Generative AI in Media Market

Global Generative AI in Media Market Size, Trends & Analysis - Forecasts to 2028 By Deployment Mode (Cloud-based and On-premise), By Type (Text-to-Image Generation, Image-to-Image Generation, Music Generation, Video Generation, and 3D Modeling and Animation), By Application (Gaming, Film & Television, Advertising & Marketing, Music & Sound Production, Virtual Reality (VR) and Augmented Reality (AR), and Other Applications), and By Region (North America, Asia Pacific, Central and South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

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This report was recently updated on July 9 2024 with the latest and most recent market numbers

Global Generative AI in Media Market Size

The global generative AI in media market is projected to grow at a CAGR of 30.1% from 2023 to 2028.

Advancements in artificial intelligence are moving towards generative AI, often known as Strong AI or Creative AI, marking the next phase in its evolution. This advanced form of AI, exemplified by tools like ChatGPT, Bard, and DALL-E, can generate various forms of content, such as text, video, and images. The distinguishing factor between traditional AI and generative AI lies in the latter's ability to create novel and original content.

Generative AI enables automated content creation, including articles, blog posts, and creative works like music and art. This helps the media industry to produce content at scale and reduces the time and resources required for manual creation. Generative AI analyzes user actions and preferences, enabling media firms to generate personalized content recommendations. This improves user engagement and satisfaction by providing content tailored to individual interests. Generative AI has been employed in creating multimedia content, including images, videos, and graphics. Automation through generative AI reduces the costs of content creation, editing, and curation.

There is a risk that AI systems may unintentionally replicate existing copyrighted material, leading to inadvertent infringement. This ethical dilemma extends to the potential impact on employment in creative industries, as the rise of AI raises concerns about the displacement of human composers and entertainers, which is expected to hinder market growth over the forecast period.

global generative ai in media market

Global Generative AI in Media Market: By Deployment Model

The cloud-based segment is expected to hold the largest share of the market over the forecast period. This expected dominance is due to the feature of cloud-based deployment as it makes functions more accessible for the developer to have a new experience of generative AI. For instance, Google's cloud-based system, Vertex, offers interactive, customized, and embedded foundations into the user application without machine learning expertise.

The on-premises segment is expected to be the fastest-growing segment in the market from 2023-2028. The segment's anticipated growth is due to the security and on-premises deployment model offers. An on-premise model can help businesses control how AI uses companies' data. As security risk increases and generative poses a restraint due to security concerns, on-premises can help reduce the risk of data breaches. Additionally, companies are collaborating to make the enterprise's work easy by deploying an on-premises model. For instance, in November 2023, Dell Technologies and Hugging Face collaborated to simplify developing, fine-tuning, and deploying open-source generative AI (GenAI) models designed for enterprise use.

Global Generative AI in Media Market: By Type

The text-to-image generation segment is expected to hold the largest share of the market over the forecast period. This technology enables the creation of visual content from textual descriptions, fostering creativity and streamlining content production. The growing demand for visually appealing and engaging media is contributing to the expected growth of the segment.

The video generation segment is anticipated to be the fastest-growing segment in the market from 2023-2028. The anticipated growth is due to increasing demand for dynamic and immersive visual content. Advancements in video synthesis technologies and rising applications in entertainment, marketing, and virtual environments are driving the need for generative AI for video generation.

Global Generative AI in Media Market: By Application

The film & television segment is anticipated to be the fastest-growing segment in the market from 2023-2028. The growth is attributed to the significant influence of AI in scriptwriting, character animation, and personalized content delivery, as evident in films like "The Lion King" and the expansion of AI-driven content recommendations.

The gaming segment is expected to hold the largest share of the market over the forecast period. This sector leverages AI to revolutionize video game development, improving graphics, gameplay, and the overall player experience. Importantly, AI continues to develop beyond its role as an efficient tool to become a creative collaborator in the gaming industry.

asia pacific generative ai in media market

Global Generative AI in Media Market: By Region

North America is expected to be the largest region in the market over the forecast period. The primary reasons boosting the market growth in this region include the increasing adoption of digital technology and significant innovation in technological infrastructure. Additionally, key players in the region are collaborating to bring more innovation in generative AI in media market. For instance, NatWest and IBM have announced a collaboration for enhancements to the bank's virtual assistant, Cora, incorporating generative AI for expanded customer access to information through conversational interactions. This upgraded virtual assistant offers personalized and conversational responses, addressing complex customer queries and enabling users to compare products, access information, and inquire about career opportunities. Customers can engage with Cora+ for a seamless and enriched digital banking experience while still having the option to connect with branch representatives via phone during business hours.

