Global Fertility Tracking Apps Market Size, Trends, and Analysis- Forecasts To 2026 By Operating System (Android, iOS), By Application (Period Tracker, Fertility Tracker, Pregnancy Tracker, Others), By End-User (Homecare, Obstetrics, and Gynecology, Hospitals), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Fertility monitoring apps are smartphone apps that help women to keep track of their menstrual cycles in order to help them plan and prepare for their women related disorders and pregnancy. These applications are available free of charge or at a very minimal cost. Fertility Monitoring Apps provide an alternative for recording moods, specifics of cervical fluid, intercourse, weight, blood pressure, and sleep patterns. With the rising awareness of a healthy lifestyle, the demand for constant monitoring of vital signs is growing. During the projected timeframe, the rising incidence of chronic disorders such as obesity, diabetes, infertility, PCOD, and others are expected to fuel the market. The development of the market is also driven by the increasing awareness of fertility monitoring with pregnancy prediction and advanced ovulation. Furthermore, independent female consumers demand technical solutions to reproductive health issues which is a major driver for the market to grow exponentially between 2021 and 2026.
The market is categorized into Android and iOS systems based on the operating system used by smart apps. The demand for android based apps will grow faster than the latter, due to the enormous penetration capacity of Android phones in developing nations.
According to the application analysis, the three segments are period tracker, fertility tracker, pregnancy tracker, others. The leading market shareholder, in terms of sales growth, was the fertility tracker segment as of 2020. The significant share can be attributed to factors such as declining rates of female fertility, the availability of a wide range of services for fertility testing, and the high cost of IVF treatment.
The end-user sector can be divided into three categories based on an analysis namely: homecare, obstetrics and gynecology, and hospitals. Homecare is expected to encourage the fastest growth in the industry. This is attributed to the decrease in women's fertility rates, the increasing preference for home and remote monitoring, and the growing need for continuous health surveillance.
In terms of total revenue, the dominant market segment is held by the North American region. This is due to growing investments in research and development, increasing awareness of chronic disease management in healthcare, the growing presence of smartphones, and increasing awareness of birth control management are the key factors supporting the growth of the market in North America. However, the Asia Pacific region will grow fastest due to increasing smartphone proliferation in this region and a growing consciousness amongst couples about fertile cycles who are trying to conceive. Increasing healthcare initiatives by the government, along with technological advancement in medical therapy, are projected to boost the fertility tracking apps market.
Ovacue, Yono Labs, Flo Health, Conceivable, Ovia Health, Valley Electronics, Concepta Diagnostics, Ava Science, Kindara, Glow Inc, and Miracare, among others, are the major vendors competing in the Fertility Tracking Apps market.
Please note: This is not an exhaustive list of companies profiled in the report.
In June 2019, Yono Labs launched its latest Earbud-like sensor product that predicts a fertility window for more precise family planning through its smartphone app.
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The Global Fertility Tracking Apps Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Fertility Tracking Apps Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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