Global Data Management Platform Market

Global Data Management Platform Market Size, Trends, and Analysis - Forecasts To 2026 By Data Type (First Party, Second Party, and Third Party) By Data Source (Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, and Social Network), By End Users (Ad Agencies, Marketers, and Publishers), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology

Format

This report was recently updated on April 19 2024 with the latest and most recent market numbers

Data Management Platform Market: Insights

To successfully leverage and enable emerging technology, businesses are turning to data management platforms. Moreover, in the past, businesses used security techniques and methods primarily to protect and preserve the confidentiality of sensitive records. However, due to an upsurge in cybercrime and database hacking operations, businesses have begun to concentrate on improved data management platforms for safeguarding information placed in the cloud & on-premises, as well as to fortify internal organizational databases. Furthermore, major companies around the globe are implementing information security technologies for their business applications and assisting other small businesses. Several sectors, including telecommunications, IT, and BFSI, have embraced cloud-based technologies, contributing immensely to the growth of the data management platforms market.

Due to the increasing need for improved data management from marketers and advertisement companies, the global data management platform business is expanding. Due to the advancement of technology, advertisers can now buy media from a variety of websites and a range of distributors. A data management platform's main benefit is that it will integrate all of an advertiser's operation with viewer data and the resulting campaign into a single portal, allowing the data to be used to improve potential media buying and ad creatives. Data is gathered from several sources, including apps, websites, ordered content, customer relationship management (CRM), content management systems (CMS), and analytics systems.

As customers become more linked to internet resources and navigate through numerous browsers, data integration over many channels benefits the retail and industrial sectors. Data management platforms may be used for a variety of reasons, including research, shopping, vacation planning, entertainment, and financial management. Consumers anticipate that any information they supply to a corporation will be safe. Companies are concentrating on the integration of several platforms, including data management systems for data-driven advertising. This has increased the need for data management platforms.

However, one of the platform's big drawbacks is that it can't do anything of its own until it's linked to other technologies. Data management systems can also easily merge data from several sources and organize users into separate groups based on their performance patterns. This perception has compelled many marketers to use data management platforms, which is accelerating the data management platform market's expansion. As a result, the Internet of Things (IoT) is a big force driving demand for data management services globally.

global data management platform market

Data Management Platform Market: By Data Type

As per the data type, the market is classified as first-party, second-party, and third-party. Since the source of data collection has a kind of direct interaction with the brand, first-party data is the most important data and foreseen to predominate. They are either existing consumers or future consumers. Marketers are using this information to turn future buyers into customers and to sell goods to current customers which are leading to extensive deployment of data management platforms.

Data Management Platform Market: By Data Source

As per the data source, the market is classified as POS data, mobile web, CRM data, mobile applications, web analytics tools, and social networks. Among these, web analytics tool is foreseen to lead the market. Today, both, major companies & small and medium businesses (SMBs) depend heavily on digital data obtained via web portals. This is due to the increasing demand from digital marketers, advertisers, and publishers to separate premium buyers from other users, monitor overall website visitor traffic, manage AD promotions, and boost overall website efficiency. Web analytics market tools meet all of these needs, assisting corporations in modifying their business strategies and increasing online revenues.

Data Management Platform Market: By End-Users

The market can be divided into three types of end-users: marketers, publishers, and advertising agencies. The advertiser’s category is foreseen to report the highest market share. Data management platforms are now being adopted at an increasing pace by advertising companies, as they have many advantages such as increased efficiency, data control, monetary gain and cost savings, accountability and transparency, long-term growth planning, and decision making. TV ads are commonly used as a credible tool for promoting the goods and services of specific brands and businesses. This necessitates the use of effective data collection methodologies by local broadcasters to reach consumers, boosting demand for a data management platform. The implementation of a Television DMP gives insights about target audiences and increases the demand for data management platforms.

asia pacific data management platform market

Data Management Platform Market: By Region

North America is projected to dominate the market. This is mostly owing to the existence of favorable macroeconomic and microeconomic conditions as well as well-established companies throughout the area, all of which contribute to the development of innovative technology. Moreover, supremacy is also due to the increase in the number of online customers and internet penetration. The proliferation of connected devices, along with technical advances, has increased the use of data sharing and management across networks in this region.

