Global Vitamin Drink Mixes Market

Global Vitamin Drink Mixes Market Size, Trends & Analysis - Forecasts to 2026 By Form (Liquid, Powder), By Type (Single Vitamin, Multi Vitamin), By End-User (Children, Adult), By Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online Stores), By Region (North America, Asia Pacific, Europe, Latin America, Middle East & Africa); End-User Landscape, Company Market Share Analysis, and Competitor Analysis

Category Food & Beverages

Format

This report was recently updated on July 20 2024 with the latest and most recent market numbers

Vitamin Drink Mixes Market Insights

Nutraceutical industry expansion accompanied by rising demand for high nutrient beverages will drive the Vitamin Drink Mixes demand. Increased competition among nutraceutical manufacturers to provide high-quality fortified food & beverages along with forming a point of difference in the product will promote the industry growth. Advantages such as anti-fatigue, boosting immunity, prevention from diseases, and optimum nutrient absorption will instigate product penetration.

The rising need to improve the lifestyle and adopting healthy eating habits has propelled nutraceuticals providers to manufacture advanced products which are sustainable and also improves human health. Introduction of several products with different flavours and properties such as chocolate, vanilla, or orange-based depending on the consumer preference and need will result in wider product reach.

Favorable regulations regarding the commercialization of different products from natural sources rather than through conventional sources have forced a mandatory shift towards eco-friendly and plant-based raw materials. Moreover, shifting consumer preference towards vegan products will create a demand for products made from green resources.

global vitamin drink mixes market

Vitamin Drink Mixes Market: By Form

Powder and liquid are two forms available in the Vitamin Drink Mixes market. Powder mixes will dominate the overall market over the forecast period. Higher suitability along with ease in handling, carrying, and making are major advantages to drive demand in this segment. Liquid forms are at an emerging stage and will witness the highest gains in the coming years. Change in consumer preference for readymade products will influence the demand in this segment.

Vitamin Drink Mixes Market: By Type

Single vitamin and multi vitamin are two types available in the market. Multi vitamin are expected to dominate the market. Higher enrichment along with the better impact on people having nutrient deficiency will induce the product penetration. Women are more prone to take multi vitamin due to an inefficient diet and higher requirement of minerals and nutrients among women. Multi vitamins are a type of precautionary elements taken to remove any deficiency in a human body or if someone has poor nutrient absorption capacity. Single products are more focused onparticular nutrient deficiencies which can be of any type. Consumption of unnecessary or excessive nutrients can also harm the body. Thus, these sole purpose nutrients provide the optimum nutrient to the body.

Vitamin Drink Mixes Market: By End-User

The end-user segment is categorized into young and adult. The products are customized as per the consumer requirement depending on the age. Vitamin drink mixes provide different product categories to target consumers of every age. For instance, the young population is more focused on energy-providing drinks. However, the adult age group needs more immunity-boosting drinks. Flavors are another differentiating factor in end-use. The young consumer group prefers more dynamic flavors such as chocolate. Also, they are more encouraging towards trying different flavors. On the contrary, the adult consumer group does not prefer the unusual flavour and mostly prefer plain flavors.

Vitamin Drink Mixes Market: By Distribution Channel

Pharmacy, hypermarket/supermarkets, online stores, and pharmacies are major distribution channels in the industry. Pharmacy dominated the distribution channel and accounted for the largest share in 2019. Wide product variety along with the availability of medically verified products are key success factors to drive demand in this segment.

Online stores are expected to witness the highest gains in the coming years. Product comparison, economical pricing, and the presence of consumer reviews will instigate the demand for online channels. Moreover, Covid-19 has also impacted the consumer shift towards online shopping to avoid physical contact. The emergence of no physical contact delivery and one-day delivery option has also stimulated online shopping penetration.

asia pacific vitamin drink mixes market

Vitamin Drink Mixes Market: By Region

Asia Pacific Vitamin Drink Mixes Market dominated the regional share and is expected to continue its dominance over the forecast period. An increase in consumer affordability and preference for a healthy lifestyle are key success factors responsible for regional growth. China, India, South Korea, Singapore,and Japan are among the key contributing countries. High population accompanied by the presence of multiple products focused on different consumer groups are major factors to drive demand in China and India.

North America is projected to witness significant gains in the coming years. The presence of a large number of manufacturers along with increasing consumer preference for healthy and fortified drinks will stimulate the regional demand. Moreover, favorable FDI guidelines pertaining to the product certification and promotion of healthy drinking will instigate growth in North American countries. The European market is largely inclined by the nutritional drink preference among the geriatric population. Boosting immunity along with the growing habit to include fortified food & beverages in the diet will influence the demand.