Asia Pacific is predicted to witness rapid growth during the forecast period. The growth is driven by the increasing prevalence of internet usage and the growing need for content creation. Furthermore, according to UNESCO, the Asia Pacific education system uses generative AI to create a personalized, engaging, and effective learning experience for students. These strategies collectively empower educators in the Asia Pacific region to harness the full potential of generative AI in education. They create a dynamic and adaptive learning environment by embracing a human-centered approach and reimagining education models.

Global Generative AI in Media Market Share and Competitor Analysis

Alphabet Inc., Microsoft Corporation, IBM Corporation, Nvidia Corporation, Adobe Inc., Autodesk, Inc., Unity Software Inc., OpenAI, Inc., Synthesis AI, and Epic Games, Inc., among others, are some of the key players operating in the global generative AI in media market.

Please note: This is not an exhaustive list of companies profiled in the report.

Global Generative AI in Media Market Recent Developments

In May 2023, NVIDIA and WPP announced a partnership to develop a content engine that leverages NVIDIA Omniverse and AI to streamline the creation of high-quality commercial content for brands. This platform incorporates various 3D design, manufacturing, and creative supply chain tools, including offerings from Adobe and Getty Images. WPP's artists and designers can now incorporate 3D content creation with generative AI, enabling clients to deliver personalized and engaging content while maintaining the integrity of their brand identity, products, and logos.

In May 2023, Adobe introduced new AI-powered features. The updates include Generative Fill and Text to Template, Translate, and Drawing and Painting features.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL GENERATIVE AI IN MEDIA  MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2           Adjacent Market Opportunities

3.1.3           Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1           Market Drivers: Impact Analysis

3.2.2           Market Restraints: Impact Analysis

3.2.3           Market Opportunities: Impact Analysis

3.2.4           Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1           Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2           SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL GENERATIVE AI IN MEDIA MARKET, BY DEPLOYMENT MODE

4.1   Introduction

4.2   Generative AI in Media Market: Deployment Mode Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   Cloud-based

4.4.1           Cloud-based Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   On-premise

4.5.1           On-premise Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL GENERATIVE AI IN MEDIA MARKET, BY APPLICATION

5.1   Introduction

5.2   Generative AI in Media Market: Application Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   Gaming

5.4.1           Gaming Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Film & Television

5.5.1           Film & Television Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Advertising & Marketing

5.6.1           Advertising & Marketing Market Estimates and Forecast, 2020-2028 (USD Million)

5.7   Music & Sound Production

5.7.1           Music & Sound Production Market Estimates and Forecast, 2020-2028 (USD Million)

5.8   Virtual Reality (VR) and Augmented Reality (AR)

5.8.1           Virtual Reality (VR) and Augmented Reality (AR) Market Estimates and Forecast, 2020-2028 (USD Million)

5.9   Other Applications

5.9.1           Other Applications Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL GENERATIVE AI IN MEDIA MARKET, BY TYPE

6.1   Introduction

6.2   Generative AI in Media Market: Type Scope Key Takeaways

6.3   Revenue Growth Analysis, 2022 & 2028

6.4   Text-to-Image Generation

6.4.1           Text-to-Image Generation Market Estimates and Forecast, 2020-2028 (USD Million)

6.5   Image-to-Image Generation

6.5.1           Image-to-Image Generation Market Estimates and Forecast, 2020-2028 (USD Million)

6.6   3D Modeling and Animation

6.6.1           3D Modeling and Animation Market Estimates and Forecast, 2020-2028 (USD Million)

