Global Portable Teeth Whitening Market

Global Portable Teeth Whitening Market Size, Trends & Analysis - Forecasts to 2026 By Product (LED Teeth Whitening Device, Teeth Whitening Pen [Natural/ Herbal Pen and Medicinal Pen] and Accessories), By Duration Treatment (Below 20 Minutes, and Above 20 Minutes), By Number of Treatment (Below 10 Treatments, 11 to 40 Treatments, and Above 40 Treatments), By End-User (Home Care Settings, and Hospitals & Dental Clinics), Competitive Landscape Company Market Share Analysis, and Competitor Analysis

Category Healthcare

Format

This report was recently updated on April 12 2024 with the latest and most recent market numbers

Portable Teeth Whitening Market Insights

People develop abnormal yellow color on their teeth mainly because of constant consumption of alcohol, tea and coffee beverages, tobacco, and at times due to ill effect of medications. The use of these substances causes yellow stains to occur, and hence leads to abnormal teeth color and discomfort in people. With rising public interest in oral care and teeth whitening trend, the market for dental products is growing rapidly across the globe. In the dental industry, the teeth whitening products are gaining more traction along with products that support the “to do it yourself” trend at the comfort of patients home. Besides creams, gels, stripes and toothpaste that promote teeth whitening, the market is witnessing the launch of LED teeth whitening device and teeth whitening pens that consist of specific gels which imitates the process. With the right duration of the procedure and right number of treatments, patient can achieve teeth whitening relentlessly at their homes. Being cost effective and available on all platforms, the market for portable teeth whitening products will be growing exponentially. Shifting trend from dental clinic based treatment to toothpaste to LED devices, the market will be growing rapidly owing to technical advancements. Also, with these products offering quicker results, the market for home based LED teeth whitening devices will be growing the fastest. Yellow teeth or Amelogenesis imperfecta is seen most commonly in children and younger generation. Hence the market for this group of population will propel the demand to increase during the forecast period. However, lack of reach in low income countries and availability of substitutes, the market may face restraints in its growth during the forecast period of 2021 to 2026. The major product which will gain traction in the market is the teeth whitening pen/ gel which contains dental-grade hydrogen peroxide, natural oil, peroxide free chemicals and others.

global portable teeth whitening market

Portable Teeth Whitening Market: By Product Type

Based on the type of products available in the home based or portable or smart teeth whitening kit, the market is segmented into LED teeth whitening device, teeth whitening pen and accessories. The teeth whitening pen market is further segmented into natural/ herbal pen and medicinal pen. Based on the market analysis, it is understood that with the rising need for teeth whitening gels or chemicals to carry out successful treatments at home, the market will foresee a higher growth rate for teeth whitening pen followed by accessories segment. The herbal or natural whitening pen will be growing the fastest from 2021-2026.

Portable Teeth Whitening Market: By Duration of Treatment

On the basis of the duration of the teeth whitening procedure done at home, the market products can be segmented into below 20 minutes, and above 20 minutes. The device which helps the user’s teeth to whiten within or less than 20 minutes is ought to gain more traction and generate revenue in the market. Hence, the segment of below 20 minutes will be growing with the highest growth rate/ CAGR in the market from 2021 to 2026. However, owing to high number of products available in the market that offer teeth whitening procedure for 20-30 minutes, the above 20 minutes will be the largest segment in the market from 2021 to 2026 period.

Portable Teeth Whitening Market: By Number of Treatment

The number of treatments required for the entire teeth whitening procedure to be successful is a crucial part of the product and plays a vital role in its saleability. Hence, the market based on the type of products is segmented into below 10 treatments, 11 to 40 treatments, and above 40 treatments. More the number of treatments, lesser the market traction, and hence, the below 10 treatments segment will grow with the highest CAGR value from 2021 to 2026. However with more products available in the market that offer successful teeth whitening procedure in 11 to 40 (maximum) treatments, this segment is ought to be the largest segment in the teeth whitening market from 2021 to 2026.

Portable Teeth Whitening Market: By End-User

Based on the potential users of the portable teeth whitening market, the segmentation can be presented as home care settings, and hospitals & dental clinics. As the entire product is designed to be used at home by common public, the market for home care setting will be the fastest growing and will be having the largest share from 2021 to 2026. Rising awareness and trend of oral care amongst younger generation, and increasing affordability of the product, this segment is ought to be growing the fastest in developed countries.

asia pacific portable teeth whitening market

Portable Teeth Whitening Market: By Region

As per the geographical analysis, the portable teeth whitening market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central South America (Brazil, Argentina, and Rest of Central and South America). North America (the United States, Canada, and Mexico) will be the market segment with a lion’s share as the number of users for home based products is more here than in other regions. Also with high affordability rate, awareness and favourable reimbursement scenario associated with smart medical devices, the market in North America is ought to grow. However due to increasing number of people consuming tobacco, alcohol, tea and coffee beverages in Asian countries the market will foresee major opportunities of growth in this region. Hence, the CAGR will be the highest in this region from 2021 to 2026.

