected to have a positive impact on the market. The increasing demand for comfort, luxury, and entertainment services is another significant factor for the growth of the automotive infotainment OS market in Asia Pacific region.

Automotive Infotainment OS Market Share and Competitor Analysis

Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Mitsubishi Electric Corporation, Baidu Inc., BMW AG, Microsoft Corp., The Linux Foundation, Wind River Systems, Inc., Continental AG, and Blackberry, Ltd., among others, are the key players in the automotive infotainment OS market.

Please note: This is not an exhaustive list of companies profiled in the report.

In January 2019, Mitsubishi Electric Corporation introduced a smart, natural HMI for mid-priced cars by leveraging its Maisart proprietary compact AI technology for mobility.

Chapter 1 Methodology

1.1 Market Scope & Definitions

1.2 Estimates & Forecast Calculation

1.3 Historical Data Overview and Validation

1.4 Data Sources

1.4.1 Secondary

1.4.2 Primary

Chapter 2 Report Outlook

2.1 Automotive Infotainment OS Industry Overview, 2020-2026

2.1.1 Industry Overview

2.1.2 Product Type Overview

2.1.3 Service Type Overview

2.1.4 End-User Overview

2.1.5 Regional Overview

Chapter 3 Global Automotive Infotainment OS Market Trends

3.1 Market Segmentation

3.2 Industry Background, 2020-2026

3.3 Market Key Trends

3.3.1 Positive Trends

3.3.1.1 Increasing investment in autonomous vehicles to launch advanced entertainment systems

3.3.2 Industry Challenges

3.3.2.1 Lack of standard protocols to develop software platforms in developing regions

3.4 Prospective Growth Scenario

3.4.1 Product Type Growth Scenario

3.4.2 Service Type Growth Scenario

3.4.3 End-User Growth Scenario

3.5 COVID-19 Influence over Industry Growth

3.6 Porter’s Analysis

3.7 PESTEL Analysis

3.8 Value Chain & Supply Chain Analysis

3.9 Regulatory Framework

3.9.1 North America

3.9.2 Europe

3.9.3 APAC

3.9.4 LATAM

3.9.5 MEA

3.10 Technology Overview

3.11 Market Share Analysis, 2020

3.11.1 Company Positioning Overview, 2020

Chapter 4 Global Automotive Infotainment OS Market, By Product Type

4.1 Product Type Outlook

4.2 QNX

4.2.1 Market Size, By Region, 2020-2026 (USD Million)

4.3 Windows

4.3.1 Market Size, By Region, 2020-2026 (USD Million)

4.4 Linux

4.4.1 Market Size, By Region, 2020-2026 (USD Million)

4.5 Others

4.5.1 Market Size, By Region, 2020-2026 (USD Million)

Chapter 5 Global Automotive Infotainment OS Market, By Service Type

5.1 Service Type Outlook

5.2 Entertainment

5.2.1 Market Size, By Region, 2020-2026 (USD Million)

5.3 Navigation

5.3.1 Market Size, By Region, 2020-2026 (USD Million)

5.4 E-Call

5.4.1 Market Size, By Region, 2020-2026 (USD Million)

5.5 Vehicle Diagnostics

5.5.1 Market Size, By Region, 2020-2026 (USD Million)

Chapter 6 Automotive Infotainment OS Market, By End-User

6.1 End-User Outlook

6.2 Luxury Cars

6.2.1 Market Size, By Region, 2020-2026 (USD Million)

6.3 Mid-Priced Cars

6.3.1 Market Size, By Region, 2020-2026 (USD Million)

6.4 Economy Cars

6.4.1 Market Size, By Region, 2020-2026 (USD Million)

Chapter 7 Automotive Infotainment OS Market, By Region

7.1 Regional outlook

7.2 North America

7.2.1 Market Size, By Country 2020-2026 (USD Million)

7.2.2 Market Size, By Product Type, 2020-2026 (USD Million)

7.2.3 Market Size, By Service Type, 2020-2026 (USD Million)

7.2.4 Market Size, By End-User, 2020-2026 (USD Million)

7.2.5 U.S.

7.2.5.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.2.5.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.2.5.3 Market Size, By End-User, 2020-2026 (USD Million)

7.2.6 Canada

7.2.6.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.2.6.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.2.6.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3 Europe

7.3.1 Market Size, By Country 2020-2026 (USD Million)

7.3.2 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.3 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.4 Market Size, By End-User, 2020-2026 (USD Million)

7.3.5 Germany

7.3.5.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.5.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.5.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3.6 UK

7.3.6.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.6.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.6.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3.7 France

7.3.7.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.7.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.7.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3.8 Italy

7.3.8.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.8.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.8.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3.9 Spain

7.3.9.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.9.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.9.3 Market Size, By End-User, 2020-2026 (USD Million)

7.3.10 Russia

7.3.10.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.3.10.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.3.10.3 Market Size, By End-User, 2020-2026 (USD Million)

7.4 Asia Pacific

7.4.1 Market Size, By Country,2020-2026 (USD Million)

7.4.2 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.3 Market Size, By Service Type, 2020-2026 (USD Million)

7.4.4 Market Size, By End-User, 2020-2026 (USD Million)

7.4.5 China

7.4.5.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.5.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.4.5.3 Market Size, By End-User, 2020-2026 (USD Million)

7.4.6 India

7.4.6.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.6.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.4.6.3 Market Size, By End-User, 2020-2026 (USD Million)

