Whiskey Market

Global Whiskey Market Size, Trends & Analysis - Forecasts to 2029 By Product (Irish Whiskey, Scotch Whiskey, Malt Whiskey, Wheat-based Whiskey, Japanese Whiskey, American Whiskey, and Canadian Whiskey), By Quality (Scotch Whiskey and Premium Products), By Distribution Channel (On Trade and Off Trade), and By Region (North America, Asia Pacific, Central and South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Food & Beverages
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This report was recently updated on July 20 2024 with the latest and most recent market numbers

Global Whiskey Market Size

The global whiskey market is projected to grow at a CAGR of 6.4% from 2024 to 2029.

The global whiskey market has been expanding at a rapid pace as a result of the increasing prevalence of premium and specialty spirits among consumers. This growth is also influenced by the emergence of cocktail culture, as customized whiskey bottles and inventive new spirits are becoming increasingly popular in bars and restaurants worldwide.

E-commerce has revolutionized the whiskey market by providing brands with direct access to a global audience. Distilleries have the option to sell directly to consumers online. This enhances customer engagement, facilitating rapid and accurate market growth comprehension. Additionally, the global expansion of whiskey sales has been further supported by the innovation of new emerging businesses, which have developed their unique custom whiskey blending and flavors in the market.

The liquor manufacturing industry capitalizes on its capacity to innovate and expand in the market. The manufacturers utilize various maturation techniques, cask finishes and materials, and ingredient combinations to create unique, tailored whiskey flavor profiles for consumers.

The whiskey market is confronted with challenges, including substantial taxes and strict legislation in various regions, which can affect manufacturing expenses and pricing. Furthermore, the aging process requires substantial time and investment, which impedes rapid scalability and creates barriers to market entry in the process. Additionally, it can be difficult to preserve the same level of authenticity and quality as artisanal whiskey production increases. The whiskey market is expanding at a rapid pace, despite the obstacles it faces, as a result of the increasing demand for premium and craft spirits among consumers.

global whiskey market

Global Whiskey Market: By Product

The scotch whiskey segment is expected to hold the largest share of the market during the forecast period. Glenfiddich and The Glenlivet are the largest makers in the single malt Scotch whisky segment, producing 21,000,000 liters of liquor annually. It is manufactured in custom whiskey distillation plants using traditional methods and is esteemed for its quality. Additionally, it is one of the most reputable whiskeys in the market due to its effective branding and marketing strategies.

The wheat-based whiskey segment is analyzed to be the fastest-growing segment in the market from 2024 to 2029. This whiskey's smoother and lighter flavor profile is attracting new whiskey consumers and those seeking a milder alternative to traditional rye or corn-based whiskeys, which is gaining popularity. The segment's refined flavor and increasing prominence in cocktails across various eateries and drinking establishments are the primary factors driving market growth. Custom whiskey gifts using wheat have become a popular choice for celebrating special occasions, offering a personalized touch that resonates with whiskey enthusiasts.

Global Whiskey Market: By Quality

The scotch whiskey segment is analyzed to hold the largest market share from 2024 to 2029. Scotch whisky is regarded as the finest in quality due to its heritage and rigorous production regulations. Craft whiskey brands like scotch whiskey have a global reputation for quality, further enhanced by the diverse regional styles and aging techniques. Additionally, custom whiskey accessories, including specialized tasting kits and bespoke storage solutions, cater to the growing demand for scotch whiskey.

The premium products segment is analyzed to be the fastest-growing segment in the market from 2024 to 2029. Changing consumer preferences toward premium products with bespoke whiskey packaging have prompted customers to seek high-quality and distinctive spirits, such as whiskey. The demand for premium whiskey is often amplified by the exclusivity of small-batch whiskey, which offers unique and high-quality flavors crafted in limited quantities. Premium or personalized whiskey labels are experiencing an increase in popularity and are expected to add positively to market growth as a result of the incorporation of numerous natural ingredients in alcoholic beverages, which improves the product's functionality. Meanwhile, custom whiskey merchandise, such as branded glassware and exclusive decanters, adds a touch of luxury and personalization that resonates with discerning buyers.

