Global Smart Pregnancy Tracker Market

Global Smart Pregnancy Tracker Market Size, Trends & Analysis - Forecasts to 2026 By Application (Cardiac Monitoring, Blood Pressure Monitoring, Real Time Contraction Tracking, Vital Sign Tracking, and Fetal Kick Monitoring), By Product Type (Wearable Patch/ Devices, Wearable Wrist Bands, Other Wearable Products, and Related Software/ Mobile App), By Distribution Platform (Online and Offline), By End-User (Hospitals & Maternity Clinics, Retail Pharmacies, E-Commerce Channels and Home Healthcare), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Healthcare
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Smart Pregnancy Tracker Market Insights

The market of pre-natal disease diagnosis is experiencing a rising trend of regular and real-time monitoring of fetal activities and other vital signs of both pregnant patients and the unborn child. Such kind of practice helps the pregnant patient to detect health problems earlier and help in to opt for a systematic treatment, by increasing the chances for a normal and complication-free pregnancy. Hence, the early testing industry is witnessing the launch of new and smart devices that can be worn by the patient to conduct real-time analysis of the fetal/ unborn child. These devices can be in the form of patches, bands, wrist bands, medical devices, etc. Real-time data analysis is done with the help of the associated apps and software which can detect unnatural or incorrect vital signs. Besides the advantage of early detection of diseases or disorders of the foetus, the other major reasons for the market for smart pregnancy trackers are high prevalence of cardiopulmonary diseases, rising government funding for research initiatives for maternal and unborn child’s healthcare and wellbeing, increasing interest of manufacturers in launching innovative smart trackers, technological advancement in real-time and non-invasive monitoring. Many patients who have conceived through IVF or other external procedures, also opt for precautionary measures to monitor the unborn child regularly. Also, the rising case of IVF-associated successful pregnancy will help the market grow indirectly. Another major reason for the market to grow is the rising cases of post-term pregnancy and premature delivery cases. As per WHO, as of 2019, around 15 million babies were born before the 3rd trimester was over. As per their data, in the U.S., 1 in every 10 babies are born prematurely. Moreover, ~1 million babies die every year due to major pre-term birth complications. Hence, the high prevalence of premature deliveries will give rise to increasing demand for fetal monitoring or tracking during the 2nd and 3rd trimesters. However, the market may face challenges in terms of growth, mainly because of the high cost of trackers and bands, lack of awareness amongst doctors and patients. The different types of trackers available in the market are blood pressure monitoring devices, real-time contraction tracking devices, cardiac monitoring devices, vital sign tracking devices, and fetal kick monitoring.

global smart pregnancy tracker market

Smart Pregnancy Tracker Market: By Application

The smart pregnancy tracker market as per the application outlook is divided into blood pressure monitoring, real-time contraction tracking, cardiac monitoring, vital sign tracking, and fetal kick monitoring. The real-time contraction tracking will be the top market segment owing to the rising prevalence of pre-term deliveries across the globe. However, fetal kick monitoring will gain more traction during the forecast period owing to the rising launch of kick tracking bands in the market.

Smart Pregnancy Tracker Market: By Product Type

As per the product type outlook, the smart pregnancy tracker market is segmented into wearable patches/ devices, wearable wrist bands, other wearable products, and related software/ mobile app. The wearable patch/devices will gain more traction than other products and software owing to the high penetration strategy of the manufacturers in the market for marketing pregnancy tracking bands or patches.

Smart Pregnancy Tracker Market: By Distribution Platform  

Based on the distribution platform, the market can be classified as an online distribution platform or offline distribution platform. The real-time pregnancy trackers have gained popularity more through the online platform than the offline source. Hence, the market for online platforms will be larger than the latter one. Also, the growth rate or the CAGR will be higher for online sources owing majorly due to the increasing trend of online shopping amid COVID-19 pandemic.

Smart Pregnancy Tracker Market: By End-User

Based on the end-user segment, the smart pregnancy tracker market is classified into retail pharmacies, hospitals & maternity clinics, e-commerce channels and home healthcare. The home healthcare segment will be the fastest-growing segment owing to increasing awareness of home real-time vital sign monitoring tracking devices amongst pregnant couples in developed nations. The 2nd largest end-user segment will be the hospital & maternity clinics/ nursing homes during the forecast period.

asia pacific smart pregnancy tracker market

Smart Pregnancy Tracker Market: By Region

As per the geographical analysis, the smart pregnancy tracker market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central South America (Brazil, Argentina, and Rest of Central and South America).

North America has emerged as one of the largest revenue-generating regions in the smart pregnancy tracker market. This is mainly due to several factors such as the launch of technologically advanced trackers in the U.S. and Canada market, presence of major players in the North American region, high awareness amongst the patients for non-invasive tracking, and supportive reimbursement scenario associated with the devices offered by the American government.