7.4.7 Japan

7.4.7.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.7.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.4.7.3 Market Size, By End-User, 2020-2026 (USD Million)

7.4.8 Australia

7.4.8.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.8.2 Market size, By Service Type, 2020-2026 (USD Million)

7.4.8.3 Market Size, By End-User, 2020-2026 (USD Million)

7.4.9 South Korea

7.4.9.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.4.9.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.4.9.3 Market Size, By End-User, 2020-2026 (USD Million)

7.6.5 Latin America

7.5.1 Market Size, By Country 2020-2026 (USD Million)

7.5.2 Market Size, By Product Type, 2020-2026 (USD Million)

7.5.3 Market Size, By Service Type, 2020-2026 (USD Million)

7.5.4 Market Size, By End-User, 2020-2026 (USD Million)

7.5.5 Brazil

7.5.5.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.5.5.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.5.5.3 Market Size, By End-User, 2020-2026 (USD Million)

7.5.6 Mexico

7.5.6.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.5.6.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.5.6.3 Market Size, By End-User, 2020-2026 (USD Million)

7.5.7 Argentina

7.5.7.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.5.7.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.5.7.3 Market Size, By End-User, 2020-2026 (USD Million)

7.6 MEA

7.6.1 Market Size, By Country 2020-2026 (USD Million)

7.6.2 Market Size, By Product Type, 2020-2026 (USD Million)

7.6.3 Market Size, By Service Type, 2020-2026 (USD Million)

7.6.4 Market Size, By End-User, 2020-2026 (USD Million)

7.6.5 Saudi Arabia

7.6.5.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.6.5.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.6.5.3 Market Size, By End-User, 2020-2026 (USD Million)

7.6.6 UAE

7.6.6.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.6.6.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.6.6.3 Market Size, By End-User, 2020-2026 (USD Million)

7.6.7 South Africa

7.6.7.1 Market Size, By Product Type, 2020-2026 (USD Million)

7.6.7.2 Market Size, By Service Type, 2020-2026 (USD Million)

7.6.7.3 Market Size, By End-User, 2020-2026 (USD Million)

Chapter 8 Company Landscape

8.1 Competitive Analysis, 2020

8.2 Alibaba Group Holding Ltd.

8.2.1 Company Overview

8.2.2 Financial Analysis

8.2.3 Strategic Positioning

8.2.4 Info-Graphic Analysis

8.3 Alphabet Inc.

8.3.1 Company Overview

8.3.2 Financial Analysis

8.3.3 Strategic Positioning

8.3.4 Info-Graphic Analysis

8.4 Apple Inc.

8.4.1 Company Overview

8.4.2 Financial Analysis

8.4.3 Strategic Positioning

8.4.4 Info-Graphic Analysis

8.5 Baidu Inc.

8.5.1 Company Overview

8.5.2 Financial Analysis

8.5.3 Strategic Positioning

8.5.4 Info-Graphic Analysis

8.6 BMW AG

8.6.1 Company Overview

8.6.2 Financial Analysis

8.6.3 Strategic Positioning

8.6.4 Info-Graphic Analysis

8.7 Microsoft Corp.

8.7.1 Company Overview

8.7.2 Financial Analysis

8.7.3 Strategic Positioning

8.7.4 Info-Graphic Analysis

8.8 The Linux Foundation

8.8.1 Company Overview

8.8.2 Financial Analysis

8.8.3 Strategic Positioning

8.8.4 Info-Graphic Analysis

8.9 Wind River Systems, Inc.

8.9.1 Company Overview

8.9.2 Financial Analysis

8.9.3 Strategic Positioning

8.9.4 Info-Graphic Analysis

8.10 Continental AG

8.10.1 Company Overview

8.10.2 Financial Analysis

8.10.3 Strategic Positioning

8.10.4 Info-Graphic Analysis

8.11 BlackBerry Ltd.

8.11.1 Company Overview

8.11.2 Financial Analysis

8.11.3 Strategic Positioning

8.11.4 Info-Graphic Analysis

8.12 Other Companies

8.12.1 Company Overview

8.12.2 Financial Analysis

8.12.3 Strategic Positioning

8.12.4 Info-Graphic Analysis

The Global Automotive Infotainment OS Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Automotive Infotainment OS Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

What is the projected market size of the global automotive infotainment OS market?

The global automotive infotainment OS market will grow from USD 247.50 million in 2021 to USD 409.33 million in 2026 at a CAGR of 9.0%.

Who are the major vendors in the automotive infotainment OS market?

Key and innovative vendors in the automotive infotainment OS market include Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Mitsubishi Electric Corporation, Baidu Inc., BMW AG, Microsoft Corp., The Linux Foundation, Wind River Systems, Inc., Continental AG, and Blackberry, Ltd., among others.

Which region has the highest market share in the automotive infotainment OS market?

The North American region is estimated to hold the largest market share in the automotive infotainment OS market.

What is the Covid-19 impact on future automotive infotainment OS manufacturers?

The impact of the COVID-19 pandemic on the automotive infotainment systems market was negative. The production and sales of automotive parts and cars was largely affected. Hence, the market was also affected as it was predominantly driven by vehicle production and sales.

What are the major drivers in the automotive infotainment OS market?

The growing awareness and increasing demand for telematics and in-built connectivity in mid-range vehicles are the latest trends in automotive infotainment OS market. Furthermore, the growing adoption of automotive infotainment OS as a differentiator and medium to minimize the cost of additional features will also drive the market growth during the forecast period.