Portable Teeth Whitening Market Share and Competitor Analysis

Colgate, Philips, Intergalactic Deals LLC, Glowhite, SNOW COSMETICS LLC, Tarte, Inc., SmileDirectClub, Ulta Beauty, Inc., Smile Briter, Dr Brite, iWhite, Hismile Pty Ltd., Cetus, and AuraGlow among others are the key players in the portable teeth whitening market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1 Methodology

1.1 Market Scope & Definitions

1.2 Estimates & Forecast Calculation

1.3 Historical Data Overview and Validation

1.4 Data Sources

1.4.1 Secondary

1.4.2 Primary

Chapter 2 Report Outlook

2.1 Portable Teeth Whitening Industry Overview, 2019-2026

2.1.1 Industry Overview

2.1.2 Product Type Overview

2.1.3 Duration of Treatment Overview

2.1.4 End-User Overview

2.1.5 Number of Treatment Overview

2.1.6 Regional Overview

Chapter 3 Portable Teeth Whitening Market Trends

3.1 Market Segmentation

3.2 Industry Background, 2019-2026

3.3 Market Key Trends

3.3.1 Positive Trends

3.3.1.1 Rising preference for home based dental care treatment due to affordability and quick results

3.3.1.2 Rising Consumption of tobacco and alcohol that leads to yellowness of teeth

3.3.2 Industry Challenges

3.3.2.1 Lack of awareness regarding smart home based products in low income countries

3.4 Prospective Growth Scenario

3.4.1 Product Type Growth Scenario

3.4.2 Duration of Treatment Growth Scenario

3.4.3 End-User Growth Scenario

3.4.4 Number of Treatment Growth Scenario

3.5 COVID-19 Influence over Industry Growth

3.6 Porter’s Analysis

3.7 PESTEL Analysis

3.8 Value Chain & Supply Chain Analysis

3.9 Regulatory Framework

3.9.1 North America

3.9.2 Europe

3.9.3 APAC

3.9.4 LATAM

3.9.5 MEA

3.10 Number of Treatment Overview

3.11 Market Share Analysis, 2020

3.11.1 Company Positioning Overview, 2020

Chapter 4 Portable Teeth Whitening Market, By Product Type

4.1 Product Type Outlook

4.2 LED Teeth Whitening Device

4.2.1 Market Size, By Region, 2019-2026 (USD Million)

4.3 Teeth Whitening Pen and Accessories

4.3.1 Market Size, By Region, 2019-2026 (USD Million)

4.4 Accessories

4.4.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 5 Portable Teeth Whitening Market, By Duration of Treatment

5.1 Duration of Treatment Outlook

5.2 Below 20 Minutes

5.2.1 Market Size, By Region, 2019-2026 (USD Million)

5.3 Above 20 Minutes

5.3.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 6 Portable Teeth Whitening Market, By End-User

6.1 Home Care Settings

6.1.1 Market Size, By Region, 2019-2026 (USD Million)

6.2 Hospitals & Dental Clinics

6.2.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 7 Portable Teeth Whitening Market, By Number of Treatment

7.1 Below 10 Treatments

7.1.1 Market Size, By Region, 2019-2026 (USD Million)

7.2 11 to 40 Treatments

7.2.1 Market Size, By Region, 2019-2026 (USD Million)

7.3 Above 40 Treatments

7.3.1 Market Size, By Region, 2019-2026 (USD Million)

Chapter 8 Portable Teeth Whitening Market, By Region

8.1 Regional outlook

8.2 North America

8.2.1 Market Size, By Country 2019-2026 (USD Million)

8.2.2 Market Size, By Product Type, 2019-2026 (USD Million)

8.2.3 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.2.4 Market Size, By End-User, 2019-2026 (USD Million)

8.2.5 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.2.6 U.S.

8.2.6.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.2.4.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.2.4.3 Market Size, By End-User, 2019-2026 (USD Million)

Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.2.7 Canada

8.2.7.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.2.7.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.2.7.3 Market Size, By End-User, 2019-2026 (USD Million)

8.2.7.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3 Europe

8.3.1 Market Size, By Country 2019-2026 (USD Million)

8.3.2 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.3 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.4 Market Size, By End-User, 2019-2026 (USD Million)

8.3.5 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.6 Germany

8.3.6.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.6.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.6.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.6.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.7 UK

8.3.7.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.7.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.7.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.7.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.8 France

8.3.8.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.8.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.8.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.8.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.9 Italy

8.3.9.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.9.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.9.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.9.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.10 Spain

