Digital Marketing in Automotive Industry Market

Global Digital Marketing in Automotive Industry Market Size, Trends & Analysis - Forecasts to 2028 By Service Type (Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Social Media Marketing, Campaign Marketing, Content Marketing, Lead Generation, Automotive Cinematography, and Others), By End User (Automotive Manufacturers, Dealerships and Distributors, Aftermarket Service Providers, and Rental and Leasing Companies), By Marketing Platform (Google Ads, Social Media Platforms (Facebook, Instagram, Twitter, etc.), Content Management Systems (WordPress, Drupal, etc.), and Email Marketing Platforms), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on October 2 2024 with the latest and most recent market numbers

Global Digital Marketing in Automotive Industry Market Size

The global digital marketing in automotive industry market is expected to grow at a CAGR of 7.7% from 2023 to 2028. Digital marketing has become very popular among the masses. The automotive industry has adopted the digital marketing channel as it can reach out to its clients and potential customers who are tech savvy.

The main driving factors of global digital marketing in the automotive industry market growth are changing consumer behavior and the given market's cost-effective and data-driven nature. Digital marketing also allows the market players to have a competitive advantage.

Consumer behaviour has changed comprehensively over the past five to six years as the prominence of digital platforms in daily life has increased. Consumers prefer to research the products, shop for vehicles, or book trial sessions online. This removes the cost incurred for travel to several automobile dealers and helps finalize more comfortably. Moreover, based on the digital footprints left by the consumers, the digital marketing teams can redirect the advertisements on several websites and applications that the potential consumers visit on a daily basis. This form of targeted advertising is also cost effective for the automotive companies as it reduces the money spent on securing ad spaces in newspaper, magazine, television, and any other form of popular mass media.

The automotive company can easily track every digital footprint or impression laid out. Social media applications such as Instagram have features for business accounts to track the number of impressions and shares as well as link redirections made, which make the understanding of product outreach simpler than other forms of advertising. Unlike television advertising, there is no exact way to understand if the viewers watched the advertisement as it depends directly on the TRP generated through television shows. Digital marketing gives a competitive edge to the company as it can easily access its social media handles and websites and understand the strategies the competitor uses to market itself.

global digital marketing in automotive industry market

Global Digital Marketing in Automotive Industry Market: By Service Type

Based on service type, the market is segmented into search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, campaign marketing, content marketing, lead generation, automotive cinematography, and others.

As of 2022, PPC advertising segment held the highest share in the global digital marketing in automotive industry market. This is mainly attributed to features offered by PPC advertising over other services such as instant visibility of the brand across social media platforms, increased website trafficking and engagement, and measurable results. With such features, automotive brands can successfully tap their end-use markets, and mark a dominant position in the internet space.

In addition, the social media marketing segment is expected to be the 2nd largest segment in the global market. Presence of tech savvy generation, increasing penetration of smartphones, and rising importance of brand presence across platforms such as YouTube, Instagram, Facebook, and X, among others, are some of the factors supporting the growth of this segment.

Furthermore, content marketing as a segment is projected to exhibit the highest rate of growth in the forecast period. This is mainly attributed to rising preference for branding through story telling concept. Story telling concept helps to deliver brand information, brand value, and reasons to buy the products. Content marketing is portrayed across platforms such as blogs posts, videos, social media posts, detailed reviews.

Global Digital Marketing in Automotive Industry Market: By End User

Based on end user, the market is segmented into automotive manufacturers, dealerships and distributors, aftermarket service providers, and rental and leasing companies. Automotive manufacturers segment dominated the market till 2022 and is anticipated to retain its dominance during the forecast period. These companies have large marketing budgets and invest the resources to market and promote their products and brands directly to their existing and potential consumers. They actively use digital marketing to create brand awareness, showcase their products, and provide information about them.

The dealers and distributor segment is projected to exhibit the highest CAGR in the forecast period. They use digital marketing to promote all the options they can offer to the consumers and the services. They use digital marketing tools to attract local consumers online and divert the traffic generated to their physical showrooms.