Global Whiskey Market: By Distribution Channel

The on trade segment is analyzed to hold the largest market share of the market from 2024 to 2029. Whiskey is served alongside cuisine at numerous restaurants worldwide, which improves the user's dining experience. Clubs, bars, and restaurants also provide a variety of sampling events, and knowledgeable stewards can accommodate the preferences of consumers. Custom whiskey aging allows aficionados to tailor the aging process to their specific taste preferences, enhancing the appeal of local distilleries. Increased demand and sales of custom whiskey sets can frequently result from positive experiences in social contexts as customers seek to repeat the experience, further driving segment growth.

The off trade segment is analyzed to be the fastest-growing segment in the market from 2024 to 2029. The whiskey customization trends suggest the market is characterized by off-trade channels, which include supermarkets, convenience stores, and specialty stores. A wide range of products is available at significantly lower prices than at bars and other offline retailers. This has led to a global rise in the number of retail outlets. Investors are encouraging the establishment of modern convenience stores to provide consumers with affordable and convenient whisky alternatives, thereby generating substantial revenues that will drive market growth.

asia pacific whiskey market

Global Whiskey Market: By Region

North America is expected to be the largest region in the global market. The demand for American whiskey is increasing significantly as consumers become more informed and shift towards premium custom whiskey. Furthermore, with the growing demand for whiskey-tasting experiences, which are popular among American consumers, bourbon is recording double-digit growth in the market.

Asia Pacific is predicted to witness rapid growth during the forecast period. Growing demand for premium whiskey, such as Japanese custom whiskey barrels, its popularity, favourable trade policies, and the entry of new whiskey manufacturing players in the region are furthering the growth in the market. Custom whiskey branding efforts are also on the rise, with distilleries creating unique identities and stories to differentiate their products in a competitive market..

Global Whiskey Market Share and Competitor Analysis

Pernod Ricard, William Grant and Sons, Diageo, Brown-Forman, The Edrington Group, Bacardi Limited, Suntory Holdings Ltd, Constellation Brands Inc, Chivas Brothers, and Whyte & Mackay, among others, are some of the key players operating in the global whiskey market.

Please note: This is not an exhaustive list of companies profiled in the report.

Global Whiskey Market: Recent Developments

On July 1, 2024, Kingsbarns reveals a new addition to its whiskey collection. They have updated their core range with Coaltown, a single malt matured entirely in ex-peated casks.

On April 28, 2024, Aberdeen Distillers opened a new whisky bottling facility in Glasgow. Our 20,000 sq ft facility is equipped with racking that can accommodate over 2,000 whisky containers, each of which is easily accessible for rapid regauging and sampling.

 

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1   Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2   Global Market Estimates' View

1.3   Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4   Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2           Adjacent Market Opportunities

3.1.3           Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1           Market Drivers: Impact Analysis

3.2.2           Market Restraints: Impact Analysis

3.2.3           Market Opportunities: Impact Analysis

3.2.4           Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1           Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2           SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL WHISKEY MARKET, BY PRODUCT

