Global Probiotic Drinks Market

Probiotic Drinks Market Insights

The probiotic drinks market will experience a rising upward trend during the forecast period. Probiotic drinks claim to promote detoxification and boost energy. The probiotics food, supplements, drinks are super effective in fighting the bacteria and maintain a healthy digestive system. Growing health-conscious population, heavy investment in the R&D,  and already established and growing market for probiotic in Asia-Pacific are some of the reasons that promote the high market demand and growth. Various probiotic drinks like Yakult, Kombucha (fermented tea) have ever-increasing demand in the market owing to the successful marketing and branding of the products. The drinks can see a rise in the demand during the pandemic as it fights off the bacteria in the body and raises immunity levels.

Probiotic Drinks Market: By Product Type

Based on the product type, the market considers dairy and fruit-based into account. Fruit-based drinks will have the largest market dominance. They are fast changing the probiotics drinks industry by holding abundant future potential. This segment caters to the population who are lactose intolerant. The fruit-based nutritional drinks will further enhance the probiotic drinks and lead to their increased production and consumption among the health crazy population. The dairy-based drinks too will show an upward rising trend for this market. The efficacy of the fermented milk and probiotic yogurts have long dominated the market and will continue to grow in the future period.

Probiotic Drinks Market: By Distribution Channel

Given the distribution of the probiotic drink, pharmacies/health stores would be the fastest-growing channel. The products are easily available and in abundance. These products are most generally are over the counter and require no prescription, pharmacists are better equipped to then inform the consumer about the product benefits. The supermarket/hypermarket is also trending in the market. The benefit of supermarkets lies in the competitive prices they offer, easy accessibility of facilities, and range of products and substitutes available at the supermarket. The online retailers are marking their presence in the market and will add added benefits to the market.

Probiotic Drinks Market: By Region

Based on the region, Asia-Pacific represents a hub for opportunities for probiotic drinks. Among the region, Japan is a pioneer in the probiotic drinks market. The growing consumption and production levels for the drinks in Japan are leading the market demand during the forecast period. Chinese and Indian economy is also seeing rising awareness for these drinks which further works to enhance the market opportunities in the region. 

Market Share and Competitive Analysis

Some of the key players operating in the market include Kuwo, DSM, Nizen, Nizona Corporation, Yakult, Danisco, Probi, UAS Laboratories, Health-Ade, Immune Biotech, BioGaia, Lifeway Foods, List Biological Laboratories, Nestle, Amul, Mother Dairy, Kaypeeyes Biotech Private Limited

Please note: This is not an exhaustive list of companies profiled in the report.

Check the Press Release on Global Probiotic Drinks Market Report