This report was recently updated on July 20 2024 with the latest and most recent
market numbers
Global Matcha Market Size, Trends & Analysis - Forecasts to 2026 By Grade (Ceremonial, Classic and Culinary); By Application (Regular Tea, Matcha Beverages, Food, and Personal Care); By Distribution Channel (Non-Store Based and Store-Based); By Region (North America, Europe, Asia Pacific, MEA, and CSA); End-User Landscape, Vendor Landscape, and Company Market Share Analysis and Competitor Analysis
Matcha tea is a vital part of Japanese culture and is available in the powdered, green-colored form. This type of tea is majorly produced in Japan from shade-grown premium-quality tea leaves. Matcha tea was primitively originated from China during the Tang dynasty and was majorly consumed by Buddhist monks, samurai warriors, along with the Japanese population. Its excellent health benefits have helped this market grow exponentially.
The rising investments and rising innovations in types and forms of matcha tea are some of the other drivers of the market. Tea constitutes an eminent part of the food industry, which is preferred by the larger share of the population of Asia. The matcha products hold a huge demand owing to their texture and taste as compared to other beverages and tea types. The increasing influence of the Japanese traditions in other countries will propel the market for matcha tea leaves during the forecast period. The matcha tea leaves are low-calorie beverages that help in detoxification. Hence, this feature has helped this product to stand out in the market. Besides having health benefits, matcha tea leaves are also used for making food products like cakes, cookies, pastries, ice cream and energy bars, etc. Thus, increased application area will boost the market growth during the forecast period.
Based on grade type, the market is segmented into ceremonial, classic, and culinary. Classic grade holds the largest market share during the forecast period, owing to its benefit of being rich in nutrients. This is consumed by both regular drinkers and new users. As these offer subtle flavors, various key players of the matcha market are opting for growth strategies such as product launch and product showcase. These companies are offering pocket-friendly, rich in taste, and unique flavored matcha tea leaves.
Based on the distribution channel type the market is segmented into non-store-based and store-based. The store-based distribution channel is expected to grow faster during the forecast period, as the store-based access points play a vital role in selling different types of matcha tea leaves with guidance and the ability to taste and buy. The non-store-based segments will be growing at a moderate pace as compared to the latter one.
The matcha market based on its application is segmented into regular tea, matcha beverages, food, and personal care. The regular tea segment is the largest shareholder of the market. The increasing consumption of the matcha in form of regular tea is the major reason for this segment to grow rapidly. Being rich in nutrients and antioxidants, this segment holds a dominating position in the market during the forecast period.
As per the geographical analysis, the market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America). The Asia Pacific region is analyzed to be the dominant segment in the market worldwide, owing to factors such as rising government’s support for launching and marketing matcha tea in developing Asian regions, increasing research & developmental activities to understand the use of matcha for personal care, and rising consumption volume of matcha tea leaves. The region also holds the largest share in the market. The majority of the market players have been adopting organic and inorganic growth strategies to penetrate the market.
The North American (the United States, Canada, and Mexico) region and European (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe) are also expected to grow during the forecast years. The U.S., Canada, Germany, the U.K., France, and Australia have been identified as the key consumers, globally. A major driver for this market to grow in these countries is the rising prevalence of chronic diseases such as obesity, diabetes, and cancer that have propelled the demand for health-conscious products in the U.S. and UK. The growth can also be attributed to the rising investments in the tea industry, increasing innovations in product type, and rising expenditure by the private players and government bodies for modern agricultural techniques. Also, the increasing trend of adopting healthy lifestyles and rising consumption of organic foods with an increasing number of research activities associated with the health benefits of matcha tea leaves will help the North American and European market grow rapidly during the forecast period. Also, a rising preference for organic-based food products will propel the market for matcha tea leaves as these are these products do not include harmful chemicals and pesticides.