6.7   Video Generation

6.7.1           Video Generation Market Estimates and Forecast, 2020-2028 (USD Million)

6.8   Music Generation

6.8.1           Music Generation Market Estimates and Forecast, 2020-2028 (USD Million)

7          GLOBAL GENERATIVE AI IN MEDIA MARKET, BY REGION

7.1   Introduction

7.2   North America Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.1        By Deployment Mode

7.2.2        By Application

7.2.3        By Type

7.2.4        By Country

7.2.4.1     U.S. Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.1.1        By Deployment Mode

7.2.4.1.2        By Application

7.2.4.1.3        By Type

7.2.4.2     Canada Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.2.1        By Deployment Mode

7.2.4.2.2        By Application

7.2.4.2.3        By Type

7.2.4.3     Mexico Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.3.1        By Deployment Mode

7.2.4.3.2        By Application

7.2.4.3.3        By Type

7.3   Europe Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.1        By Deployment Mode

7.3.2        By Application

7.3.3        By Type

7.3.4        By Country

7.3.4.1     Germany Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.1.1        By Deployment Mode

7.3.4.1.2        By Application

7.3.4.1.3        By Type

7.3.4.2     U.K. Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.2.1        By Deployment Mode

7.3.4.2.2        By Application

7.3.4.2.3        By Type

7.3.4.3     France Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.3.1        By Deployment Mode

7.3.4.3.2        By Application

7.3.4.3.3        By Type

7.3.4.4     Italy Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.4.1        By Deployment Mode

7.3.4.4.2        By Application

7.2.4.4.3        By Type

7.3.4.5     Spain Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.5.1        By Deployment Mode

7.3.4.5.2        By Application

7.2.4.5.3        By Type

7.3.4.6     Netherlands Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.6.1        By Deployment Mode

7.3.4.6.2        By Application

7.2.4.6.3        By Type

7.3.4.7     Rest of Europe Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Deployment Mode

7.3.4.7.2        By Application

7.2.4.7.3        By Type

7.4   Asia Pacific Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.1        By Deployment Mode

7.4.2        By Application

7.4.3        By Type

7.4.4        By Country

7.4.4.1     China Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.1.1        By Deployment Mode

7.4.4.1.2        By Application

7.4.4.1.3        By Type

7.4.4.2     Japan Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.2.1        By Deployment Mode

7.4.4.2.2        By Application

7.4.4.2.3        By Type

7.4.4.3     India Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.3.1        By Deployment Mode

7.4.4.3.2        By Application

7.4.4.3.3        By Type

7.4.4.4     South Korea Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.4.1        By Deployment Mode

7.4.4.4.2        By Application

7.4.4.4.3        By Type

7.4.4.5     Singapore Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.5.1        By Deployment Mode

7.4.4.5.2        By Application

7.4.4.5.3        By Type

7.4.4.6     Malaysia Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.6.1        By Deployment Mode

7.4.4.6.2        By Application

7.4.4.6.3        By Type

7.4.4.7     Thailand Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Deployment Mode

7.4.4.7.2        By Application

7.4.4.7.3        By Type

7.4.4.8     Indonesia Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.8.1        By Deployment Mode

7.4.4.8.2        By Application

7.4.4.8.3        By Type

7.4.4.9     Vietnam Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.9.1        By Deployment Mode

7.4.4.9.2        By Application

7.4.4.9.3        By Type

7.4.4.10  Taiwan Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.10.1 By Deployment Mode

7.4.4.10.2 By Application

7.4.4.10.3 By Type

7.4.4.11  Rest of Asia Pacific Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.11.1 By Deployment Mode

7.4.4.11.2 By Application

7.4.4.11.3 By Type

7.5   Middle East and Africa Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.1        By Deployment Mode

7.5.2        By Application

7.5.3        By Type

7.5.4        By Country

7.5.4.1     Saudi Arabia Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.1.1        By Deployment Mode

7.5.4.1.2        By Application

7.5.4.1.3        By Type

7.5.4.2     U.A.E. Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.2.1        By Deployment Mode

7.5.4.2.2        By Application

7.5.4.2.3        By Type

7.5.4.3     Israel Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.3.1        By Deployment Mode

7.5.4.3.2        By Application

7.5.4.3.3        By Type

7.5.4.4     South Africa Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.4.1        By Deployment Mode

7.5.4.4.2        By Application

7.5.4.4.3        By Type

7.5.4.5     Rest of Middle East and Africa Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.5.1        By Deployment Mode