Global Digital Marketing in Automotive Industry Market: By Marketing Platform

Based on marketing platform, the market is segmented into Google Ads, Social Media Platforms (Facebook, Instagram, Twitter, etc.), Content Management Systems (WordPress, Drupal, etc.), and Email Marketing Platforms. Google Ads formerly known as Google AdWords held a significant share in the market till 2022 and is expected to retain its dominance in the forecast period. Google Ad’s share in the market is driven by the high popularity of PPC advertising mode. Automotive companies frequently use this service to actively target customers as it does not require any creation or logging into accounts, unlike social media and other ad platforms. They can also add photographs and information that can be easily accessed.

The social media platforms segment is anticipated to exhibit fastest growth rate. Popular platforms like Instagram, Facebook, and YouTube offer visually engaging content and opportunities to directly interact with the target audience. The companies can easily run ad campaigns and increase brand awareness. Social media also allows the companies to selective target specific demographics.

asia pacific digital marketing in automotive industry market

Global Digital Marketing in Automotive Industry Market: By Region

North America is analyzed to be the largest region in the global digital marketing in the global market during the forecast period. North America is a developed region and countries such as the United States and Canada have a well-developed digital landscape. Several automotive companies have invested in the domain of digital marketing to reach out to their consumers and offer interactive content to engage better.

Asia Pacific is anticipated to be the fastest growing region across the global digital marketing in automotive industry market. The region has observed a massive growth in the digital marketing sector especially for automotive. Local language and cultural considerations have helped the companies reach out to their audience in a language that they connect to. The increasing penetration of the mobile devices and social media with the help of local influencers and content creators has helped to drive the market growth.

Global Digital Marketing in Automotive Industry Market Share and Competitor Analysis

The key players operating in the market are Disruptive Advertising, Sociallyin, SmartSites, Crafted Automotive, The Automotive Advertising Agency, Green Line Automotive, CBM, Cerious Productions, Automotive Marketing Gurus, and Alioze among others.

Please note: This is not an exhaustive list of companies profiled in the report.

Recent Developments

In May 2023, Green Line Automotive became the official digital advertising partner for Volkswagen Group of America and offers advertising through SEO, SEM, display ads, social media, and others.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

2.4   Data Metrics

3          GLOBAL DIGITAL MARKETING IN AUTOMOTIVE INDUSTRY  MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL DIGITAL MARKETING IN AUTOMOTIVE INDUSTRY MARKET, BY SERVICE TYPE

4.1   Introduction

4.2   Digital Marketing in Automotive Industry Market: Service Type Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   Search Engine Optimization (SEO)

4.4.1        Search Engine Optimization (SEO) Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   Pay-Per-Click Advertising (PPC)

4.5.1        Pay-Per-Click Advertising (PPC) Market Estimates and Forecast, 2020-2028 (USD Million)

4.6   Social Media Marketing

4.6.1        Social Media Marketing Market Estimates and Forecast, 2020-2028 (USD Million)

4.7   Campaign Marketing

4.7.1           Campaign Marketing Market Estimates and Forecast, 2020-2028 (USD Million)

4.8   Content Marketing  

4.8.1           Content Marketing Market Estimates and Forecast, 2020-2028 (USD Million)

4.9   Lead Generation

4.9.1           Lead Generation Market Estimates and Forecast, 2020-2028 (USD Million)

4.10 Automotive Cinematography

4.10.1        Automotive Cinematography Market Estimates and Forecast, 2020-2028 (USD Million)

4.11 Others

4.11.1        Others Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL DIGITAL MARKETING IN AUTOMOTIVE INDUSTRY MARKET, BY END USER

5.1   Introduction

5.2   Digital Marketing in Automotive Industry Market: End User Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   Automotive Manufacturers

5.4.1        Automotive Manufacturers Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Dealerships and Distributors

5.5.1        Dealerships and Distributors Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Aftermarket Service Providers

5.6.1        Aftermarket Service Providers Market Estimates and Forecast, 2020-2028 (USD Million)

5.7   Rental and Leasing Companies

5.7.1        Rental and Leasing Companies Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL DIGITAL MARKETING IN AUTOMOTIVE INDUSTRY MARKET, BY SALES CHANNEL