Vitamin Drink Mixes Market Share and Competitor Analysis

Global market share is competitive and partly consolidated in nature owing to the presence of few large-scale companies capturing maximum share. Product innovation and application advancement are key strategies in the industry.

Please note: This is not an exhaustive list of companies profiled in the report.

DSM Nutritional Products LLC, Balchem Corp, Lonza Inc., ADM Animal Nutrition, Alltech, Principle Solutions LLC, Trouw Nutrition USA LLC, Boost, Core Power, EAS, Gatorade, Joint Juice, Muscle Milk, Naturade, Orgain, Special K, Svelte, Glanbia PLC, BASF SE, and Corbion N.V are major contributors in the industry Share.

Chapter 1 Methodology

1.1 Market scope & definitions

1.2 Estimates & forecast calculation

1.3 Historical data overview and validation

1.4 Data sources

1.4.1 Secondary

1.4.2 Primary

Chapter 2 Report Outlook

2.1 Vitamin drink mixes industry overview, 2016-2026

2.1.1 Industry overview

2.1.2 Form overview

2.1.3 Type overview

2.1.4 End-user overview

2.1.5 Distribution channel overview

2.1.6 Regional overview

Chapter 3 Vitamin Drink Mixes Market Trends

3.1 Market segmentation

3.2 Industry background, 2016-2026

3.3 Market key trends

3.3.1 Positive trends

3.3.2 Industry challenges

3.4 Prospective growth scenario

3.5 COVID-19 influence over industry growth

3.6 Porter’s analysis

3.7 PESTEL analysis

3.8 Value chain & supply chain analysis

3.9 Regulatory framework

3.9.1 North America

3.9.2 Europe

3.9.3 APAC

3.9.4 LATAM

3.9.5 MEA

3.10 Vitamin drink mixes production overview

3.10.1 Formulation

3.10.2 End-Use

3.11 Market share analysis, 2020

3.11.1 Company positioning overview, 2020

Chapter 4 Vitamin Drink Mixes Market, By Form

4.1 Form Outlook

4.2 Liquid

4.2.1 Market size, by region, 2016-2026 (USD Million)

4.3 Powder

4.3.1 Market size, by region, 2016-2026 (USD Million)

Chapter 5 Vitamin Drink Mixes Market, By Type

5.1 Type Outlook

5.2 Single-Vitamin

5.2.1 Market size, by region, 2016-2026 (USD Million)

5.3 Multi-Vitamin

5.3.1 Market size, by region, 2016-2026 (USD Million)

Chapter 6 Vitamin Drink Mixes Market, By End-User

6.1 End-User Outlook

6.2 Children (Below 18 years)

6.2.1 Market size, by region, 2016-2026 (USD Million)

6.3 Adult (Above 18 years)

6.3.1 Market size, by region, 2016-2026 (USD Million)

Chapter 7 Vitamin Drink Mixes Market, By Distribution Channel

7.1 Distribution Channel Outlook

7.2 Pharmacy

7.2.1 Market size, by region, 2016-2026 (USD Million)

7.3 Supermarket/Hypermarket

7.3.1 Market size, by region, 2016-2026 (USD Million)

7.4 Online Stores

7.4.1 Market size, by region, 2016-2026 (USD Million)

7.5 Others

7.5.1 Market size, by region, 2016-2026 (USD Million)

Chapter 8 Vitamin Drink Mixes Market, By Region

8.1 Regional outlook

8.2 North America

8.2.1 Market size, by country 2016-2026 (USD Million)

8.2.2 Market size, by form, 2016-2026 (USD Million)

8.2.3 Market size, by type, 2016-2026 (USD Million)

8.2.4 Market size, by end-user, 2016-2026 (USD Million)

8.2.5 Market size, by distribution channel, 2016-2026 (USD Million)

8.2.6 U.S.

8.2.6.1 Market size, by form, 2016-2026 (USD Million)

8.2.6.2 Market size, by type, 2016-2026 (USD Million)

8.2.6.3 Market size, by end-user, 2016-2026 (USD Million)

8.2.6.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.2.7 Canada

8.2.7.1 Market size, by form, 2016-2026 (USD Million)

8.2.7.2 Market size, by type, 2016-2026 (USD Million)

8.2.7.3 Market size, by end-user, 2016-2026 (USD Million)

8.2.7.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3 Europe

8.3.1 Market size, by country 2016-2026 (USD Million)

8.3.2 Market size, by form, 2016-2026 (USD Million)

8.3.3 Market size, by type, 2016-2026 (USD Million)

8.3.4 Market size, by end-user, 2016-2026 (USD Million)

8.3.5 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.6 Germany