7.5.4.5.2        By Application

7.5.4.5.2        By Type

7.6   Central and South America Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.1        By Deployment Mode

7.6.2        By Application

7.6.3        By Type

7.6.4        By Country

7.6.4.1     Brazil Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.1.1        By Deployment Mode

7.6.4.1.2        By Application

7.6.4.1.3        By Type

7.6.4.2     Argentina Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.2.1        By Deployment Mode

7.6.4.2.2        By Application

7.6.4.2.3        By Type

7.6.4.3     Chile Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.3.1        By Deployment Mode

7.6.4.3.2        By Application

7.6.4.3.3        By Type

7.6.4.4     Rest of Central and South America Generative AI in Media Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.4.1        By Deployment Mode

7.6.4.4.2        By Application

7.6.4.4.3        By Type

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Alphabet Inc.

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Microsoft Corporation

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        IBM Corporation

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Nvidia Corporation

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        Adobe Inc.

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        Autodesk, Inc.

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Unity Software Inc.  

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        OpenAI, Inc.

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Synthesis AI

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10       Epic Games, Inc.

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2           Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2           Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1           Inhouse AI Based Real Time Analytics Tool

9.5.2           Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Mllion)

2 Cloud-based Market, By Region, 2020-2028 (USD Mllion)  

3 On-premise Market, By Region, 2020-2028 (USD Mllion)      

4 Global Generative AI in Media Market, By Application, 2020-2028 (USD Mllion)   

5 Gaming Market, By Region, 2020-2028 (USD Mllion)

6 Film & Television Market, By Region, 2020-2028 (USD Mllion)

7 Advertising & Marketing Market, By Region, 2020-2028 (USD Mllion)

8 Music & Sound Production Market, By Region, 2020-2028 (USD Mllion)

9 Virtual Reality (VR) and Augmented Reality (AR) Market, By Region, 2020-2028 (USD Mllion)

10 Other Applications Market, By Region, 2020-2028 (USD Mllion)

11 Global Generative AI in Media Market, By Type, 2020-2028 (USD Mllion)

12 Text-to-Image Generation Market, By Region, 2020-2028 (USD Mllion)

13 Image-to-Image Generation Market, By Region, 2020-2028 (USD Mllion)

14 Music Generation Market, By Region, 2020-2028 (USD Mllion)

15 Video Generation Market, By Region, 2020-2028 (USD Mllion)

16 3D Modeling and Animation Market, By Region, 2020-2028 (USD Mllion)