8.3.10.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.10.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.10.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.10.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.3.11 Russia

8.3.11.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.3.11.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.3.11.3 Market Size, By End-User, 2019-2026 (USD Million)

8.3.11.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4 Asia Pacific

8.4.1 Market Size, By Country 2019-2026 (USD Million)

8.4.2 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.3 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.4 Market Size, By End-User, 2019-2026 (USD Million)

8.4.5 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4.6 China

8.4.6.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.6.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.6.3 Market Size, By End-User, 2019-2026 (USD Million)

8.4.6.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4.7 India

8.4.7.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.7.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.7.3 Market Size, By End-User, 2019-2026 (USD Million)

8.4.7.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4.8 Japan

8.4.8.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.8.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.8.3 Market Size, By End-User, 2019-2026 (USD Million)

8.4.8.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4.9 Australia

8.4.9.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.9.2 Market size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.9.3 Market Size, By End-User, 2019-2026 (USD Million)

8.4.9.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.4.10 South Korea

8.4.10.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.4.10.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.4.10.3 Market Size, By End-User, 2019-2026 (USD Million)

8.4.10.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.5 Latin America

8.5.1 Market Size, By Country 2019-2026 (USD Million)

8.5.2 Market Size, By Product Type, 2019-2026 (USD Million)

8.5.3 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.5.4 Market Size, By End-User, 2019-2026 (USD Million)

8.5.5 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.5.6 Brazil

8.5.6.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.5.6.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.5.6.3 Market Size, By End-User, 2019-2026 (USD Million)

8.5.6.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.5.7 Mexico

8.5.7.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.5.7.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.5.7.3 Market Size, By End-User, 2019-2026 (USD Million)

8.5.7.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.5.8 Argentina

8.5.8.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.5.8.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.5.8.3 Market Size, By End-User, 2019-2026 (USD Million)

8.5.8.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.6 MEA

8.6.1 Market Size, By Country 2019-2026 (USD Million)

8.6.2 Market Size, By Product Type, 2019-2026 (USD Million)

8.6.3 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.6.4 Market Size, By End-User, 2019-2026 (USD Million)

8.6.5 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.6.6 Saudi Arabia

8.6.6.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.6.6.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.6.6.3 Market Size, By End-User, 2019-2026 (USD Million)

8.6.6.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.6.7 UAE

8.6.7.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.6.7.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.6.7.3 Market Size, By End-User, 2019-2026 (USD Million)

8.6.7.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

8.6.8 South Africa

8.6.8.1 Market Size, By Product Type, 2019-2026 (USD Million)

8.6.8.2 Market Size, By Duration of Treatment, 2019-2026 (USD Million)

8.6.8.3 Market Size, By End-User, 2019-2026 (USD Million)

8.6.8.4 Market Size, By Number of Treatment, 2019-2026 (USD Million)

Chapter 9 Company Landscape

9.1 Competitive Analysis, 2020

9.2 Colgate

9.2.1 Company Overview

9.2.2 Financial Analysis

9.2.3 Strategic Positioning

9.2.4 Info Graphic Analysis

9.3 Philips

9.3.1 Company Overview

9.3.2 Financial Analysis

9.3.3 Strategic Positioning

9.3.4 Info Graphic Analysis

9.4 Intergalactic Deals LLC

9.4.1 Company Overview

9.4.2 Financial Analysis

9.4.3 Strategic Positioning

9.4.4 Info Graphic Analysis

9.5 Glowhite

9.5.1 Company Overview

9.5.2 Financial Analysis

9.5.3 Strategic Positioning

9.5.4 Info Graphic Analysis

9.6 SNOW COSMETICS LLC

9.6.1 Company Overview

9.6.2 Financial Analysis

9.6.3 Strategic Positioning

9.6.4 Info Graphic Analysis

9.7 Tarte, Inc.

9.7.1 Company Overview

9.7.2 Financial Analysis

9.7.3 Strategic Positioning

9.7.4 Info Graphic Analysis

9.8 SmileDirectClub

9.8.1 Company Overview

9.8.2 Financial Analysis

9.8.3 Strategic Positioning

9.8.4 Info Graphic Analysis

9.9 Ulta Beauty, Inc.

9.9.1 Company Overview

9.9.2 Financial Analysis

9.9.3 Strategic Positioning

9.9.4 Info Graphic Analysis

9.10 Smile Briter

9.10.1 Company Overview

9.10.2 Financial Analysis

9.10.3 Strategic Positioning

9.10.4 Info Graphic Analysis

9.11 Other Companies

9.11.1 Company Overview

9.11.2 Financial Analysis

9.11.3 Strategic Positioning

9.11.4 Info Graphic Analysis

The Global Portable Teeth Whitening Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Portable Teeth Whitening Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.