Global Healthcare e-Commerce Market Size, Trends & Analysis - Forecasts to 2026 By Type (Drugs/ Pharmaceutical Products, Medical Devices, and Remote Monitoring Solutions [Telehealth Solutions, and Telemedicine Apps]), By Application (Online Healthcare Services [Remote, Patient Monitoring Services, Home Based Consultation] and Point of Care Diagnosis & Treatment), By End User (Healthcare Settings [Hospitals, Speciality Clinics & Ambulatory Care Centers and Nursing Homes, and Assisted Living Facilities], Home Care Settings, Pharmacies, and Other End Users), By Region (Europe, North America, MEA, Asia Pacific, and CSA); Vendor Landscape, Company Market Share Analysis, End-User Landscape, and Competitor Analysis
Healthcare e-Commerce Market Insights
The healthcare e-commerce market will grow at a CAGR of ~15.5%. Healthcare e-Commerce is an online platform or software application that lets healthcare manufacturers and suppliers manage, sell, advertise, operate their products and services. Increasing the risk of social gathering, physical visits to doctors, clinics, hospitals are giving rise to using such platforms. Moreover, due to the high risk of COVID-19 transmission, the market is witnessing the rising trend of self-assessment, self-monitoring, self-diagnosis which is accelerating the sale of wearables, point of care devices, IoT based products online. Rising awareness regarding preventative health, convenience ill effects of COVID-19 infection, and ownership of self-care amongst the younger generation of developing countries will propel the market growth.
Moreover, various countries have been witnessing a high prevalence of lifestyle and common disorders like an infectious disease, COVID-19 cases, cancer cases, infertility cases, which have urged the end-users to absorb the new trend of home-based consultation and take up telehealth services. Also, other factors such as the rising geriatric patient population, increasing trend, and priority of online teleconsultation, medicine, other services for the geriatric sector of the population will impact the growth positively.
Healthcare e-Commerce Market: By Type
Based on the products and services offered the market can be segmented into drugs/ pharma products, medical devices, remote patient monitoring services. The remote monitoring services include telehealth solutions and telemedicine apps. Based on the availability, quick access, pocket-friendly feature, the market for drugs/ pharmaceutical products will be the leading segment during the forecast period.
Healthcare e-Commerce Market: By Application
Based on the type of application the market is well explained in two ways, namely online healthcare services and point of care diagnosis & treatment. However, online healthcare services are further segmented into remote patient monitoring services and home-based consultation. The online healthcare services application will be the fastest-growing application segment owing to the availability of affordable services, software, and online medical products, and rising home-based consultation due to pandemic situations.
Healthcare e-Commerce Market: By End-User
According to the consumer analysis, the market is divided into healthcare settings (hospitals; specialty clinics & ambulatory care centers; and assisted living facilities), home care, pharmacies & retail stores, and other end-users. The home care settings will be the fastest-growing segment owing to the rising preference for home-based medical treatment and consultation, pandemic situations, increasing trend of self-consultation, self-monitoring, and self- health assessment.
Healthcare e-Commerce Market: By Region
The regional analysis study involves North America, Asia-Pacific, Europe, Middle East & Africa, & Central and South America. North America will be the top regional market. Awareness for self-monitoring and quick access to affordable wearable medical devices, instant shopping for drugs and pharmaceutical consumables, and high prevalence of spending consumer base are the major factor to fuel the growth of this region. Also, the Asia-Pacific region grows faster than other regions. The increasing prevalence of lifestyle diseases along with rising cases of COVID-19 cases and rising internet users for online shopping purposes will help adopt healthcare e-commerces services during 2020-2026.
Healthcare e-Commerce Market Share and Competitor Analysis
Major e-commerce companies offering such healthcare services are Amazon, Practo, Netmeds, FSA Store, Kroger Co., Doc Morris, Sanitas, Teladoc, Alibaba Group Holding Ltd., ZocDoc, Amwell, Doctor on Demand, Ping a good doctor, Koninklijke Philips N.V., Medtronic, GE Healthcare, Cerner Corporation, Siemens Healthineers, Exactcare Pharmacy, India Mart, Cisco Systems, Inc., American Well, and Flipkart Pvt. Ltd., among others. (Other companies are eBay Inc., Lloyds Pharmacy Ltd., Remdi Senior Care, Walgreens Boots Alliance Inc., McCabes Pharmacy, CVS Health, and MedLife).
Please note: This is not an exhaustive list of companies profiled in the report.
In 2020, Flipkart announced that it has begun delivering healthcare, medical, and pharma products amid the COVID-19 pandemic and has taken permission from the government to run an e-health business online.
In 2016, Amazon acquired an online pharma company namely, PillPack to enhance its e-health product line.
Check the Press Release on Global Healthcare e-Commerce Market Report
Healthcare E-Commerce Market: By Type
Healthcare E-Commerce Market: By End-User
Healthcare E-Commerce Market: By Application
Healthcare E-Commerce Market: By Region
The global Healthcare e-Commerce Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Healthcare e-Commerce Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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