17 Regional Analysis, 2020-2028 (USD Mllion)

18 North America Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

19 North America Generative AI in Media Market, By Application, 2020-2028 (USD Million)

20 North America Generative AI in Media Market, By Type, 2020-2028 (USD Million)

21 North America Generative AI in Media Market, By Country, 2020-2028 (USD Million)

22 U.S Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

23 U.S Generative AI in Media Market, By Application, 2020-2028 (USD Million)

24 U.S Generative AI in Media Market, By Type, 2020-2028 (USD Million)

25 Canada Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

26 Canada Generative AI in Media Market, By Application, 2020-2028 (USD Million)

27 Canada Generative AI in Media Market, By Type, 2020-2028 (USD Million)

28 Mexico Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

29 Mexico Generative AI in Media Market, By Application, 2020-2028 (USD Million)

30 Mexico Generative AI in Media Market, By Type, 2020-2028 (USD Million)

31 Europe Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

32 Europe Generative AI in Media Market, By Application, 2020-2028 (USD Million)

33 Europe Generative AI in Media Market, By Type, 2020-2028 (USD Million)

34 Europe Generative AI in Media Market, By Country 2020-2028 (USD Million)

35 Germany Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

36 Germany Generative AI in Media Market, By Application, 2020-2028 (USD Million)

37 Germany Generative AI in Media Market, By Type, 2020-2028 (USD Million)

38 U.K Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

39 U.K Generative AI in Media Market, By Application, 2020-2028 (USD Million)

40 U.K Generative AI in Media Market, By Type, 2020-2028 (USD Million)

41 France Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

42 France Generative AI in Media Market, By Application, 2020-2028 (USD Million)

43 France Generative AI in Media Market, By Type, 2020-2028 (USD Million)

44 Italy Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

45 Italy Generative AI in Media Market, By application, 2020-2028 (USD Million)

46 Italy Generative AI in Media Market, By Type, 2020-2028 (USD Million)

47 Spain Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

48 Spain Generative AI in Media Market, By Application, 2020-2028 (USD Million)

49 Spain Generative AI in Media Market, By Type, 2020-2028 (USD Million)

50 Netherlands Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

51 Netherlands Generative AI in Media Market, By Application, 2020-2028 (USD Million)

52 Netherlands Generative AI in Media Market, By Type, 2020-2028 (USD Million)

53 Rest Of Europe Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

54 Rest Of Europe Generative AI in Media Market, By Application, 2020-2028 (USD Million)

55 Rest of Europe Generative AI in Media Market, By Type, 2020-2028 (USD Million)

56 Asia Pacific Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

57 Asia Pacific Generative AI in Media Market, By Application, 2020-2028 (USD Million)

58 Asia Pacific Generative AI in Media Market, By Type, 2020-2028 (USD Million)

59 Asia Pacific Generative AI in Media Market, By Country, 2020-2028 (USD Million)

60 China Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

61 China Generative AI in Media Market, By Application, 2020-2028 (USD Million)

62 China Generative AI in Media Market, By Type, 2020-2028 (USD Million)

63 India Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

64 India Generative AI in Media Market, By Application, 2020-2028 (USD Million)

65 India Generative AI in Media Market, By Type, 2020-2028 (USD Million)

66 Japan Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

67 Japan Generative AI in Media Market, By Application, 2020-2028 (USD Million)

68 Japan Generative AI in Media Market, By Type, 2020-2028 (USD Million)

69 South Korea Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

70 South Korea Generative AI in Media Market, By Application, 2020-2028 (USD Million)

71 South Korea Generative AI in Media Market, By Type, 2020-2028 (USD Million)

72 malaysia Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

73 malaysia Generative AI in Media Market, By Application, 2020-2028 (USD Million)

74 malaysia Generative AI in Media Market, By Type, 2020-2028 (USD Million)