Unilever, Numi Organic Tea, Arizona Beverage Company, Yogi Tea, Grace Matcha, AIYA America, Celestial Seasoning, The AOI Tea Company, Encha Matcha, Ippodo Tea Co., Ltd., MatchaDNA, Epic Matcha, Midori Spring Ceremonial Emerald, Enzo's Private Selection, Zen Spirit, Kiss Me Organics, Matcha Konomi, Jade Leaf Matcha DoMatcha, Kenko Tea, Encha, Vivid Vitality Ltd., Midori Spring Ltd., and others, are the major vendors competing in the matcha market.
Please note: This is not an exhaustive list of companies profiled in the report.
The Matcha Tea manufacturers are making innovations for increasing their production of matcha tea powder in areas of China and Japan. This form of tea contains more vitamins and nutrients.
Companies such as Matcha Konomi, Jade Leaf Matcha DoMatcha, Kenko Tea, ITO EN, Aoi Tea Company, Encha, Numi Organic Tea, Arizona Beverage Company, Yogi Tea Vivid Vitality, AIYA, and Ippodo Tea are involved in offering innovative and organic matcha tea leaves and are taking a keen interest in investments in the research and developmental activities in order to capture a significant market share.
Chapter 1 Methodology
1.1 Market Scope & Definitions
1.2 Estimates & Forecast Calculation
1.3 Historical Data Overview and Validation
1.4 Data Sources
1.4.1 Secondary
1.4.2 Primary
Chapter 2 Report Outlook
2.1 Matcha Industry Overview, 2019-2026
2.1.1 Industry Overview
2.1.2 Grade Type Overview
2.1.3 Application Overview
2.1.4 Distribution Channel Overview
2.1.5 Regional Overview
Chapter 3 Matcha Market Trends
3.1 Market Segmentation
3.2 Industry Background, 2019-2026
3.3 Market Key Trends
3.3.1 Positive Trends
3.3.1.1 Technology Advancement in Modern Agriculture
3.3.1.2 Rising Preference for Matcha in both Developed and Developing Economies
3.3.2 Industry Challenges
3.3.2.1 Limited Study on Personal Care
3.4 Prospective Growth Scenario
3.4.1 Grade Type Growth Scenario
3.4.2 Application Growth Scenario
3.4.3 Distribution Channel Growth Scenario
3.5 COVID-19 Influence over Industry Growth
3.6 Porter’s Analysis
3.7 PESTEL Analysis
3.8 Value Chain & Supply Chain Analysis
3.9 Regulatory Framework
3.9.1 North America
3.9.2 Europe
3.9.3 APAC
3.9.4 LATAM
3.9.5 MEA
3.10 Technology Overview
3.11 Market Share Analysis, 2020
3.11.1 Company Positioning Overview, 2020
Chapter 4 Matcha Market, By Grade Type
4.1 Grade Type Outlook
4.2 Ceremonial
4.2.1 Market Size, By Region, 2019-2026 (USD Million)
4.3 Classic
4.3.1 Market Size, By Region, 2019-2026 (USD Million)
4.4 Culinary
4.4.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 5 Matcha Market, By Application
5.1 Application Outlook
5.2 Regular Tea
5.2.1 Market Size, By Region, 2019-2026 (USD Million)
5.3 Matcha Beverages
5.3.1 Market Size, By Region, 2019-2026 (USD Million)
5.4 Food
5.4.1 Market Size, By Region, 2019-2026 (USD Million)
5.5 Personal Care
5.5.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 6 Matcha Market, By Distribution Channel
6.1 Non-Stored Based
6.1.1 Market Size, By Region, 2019-2026 (USD Million)
6.2 Store Based
6.2.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 6 Matcha Market, By Region
6.1 Regional outlook
6.2 North America
6.2.1 Market Size, By Country 2019-2026 (USD Million)
6.2.2 Market Size, By Grade Type, 2019-2026 (USD Million)
6.2.3 Market Size, By Application, 2019-2026 (USD Million)
6.2.4 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.2.4 U.S.