6.1   Introduction

6.2   Digital Marketing in Automotive Industry Market: Sales Channel Scope Key Takeaways

6.3   Revenue Growth Analysis, 2022 & 2028

6.4   Google Ads

6.4.1        Google Ads Market Estimates and Forecast, 2020-2028 (USD Million)

6.5   Social Media Platforms (Facebook, Instagram, Twitter, etc.)

6.5.1        Social Media Platforms (Facebook, Instagram, Twitter, etc.) Market Estimates and Forecast, 2020-2028 (USD Million)

6.6   Content Management Systems (WordPress, Drupal, etc.)

6.6.1        Content Management Systems (WordPress, Drupal, etc.) Market Estimates and Forecast, 2020-2028 (USD Million)

6.7   Email Marketing Platforms

6.7.1        Email Marketing Platforms Market Estimates and Forecast, 2020-2028 (USD Million)

7          GLOBAL DIGITAL MARKETING IN AUTOMOTIVE INDUSTRY MARKET, BY REGION

7.1   Introduction

7.2   North America Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.1        By Service Type

7.2.2        By End User

7.2.3        By Marketing Platform

7.2.4        By Country

7.2.4.1     U.S. Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.1.1        By Service Type

7.2.4.1.2        By End User

7.2.4.1.3        By Marketing Platform

7.2.4.2     Canada Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.2.1        By Service Type

7.2.4.2.2        By End User

7.2.4.2.3        By Marketing Platform

7.2.4.3     Mexico Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.3.1        By Service Type

7.2.4.3.2        By End User

7.2.4.3.3        By Marketing Platform

7.3   Europe Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.1        By Service Type

7.3.2        By End User

7.3.3        By Marketing Platform

7.3.4        By Country

7.3.4.1     Germany Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.1.1        By Service Type

7.3.4.1.2        By End User

7.3.4.1.3        By Marketing Platform

7.3.4.2     U.K. Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.2.1        By Service Type

7.3.4.2.2        By End User

7.3.4.2.3        By Marketing Platform

7.3.4.3     France Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.3.1        By Service Type

7.3.4.3.2        By End User

7.3.4.3.3        By Marketing Platform

7.3.4.4     Italy Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.4.1        By Service Type

7.3.4.4.2        By End User

7.2.4.4.3        By Marketing Platform

7.3.4.5     Spain Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.5.1        By Service Type

7.3.4.5.2        By End User

7.2.4.5.3        By Marketing Platform

7.3.4.6     Netherlands Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.6.1        By Service Type

7.3.4.6.2        By End User

7.2.4.6.3        By Marketing Platform

7.3.4.7     Rest of Europe Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Service Type

7.3.4.7.2        By End User

7.2.4.7.3        By Marketing Platform

7.4   Asia Pacific Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.1        By Service Type

7.4.2        By End User

7.4.3        By Marketing Platform

7.4.4        By Country

7.4.4.1     China Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.1.1        By Service Type

7.4.4.1.2        By End User

7.4.4.1.3        By Marketing Platform

7.4.4.2     Japan Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.2.1        By Service Type

7.4.4.2.2        By End User

7.4.4.2.3        By Marketing Platform

7.4.4.3     India Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.3.1        By Service Type

7.4.4.3.2        By End User

7.4.4.3.3        By Marketing Platform

7.4.4.4     South Korea Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.4.1        By Service Type

7.4.4.4.2        By End User

7.4.4.4.3        By Marketing Platform

7.4.4.5     Singapore Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.5.1        By Service Type

7.4.4.5.2        By End User

