Global Head-Up Display Market Size, Trends & Analysis - Forecast to 2026 By Application (Automotive [Premium/Luxury Cars, Basic & Mid-segment Cars, Sports Cars], Wearables, Aviation, and Others), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis
A head-up display is a projection system that projects a bright and lit video or image on a transparent surface. The principal function of the head-up display is to get rid of users need to take their gaze away from the road to the infotainment dashboard. These head-up displays give details such as the current speed, posted road signs, turn-by-turn navigation, and blind-spot warnings straight into the pilots’ or drivers’ field of view so that their vision settles forward where the danger is. Formerly, the head-up displays were designed for military aircraft. However, its usage in premium automotive has witnessed great popularity in recent years.
A standard head-up display comprises a projector unit, a programmed computer, a display system, and connecting chords. It comes in diverse types, such as helmet-mounted head-up display, fixed mounted head-up display, and many others. It offers a distinctive way of viewing travel directions. With further advances in vehicles, the head-up display framework will be paired with dynamic cruise control to offer the latest safety mechanisms.
The head-up display market is anticipated to witness huge growth during the forecast period owing to challenging driving circumstances with the expanding population and the increasing number of vehicles on the road. Moreover, the enhanced safety provided by the head-up displays stimulates market growth. Furthermore, advancements in augmented reality technology are expected to reform the head-up display market during the forecast period. Weighing these factors, it is likely that the head-up display market will undergo steep growth in the forecast period.
Factors such as the higher infiltration rate of head-up displays in the defense and aerospace sectors are other drivers for the market growth for head-up displays. The emergence of new head-up displays and the development of connected cars present lucrative opportunities for the head-up display market.
The significantly rise in the knowledge of the car and passenger security, the comfort provided by a convergence of a head-up display system and navigation systems technologies, rising demand for technically sophisticated head-up displays, the demand for connected vehicles, and the advancement of the augmented reality field are all primary trends pushing the head-up display market ahead.
The expansion in the variety of safety features and connected features that offer superior comfort, convenience, and entertainment installed in passenger cars, will drive the demand for connected vehicles. The rise in the time spent in a car because of traffic jams has raised the need for in-car connected features. Thus, head-up displays are an indispensable component of connected vehicles. Connected vehicles provide visual and audio entertainment from infotainment systems and improve the driving experience by giving safety and convenience features such as real-time traffic, navigation, and parking space updates.
The demand for electric and semi-autonomous vehicles in the last few years has increased significantly. The development of such cars accelerates the head-up display market's growth. Semi-autonomous vehicles have the ability to sense their environment and navigate accordingly to the destination with partial human interference and can also be operated by voice commands. Semi-autonomous cars are fundamentally used to accommodate enhanced convenience and safety to the driver. Powerful features including forwarding collision mitigation park assistance and intelligent cruise control are standard on these vehicles.
The enhanced standard of living of the population globally has heightened affordability for premium cars, which has increased the usage of head-up displays mostly for navigation purposes. Though various automobile manufacturers are currently providing head-up display systems as an added feature in the cars, it will eventually become mandatory for all car manufacturers to implement head-up display systems for enhanced safety and improved user experience.
By application, there are four segments: automotive, wearables, aviation, and others. The automotive segment isadditionallyfragmented aspremium/luxury cars, basic & mid-segment cars, and sports cars. The aviation segment will hold the largest market share in the forecast period. In the aviation industry, head-up display technology is utilized as a basic information display for pilots, and it is a significant value-added technology in the aviation industry. Head-up display systems have been available in all big aircraft, including civil aviation and military or defense aviation, for numerous years.
Nowadays, maximum commercial aircraft employ head-up display technology. It enables the pilots to get critical information without even looking away from the windscreen. Owing to the bulk of commercial aircraft using head-up display systems for optimum takeoff and landing, the head-up display systems positively influence the market. The high proportion of flight simulators also contributes to the market's expansion.
The premium or luxury cars sub-segment is anticipated to achieve a substantial market share in the automotive segment over the forecasted timeframe. The combination of driver assistance systems with head-up display systems, which numerous automobile manufacturers are increasingly adopting, is anticipated to accelerate the market growth of these head-up displays.
The wearable segment is expected to estimate a nominal market share during the forecast period as companies are steadily investing in research and development (R&D) to offer an improved driving experience.
Europe will have the highest market share due to a significant number of market players, and the expanding demand for connected cars or premium cars during the forecast period will make the Europe region a notable market for head-up display.
North America will be the second-largest revenue contributor and is expected to witness notable growth over the forecast period, owing to massive investments in augmented reality technology. The head-up display market in North America has observed remarkable advancements in the preceding few years. The strong core audience the understanding of active safety systems in the aviation and vehicle manufacturing sectors, and rising consumer disposable income increasing demand for premium and luxurious vehicles configured with head-up displays are all factors propelling the growth of the head-up display market in North America.
The Asia Pacific region's head-up display market is anticipated to expand at a phenomenal rate.Due to numerous display panel manufacturers in the area, the Asia Pacific region will witness an escalating adoption of the most advanced technologies. The growing volume of key players in the region is estimated to bolster the head-up display market's advancement.The rapidly increasing knowledge of the advantages of technology among consumers, as well as an enhancement of the quality of living and the disposable income, are moving the demand in this region forward.
Nippon Seiki Co., Ltd. (Japan), Robert Bosch LLC (Germany), Visteon Corporation (US), Continental AG (Germany), Panasonic Corporation (Japan), Denso Corporation (Japan), Pioneer Corporation (Japan), BAE Systems PLC (UK), Garmin (US), Yazaki (Japan), Thales Group (France), Microvision (US), Elbit Systems Ltd.(Israel), Honeywell (US), Esterline Technologies (US), Saab AB (Sweden), Hudway (US), Navdy (US), Exploride (US), Nuviz(US), Renesas (Japan), Alps Alpine (Japan), STMicroelectronics (US), Rockwell Collins Inc.(US), Texas Instruments (US) are some of the recognized industry players.
Please note: This is not an exhaustive list of companies profiled in the report.
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The Global Head-Up Display Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Head-Up Display Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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