75 Thailand Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

76 Thailand Generative AI in Media Market, By Application, 2020-2028 (USD Million)

77 Thailand Generative AI in Media Market, By Type, 2020-2028 (USD Million)

78 Indonesia Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

79 Indonesia Generative AI in Media Market, By Application, 2020-2028 (USD Million)

80 Indonesia Generative AI in Media Market, By Type, 2020-2028 (USD Million)

81 Vietnam Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

82 Vietnam Generative AI in Media Market, By Application, 2020-2028 (USD Million)

83 Vietnam Generative AI in Media Market, By Type, 2020-2028 (USD Million)

84 Taiwan Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

85 Taiwan Generative AI in Media Market, By Application, 2020-2028 (USD Million)

86 Taiwan Generative AI in Media Market, By Type, 2020-2028 (USD Million)

87 Rest of Asia Pacific Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

88 Rest of Asia Pacific Generative AI in Media Market, By Application, 2020-2028 (USD Million)

89 Rest of Asia Pacific Generative AI in Media Market, By Type, 2020-2028 (USD Million)

90 Middle East and Africa Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

91 Middle East and Africa Generative AI in Media Market, By Application, 2020-2028 (USD Million)

92 Middle East and Africa Generative AI in Media Market, By Type, 2020-2028 (USD Million)

93 Middle East and Africa Generative AI in Media Market, By Country, 2020-2028 (USD Million)

94 Saudi Arabia Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

95 Saudi Arabia Generative AI in Media Market, By Application, 2020-2028 (USD Million)

96 Saudi Arabia Generative AI in Media Market, By Type, 2020-2028 (USD Million)

97 UAE Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

98 UAE Generative AI in Media Market, By Application, 2020-2028 (USD Million)

99 UAE Generative AI in Media Market, By Type, 2020-2028 (USD Million)

100 Israel Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

101 Israel Generative AI in Media Market, By Application, 2020-2028 (USD Million)

102 Israel Generative AI in Media Market, By Type, 2020-2028 (USD Million)

103 South Africa Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

104 South Africa Generative AI in Media Market, By Application, 2020-2028 (USD Million)

105 South Africa Generative AI in Media Market, By Type, 2020-2028 (USD Million)

106 Rest of Middle East and Africa Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

107 Rest of Middle East and Africa Generative AI in Media Market, By Application, 2020-2028 (USD Million)

108 UAE Rest of Middle East and Africa Generative AI in Media Market, By Type, 2020-2028 (USD Million)

109 Central and South America Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

110 Central and South America Generative AI in Media Market, By Application, 2020-2028 (USD Million)

111 Central and South America Generative AI in Media Market, By Type, 2020-2028 (USD Million)

112 Central and South America Generative AI in Media Market, By Country, 2020-2028 (USD Million)

113 Brazil Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

114 Brazil Generative AI in Media Market, By Application, 2020-2028 (USD Million)

115 Brazil Generative AI in Media Market, By Type, 2020-2028 (USD Million)

116 Argentina Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

117 Argentina Generative AI in Media Market, By Application, 2020-2028 (USD Million)

118 Argentina Generative AI in Media Market, By Type, 2020-2028 (USD Million)

119 Chile Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

120 Chile Generative AI in Media Market, By Application, 2020-2028 (USD Million)

121 Chile Generative AI in Media Market, By Type, 2020-2028 (USD Million)

122 Rest of Central and South America Generative AI in Media Market, By Deployment Mode, 2020-2028 (USD Million)

123 Rest of Central and South America Generative AI in Media Market, By Application, 2020-2028 (USD Million)

124 Rest of Central and South America Generative AI in Media Market, By Type, 2020-2028 (USD Million)

125 Alphabet Inc.: Products & Services Offering

126 Microsoft Corporation: Products & Services Offering     

127 IBM Corporation: Products & Services Offering    

128 Nvidia Corporation: Products & Services Offering              

129 Adobe Inc.: Products & Services Offering  

130 AUTODESK, INC.: Products & Services Offering          

131 Unity Software Inc. : Products & Services Offering             

132 OpenAI, Inc.: Products & Services Offering

133 Synthesis AI, Inc: Products & Services Offering     

134  Epic Games, Inc.: Products & Services Offering      

135 Other Companies: Products & Services Offering    

LIST OF FIGURES

1 Global Generative AI in Media Market Overview

2 Global Generative AI in Media Market Value From 2020-2028 (USD Mllion)

3 Global Generative AI in Media Market Share, By Deployment Mode (2022)

4 Global Generative AI in Media Market Share, By Application (2022)

5 Global Generative AI in Media Market Share, By Type (2022)

6 Global Generative AI in Media Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Generative AI in Media Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Generative AI in Media Market

11 Impact Of Challenges On The Global Generative AI in Media Market

12 Porter’s Five Forces Analysis

13 Global Generative AI in Media Market: By Deployment Mode Scope Key Takeaways

14 Global Generative AI in Media Market, By Deployment Mode Segment: Revenue Growth Analysis

15 Cloud-based Market, By Region, 2020-2028 (USD Mllion)     

16 On-premise Market, By Region, 2020-2028 (USD Mllion)

17 Global Generative AI in Media Market: By Application Scope Key Takeaways

18 Global Generative AI in Media Market, By Application Segment: Revenue Growth Analysis

19 Gaming Market, By Region, 2020-2028 (USD Mllion)  

20 Film & Television Market, By Region, 2020-2028 (USD Mllion)         

21 Gaming Market, By Region, 2020-2028 (USD Mllion)

22 Film & Television Market, By Region, 2020-2028 (USD Mllion)

23 Advertising & Marketing Market, By Region, 2020-2028 (USD Mllion)

24 Music & Sound Production Market, By Region, 2020-2028 (USD Mllion)

25 Virtual Reality (VR) and Augmented Reality (AR) Market, By Region, 2020-2028 (USD Mllion)

26 Other Applications Market, By Region, 2020-2028 (USD Mllion)

27 Global Generative AI in Media Market: By Type Scope Key Takeaways

28 Global Generative AI in Media Market, By Type Segment: Revenue Growth Analysis

29 Text-to-Image Generation Market, By Region, 2020-2028 (USD Mllion)

30 Image-to-Image Generation Market, By Region, 2020-2028 (USD Mllion)

31 Music Generation Market, By Region, 2020-2028 (USD Mllion)

32 Video Generation Market, By Region, 2020-2028 (USD Mllion)

33 3D Modeling and Animation Market, By Region, 2020-2028 (USD Mllion)