On the other hand, Asia Pacific is expected to grow at a lucrative CAGR over the forecast period in the smart pregnancy tracker market. This is attributed to the rising purchasing power and the per capita income of the Asian countries, the high prevalence of pre-term deliveries, and favorable government initiative towards the development of healthcare infrastructure for the mother and child care sector.

Smart Pregnancy Tracker Market Share and Competitor Analysis

Bloomlife, Bellabeat, Wave Hello, Koninklijke Philips N.V., Abbott, Aparito, Apple Inc., 112 Motion B.V., Medtronic, MC10, Biotricity Inc., Brainlab AG, Hitachi, Ltd., Varian Medical Systems, Inc., XinRay Systems, Rubi Life, Babypod, NUVO Inc., BeWell Innovations among others are the key players in the smart pregnancy tracker market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Smart Pregnancy Tracker Industry Overview, 2019-2026

2.1.1    Industry Overview

2.1.2    Product Type Overview

2.1.3    Application Overview

2.1.4    End-User Overview

2.1.5    Distribution Platform Overview

2.1.6    Regional Overview

Chapter 3   Smart Pregnancy Tracker Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2019-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Increasing prevalence of pre-term deliveries

3.3.2    Industry Challenges

3.3.2.1    Lack of awareness regarding real time fetal monitoring in developing countries

3.4    Prospective Growth Scenario

3.4.1    Product Type Growth Scenario

3.4.2    Application Growth Scenario

3.4.3    End-User Growth Scenario

3.4.4    Distribution Platform Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Distribution Platform Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Smart Pregnancy Tracker Market, By Application

4.1    Application Outlook

4.2    Cardiac Monitoring

4.2.1    Market Size, By Region, 2019-2026 (USD Million)

4.3    Blood Pressure Monitoring

4.3.1    Market Size, By Region, 2019-2026 (USD Million)

4.4    Real Time Contraction Tracking

4.4.1    Market Size, By Region, 2019-2026 (USD Million)

4.5    Vital Sign Tracking

4.5.1    Market Size, By Region, 2019-2026 (USD Million)

4.6    Fetal Kick Monitoring

4.6.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 5   Smart Pregnancy Tracker Market, By Product Type

5.1    Product Type Outlook

5.2   Wearable Patch/ Devices

5.2.1    Market Size, By Region, 2019-2026 (USD Million)

5.3    Wearable Wrist Bands

5.3.1    Market Size, By Region, 2019-2026 (USD Million)

5.4    Other Wearable Products

5.4.1    Market Size, By Region, 2019-2026 (USD Million)

5.5    Related Software/ Mobile App

5.5.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 6   Smart Pregnancy Tracker Market, By End-User

6.1    Hospitals & Maternity Clinics

6.1.1    Market Size, By Region, 2019-2026 (USD Million)

6.2    Retail Pharmacies

6.2.1    Market Size, By Region, 2019-2026 (USD Million)

6.3    E-Commerce Channels

6.3.1    Market Size, By Region, 2019-2026 (USD Million)

6.4    Home Healthcare

6.4.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 7   Smart Pregnancy Tracker Market, By Distribution Platform

7.1    Online

7.1.1    Market Size, By Region, 2019-2026 (USD Million)

7.2    Offline

7.2.1    Market Size, By Region, 2019-2026 (USD Million)

Chapter 8   Smart Pregnancy Tracker Market, By Region

8.1    Regional outlook

8.2    North America

8.2.1    Market Size, By Country 2019-2026 (USD Million)

8.2.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.3    Market Size, By Application, 2019-2026 (USD Million)

8.2.4    Market Size, By End-User, 2019-2026 (USD Million)

8.2.5    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.2.6    U.S.

8.2.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.4.2    Market Size, By Application, 2019-2026 (USD Million)

8.2.4.3    Market Size, By End-User, 2019-2026 (USD Million)

Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.2.7    Canada

8.2.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.2.7.2    Market Size, By Application, 2019-2026 (USD Million)

8.2.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.2.7.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3    Europe

8.3.1    Market Size, By Country 2019-2026 (USD Million)

8.3.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.3    Market Size, By Application, 2019-2026 (USD Million)

8.3.4    Market Size, By End-User, 2019-2026 (USD Million)

8.3.5    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.6    Germany

8.3.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.6.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.6.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.7    UK

8.3.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.7.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.7.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.8    France

8.3.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.8.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.8.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.9    Italy

8.3.9.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.9.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.9.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.9.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.10    Spain

8.3.10.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.10.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.10.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.10.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.3.11    Russia

8.3.11.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.3.11.2    Market Size, By Application, 2019-2026 (USD Million)

