This report was recently updated on July 20 2024 with the latest and most recent
market numbers
Global Customized Premixes Market Size, Trends & Analysis with Covid-19 Impact - Forecasts To 2026 By Nutrient (Vitamins, Nucleotides, Minerals, Nutraceuticals, Amino Acids), By Application (Beverages, Bakery & Confectionary, Cereals, Dietary Supplements, Dairy Products, Nutritional Products, Others), By Functionality (Energy, Bone Health, Immunity, Skin Health, Digestion, Others), By Form (Liquid, Powder), By Region (North America, Europe, Asia Pacific and Rest of the World); and Company Market Share Analysis & Competitor Analysis
The inadequate supply of nutrients from the food source and the changing lifestyle have contributed to the deficiency of the body's basic nutrients. This has risen the prevalence of various chronic & lifestyle diseases. Hence, customized premixes have become one of the most preferred options to combat the challenge of nutrition deficiency. The increasing investment by the government and private players in the research activities for the development of customized premixes, the added advantage of increased nutritional value due to macro and micronutrients found in this product over conventional food products, growing inclination towards healthy food lifestyle among consumers, and increasing demand for fortified & functional foods across the globe will help the market grow exponentially during the forecast period.
There are five fields where nutrient demand can be classified: vitamins, nucleotides, minerals, nutraceuticals, and amino acids. It is anticipated that the vitamin nutrient segment will make a significant contribution to global sales in this industry. This demand is driven by the increasing consumption of external vitamins and food supplements. Moreover, the use of vitamin premixes in a wide variety of applications (such as cereals, beverages, sports nutrition, dairy goods, and infant nutrition) is likely to increase the market for products over the next few decades.
Powder and liquid are the major two forms of the customized premixes market. The powder sector is estimated to boost the most to global sales in the sector across all forms. Due to the added advantages, such as cost-effectiveness, compact packaging, stability, and versatility, the powdered form of premixes is commonly favored over the liquid equivalent.
This market can be depicted in seven classifications, according to the application segment, namely: beverages, bakery & confectionery products, cereals, dietary supplements, dairy products, nutritional products, among others. The beverage division is anticipated to be the largest market shareholder and is also estimated to be the industry's fastest-growing market segment. This is due to the large use of personalized premixes in the manufacturing of food products, the significant growth of the food & beverage industry, and the emphasis on food & beverage protection in regulatory enforcement around the world.
Energy, bone health, immunity, skin health, and digestion, are the major five segments of the market as per the functionality outlook. It is analyzed that the energy segment will have the highest CAGR during the forecast period. Energy derived from the fortified food and beverage products is used to perform physical activities and sustain the basic functions of the body, and hence will be the fastest-growing segment.
The geographical analysis of the personalized premixes market is differentiated into Europe, North America, Asia Pacific, Central & South America, and the Middle East & Africa. As of 2019, the North American region is anticipated to produce the highest market revenues. The high prevalence of chronic conditions such as diabetes, cancer, and osteoporosis; and high demand for food products enriched with micronutrients are the primary factors driving regional market development. Moreover, growing R&D activities in the food & beverage industry, combined with the increasing health concerns, are driving the growth of this regional sector. However, the Asia-Pacific region will have the highest CAGR in the market. Rising food security issues in India; increasing consumption of nutritional supplements and nutritious food; rising awareness of health concerns amongst consumers, and high per capita disposable income of this region are among the few factors propelling the growth of the market.
The major players that compete in this market are Corbion N.V., Vitablend Netherlands B.V., Stern Vitamin GmbH & Co. Kg, Farbest Brands, DPO International Sdn. Bhd., Glanbia PLC, Chemische Fabrik Budenheim Kg, Watson Inc., The Wright Group, and Royal DSM N.V., among others.
Please note: This is not an exhaustive list of companies profiled in the report.
In August 2019, a protein premix solution was launched by Buddy Nutrition. This custom powder comes with seven different flavors, including 17 macro ingredients and 10 booster vitamins, with options for both vegan and paleo.
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The Global Customized Premixes Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Customized Premixes Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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