4.1   Introduction

4.2   Whiskey Market : Product Scope Key Takeaways

4.3   Revenue Growth Analysis, 2023 & 2029

4.4   Irish Whiskey

4.4.1           Irish Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.5   Scotch Whiskey

4.5.1           Scotch Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.6   Malt Whiskey

4.6.1           Malt Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   Wheat-based Whiskey

4.7.1           Wheat-based Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   Japanese Whiskey

4.7.1           Japanese Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   American Whiskey

4.7.1           American Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   Canadian Whiskey

4.7.1           Canadian Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

5          GLOBAL WHISKEY MARKET, BY QUALITY

5.1   Introduction

5.2   Whiskey Market : Quality Scope Key Takeaways

5.3   Revenue Growth Analysis, 2023 & 2029

5.4   Scotch Whiskey

5.4.1           Scotch Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

5.5   Premium Products

5.5.1           Premium Products Market Estimates and Forecast, 2021-2029 (USD Million)

6          GLOBAL WHISKEY MARKET, BY DISTRIBUTION CHANNEL

6.1   Introduction

6.2   Whiskey Market : Distribution Channel Scope Key Takeaways

6.3   Revenue Growth Analysis, 2023 & 2029

6.4   On Trade

6.4.1           On Trade Market Estimates and Forecast, 2021-2029 (USD Million)

6.5   Off Trade

6.5.1           Off Trade Market Estimates and Forecast, 2021-2029 (USD Million)

7          GLOBAL WHISKEY MARKET, BY REGION

7.1   Introduction

7.2   North America Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.2.1        By Product

7.2.2        By Quality

7.2.3        By Distribution Channel

7.2.4        By Country

7.2.4.1     U.S. Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.1.1        By Product

7.2.4.1.2        By Quality

7.2.4.1.3        By Distribution Channel

7.2.4.2     Canada Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.2.1        By Product

7.2.4.2.2        By Quality

7.2.4.2.3        By Distribution Channel

7.2.4.3     Mexico Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.3.1        By Product

7.2.4.3.2        By Quality

7.2.4.3.3        By Distribution Channel

7.3   Europe Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.1        By Product

7.3.2        By Quality

7.3.3        By Distribution Channel

7.3.4        By Country

7.3.4.1     Germany Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.1.1        By Product

7.3.4.1.2        By Quality

7.3.4.1.3        By Distribution Channel

7.3.4.2     U.K. Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.2.1        By Product

7.3.4.2.2        By Quality

7.3.4.2.3        By Distribution Channel

7.3.4.3     France Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.3.1        By Product

7.3.4.3.2        By Quality

7.3.4.3.3        By Distribution Channel

7.3.4.4     Italy Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.4.1        By Product

7.3.4.4.2        By Quality

7.2.4.4.3        By Distribution Channel

7.3.4.5     Spain Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.5.1        By Product

7.3.4.5.2        By Quality

7.2.4.5.3        By Distribution Channel

7.3.4.6     Netherlands Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.6.1        By Product

7.3.4.6.2        By Quality

7.2.4.6.3        By Distribution Channel

7.3.4.7     Rest of Europe Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.7.1        By Product

7.3.4.7.2        By Quality

7.2.4.7.3        By Distribution Channel

7.4   Asia Pacific Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.1        By Product

7.4.2        By Quality

7.4.3        By Distribution Channel

7.4.4        By Country

7.4.4.1     China Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.1.1        By Product

7.4.4.1.2        By Quality

7.4.4.1.3        By Distribution Channel

7.4.4.2     Japan Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.2.1        By Product

7.4.4.2.2        By Quality

7.4.4.2.3        By Distribution Channel

7.4.4.3     India Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.3.1        By Product

7.4.4.3.2        By Quality

7.4.4.3.3        By Distribution Channel

