Global Smart Feminine Care Market Size, Trends & Analysis - Forecasts to 2026 By Type (Products [Smart Tampons, Smart Menstrual Pads, Smart Menstrual Cups, Fertility/Ovulation monitoring Devices/Bands], and Tracking Apps/Software), By Application (Fertility, Menstruation and Other Applications), By End User (Supermarket, General Store, Retail Pharmacies, and E-Commerce Platforms), By Region (Europe, North America, MEA, Asia Pacific, and CSA); Vendor Landscape, Company Market Share Analysis, End-User Landscape, and Competitor Analysis
Smart Feminine Care Market Insights
The smart feminine care market will grow at a CAGR of ~6.5%. Rising initiatives by manufacturers and government support for offering smart products and tools will help in increasing product adoption. The increasing prevalence of women related diseases such as PCOD, PCOS associated thyroid, uterine cancer, infertility, stillbirth, etc. are leading causes of the adoption of such tools. Also, robust awareness of smart pads, benefits of menstrual cups, tampons, ill effects of cloth-based pads, high preference for vaginal hygiene, and increasing interest in self period tracking/ fertility tracking will add fuel to the growth of this market. These products are a successful integration of AI and medical technology to provide services such as period pain relief, smart tracking, and smart alarming management. Some of these products are Livia, Looncups, my.Flow, Dame, and Clue among others.
Smart Feminine Care Market: By Type
Based on the variety of smart products available, this market can be segmented into products and software/ apps. The products segment includes smart tampons, smart menstrual pads, smart menstrual cups, fertility/ovulation monitoring devices/bands. Based on the high availability, awareness, and affordability, the fertility ovulation monitoring devices or bands will be the fastest-growing segment. Rising public interest in self-monitoring will help propel growth. Also, increasing prevalence of PCOD/PCOS, the end-users are urged to use such bands or devices to track their regular period timelines.
Smart Feminine Care Market: By Application
Based on the application the market is divided into menstruation and ovulation or fertility tracking along with some other applications. The fertility tracking segment will be the fastest-growing application segment owing to the increasing prevalence of infertility amongst young women, especially in the tier 1-2 cities of both developed and developing regions. The other factors affecting this market growth is the growing lifestyle disorders such as thyroid, liver cirrhosis, obesity, PCOD/PCOS, internal complications for conceiving, and mental health issues.
Smart Feminine Care Market: By End-User
Based on consumer analysis, the market can be segmented into supermarkets, general stores, retail pharmacy stores, and E-commerce platforms. The E-Commerce platform will contribute the highest for selling such smart devices to the common mass. The major reason being is the aggressive marketing of advanced AI-based technologies on social media platforms, online stores, and company websites. Moreover, awareness regarding these products is high amongst tier 1& 2 cities and educated class of women, who are closely related to an online purchase, and thus this platform will be the largest market segment during the forecast period.
Smart Feminine Care Market: By Region
The market is bifurcated into Asia-Pacific, North America, Europe, MEA, & CSA. North America will yield the highest revenue in this market. Awareness of advanced technology for self-monitoring, increasing product launches of smart tampons, awareness regarding the usage of menstrual cups, and smart devices to track period timeline are the major factors to fuel the growth of this region. Moreover, the Asia-Pacific region will be the fastest-growing regional segment. The increasing prevalence of PCOD, infertility, and thyroid cases along with rising adoption of the use of tampons and menstrual cups will help adopt the smart feminine care products during 2020-2026.
Smart Feminine Care Market Share and Competitor Analysis
The main companies operating in this market are Nannocare Inc. 2020, iPulse Medical Ltd., Loon Lab Inc., ?my.Flow, Inc., Dame, Biowink GmbH, Flo Health, Inc., Ovia Health, Glow, Inc., Cycles, Conceivable Inc., Ava Science, Inc., Tempdrop LLC., BellBeat, Valley Electronics AG, Mira, Kindara, YONO LABS, FairHeaven Health, and Fertility Focus Limited.
Please note: This is not an exhaustive list of companies profiled in the report.
In July 2019, Loon Lab Inc., launched the world’s first smart menstrual cup, namely LoonCup. This product comes with a menstrual cup and a monitoring app for smartphones. This menstrual cup, unlike other regular cups, not only supports the overflow of bleeding but also tracks and alarms the user with the pattern of the blood flow.
In April 2018, Nannocare Inc. launched a nanotechnology-based menstrual pad, namely NannoPad which is a smart pad that helps eradicate period cramps using its Nannogenic technology. Natural fibers with organic earthy elements in the form of nanoparticles are engineered into this pad which serves the purpose of pain relaxation.
Check the Press Release on Global Smart Feminine Care Market Report
Smart Feminine Market: By Type
Smart Feminine Market: By Application
Smart Feminine Market: By End-User
Smart Feminine Market: By Region
The global Smart Feminine Care Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Smart Feminine Care Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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