The Asia Pacific region is projected to dominate with regards to CAGR. Many businesses in the Asia Pacific region are gradually shifting their data centers, network infrastructure, and software to the cloud, which is allowing them to decrease operational expenses while also providing simple accessibility to the database. Furthermore, corporations are using data management systems to facilitate the administration and deployment of developing technology. Corporations are also establishing security strategies to ensure the protection and integrity of critical data which is leading to high demand for data management platforms in the APAC region.

Global Data Management Platform Market: Share & Competitor Analysis

Major players in the global data management platform market are Actian Corporation, BMC Software, Inc., CA Technologies, Inc., Hitachi Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, Cloudera, Inc., InterSystems Corporation, Compuware Corporation, Embarcadero Technologies, Inc., Informatica Corporation, MarkLogic Corporation, and SAP SE.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1 Methodology

1.1 Market Scope & Definitions

1.2 Estimates & Forecast Calculation

1.3 Historical Data Overview And Validation

1.4 Data Sources

1.4.1 Secondary

1.4.2 Primary

Chapter 2 Report Outlook

2.1 Global Data Management Platform Industry Overview, 2019-2026

2.1.1 Industry Overview

2.1.2 Data Type Overview

2.1.3 Data Source Overview

2.1.4 End Users Overview

2.1.5 Regional Overview

Chapter 3 Global Data Management Platform Market Trends

3.1 Market Segmentation

3.2 Industry Background, 2019-2026a

3.3 Market Key Trends

3.3.1 Positive Trends

3.3.1.1 Growing Advancement of Technology

3.3.1.2 Increasing Prominence of Digital Marketing

3.3.2 Industry Challenges

3.3.2.1 High Investment Cost

3.4 Prospective Growth Scenario

3.4.1 Data Type Growth Scenario

3.4.2 Data Source Growth Scenario

3.4.3 End Users Growth Scenario

3.5 COVID-19 Influence over Industry Growth

3.6 Porter’s Analysis

3.7 PESTEL Analysis

3.8 Value Chain & Supply Chain Analysis

3.9 Regulatory Framework

3.9.1 North America

3.9.2 Europe

3.9.3 APAC

3.9.4 LATAM

3.9.5 MEA

3.10 Technology Overview

3.11 Market Share Analysis, 2020

3.11.1 Company Positioning Overview, 2020

Chapter 4 Global Data Management Platform Market, By Data Type

4.1 Data Type Outlook

4.2 First Party

4.2.1 Market Size, By Region, 2019-2026 (USD Million)

4.3 Second Party

4.3.1 Market Size, By Region, 2019-2026 (USD Million)

4.4 Third Party

4.4.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 5 Global Data Management Platform Market, By Data Source

5.1 Data Source Outlook

5.2 Web Analytics Tools

5.2.1 Market Size, By Region, 2019-2026 (USD Million)

5.3 Mobile Web

5.3.1 Market Size, By Region, 2019-2026 (USD Million)

5.4 Mobile Apps

5.4.1 Market Size, By Region, 2019-2026 (USD Million)

5.5 CRM Data

5.5.1 Market Size, By Region, 2019-2026 (USD Million)

5.6 POS Data

5.6.1 Market Size, By Region, 2019-2026 (USD Million)

5.7 Social Network

5.7.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 6 Global Data Management Platform Market, By End Users

6.1 End Users Outlook

6.2 Ad Agencies

6.2.1 Market Size, By Region, 2019-2026 (USD Million)

6.3 Marketers

6.3.1 Market Size, By Region, 2019-2026 (USD Million)

6.4 Publishers

6.4.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 7 Global Data Management Platform Market, By Region

