Data Virtualization Market Size, Trends & Analysis - Forecasts To 2025 By Data Consumers (Business Intelligence, Mobile Enterprise, Application servers); By Application (Customer Relationship Management, Enterprise Resource Planning, Content Management System, Enterprise Service Bus, Web Conferencing, Others); By End-Use (Healthcare, Insurance, Retail, Manufacturing, E-Commerce, Media, Telecom, Government, Others); By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa); End-Use Landscape; Vendor Landscape and Competitor Analysis - Global Market Estimates
Data Virtualization Market Insights
The global data virtualization market is projected to grow at a lucrative CAGR over the forecast period. Factors such as reduced cost, real time data access, and reduced risks are likely to influence the overall market growth over the coming years. Also, enhanced operational efficiency coupled with improved data quality as a consequence of reduction in delicacy is likely to boost the market growth over the years.
Data Virtualization software enables any application to retrieve and manipulate data without requirement of any technical details about the data. It also provides virtual access to different real time data sources such as databases and web content among others. Data virtualization also refers to an abstraction layer and a data services layer.
Data Virtualization Market: Data Consumers Insights
The global data virtualization market is segmented into business intelligence, mobile enterprise, and application servers, based on data consumers.
Data Virtualization is highly used in business intelligence system as it develops simpler architecture and reduces the incidence of duplicate data. The uniqueness of data simplifies data governance, thereby leading to reduced business intelligence system load.
Mobile enterprise segment is likely to account for a significant market share over the forecast period. The segment growth is expected to be influenced by increased use of smartphones coupled with real time access to data.
Data Virtualization Market: Application Insights
The global data virtualization market, by application, is segregated into customer relationship management, enterprise resource planning, content management system, enterprise service bus, and web conferencing among others.
Customer relationship management refers to strategies and technologies adopted by companies to regulate and analyze customer interactions and data. It also helps in enhancing business relationships with customers, thereby contributing towards the segment growth.
Data Virtualization Market: End-Use Insights
The global data virtualization market is divided into healthcare, insurance, retail, manufacturing, e–commerce, media, telecom, and government among others, based on end-use.
Data virtualization software is widely used in Healthcare industry as it ensures real time access to patient records through portals, EHRs, and mobile devices.
Data virtualization also finds its application in retail sector as it improves productivity by streamlining supply chain decisions and merchandizing mix.
Data Virtualization Market: Regional Insights
North America held a significant market share in 2016. The regional growth is primarily attributed to high adoption of innovative technologies across the regions. Asia Pacific is anticipated to witness highest CAGR over the projected period. The growth is expected to be influenced by development of their IT infrastructure and manufacturing sector. Demand is expected to arise particularly from countries such as China and India due to increasing inclination towards adopting new technologies. However, the increasing number of SMEs and large organizations in this region is expected to stimulate market growth over the forecast period.
Data Virtualization Market: End-Use Landscape
The end-use landscape includes a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase products from the global data virtualization market. The major consumers of the product are Kroger Company, Carrefour SA, and Berkshire Hathaway among others.
Data Virtualization Market Share & Competitor Analysis
Some of the leading players operating in the global data virtualization market include Capsenta, Microsoft Corporation, Data Virtuality, SAP SE, Oracle Corporation, IBM Corporation, Cisco systems, Denodo Technologies Inc, Informatica, and Red Hat Software among others.
Please note: This is not an exhaustive list of companies profiled in the report.
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The global data virtualization market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the data virtualization market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.
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