6.2.4.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.2.4.2 Market Size, By Application, 2019-2026 (USD Million)
6.2.4.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.2.5 Canada
6.2.5.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.2.5.2 Market Size, By Application, 2019-2026 (USD Million)
6.2.5.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3 Europe
6.3.1 Market Size, By Country 2019-2026 (USD Million)
6.3.2 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.3 Market Size, By Application, 2019-2026 (USD Million)
6.3.4 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.4 Germany
6.3.4.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.4.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.4.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.5 UK
6.3.5.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.5.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.5.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.6 France
6.3.6.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.6.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.6.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.7 Italy
6.3.7.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.7.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.7.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.8 Spain
6.3.8.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.8.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.8.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.3.9 Russia
6.3.9.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.3.9.2 Market Size, By Application, 2019-2026 (USD Million)
6.3.9.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4 Asia Pacific
6.4.1 Market Size, By Country 2019-2026 (USD Million)
6.4.2 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.3 Market Size, By Application, 2019-2026 (USD Million)
6.4.4 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4.4 China
6.4.4.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.4.2 Market Size, By Application, 2019-2026 (USD Million)
6.4.4.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4.5 India
6.4.5.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.5.2 Market Size, By Application, 2019-2026 (USD Million)
6.4.5.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4.6 Japan
6.4.6.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.6.2 Market Size, By Application, 2019-2026 (USD Million)
6.4.6.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4.7 Australia
6.4.7.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.7.2 Market size, By Application, 2019-2026 (USD Million)
6.4.7.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.4.8 South Korea
6.4.8.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.4.8.2 Market Size, By Application, 2019-2026 (USD Million)
6.4.8.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.5 Latin America
6.5.1 Market Size, By Country 2019-2026 (USD Million)
6.5.2 Market Size, By Grade Type, 2019-2026 (USD Million)
6.5.3 Market Size, By Application, 2019-2026 (USD Million)
6.5.4 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.5.4 Brazil
6.5.4.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.5.4.2 Market Size, By Application, 2019-2026 (USD Million)
6.5.4.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.5.5 Mexico
6.5.5.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.5.5.2 Market Size, By Application, 2019-2026 (USD Million)
6.5.5.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.5.6 Argentina
6.5.6.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.5.6.2 Market Size, By Application, 2019-2026 (USD Million)
6.5.6.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.6 MEA
6.6.1 Market Size, By Country 2019-2026 (USD Million)
6.6.2 Market Size, By Grade Type, 2019-2026 (USD Million)
6.6.3 Market Size, By Application, 2019-2026 (USD Million)
6.6.4 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.6.4 Saudi Arabia
6.6.4.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.6.4.2 Market Size, By Application, 2019-2026 (USD Million)
6.6.4.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.6.5 UAE
6.6.5.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.6.5.2 Market Size, By Application, 2019-2026 (USD Million)
6.6.5.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
6.6.6 South Africa
6.6.6.1 Market Size, By Grade Type, 2019-2026 (USD Million)
6.6.6.2 Market Size, By Application, 2019-2026 (USD Million)
6.6.6.3 Market Size, By Distribution Channel, 2019-2026 (USD Million)
Chapter 7 Company Landscape
7.1 Competitive Analysis, 2020
7.2 Unilever
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Strategic Positioning
7.2.4 Info Graphic Analysis
7.3 Numi Organic Tea
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Strategic Positioning
7.3.4 Info Graphic Analysis
7.4 Arizona Beverage Company
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Strategic Positioning
7.4.4 Info Graphic Analysis
7.5 Yogi Tree
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Strategic Positioning
7.5.4 Info Graphic Analysis
7.6 Grace Matcha
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Strategic Positioning
7.6.4 Info Graphic Analysis
7.7 AIYA America
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Strategic Positioning
7.7.4 Info Graphic Analysis
7.8 Celestian Seasoning
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Strategic Positioning
7.8.4 Info Graphic Analysis
7.9 The AOI Tea Company
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Strategic Positioning
7.9.4 Info Graphic Analysis
7.10 Encha Matcha
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Strategic Positioning
7.10.4 Info Graphic Analysis
The Global Matcha Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Matcha Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
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