8.2.6.1 Market size, by form, 2016-2026 (USD Million)

8.2.6.2 Market size, by type, 2016-2026 (USD Million)

8.2.6.3 Market size, by end-user, 2016-2026 (USD Million)

8.2.6.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.7 UK

8.3.7.1 Market size, by form, 2016-2026 (USD Million)

8.3.7.2 Market size, by type, 2016-2026 (USD Million)

8.3.7.3 Market size, by end-user, 2016-2026 (USD Million)

8.3.7.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.8 France

8.3.8.1 Market size, by form, 2016-2026 (USD Million)

8.3.8.2 Market size, by type, 2016-2026 (USD Million)

8.3.8.3 Market size, by end-user, 2016-2026 (USD Million)

8.3.8.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.9 Italy

8.3.9.1 Market size, by form, 2016-2026 (USD Million)

8.3.9.2 Market size, by type, 2016-2026 (USD Million)

8.3.9.3 Market size, by end-user, 2016-2026 (USD Million)

8.3.9.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.10 Spain

8.3.10.1 Market size, by form, 2016-2026 (USD Million)

8.3.10.2 Market size, by type, 2016-2026 (USD Million)

8.3.10.3 Market size, by end-user, 2016-2026 (USD Million)

8.3.10.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.3.11 Russia

8.3.11.1 Market size, by form, 2016-2026 (USD Million)

8.3.11.2 Market size, by type, 2016-2026 (USD Million)

8.3.11.3 Market size, by end-user, 2016-2026 (USD Million)

8.3.11.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.4 Asia Pacific

8.4.1 Market size, by country 2016-2026 (USD Million)

8.4.2 Market size, by form, 2016-2026 (USD Million)

8.4.3 Market size, by type, 2016-2026 (USD Million)

8.4.4 Market size, by end-user, 2016-2026 (USD Million)

8.4.5 Market size, by distribution channel, 2016-2026 (USD Million)

8.4.6 China

8.4.6.1 Market size, by form, 2016-2026 (USD Million)

8.4.6.2 Market size, by type, 2016-2026 (USD Million)

8.4.6.3 Market size, by end-user, 2016-2026 (USD Million)

8.4.6.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.4.7 India

8.4.7.1 Market size, by form, 2016-2026 (USD Million)

8.4.7.2 Market size, by type, 2016-2026 (USD Million)

8.4.7.3 Market size, by end-user, 2016-2026 (USD Million)

8.4.7.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.4.8 Japan

8.4.8.1 Market size, by form, 2016-2026 (USD Million)

8.4.8.2 Market size, by type, 2016-2026 (USD Million)

8.4.8.3 Market size, by end-user, 2016-2026 (USD Million)

8.4.8.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.4.9 Australia

8.4.9.1 Market size, by form, 2016-2026 (USD Million)

8.4.9.2 Market size, by type, 2016-2026 (USD Million)

8.4.9.3 Market size, by end-user, 2016-2026 (USD Million)

8.4.9.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.4.10 South Korea

8.4.10.1 Market size, by form, 2016-2026 (USD Million)

8.4.10.2 Market size, by type, 2016-2026 (USD Million)

8.4.10.3 Market size, by end-user, 2016-2026 (USD Million)

8.4.10.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.5 Latin America

8.5.1 Market size, by country 2016-2026 (USD Million)

8.5.2 Market size, by form, 2016-2026 (USD Million)

8.5.3 Market size, by type, 2016-2026 (USD Million)

8.5.4 Market size, by end-user, 2016-2026 (USD Million)

8.5.5 Market size, by distribution channel, 2016-2026 (USD Million)

8.5.6 Brazil

8.5.6.1 Market size, by form, 2016-2026 (USD Million)

8.5.6.2 Market size, by type, 2016-2026 (USD Million)

8.5.6.3 Market size, by end-user, 2016-2026 (USD Million)

8.5.6.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.5.7 Mexico

8.5.7.1 Market size, by form, 2016-2026 (USD Million)

8.5.7.2 Market size, by type, 2016-2026 (USD Million)

8.5.7.3 Market size, by end-user, 2016-2026 (USD Million)

8.5.7.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.5.8 Argentina

8.5.8.1 Market size, by form, 2016-2026 (USD Million)

8.5.8.2 Market size, by type, 2016-2026 (USD Million)

8.5.8.3 Market size, by end-user, 2016-2026 (USD Million)

