Global Men Personal Care Market Size, Trends, and Analysis - Forecasts To 2026 By Product (Skincare, Personal Grooming, Haircare, Others), By Distribution Channel (E-Commerce, Hypermarket & Supermarket, Pharmacy & Drug Stores, Others), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Millennial men are becoming more aware of their physical appearance and look nowadays and can experience creative items that have been shown to function for skin nourishment. Collaborating and introducing ground-breaking products specifically tailored for men have been leading players in the beauty and cosmetics industry. Some of the key factors that push consumers to opt for organic and natural personal care items are increasing awareness of health. The demand for male personal care items has increased steadily through evolving lifestyles and growing disposable income. Moreover, the growing number of product offerings to tap men's fluctuating grooming patterns and organized retail further fuels the growth of the industry. With several new brands striving and penetrating to change the way men are advertised, the market is a multitude of opportunities, and increasing the use of these products is likely to push the market from male skincare, cosmetics to manscaping.
In 2019, the skincare segment held the largest share of the market for men’s care. This is due to the popularity of creams for the face and neck, such as sunscreen, even tone cream, anti-aging cream, anti-acne cream, and similar creams. The growth of the segment is propelled by the proliferation of social media sites, influencers, and brand recognition by skin specialists and well-known celebrity expertise. Furthermore, the market for personal grooming is expected to widen at the highest CAGR from 2021 to 2026. Innovation is expected to drive segment growth in products such as shaving kits, hair perfumes, beard wax, and other creative grooming products.
The hypermarket and supermarket distribution channel in 2020 is anticipated to boost market share in terms of value. These outlets focused on providing a detailed demo of products in person before making a purchase and giving them a facility to choose from several brands is propelling the market growth. Also, by keeping a separate segment for men, a growing number of producers have provided skincare and shaving products.
In terms of sales over the coming years, the North American region holds the leading market share. In the coming years, the customer move towards metropolitan centers is projected to boost demand for the men's care market. The primary factor driving the region's demand is a high amount of lead producers in the region, such as in the U.S., Canada, and Mexico, who emphasize research and growth, product innovation, development, and launches in the men's segment. Furthermore, the fastest-growing sector is expected to be seen in the Asia Pacific region. Factors such as price, product quality, and a variety of mid-range brands that cater to the category of men proceed to be a deciding factor that influences consumer choices.
Procter & Gamble, Coty Inc., Reckitt Benckiser, Beiersdorf AG, Loreal, Estee Lauder Companies, Inc., Kao Corporation, Unilever, and Edgewell Personal Care Company among others are the main manufacturers competing in the Men Personal Care Market.
Please note: This is not an exhaustive list of companies profiled in the report.
In November 2019, Reckitt Benckiser launched their new Veet hair removal cream for men under their men's care product segment.
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The Global Men Personal Care Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Men Personal Care Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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