Global Smart Fertility Trackers Market

Global Smart Fertility Trackers Market Size, Trends & Analysis - Forecasts to 2026 By Product (Smart Fertility Bracelets, Smart Fertility Patch/ Device, Digital Ovulation Prediction Kit, and Period Tracking Apps), Sample Type (Basal Body Temperature (BBT), Core Body Temperature (cCBT), Urine Sample, and Biological & Behavioural Markers), By Application (Period Cycle Tracking, Fertility Tracking, Miscarriage Tracking and Medication Tracking), By End-User (Home Care Settings, and Hospitals & Maternity Centers), By Region (North America, Europe, APAC, MEA, CSA), Competitive Landscape Company Market Share Analysis, and Competitor Analysis

Category Healthcare
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This report was recently updated on May 21 2024 with the latest and most recent market numbers

Smart Fertility Trackers Market Insights

The ability to being able to produce offspring or conceive is called as fertility. The rate of fertility is nothing but the average number of offspring born per woman in her entire lifetime. The tracking of fertility can be done in both male and female patients, however, the tracking and monitoring management has become a vital part in a female patient’s lifetime. The healthcare market has witnessed rising launch of fertility trackers that can be used by patients at home with low cost options to track their fertility window efficiently. Moreover, since the augmentation of internet and medical devices, the market is flourishing with smart and point of care tracking devices which makes the user even easier to maintain a data regarding her fertility window. Some of the smart trackers are in the form of bands, devices, patches or stripes which help to detect the basal body temperature or the core temperature and analyze the ovulation window. Some devices also track the period by analysing the patient’s urine sample. The latest products launched in the market track the users’ biological and behavioural aspect and offer an analyzed report on their ovulation time period. These smart devices are connected with apps or software that help monitor the body temperature data, sleep pattern data, behavioural data etc. These devices not only track the ovulation window but also help in tracking regular periods, PCOD medication analysis and miscarriage analysis. The market is witnessing a rise in the use of these smart trackers mainly because of the globe rise in the incidence of PCOD/ PCOS, ovarian cancer, tumour in the female reproductive system, autoimmune disorder, endometriosis, endocrine system disorder, and structural anomalies among others. These diseases are increasing rapidly and will worsen considering the current lifestyle of the women. Also, tracking the mensuration cycle has become the most important part of the treatment journey. Along with the above mentioned disorders, difficulties in conceive is also related to female patient’s age. The rising prevalence of older women across the globe will propel the market to grow rapidly. Also because of the low natural fertility rate which is as low as 20%, the market is ought to be growing rapidly during the forecast period. About 6.1 million women of the US are facing some or other issue while conceiving naturally. The rising incidence of infertility across the globe will also positively affect the market in terms of revenue growth. However, due to lack of awareness about these smart devices in low income countries and low affordability rate, the market is ought to be facing challenges during the forecast period.

global smart fertility trackers market

Smart Fertility Trackers Market: By Product Type

The smart tracking section includes products like smart fertility bracelets, smart fertility patch/ device, digital ovulation prediction kit, and period tracking apps. The smart fertility bracelets will be growing the fastest owing to easiness in the use for tracking ones ovulation window and owing to increasing number of product launches which offer efficient bands that can monitor the period at any given time place and situation. However, the period tracking apps segment will be the 2nd fastest growing segment in the market from 2021 to 2026. This is attributed to the services an app offers such as period tracking, ovulation tracking, disease prediction and analysis, mood tracking etc.

Smart Fertility Trackers Market: By Sample Type

Based on the sample used in these smart devices, the market can be classified into basal body temperature (BBT), core body temperature (cCBT), urine sample, and biological & behavioural markers. The basal body temperature (BBT) will be the largest market segment. This is attributed to the accuracy and efficiency in detecting ovulation period using the patient’s BBT data. However, urine sample segment will be the fastest growing segment with the highest CAGR value from 2021 to 2026.

Smart Fertility Trackers Market: By Application

Based on application, the market is segmented into period cycle tracking, fertility tracking, miscarriage tracking and medication tracking. Owing to increasing incidence of female infertility and PCOD, and also increasing number of elderly couples trying to conceive, the fertility tracking will be the largest segment in the market from 2021 to 2026. Period cycle tracking stands 2nd in terms of market share as irregular periods amongst younger as well as older women has become one of the most common menstrual cycle issue across the globe owing to today’s lifestyle and diseases related to stress and depression.