8.5.8.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.6 MEA

8.6.1 Market size, by country 2016-2026 (USD Million)

8.6.2 Market size, by form, 2016-2026 (USD Million)

8.6.3 Market size, by type, 2016-2026 (USD Million)

8.6.4 Market size, by end-user, 2016-2026 (USD Million)

8.6.5 Market size, by distribution channel, 2016-2026 (USD Million)

8.6.6 Saudi Arabia

8.6.6.1 Market size, by form, 2016-2026 (USD Million)

8.6.6.2 Market size, by type, 2016-2026 (USD Million)

8.6.6.3 Market size, by end-user, 2016-2026 (USD Million)

8.6.6.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.6.7 UAE

8.6.7.1 Market size, by form, 2016-2026 (USD Million)

8.6.7.2 Market size, by type, 2016-2026 (USD Million)

8.6.7.3 Market size, by end-user, 2016-2026 (USD Million)

8.6.7.4 Market size, by distribution channel, 2016-2026 (USD Million)

8.6.8 South Africa

8.6.8.1 Market size, by form, 2016-2026 (USD Million)

8.6.8.2 Market size, by type, 2016-2026 (USD Million)

8.6.8.3 Market size, by end-user, 2016-2026 (USD Million)

8.6.8.4 Market size, by distribution channel, 2016-2026 (USD Million)

Chapter 9 Company Landscape

9.1 Competitive analysis, 2020

9.2 DSM Nutritional Products LLC

9.2.1 Company overview

9.2.2 Financial analysis

9.2.3 Strategic positioning

9.2.4 Info graphic analysis

9.3 Balchem Corp

9.3.1 Company overview

9.3.2 Financial analysis

9.3.3 Strategic positioning

9.3.4 Info graphic analysis

9.4 Lonza Inc.

9.4.1 Company overview

9.4.2 Financial analysis

9.4.3 Strategic positioning

9.4.4 Info graphic analysis

9.5 ADM

9.5.1 Company overview

9.5.2 Financial analysis

9.5.3 Strategic positioning

9.5.4 Info graphic analysis

9.6 Alltech

9.6.1 Company overview

9.6.2 Financial analysis

9.6.3 Strategic positioning

9.6.4 Info graphic analysis

9.7 Principle Solutions LLC

9.7.1 Company overview

9.7.2 Financial analysis

9.7.3 Strategic positioning

9.7.4 Info graphic analysis

9.8 Trouw Nutrition USA LLC

9.8.1 Company overview

9.8.2 Financial analysis

9.8.3 Strategic positioning

9.8.4 Info graphic analysis

9.9 Boost

9.9.1 Company overview

9.9.2 Financial analysis

9.9.3 Strategic positioning

9.9.4 Info graphic analysis

9.10 Core Power

9.10.1 Company overview

9.10.2 Financial analysis

9.10.3 Strategic positioning

9.10.4 Info graphic analysis

9.11 EAS

9.11.1 Company overview

9.11.2 Financial analysis

9.11.3 Strategic positioning

9.11.4 Info graphic analysis

9.12 Gatorade

9.12.1 Company overview

9.12.2 Financial analysis

9.12.3 Strategic positioning

9.12.4 Info graphic analysis

9.13 Joint Juice

9.13.1 Company overview

9.13.2 Financial analysis

9.13.3 Strategic positioning

9.13.4 Info graphic analysis

9.14 Muscle Milk

9.14.1 Company overview

9.14.2 Financial analysis

9.14.3 Strategic positioning

9.14.4 Info graphic analysis

9.15 Naturade

9.15.1 Company overview

9.15.2 Financial analysis

9.15.3 Strategic positioning

9.15.4 Info graphic analysis

9.16 Orgain

9.16.1 Company overview

9.16.2 Financial analysis

9.16.3 Strategic positioning

9.16.4 Info graphic analysis

9.17 Special K

9.17.1 Company overview

9.17.2 Financial analysis

9.17.3 Strategic positioning

9.17.4 Info graphic analysis

9.18 Svelte

9.18.1 Company overview

9.18.2 Financial analysis

9.18.3 Strategic positioning

9.18.4 Info graphic analysis

9.19 Glanbia PLC

9.19.1 Company overview

9.19.2 Financial analysis

9.19.3 Strategic positioning

9.19.4 Info graphic analysis

9.20 BASF SE

9.20.1 Company overview

9.20.2 Financial analysis

9.20.3 Strategic positioning

9.20.4 Info graphic analysis

9.21 Corbion N.V.

9.21.1 Company overview

9.21.2 Financial analysis

9.21.3 Strategic positioning

9.21.4 Info graphic analysis

The Global Vitamin Drink Mixes Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Vitamin Drink Mixes Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.