7.1 Regional outlook

7.2 North America

7.2.1 Market Size, By Country 2019-2026 (USD Million)

7.2.2 Market Size, By Data Type, 2019-2026 (USD Million)

7.2.3 Market Size, By Data Source, 2019-2026 (USD Million)

7.2.4 Market Size, By End Users, 2019-2026 (USD Million)

7.2.5 U.S.

7.2.5.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.2.5.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.2.5.3 Market Size, By End Users, 2019-2026 (USD Million)

7.2.6 Canada

7.2.6.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.2.6.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.2.6.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3 Europe

7.3.1 Market Size, By Country 2019-2026 (USD Million)

7.3.2 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.3 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.4 Market Size, By End Users, 2019-2026 (USD Million)

7.3.5 Germany

7.3.5.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.5.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.5.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3.6 UK

7.3.6.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.6.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.6.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3.7 France

7.3.7.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.7.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.7.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3.8 Italy

7.3.8.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.8.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.8.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3.9 Spain

7.3.9.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.9.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.9.3 Market Size, By End Users, 2019-2026 (USD Million)

7.3.10 Russia

7.3.10.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.3.10.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.3.10.3 Market Size, By End Users, 2019-2026 (USD Million)

7.4 Asia Pacific

7.4.1 Market Size, By Country,2019-2026 (USD Million)

7.4.2 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.3 Market Size, By Data Source, 2019-2026 (USD Million)

7.4.4 Market Size, By End Users, 2019-2026 (USD Million)

7.4.5 China

7.4.5.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.5.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.4.5.3 Market Size, By End Users, 2019-2026 (USD Million)

7.4.6 India

7.4.6.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.6.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.4.6.3 Market Size, By End Users, 2019-2026 (USD Million)

7.4.7 Japan

7.4.7.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.7.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.4.7.3 Market Size, By End Users, 2019-2026 (USD Million)

7.4.8 Australia

7.4.8.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.8.2 Market size, By Data Source, 2019-2026 (USD Million)

7.4.8.3 Market Size, By End Users, 2019-2026 (USD Million)

7.4.9 South Korea

7.4.9.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.4.9.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.4.9.3 Market Size, By End Users, 2019-2026 (USD Million)

7.5 Latin America

7.5.1 Market Size, By Country 2019-2026 (USD Million)

7.5.2 Market Size, By Data Type, 2019-2026 (USD Million)

7.5.3 Market Size, By Data Source, 2019-2026 (USD Million)

7.5.4 Market Size, By End Users, 2019-2026 (USD Million)

7.5.5 Brazil

7.5.5.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.5.5.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.5.5.3 Market Size, By End Users, 2019-2026 (USD Million)

7.5.6 Mexico

7.5.6.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.5.6.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.5.6.3 Market Size, By End Users, 2019-2026 (USD Million)

7.5.7 Argentina

7.5.7.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.5.7.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.5.7.3 Market Size, By End Users, 2019-2026 (USD Million)

7.6 MEA

7.6.1 Market Size, By Country 2019-2026 (USD Million)

7.6.2 Market Size, By Data Type, 2019-2026 (USD Million)

7.6.3 Market Size, By Data Source, 2019-2026 (USD Million)

7.6.4 Market Size, By End Users, 2019-2026 (USD Million)

7.6.5 Saudi Arabia

7.6.5.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.6.5.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.6.5.3 Market Size, By End Users, 2019-2026 (USD Million)

7.6.6 UAE

7.6.6.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.6.6.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.6.6.3 Market Size, By End Users, 2019-2026 (USD Million)