Smart Fertility Trackers Market: By End-User

The smart fertility trackers market by end-users is classified into home care settings, and hospitals & maternity centers. The products are designed in such way that it becomes easy for the users to use it at home without any intervention of a healthcare assistant. Hence, owing to this factor, the home care settings will be the largest segment in the market from 2021 to 2026. This segment will also be the fastest growing segment in the market.

asia pacific smart fertility trackers market

Smart Fertility Trackers Market: By Region

As per the geographical analysis, the Smart Fertility Trackers market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America). North America (the United States, Canada, and Mexico) will be the market segment with a lion’s share as the number of users for smart fertility trackers are more in developed regions than in developing ones. Supportive government regulations related to reimbursement scenario, and rising cases of elderly couple trying to conceive will help the North American market grow rapidly. However, owing to rising incidence of PCOD and infertility, the market for Asia Pacific will be growing the fastest.

Smart Fertility Trackers Market Share and Competitor Analysis

Ava Science Inc., Mira, Tempdrop LLC, Samplytics Technologies Private Limited, Ovia Fertility, Clue, Glow, Kindara, YonoLabs, Daysy, SPD Swiss Precision Diagnostics GmbH, iFertracker, Ovusense, Valley Electronics AG, Fairheaven Health, Welltwigs, Eveline, Femometer, Conciveable, and iProven are the key players in the smart fertility trackers market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Smart Fertility Trackers Industry Overview, 2019-2026

2.1.1    Industry Overview

2.1.2    Product Type Overview

2.1.3    Sample Type Overview

2.1.4    End-User Overview

2.1.5    Application Overview

2.1.6    Regional Overview

Chapter 3   Smart Fertility Trackers Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2019-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Rising incidence of PCOD and PCOS

3.3.1.2    Rising number of geriatric patients

3.3.2    Industry Challenges

3.3.2.1    Lack of awareness and affordability for smart monitoring products

3.4    Prospective Growth Scenario

3.4.1    Product Type Growth Scenario

3.4.2    Sample Type Growth Scenario

3.4.3    End-User Growth Scenario

3.4.4    Application Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Application Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Smart Fertility Trackers Market, By Product Type

4.1    Product Type Outlook

4.2    Smart Fertility Bracelets

4.2.1    Market Size, By Region, 2019-2026 (USD Million)

4.3    Smart Fertility Patch/ Device

4.3.1    Market Size, By Region, 2019-2026 (USD Million)

4.4    Period Tracking Apps

4.4.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 5   Smart Fertility Trackers Market, By Sample Type

5.1    Sample Type Outlook

5.2   Basal Body Temperature (BBT)

5.2.1    Market Size, By Region, 2019-2026 (USD Million)

5.3    Core Body Temperature (cCBT)

5.3.1    Market Size, By Region, 2019-2026 (USD Million)

5.4    Urine Sample

5.4.1    Market Size, By Region, 2019-2026 (USD Million)

5.5    Biological & Behavioural Markers

5.5.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 6   Smart Fertility Trackers Market, By End-User

6.1    Decentralized Labs

6.1.1    Market Size, By Region, 2019-2026 (USD Million)

6.2    Hospitals & Maternity Centers

6.2.1    Market Size, By Region, 2019-2026 (USD Million)

6.3    Home Care

6.3.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 7   Smart Fertility Trackers Market, By Application

7.1    Period Cycle Tracking

7.1.1    Market Size, By Region, 2019-2026 (USD Million)

7.2    Fertility Tracking

7.2.1    Market Size, By Region, 2019-2026 (USD Million)

7.3    Miscarriage Tracking

7.3.1    Market Size, By Region, 2019-2026 (USD Million)

7.4    Medication Tracking

7.4.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 8   Smart Fertility Trackers Market, By Region

8.1    Regional outlook

8.2    North America

8.2.1    Market Size, By Country 2019-2026 (USD Million)

8.2.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.3    Market Size, By Sample Type, 2019-2026 (USD Million)

8.2.4    Market Size, By End-User, 2019-2026 (USD Million)

8.2.5    Market Size, By Application, 2019-2026 (USD Million)

8.2.6    U.S.

8.2.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.4.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.2.4.3    Market Size, By End-User, 2019-2026 (USD Million)

Market Size, By Application, 2019-2026 (USD Million)

8.2.7    Canada

8.2.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.7.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.2.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.2.7.4    Market Size, By Application, 2019-2026 (USD Million)

8.3    Europe

8.3.1    Market Size, By Country 2019-2026 (USD Million)

8.3.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.3    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.4    Market Size, By End-User, 2019-2026 (USD Million)

8.3.5    Market Size, By Application, 2019-2026 (USD Million)

8.3.6    Germany

8.3.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.6.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.6.4    Market Size, By Application, 2019-2026 (USD Million)

8.3.7    UK

8.3.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.7.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.7.4    Market Size, By Application, 2019-2026 (USD Million)

8.3.8    France

8.3.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.8.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.8.4    Market Size, By Application, 2019-2026 (USD Million)

8.3.9    Italy

8.3.9.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.9.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.9.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.9.4    Market Size, By Application, 2019-2026 (USD Million)