8.3.11.3    Market Size, By End-User, 2019-2026 (USD Million)

8.3.11.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4    Asia Pacific

8.4.1    Market Size, By Country 2019-2026 (USD Million)

8.4.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.3    Market Size, By Application, 2019-2026 (USD Million)

8.4.4    Market Size, By End-User, 2019-2026 (USD Million)

8.4.5   Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4.6    China

8.4.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.6.2    Market Size, By Application, 2019-2026 (USD Million)

8.4.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.6.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4.7    India

8.4.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.7.2    Market Size, By Application, 2019-2026 (USD Million)

8.4.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.7.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4.8    Japan

8.4.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.8.2    Market Size, By Application, 2019-2026 (USD Million)

8.4.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.8.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4.9    Australia

8.4.9.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.9.2    Market size, By Application, 2019-2026 (USD Million)

8.4.9.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.9.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.4.10    South Korea

8.4.10.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.4.10.2    Market Size, By Application, 2019-2026 (USD Million)

8.4.10.3    Market Size, By End-User, 2019-2026 (USD Million)

8.4.10.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.5    Latin America

8.5.1    Market Size, By Country 2019-2026 (USD Million)

8.5.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.3    Market Size, By Application, 2019-2026 (USD Million)

8.5.4   Market Size, By End-User, 2019-2026 (USD Million)

8.5.5   Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.5.6    Brazil

8.5.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.6.2    Market Size, By Application, 2019-2026 (USD Million)

8.5.6.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.6.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.5.7    Mexico

8.5.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.7.2    Market Size, By Application, 2019-2026 (USD Million)

8.5.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.7.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.5.8    Argentina

8.5.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.5.8.2    Market Size, By Application, 2019-2026 (USD Million)

8.5.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.5.8.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.6    MEA

8.6.1    Market Size, By Country 2019-2026 (USD Million)

8.6.2    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.3    Market Size, By Application, 2019-2026 (USD Million)

8.6.4    Market Size, By End-User, 2019-2026 (USD Million)

8.6.5    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.6.6    Saudi Arabia

8.6.6.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.6.2    Market Size, By Application, 2019-2026 (USD Million)

8.6.6.3   Market Size, By End-User, 2019-2026 (USD Million)

8.6.6.4   Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.6.7    UAE

8.6.7.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.7.2    Market Size, By Application, 2019-2026 (USD Million)

8.6.7.3    Market Size, By End-User, 2019-2026 (USD Million)

8.6.7.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

8.6.8    South Africa

8.6.8.1    Market Size, By Product Type, 2019-2026 (USD Million)

8.6.8.2    Market Size, By Application, 2019-2026 (USD Million)

8.6.8.3    Market Size, By End-User, 2019-2026 (USD Million)

8.6.8.4    Market Size, By Distribution Platform, 2019-2026 (USD Million)

Chapter 9   Company Landscape

9.1    Competitive Analysis, 2020

9.2    Abbott Laboratories

9.2.1    Company Overview

9.2.2    Financial Analysis

9.2.3    Strategic Positioning

9.2.4    Info Graphic Analysis

9.3    Bloomlife

9.3.1    Company Overview

9.3.2    Financial Analysis

9.3.3    Strategic Positioning

9.3.4    Info Graphic Analysis

9.4    Bellabeat

9.4.1    Company Overview

9.4.2    Financial Analysis

9.4.3    Strategic Positioning

9.4.4    Info Graphic Analysis

9.5    Wave Hello

9.5.1    Company Overview

9.5.2    Financial Analysis

9.5.3    Strategic Positioning

9.5.4    Info Graphic Analysis

9.6    Koninklijke Philips N.V.

9.6.1    Company Overview

9.6.2    Financial Analysis

9.6.3    Strategic Positioning

9.6.4    Info Graphic Analysis

9.7    Aparito

9.7.1    Company Overview

9.7.2    Financial Analysis

9.7.3    Strategic Positioning

9.7.4    Info Graphic Analysis

9.8    Rubi Life LLC

9.8.1    Company Overview

9.8.2    Financial Analysis

9.8.3    Strategic Positioning

9.8.4    Info Graphic Analysis

9.9    Apple Inc.

9.9.1    Company Overview

9.9.2    Financial Analysis

9.9.3    Strategic Positioning

9.9.4    Info Graphic Analysis

9.10    Medtronic

9.10.1    Company Overview

9.10.2    Financial Analysis

9.10.3    Strategic Positioning

9.10.4    Info Graphic Analysis

9.11    Other Companies

9.11.1    Company Overview

9.11.2    Financial Analysis

9.11.3    Strategic Positioning

9.11.4    Info Graphic Analysis 

The Global Smart Pregnancy Tracker Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Smart Pregnancy Tracker Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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