7.4.4.5.3        By Marketing Platform

7.4.4.6     Malaysia Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.6.1        By Service Type

7.4.4.6.2        By End User

7.4.4.6.3        By Marketing Platform

7.4.4.7     Thailand Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Service Type

7.4.4.7.2        By End User

7.4.4.7.3        By Marketing Platform

7.4.4.8     Indonesia Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.8.1        By Service Type

7.4.4.8.2        By End User

7.4.4.8.3        By Marketing Platform

7.4.4.9     Vietnam Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.9.1        By Service Type

7.4.4.9.2        By End User

7.4.4.9.3        By Marketing Platform

7.4.4.10  Taiwan Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.10.1 By Service Type

7.4.4.10.2 By End User

7.4.4.10.3 By Marketing Platform

7.4.4.11  Rest of Asia Pacific Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.11.1 By Service Type

7.4.4.11.2 By End User

7.4.4.11.3 By Marketing Platform

7.5   Middle East and Africa Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.1        By Service Type

7.5.2        By End User

7.5.3        By Marketing Platform

7.5.4        By Country

7.5.4.1     Saudi Arabia Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.1.1        By Service Type

7.5.4.1.2        By End User

7.5.4.1.3        By Marketing Platform

7.5.4.2     U.A.E. Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.2.1        By Service Type

7.5.4.2.2        By End User

7.5.4.2.3        By Marketing Platform

7.5.4.3     Israel Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.3.1        By Service Type

7.5.4.3.2        By End User

7.5.4.3.3        By Marketing Platform

7.5.4.4     South Africa Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.4.1        By Service Type

7.5.4.4.2        By End User

7.5.4.4.3        By Marketing Platform

7.5.4.5     Rest of Middle East and Africa Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.5.1        By Service Type

7.5.4.5.2        By End User

7.5.4.5.2        By Marketing Platform

7.6   Central & South America Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.1        By Service Type

7.6.2        By End User

7.6.3        By Marketing Platform

7.6.4        By Country

7.6.4.1     Brazil Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.1.1        By Service Type

7.6.4.1.2        By End User

7.6.4.1.3        By Marketing Platform

7.6.4.2     Argentina Eaporative Air Cooler Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.2.1        By Service Type

7.6.4.2.2        By End User

7.6.4.2.3        By Marketing Platform

7.6.4.3     Chile Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.3.1        By Service Type

7.6.4.3.2        By End User

7.6.4.3.3        By Marketing Platform

7.6.4.4     Rest of Central & South America Digital Marketing in Automotive Industry Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.4.1        By Service Type

7.6.4.4.2        By End User

7.6.4.4.3        By Marketing Platform

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Disruptive Advertising

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Sociallyin

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        SmartSites

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Crafted Automotive

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        The Automotive Advertising Agency

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        GREEN LINE AUTOMOTIVE

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        CBM

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Cerious Productions

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Automotive Marketing Gurus

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10      Alioze

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Mllion)