8.3.10    Spain

8.3.10.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.10.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.10.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.10.4    Market Size, By Application, 2019-2026 (USD Million)

8.3.11    Russia

8.3.11.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.11.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.3.11.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.11.4    Market Size, By Application, 2019-2026 (USD Million)

8.4    Asia Pacific

8.4.1    Market Size, By Country 2019-2026 (USD Million)

8.4.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.3    Market Size, By Sample Type, 2019-2026 (USD Million)

8.4.4    Market Size, By End-User, 2019-2026 (USD Million)

8.4.5   Market Size, By Application, 2019-2026 (USD Million)

8.4.6    China

8.4.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.6.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.4.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.6.4    Market Size, By Application, 2019-2026 (USD Million)

8.4.7    India

8.4.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.7.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.4.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.7.4    Market Size, By Application, 2019-2026 (USD Million)

8.4.8    Japan

8.4.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.8.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.4.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.8.4    Market Size, By Application, 2019-2026 (USD Million)

8.4.9    Australia

8.4.9.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.9.2    Market size, By Sample Type, 2019-2026 (USD Million)

8.4.9.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.9.4    Market Size, By Application, 2019-2026 (USD Million)

8.4.10    South Korea

8.4.10.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.10.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.4.10.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.10.4    Market Size, By Application, 2019-2026 (USD Million)

8.5    Latin America

8.5.1    Market Size, By Country 2019-2026 (USD Million)

8.5.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.3    Market Size, By Sample Type, 2019-2026 (USD Million)

8.5.4   Market Size, By End-User, 2019-2026 (USD Million)

8.5.5   Market Size, By Application, 2019-2026 (USD Million)

8.5.6    Brazil

8.5.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.6.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.5.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.6.4    Market Size, By Application, 2019-2026 (USD Million)

8.5.7    Mexico

8.5.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.7.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.5.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.7.4    Market Size, By Application, 2019-2026 (USD Million)

8.5.8    Argentina

8.5.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.8.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.5.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.8.4    Market Size, By Application, 2019-2026 (USD Million)

8.6    MEA

8.6.1    Market Size, By Country 2019-2026 (USD Million)

8.6.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.3    Market Size, By Sample Type, 2019-2026 (USD Million)

8.6.4    Market Size, By End-User, 2019-2026 (USD Million)

8.6.5    Market Size, By Application, 2019-2026 (USD Million)

8.6.6    Saudi Arabia

8.6.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.6.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.6.6.3   Market Size, By End-User, 2019-2026 (USD Million)

8.6.6.4   Market Size, By Application, 2019-2026 (USD Million)

8.6.7    UAE

8.6.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.7.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.6.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.6.7.4    Market Size, By Application, 2019-2026 (USD Million)

8.6.8    South Africa

8.6.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.8.2    Market Size, By Sample Type, 2019-2026 (USD Million)

8.6.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.6.8.4    Market Size, By Application, 2019-2026 (USD Million)

Chapter 9   Company Landscape

9.1    Competitive Analysis, 2020

9.2    Ava Science Inc.

9.2.1    Company Overview

9.2.2    Financial Analysis

9.2.3    Strategic Positioning

9.2.4    Info Graphic Analysis

9.3    Mira

9.3.1    Company Overview

9.3.2    Financial Analysis

9.3.3    Strategic Positioning

9.3.4    Info Graphic Analysis

9.4    Tempdrop LLC

9.4.1    Company Overview

9.4.2    Financial Analysis

9.4.3    Strategic Positioning

9.4.4    Info Graphic Analysis

9.5    Samplytics Technologies Private Limited

9.5.1    Company Overview

9.5.2    Financial Analysis

9.5.3    Strategic Positioning

9.5.4    Info Graphic Analysis

9.6    Ovia Fertility

9.6.1    Company Overview

9.6.2    Financial Analysis

9.6.3    Strategic Positioning

9.6.4    Info Graphic Analysis

9.7    Clue

9.7.1    Company Overview

9.7.2    Financial Analysis

9.7.3    Strategic Positioning

9.7.4    Info Graphic Analysis

9.8    Glow

9.8.1    Company Overview

9.8.2    Financial Analysis

9.8.3    Strategic Positioning

9.8.4    Info Graphic Analysis

9.9    Kindara

9.9.1    Company Overview

9.9.2    Financial Analysis

9.9.3    Strategic Positioning

9.9.4    Info Graphic Analysis

9.10    YonoLabs

9.10.1    Company Overview

9.10.2    Financial Analysis

9.10.3    Strategic Positioning

9.10.4    Info Graphic Analysis

9.11    Other Companies

9.11.1    Company Overview

9.11.2    Financial Analysis

9.11.3    Strategic Positioning

9.11.4    Info Graphic Analysis

The Global Smart Fertility Trackers Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Smart Fertility Trackers Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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