7.4.4.4     South Korea Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.4.1        By Product

7.4.4.4.2        By Quality

7.4.4.4.3        By Distribution Channel

7.4.4.5     Singapore Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.5.1        By Product

7.4.4.5.2        By Quality

7.4.4.5.3        By Distribution Channel

7.4.4.6     Malaysia Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.6.1        By Product

7.4.4.6.2        By Quality

7.4.4.6.3        By Distribution Channel

7.4.4.7     Thailand Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.7.1        By Product

7.4.4.7.2        By Quality

7.4.4.7.3        By Distribution Channel

7.4.4.8     Indonesia Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.8.1        By Product

7.4.4.8.2        By Quality

7.4.4.8.3        By Distribution Channel

7.4.4.9     Vietnam Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.9.1        By Product

7.4.4.9.2        By Quality

7.4.4.9.3        By Distribution Channel

7.4.4.10  Taiwan Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.10.1 By Product

7.4.4.10.2 By Quality

7.4.4.10.3 By Distribution Channel

7.4.4.11  Rest of Asia Pacific Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.11.1 By Product

7.4.4.11.2 By Quality

7.4.4.11.3 By Distribution Channel

7.5   Middle East and Africa Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.1        By Product

7.5.2        By Quality

7.5.3        By Distribution Channel

7.5.4        By Country

7.5.4.1     Saudi Arabia Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.1.1        By Product

7.5.4.1.2        By Quality

7.5.4.1.3        By Distribution Channel

7.5.4.2     U.A.E. Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.2.1        By Product

7.5.4.2.2        By Quality

7.5.4.2.3        By Distribution Channel

7.5.4.3     Israel Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.3.1        By Product

7.5.4.3.2        By Quality

7.5.4.3.3        By Distribution Channel

7.5.4.4     South Africa Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.4.1        By Product

7.5.4.4.2        By Quality

7.5.4.4.3        By Distribution Channel

7.5.4.5     Rest of Middle East and Africa Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.5.1        By Product

7.5.4.5.2        By Quality

7.5.4.5.2        By Distribution Channel

7.6   Central and South America Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.6.1        By Product

7.6.2        By Quality

7.6.3        By Distribution Channel

7.6.4        By Country

7.6.4.1     Brazil Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.1.1        By Product

7.6.4.1.2        By Quality

7.6.4.1.3        By Distribution Channel

7.6.4.2     Argentina Whiskey Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.2.1        By Product

7.6.4.2.2        By Quality

7.6.4.2.3        By Distribution Channel

7.6.4.3     Chile Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.3.1        By Product

7.6.4.3.2        By Quality

7.6.4.3.3        By Distribution Channel

7.6.4.4     Rest of Central and  South America Whiskey Market  Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.4.1        By Product

7.6.4.4.2        By Quality

7.6.4.4.3        By Distribution Channel

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles

8.4.1        Pernod Ricard

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        William Grant and Sons

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        Diageo

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Brown-Forman

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        The Edrington Group

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        Bacardi Limited

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Suntory Holdings Ltd  

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Constellation Brands Inc

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Chivas Brothers

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10       Whyte & Mackay

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2           Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2           Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1           Inhouse AI Based Real Time Analytics Tool

9.5.2           Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Whiskey Market, By Product, 2021-2029 (USD MILLION)