2 Search Engine Optimization (SEO) Market, By Region, 2020-2028 (USD Mllion)     

3 Pay-Per-Click Advertising (PPC) Market, By Region, 2020-2028 (USD Mllion)         

4 Social Media Marketing Market, By Region, 2020-2028 (USD Mllion)         

5 Campaign Marketing Market, By Region, 2020-2028 (USD Mllion)

6 Content Marketing Market, By Region, 2020-2028 (USD Mllion)

7 Lead Generation Market, By Region, 2020-2028 (USD Mllion)

8 Automotive Cinematography Market, By Region, 2020-2028 (USD Mllion)

9 Others Market, By Region, 2020-2028 (USD Mllion)

10 Global Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Mllion)       

11 Automotive Manufacturers Market, By Region, 2020-2028 (USD Mllion) 

12 Dealerships and Distributors Market, By Region, 2020-2028 (USD Mllion)

13 Aftermarket Service Providers Market, By Region, 2020-2028 (USD Mllion)

14 Rental and Leasing Companies Market, By Region, 2020-2028 (USD Mllion)

15 Global Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Mllion)

16 Google Ads Market, By Region, 2020-2028 (USD Mllion)     

17 Social Media Platforms (Facebook, Instagram, Twitter, etc.) Market, By Region, 2020-2028 (USD Mllion)      

18 Content Management Systems (WordPress, Drupal, etc.) Market, By Region, 2020-2028 (USD Mllion)       

19 Email Marketing Platforms Market, By Region, 2020-2028 (USD Mllion)

20 Regional Analysis, 2020-2028 (USD Mllion)

21 North America Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

22 North America Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

23 North America Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

24 North America Digital Marketing in Automotive Industry Market, By Country, 2020-2028 (USD Million)

25 U.S Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

26 U.S Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

27 U.S Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

28 Canada Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

29 Canada Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

30 Canada Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

31 Mexico Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

32 Mexico Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

33 Mexico Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

34 Europe Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

35 Europe Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

36 Europe Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

37 Germany Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

38 Germany Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

39 Germany Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

40 UK Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

41 UK Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

42 UK Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

43 France Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

44 France Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

45 France Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

46 Italy Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

47 Italy Digital Marketing in Automotive Industry Market, By T End Use Type, 2020-2028 (USD Million)

48 Italy Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

49 Spain Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

50 Spain Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

51 Spain Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

52 Rest Of Europe Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

53 Rest Of Europe Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

54 Rest of Europe Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

55 Asia Pacific Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

56 Asia Pacific Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

57 Asia Pacific Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

58 Asia Pacific Digital Marketing in Automotive Industry Market, By Country, 2020-2028 (USD Million)

59 China Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

60 China Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

61 China Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

62 India Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

63 India Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

64 India Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

65 Japan Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

66 Japan Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

67 Japan Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

68 South Korea Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

69 South Korea Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

70 South Korea Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

71 Middle East and Africa Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

72 Middle East and Africa Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

73 Middle East and Africa Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

74 Middle East and Africa Digital Marketing in Automotive Industry Market, By Country, 2020-2028 (USD Million)

75 Saudi Arabia Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

76 Saudi Arabia Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

77 Saudi Arabia Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

78 UAE Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

79 UAE Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

80 UAE Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

81 Central & South America Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

82 Central & South America Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

83 Central & South America Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

84 Central & South America Digital Marketing in Automotive Industry Market, By Country, 2020-2028 (USD Million)

85 Brazil Digital Marketing in Automotive Industry Market, By Service Type, 2020-2028 (USD Million)

86 Brazil Digital Marketing in Automotive Industry Market, By End User, 2020-2028 (USD Million)

87 Brazil Digital Marketing in Automotive Industry Market, By Marketing Platform, 2020-2028 (USD Million)

88 Disruptive Advertising: Products & Services Offering

89 Sociallyin: Products & Services Offering 

90 SmartSites: Products & Services Offering

91 Crafted Automotive: Products & Services Offering            

92 The Automotive Advertising Agency: Products & Services Offering          

93 GREEN LINE AUTOMOTIVE: Products & Services Offering       

94 CBM: Products & Services Offering

95 Cerious Productions: Products & Services Offering         

96 Automotive Marketing Gurus: Products & Services Offering       

97 Alioze: Products & Services Offering           

98 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Digital Marketing in Automotive Industry Market Overview

2 Global Digital Marketing in Automotive Industry Market Value From 2020-2028 (USD Mllion)

3 Global Digital Marketing in Automotive Industry Market Share, By Service Type (2022)

4 Global Digital Marketing in Automotive Industry Market Share, By End User (2022)

5 Global Digital Marketing in Automotive Industry Market Share, By Marketing Platform (2022)

6 Global Digital Marketing in Automotive Industry Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Digital Marketing in Automotive Industry Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Digital Marketing in Automotive Industry Market