7.6.7 South Africa

7.6.7.1 Market Size, By Data Type, 2019-2026 (USD Million)

7.6.7.2 Market Size, By Data Source, 2019-2026 (USD Million)

7.6.7.3 Market Size, By End Users, 2019-2026 (USD Million)

Chapter 8 Company Landscape

8.1 Competitive Analysis, 2020

8.2 Actian Corporation

8.2.1 Company Overview

8.2.2 Financial Analysis

8.2.3 Strategic Positioning

8.2.4 Info Graphic Analysis

8.3 BMC Software, Inc.

8.3.1 Company Overview

8.3.2 Financial Analysis

8.3.3 Strategic Positioning

8.3.4 Info Graphic Analysis

8.4 CA Technologies, Inc.

8.4.1 Company Overview

8.4.2 Financial Analysis

8.4.3 Strategic Positioning

8.4.4 Info Graphic Analysis

8.5 Hitachi Ltd.

8.5.1 Company Overview

8.5.2 Financial Analysis

8.5.3 Strategic Positioning

8.5.4 Info Graphic Analysis

8.6 IBM Corporation

8.6.1 Company Overview

8.6.2 Financial Analysis

8.6.3 Strategic Positioning

8.6.4 Info Graphic Analysis

8.7 Microsoft Corporation

8.7.1 Company Overview

8.7.2 Financial Analysis

8.7.3 Strategic Positioning

8.7.4 Info Graphic Analysis

8.8 Oracle Corporation

8.8.1 Company Overview

8.8.2 Financial Analysis

8.8.3 Strategic Positioning

8.8.4 Info Graphic Analysis

8.9 Cloudera, Inc.

8.9.1 Company Overview

8.9.2 Financial Analysis

8.9.3 Strategic Positioning

8.9.4 Info Graphic Analysis

8.10 InterSystems Corporation

8.10.1 Company Overview

8.10.2 Financial Analysis

8.10.3 Strategic Positioning

8.10.4 Info Graphic Analysis

8.11 Compuware Corporation

8.11.1 Company Overview

8.11.2 Financial Analysis

8.11.3 Strategic Positioning

8.11.4 Info Graphic Analysis

8.12 Embarcadero Technologies, Inc.

8.12.1 Company Overview

8.12.2 Financial Analysis

8.12.3 Strategic Positioning

8.12.4 Info Graphic Analysis

8.13 Informatica Corporation

8.13.1 Company Overview

8.13.2 Financial Analysis

8.13.3 Strategic Positioning

8.13.4 Info Graphic Analysis

8.14 MarkLogic Corporation

8.14.1 Company Overview

8.14.2 Financial Analysis

8.14.3 Strategic Positioning

8.14.4 Info Graphic Analysis

8.15 SAP SE

8.15.1 Company Overview

8.15.2 Financial Analysis

8.15.3 Strategic Positioning

8.15.4 Info Graphic Analysis

8.16 Other Companies

8.16.1 Company Overview

8.16.2 Financial Analysis

8.16.3 Strategic Positioning

8.16.4 Info Graphic Analysis

The Global Data Management Platform Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Data Management Platform Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

What is the projected market size of the global data management platform market?

The global data management platform market size is projected to grow at a CAGR of 9.5% during the forecast period (2021-2026).

Who are the major vendors in the data management platform market?

Key and innovative vendors in the data management platform market include Actian Corporation, BMC Software, Inc., CA Technologies, Inc., Hitachi Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, Cloudera, Inc., InterSystems Corporation, Compuware Corporation, Embarcadero Technologies, Inc., Informatica Corporation, MarkLogic Corporation, and SAP SE.

Which region has the highest market share in the data management platform market?

North America is estimated to hold the highest market share in the data management platform market.

What is the Covid-19 impact on future data management platform manufacturers?

Globally, the Covid-19 impact on the future data management platform market will be quite significant for the manufacturers since demand has fluctuated owing to the lockdown in key nations throughout the world. North America would be leading because of the increase in the number of online customers and internet penetration. Subsequently, Asia Pacific will be growing the fastest because of the rising volume of corporations establishing security strategies to ensure the protection and integrity of critical data.

What are the major drivers in the data management platform market?

The major driving factors for the data management platform market include the increasing need for improved data management from marketers and advertisement companies; the increasing emergence of advanced technologies; rising cybercrimes and data hacking activities.