Global Digitally Printed Market Size, Trends & Analysis - Forecasts to 2026 By Printing Technology (Inkjet, Electrophotography), By Substrate (Non-Woven, Vinyl, Paper, Others), By End-Use Sector (Residential, Non-Residential, Automotive & Transportation), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa) End-User Landscape, Company Market Share Analysis, and Competitor Analysis
Digitally printed wallpapers are beneficial to the interior designing industry in various terms as they require less inventory storage, are suitable for short runs, are printed as per the required quantity, and are gaining popularity owing to new and trendy designs. The market for digitally designed wallpaper is also experiencing huge market momentum due to the rise in modern consumers, and an upsurge in interior designing among the urban class. Digital prints are used in cafes across the globe. India’s growing café chain industry would also create a heavy potential for the market. The rapid rise of communication technologies and digital networks will help to build a strong foundation for this market.
Based on the printing technology, the market is segmented into inkjet and electrophotography. The electrophotography division would be growing faster in the market as compared to inkjet technology. The exceptional production speed and continuous feed concerned with the electrophotography would become a driving force for the division’s growth. The expansion of the division is influenced by the manufacturer’s technological diversification and assignment of technical authorities for product development.
This section consists of non-woven substrates, paper substrates, vinyl substrates, and other types of substrate. The vinyl substrate printing section will grow the fastest from 2020 to 2026. It is capable of producing bright and improved graphics as compared to the standard paper or other substrates. The section enables longevity, durability, and flexibility. The extensive use of vinyl for banners and posters will accentuate the market growth in the aforementioned period. The vinyl section has its applications in outdoor events, outdoor business signage, and trade shows among others.
Based on the end-use sector, the market considers commercial, residential, and non-residential into being. The residential segment would be the largest end-user of the digitally printed wallpapers. The upsurge in the home décor sector in 2020 and rising trends for innovative designs for young consumers will lead to the residential segment to grow in the market domain.
Based on the regional analysis, Europe would be a leader in the market space but the Asia Pacific will emerge as the fastest-growing region in the market owing to the development of smart city houses in the region, construction of new sites, and the rising digital network would support the market growth in the region.
Key players operating in the market include are Parallax, Xeikon, John Mark, Vescom, Surface Prints, Canon, INQEO, The Detroit Wallpaper Co, Great Wall Custom Coverings, Ultrawalls India, and Adornis Wallpaper among others.
Please note: This is not an exhaustive list of companies profiled in the report.
In January 2020, Xeikon launched the REX program to support the printers for entry-level designs.
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The Global Digitally Printed Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Digitally Printed Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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