Global Electronic Display Market Size, Trends, and Analysis - Forecast To 2026 By Technology (LCD, LED, OLED, Others), By Application (Consumer Electronics, Digital Signage, Automotive Display, Others), By End-User (Retail, Entertainment, Corporate, Healthcare, Government, Others), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Electronic displays are used to present images, text, and videos electronically. The growing use of electronic displays in various consumer electronics like televisions, computers, and handheld devices like mobiles and tablets are expected to be major drivers of the growing electronic display market. The electronic displays market has grown rapidly in recent years owing to various technological advancements like LEDs and OLEDs. With new technologies increasing the quality of the screens through better high-quality images and videos, consumers are increasingly adapting to the changes by purchasing the newer models. LEDs and OLEDs offer greater resolutions, better brightness, and are more durable than their older counterparts like LCDs. The growing purchasing power of consumers and falling costs of electronic devices are expected to increase the demand for electronic displays. AMOLED screens are becoming increasingly common in new models on mobile phones and OLEDs are slowly growing in popularity. Electronic displays are also becoming increasingly popular for advertisement as electronic screens offer easier installations and advertisements can be easily changed compared to traditional print media.
Based on the various electronic display technologies available, the electronic display market can be segmented into LED, LCD, OLED, and others. The LCD segment is expected to hold the dominant share of the market during the forecast period. LCDs have been used extensively and are still in demand despite new technologies like LED becoming popular. LCDs are used in consumer electronics like personal computers and televisions. LCDs have low energy consumption and are cheaper than LEDs and OLEDs. LCD screens are used in handheld devices that operate on a battery as they have very low energy consumption. LCDs were one of the first technological advancements in the electronic display market. LCDs have enjoyed very high popularity and have been the gold standard for electronic displays for a long time. OLED segment is expected to register the fastest growth rate among all segments. OLEDs have a wider viewing angle, nearly unlimited color contrast, wider color gamut, and can be made into various shapes. OLEDs are also thinner than LCDs and are more aesthetic and lighter than LCDs. The growing advancements in OLED technology are expected to increase the demand for OLEDs during the forecast period. OLEDs are expected to have lower energy consumption than LCDs but are slightly more expensive than LCDs as they require expensive materials like phosphorous or electroluminescent materials. OLEDs are beginning to be increasingly used on televisions and mobile devices owing to their better picture quality and thinner screen sizes.
Based on the various applications of electronic displays, the electronic display market can be segmented into consumer electronics, digital signage, automotive display, and others. The consumer electronics segment is expected to hold the lion’s share of the market during the forecast period. Electronic displays are the most basic components in almost any consumer electronics. Electronic displays are vital as users prefer to have a greater degree of control and understanding of the electronics they purchase. Consumer electronics like mobiles, laptops, and tablets are becoming increasingly popular. With new models coming out every year, consumers are constantly upgrading their devices frequently which has increased the demand for consumer electronics. The growing number of electronics manufacturers especially in the APAC region is one of the major drivers of the growth of the consumer electronics segment. Televisions that use LEDs and OLEDs are also becoming increasingly popular and consumers are increasingly upgrading to LEDs and OLEDs which is expected to increase the demand for LEDs and OLEDs which will, in turn, drive the growth of the electronic display market. The consumer electronics segment is also expected to register the fastest growth rate during the forecast period.
Based on the end-users of electronic displays, the electronic display market can be segmented into retail, entertainment, corporate, healthcare, government, and others. The entertainment segment is expected to hold the dominant share of the market during the forecast period. The growing demand for mobile gaming, gaming consoles, gaming computers is one of the major drivers of this segment. Televisions are one of the most common consumer electronics present in almost every home across the world. With new technologies like LED and OLED becoming popular, consumers are looking to upgrade their existing televisions to LEDs and OLEDs. With greater computing power, electronic displays that can display high-quality images and videos are becoming increasingly popular. The growing demand for better high-quality displays is the major driver of the entertainment segment. The retail industry is expected to grow at the fastest rate during the forecast period. Retail stores are increasingly using electronic displays for advertising their goods. Electronic displays are more aesthetically pleasing and are easier to handle. Normal advertisement using paper or other printed materials is time-consuming to prepare and set up. Electronic displays are easier to handle and can be installed for longer periods. Digital signages have been proven to be more effective in gaining consumers' attention. The growing demand for better advertisement is expected to increase the demand for electronic displays in the retail segment.
The APAC region is expected to hold the dominant share of the market during the forecast period. The region has a large number of electronic display vendors as the region offers cheaper manufacturing costs and favorable government regulations. The region has a large population of electronic device consumers. Most major players of the electronic display vendors are present in this region. The growing adoption of electronic displays in various industries is also expected to increase the demand for electronic displays in the region. The region has low labor costs which are favorable to manufacturers. The North American region is expected to grow at a significant growth rate. The region has high disposable incomes and their consumption-oriented lifestyle is expected to lead to the growth of the electronic display market in the region.
NEC Corporation (Japan), LG Display (South Korea), Samsung Electronics (South Korea), Sharp (Foxconn) (Japan), Innolux (Taiwan), Japan Display (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), BOE Technology (China), Sony (Japan), and AU Optronics (Taiwan), among others, are the major vendors competing in the electronic display market.
Please note: This is not an exhaustive list of companies profiled in the report.
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The Global Electronic Display Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Electronic Display Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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