34 Regional Segment: Revenue Growth Analysis

35 Global Generative AI in Media Market: Regional Analysis

36 North America Generative AI in Media Market Overview

37 North America Generative AI in Media Market, By Deployment Mode

38 North America Generative AI in Media Market, By Application

39 North America Generative AI in Media Market, By Type

40 North America Generative AI in Media Market, By Country

41 U.S. Generative AI in Media Market, By Deployment Mode

42 U.S. Generative AI in Media Market, By Application

43 U.S. Generative AI in Media Market, By Type

44 Canada Generative AI in Media Market, By Deployment Mode

45 Canada Generative AI in Media Market, By Application

46 Canada Generative AI in Media Market, By Type

47 Mexico Generative AI in Media Market, By Deployment Mode

48 Mexico Generative AI in Media Market, By Application

49 Mexico Generative AI in Media Market, By Type

50 Four Quadrant Positioning Matrix

51 Company Market Share Analysis

52 Alphabet Inc.: Company Snapshot

53 Alphabet Inc.: SWOT Analysis

54 Alphabet Inc.: Geographic Presence

55 Microsoft Corporation: Company Snapshot

56 Microsoft Corporation: SWOT Analysis

57 Microsoft Corporation: Geographic Presence

58 IBM Corporation: Company Snapshot

59 IBM Corporation: SWOT Analysis

60 IBM Corporation: Geographic Presence

61 Nvidia Corporation: Company Snapshot

62 Nvidia Corporation: Swot Analysis

63 Nvidia Corporation: Geographic Presence

64 Adobe Inc.: Company Snapshot

65 Adobe Inc.: SWOT Analysis

66 Adobe Inc.: Geographic Presence

67 Autodesk, Inc.: Company Snapshot

68 Autodesk, Inc.: SWOT Analysis

69 Autodesk, Inc.: Geographic Presence

70 Unity Software Inc. : Company Snapshot

71 Unity Software Inc. : SWOT Analysis

72 Unity Software Inc. : Geographic Presence

73 OpenAI, Inc.: Company Snapshot

74 OpenAI, Inc.: SWOT Analysis

75 OpenAI, Inc.: Geographic Presence

76 Synthesis AI, Inc.: Company Snapshot

77 Synthesis AI, Inc.: SWOT Analysis

78 Synthesis AI, Inc.: Geographic Presence

79 Epic Games, Inc.: Company Snapshot

80 Epic Games, Inc.: SWOT Analysis

81 Epic Games, Inc.: Geographic Presence

82 Other Companies: Company Snapshot

83 Other Companies: SWOT Analysis

84 Other Companies: Geographic Presence

The Global Generative AI in Media Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Generative AI in Media Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Generative AI in Media Market.

Generative AI in Media Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Generative AI in Media Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Generative AI in Media Market Share

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Frequently Asked Questions

The global generative AI in media market is projected to grow at a CAGR of 30.1% from 2023 to 2028.
Alphabet Inc., Microsoft Corporation, IBM Corporation, Nvidia Corporation, Adobe Inc., Autodesk, Inc., Unity Software Inc., OpenAI, Inc., Synthesis AI, and Epic Games, Inc., among others, are some of the key players operating in the global generative AI in media market.
The global generative AI in media market presents opportunities for enhanced content creation, personalization, and automation. AI-driven solutions offer efficient production workflows, creative assistance, and targeted audience engagement. Additionally, businesses can capitalize on generative AI to optimize resource utilization and gain a competitive edge in the rapidly evolving media landscape.
The increasing demand for personalized content, advancements in deep learning technologies, rising adoption of AI for creative tasks, and the growing need for efficient content creation are the major drivers for global generative AI in media market growth.

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