Global Dye Sublimated Apparel Market Size, Trends, and Analysis - Forecasts To 2026 By Printing Technique (Small Format Heat Process, Flatbed Heat Process, Calendar Heat Process, 3D Vacuum Heat Process), By Product (T-Shirt, Hoodies, Leggings, Golf Shirts, Others), By Distribution Channel (Offline, Online), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Dye sublimated clothing is lightweight and can be used in several conditions. In this dye-sublimation procedure, a thermal transfer is used to move different amounts of colored dye pigments from a carrier film to the PVC printing board, where they chemically bind. Sublimating clothing involves using pigment to alter current apparel, such as t-shirts, shirts, trousers, cotton cloth, and so on, to conform to modern patterns or fashions. The printed image is then moved to a clothing medium using a heating mechanism after being digitally printed onto a transfer paper.
Fabric and rigid materials are the most common targets for this form of printing. Furthermore, even after repeated washings, the dye-sublimated cloth does not fade or break, and the photos do not peel, chip, or scrape. Due to its versatility of use on a wide variety of materials, dye-sublimation printing is gaining popularity among promotional product printers. Dye sublimated clothing with new fabric technology and improved features is being offered by major companies in the industry. Dye sublimation on a wide range of fabrics has been gaining prominence due to high-quality photographic performance. Demand for high-volume printed, photographic garments in a limited period are increasing, as is consumer demand for higher-quality dyed fabric.
As a result, market growth is projected to be fueled by a growing number of start-ups using personalized clothing for branding over the forecast period. The growth of the internet as a distribution channel, which is driving demand for apparel and clothes, is growing demand for dye-sublimation work globally. Consumers can easily access the internet delivery portal, where they can find a variety of print content providers that use modern technologies. Product sales in the region are being boosted by rising awareness of the new fashion trends and the appeal of these garments. Domestic and international companies compete for market share in this extremely competitive market.
To increase sales, a new technology known as digital print channels for dye sublimation has been launched online. The same online environment makes for more intensive use of big data stores to decide how designs can develop over time. These emerging internet innovations, as well as easy access to new shops that offer digital picture printing, have increased sales significantly.
Reductions in frictional resistance technologies also reduced the prevalence of wrinkles in clothing while still ensuring breathability. Market development is expected to be fuelled by rising spending on personalized garments with print images and gradient tones.
The global textile industry is suffering from a worldwide demand downturn as a result of the latest outbreak of COVID-19. Textile production has come to a halt as the world's big markets have been placed on lockdown. Businesses such as clothing stores and shopping centers have been forced to shut, and it is unlikely that they will reopen until vaccine production returns.
The t-shirt segment accounted for the majority of sales in 2019. Custom-made t-shirts have become a popular off-the-clock advertisement tool for companies all over the world especially start-ups. The segment's development has been supported by this trend.
The leggings segment is expected to rise at the fastest rate during the forecast period. Leggings' success as a must-have clothing item among women is a major factor driving this category, as they offer comfort, flexibility, and mobility.
The 3D vacuum heat process segment is predicted to reach a fast CAGR during the forecast era. T-shirt fashion is the most popular use of this technique in the clothing industry. It can also be used to sublimate mobile accessories, ceramics, metal sheets, tiles, and other related products.
From 2021 to 2026, the small format heat process segment is anticipated to lead the dye sublimated apparel industry. Small format heat presses are mostly regarded by small and medium-sized companies looking for a highly adaptable device. Companies all over the world, especially start-ups, choose the small format heat press technique to enter the market because it is less expensive to set up than large format systems.
The offline distribution channel-group accounted for the most sales revenue over the forecasted timeframe in 2020. Consumer demand for offline stores is increasing, as they sell an extensive variety of dye sublimated personalized clothing focused on different themes, such as concerts, and sports club logos, among others.
Furthermore, over the forecasted timeframe, the online segment is expected to grow at a fast CAGR. The popularity of e-commerce sites like Amazon.com has contributed to increasing the growth. Furthermore, an increasing preference for shopping from company-specific websites to access value-added services like convenient return policies, cash on demand, and streamlined and centralized customer support will aid the segment's growth.
In terms of revenue, the Asia-Pacific region is the largest market shareholder in the forecast timeframe, with a significant CAGR rate in the coming years. The region's demand growth is expected to be aided by the presence of existing textile industries and producers, as well as expanding retail infrastructure. Furthermore, the availability of low-cost clothing has increased industrial production and design of printed clothing using digital printing, screen printing, and dye sublimation techniques, both of which lead to market expansion.
Moreover, the North America region is the second-leading market share over the forecast period as a result of a growing demand for current trends as well as comfortable decorative clothing. This development is being fueled by a growth in the number of outdoor shows, public events, and concerts in countries such as Mexico, the United States, and Canada.
HanesBrands Inc., Under Armour Inc., Bella+Canvas, Oasis Sublimation, Renfro Corporation, Gildan, Royal Apparel, dasFlow Custom Athletic Apparel, Wooter Apparel, and Augusta Sportswear Brands, among others are the prime competitors that compete in the market.
Please note: This is not an exhaustive list of companies profiled in the report.
In January 2021, Bella+Canvas recently launched a new retail store in Beverly Hills, Los Angeles, where all of the brand's clothing is designed, dyed, and cut.
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The Global Dye Sublimated Apparel Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Dye Sublimated Apparel Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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