11 Impact Of Challenges On The Global Digital Marketing in Automotive Industry Market

12 Porter’s Five Forces Analysis

13 Global Digital Marketing in Automotive Industry Market: By Service Type Scope Key Takeaways

14 Global Digital Marketing in Automotive Industry Market, By Service Type Segment: Revenue Growth Analysis

15 Search Engine Optimization (SEO) Market, By Region, 2020-2028 (USD Mllion)  

16 Pay-Per-Click Advertising (PPC) Market, By Region, 2020-2028 (USD Mllion)

17 Social Media Marketing Market, By Region, 2020-2028 (USD Mllion)

18 Campaign Marketing Market, By Region, 2020-2028 (USD Mllion)   

19 Content Marketing Market, By Region, 2020-2028 (USD Mllion)       

20 Lead Generation Market, By Region, 2020-2028 (USD Mllion)          

21 Automotive Cinamatography Market, By Region, 2020-2028 (USD Mllion) 

22 Others Market, By Region, 2020-2028 (USD Mllion)    

23 Global Digital Marketing in Automotive Industry Market: By End User Scope Key Takeaways

24 Global Digital Marketing in Automotive Industry Market, By End User Segment: Revenue Growth Analysis

25 Automotive Manufacturers Market, By Region, 2020-2028 (USD Mllion)

26 Dealerships and Distributors Market, By Region, 2020-2028 (USD Mllion)

27 Aftermarket Service Providers Market, By Region, 2020-2028 (USD Mllion)

28 Rental and Leasing Companies Market, By Region, 2020-2028 (USD Mllion)

29 Global Digital Marketing in Automotive Industry Market: By Marketing Platform Scope Key Takeaways

30 Global Digital Marketing in Automotive Industry Market, By Marketing Platform Segment: Revenue Growth Analysis

31 Google Ads Market, By Region, 2020-2028 (USD Mllion)       

32 Social Media Platforms (Facebook, Instagram, Twitter, etc.) Market, By Region, 2020-2028 (USD Mllion)

33 Content Management Systems (WordPress, Drupal, etc.) Market, By Region, 2020-2028 (USD Mllion)

34 Email Marketing Platforms Market, By Region, 2020-2028 (USD Mllion)                 

35 Regional Segment: Revenue Growth Analysis

36 Global Digital Marketing in Automotive Industry Market: Regional Analysis

37 North America Digital Marketing in Automotive Industry Market Overview

38 North America Digital Marketing in Automotive Industry Market, By Service Type

39 North America Digital Marketing in Automotive Industry Market, By End User

40 North America Digital Marketing in Automotive Industry Market, By Marketing Platform

41 North America Digital Marketing in Automotive Industry Market, By Country

42 U.S. Digital Marketing in Automotive Industry Market, By Service Type

43 U.S. Digital Marketing in Automotive Industry Market, By End User

44 U.S. Digital Marketing in Automotive Industry Market, By Marketing Platform

45 Canada Digital Marketing in Automotive Industry Market, By Service Type

46 Canada Digital Marketing in Automotive Industry Market, By End User

47 Canada Digital Marketing in Automotive Industry Market, By Marketing Platform

48 Mexico Digital Marketing in Automotive Industry Market, By Service Type

49 Mexico Digital Marketing in Automotive Industry Market, By End User

50 Mexico Digital Marketing in Automotive Industry Market, By Marketing Platform

51 Four Quadrant Positioning Matrix

52 Company Market Share Analysis

53 Disruptive Advertising: Company Snapshot

54 Disruptive Advertising: SWOT Analysis

55 Disruptive Advertising: Geographic Presence

56 Sociallyin: Company Snapshot

57 Sociallyin: SWOT Analysis

58 Sociallyin: Geographic Presence

59 SmartSites: Company Snapshot

60 SmartSites: SWOT Analysis

61 SmartSites: Geographic Presence

62 Crafted Automotive: Company Snapshot

63 Crafted Automotive: Swot Analysis

64 Crafted Automotive: Geographic Presence

65 The Automotive Advertising Agency: Company Snapshot

66 The Automotive Advertising Agency: SWOT Analysis

67 The Automotive Advertising Agency: Geographic Presence

68 GREEN LINE AUTOMOTIVE: Company Snapshot

69 GREEN LINE AUTOMOTIVE: SWOT Analysis

70 GREEN LINE AUTOMOTIVE: Geographic Presence

71 CBM: Company Snapshot

72 CBM: SWOT Analysis

73 CBM: Geographic Presence

74 Cerious Productions: Company Snapshot

75 Cerious Productions: SWOT Analysis

76 Cerious Productions: Geographic Presence

77 Automotive Marketing Gurus.: Company Snapshot

78 Automotive Marketing Gurus.: SWOT Analysis

79 Automotive Marketing Gurus.: Geographic Presence

80 Alioze: Company Snapshot

81 Alioze: SWOT Analysis

82 Alioze: Geographic Presence

83 Other Companies: Company Snapshot

84 Other Companies: SWOT Analysis

85 Other Companies: Geographic Presence

The Global Digital Marketing in Automotive Industry Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Digital Marketing in Automotive Industry Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global digital marketing in automotive industry market is expected to grow at a CAGR of 7.7% from 2023 to 2028.
The key players operating in the market are Disruptive Advertising, Sociallyin, SmartSites, Crafted Automotive, The Automotive Advertising Agency, Green Line Automotive, CBM, Cerious Productions, Automotive Marketing Gurus, and Alioze among others.
The global digital marketing in automotive industry market is expected to gain opportunities driven by factors such as changing consumer behaviour, cost effective as well as data driven nature of the market. Additionally, digital marketing offers a competitive edge to the market players.
The main driving factors of global digital marketing in the automotive industry market growth are changing consumer behavior and the given markets cost-effective and data-driven nature.

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