2 Irish Whiskey Market, By Region, 2021-2029 (USD MILLION)

3 Scotch Whiskey Market, By Region, 2021-2029 (USD MILLION)          

4 Malt Whiskey Market, By Region, 2021-2029 (USD MILLION)

5 Wheat-based Whiskey Market, By Region, 2021-2029 (USD MILLION)

6 Japanese Whiskey Market, By Region, 2021-2029 (USD MILLION)

7 American Whiskey Market, By Region, 2021-2029 (USD MILLION)

8 Canadian Whiskey Market, By Region, 2021-2029 (USD MILLION)

9 Global Whiskey Market, By Quality, 2021-2029 (USD MILLION)          

10 Scotch Whiskey Market, By Region, 2021-2029 (USD MILLION)

11 Premium Products Market, By Region, 2021-2029 (USD MILLION)

12 Global Whiskey Market, By Distribution Channel, 2021-2029 (USD MILLION)

13 On Trade Market, By Region, 2021-2029 (USD MILLION)          

14 Off Trade Market, By Region, 2021-2029 (USD MILLION)        

15 Regional Analysis, 2021-2029 (USD MILLION)              

16 North America Whiskey Market, By Product, 2021-2029 (USD Million)

17 North America Whiskey Market, By Quality, 2021-2029 (USD Million)

18 North America Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

19 North America Whiskey Market, By Country, 2021-2029 (USD Million)

20 U.S. Whiskey Market, By Product, 2021-2029 (USD Million)

21 U.S. Whiskey Market, By Quality, 2021-2029 (USD Million)

22 U.S. Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

23 Canada Whiskey Market, By Product, 2021-2029 (USD Million)

24 Canada Whiskey Market, By Quality, 2021-2029 (USD Million)

25 Canada Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

26 Mexico Whiskey Market, By Product, 2021-2029 (USD Million)

27 Mexico Whiskey Market, By Quality, 2021-2029 (USD Million)

28 Mexico Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

29 Europe Whiskey Market, By Product, 2021-2029 (USD Million)

30 Europe Whiskey Market, By Quality, 2021-2029 (USD Million)

31 Europe Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

32 Europe Whiskey Market, By COUNTRY, 2021-2029 (USD Million)

33 Germany Whiskey Market, By Product, 2021-2029 (USD Million)

34 Germany Whiskey Market, By Quality, 2021-2029 (USD Million)

35 Germany Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

36 U.K. Whiskey Market, By Product, 2021-2029 (USD Million)

37 U.K. Whiskey Market, By Quality, 2021-2029 (USD Million)

38 U.K. Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

39 France Whiskey Market, By Product, 2021-2029 (USD Million)

40 France Whiskey Market, By Quality, 2021-2029 (USD Million)

41 France Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

42 Italy Whiskey Market, By Product, 2021-2029 (USD Million)

43 Italy Whiskey Market, By End Use , 2021-2029 (USD Million)

44 Italy Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

45 Spain Whiskey Market, By Product, 2021-2029 (USD Million)

46 Spain Whiskey Market, By Quality, 2021-2029 (USD Million)

47 Spain Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

48 Rest Of Europe Whiskey Market, By Product, 2021-2029 (USD Million)

49 Rest Of Europe Whiskey Market, By Quality, 2021-2029 (USD Million)

50 Rest of Europe Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

51 Asia Pacific Whiskey Market, By Product, 2021-2029 (USD Million)

52 Asia Pacific Whiskey Market, By Quality, 2021-2029 (USD Million)

53 Asia Pacific Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

54 Asia Pacific Whiskey Market, By Country, 2021-2029 (USD Million)

55 China Whiskey Market, By Product, 2021-2029 (USD Million)

56 China Whiskey Market, By Quality, 2021-2029 (USD Million)

57 China Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

58 India Whiskey Market, By Product, 2021-2029 (USD Million)

59 India Whiskey Market, By Quality, 2021-2029 (USD Million)

60 India Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

61 Japan Whiskey Market, By Product, 2021-2029 (USD Million)

62 Japan Whiskey Market, By Quality, 2021-2029 (USD Million)

63 Japan Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

64 South Korea Whiskey Market, By Product, 2021-2029 (USD Million)

65 South Korea Whiskey Market, By Quality, 2021-2029 (USD Million)

66 South Korea Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

67 Singapore Whiskey Market, By Product, 2021-2029 (USD Million)

68 Singapore Whiskey Market, By Quality, 2021-2029 (USD Million)

69 Singapore Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

70 Malaysia Whiskey Market, By Product, 2021-2029 (USD Million)

71 Malaysia Whiskey Market, By Quality, 2021-2029 (USD Million)

72 Malaysia Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

73 Thailand Whiskey Market, By Product, 2021-2029 (USD Million)

74 Thailand Whiskey Market, By Quality, 2021-2029 (USD Million)

75 Thailand Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

76 Indonesia Whiskey Market, By Product, 2021-2029 (USD Million)

77 Indonesia Whiskey Market, By Quality, 2021-2029 (USD Million)

78 Indonesia Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

79 Vietnam Whiskey Market, By Product, 2021-2029 (USD Million)

80 Vietnam Whiskey Market, By Quality, 2021-2029 (USD Million)

81 Vietnam Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

82 Taiwan Whiskey Market, By Product, 2021-2029 (USD Million)

83 Taiwan Whiskey Market, By Quality, 2021-2029 (USD Million)

84 Taiwan Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

85 Rest of Asia Pacific Whiskey Market, By Product, 2021-2029 (USD Million)

86 Rest of Asia Pacific Whiskey Market, By Quality, 2021-2029 (USD Million)

87 Rest of Asia Pacific Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

88 Middle East and Africa Whiskey Market, By Product, 2021-2029 (USD Million)

89 Middle East and Africa Whiskey Market, By Quality, 2021-2029 (USD Million)

90 Middle East and Africa Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

91 Middle East and Africa Whiskey Market, By Country, 2021-2029 (USD Million)

92 Saudi Arabia Whiskey Market, By Product, 2021-2029 (USD Million)

93 Saudi Arabia Whiskey Market, By Quality, 2021-2029 (USD Million)

94 Saudi Arabia Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

95 UAE Whiskey Market, By Product, 2021-2029 (USD Million)

96 UAE Whiskey Market, By Quality, 2021-2029 (USD Million)

97 UAE Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

98 Israel Whiskey Market, By Product, 2021-2029 (USD Million)

99 Israel Whiskey Market, By Quality, 2021-2029 (USD Million)

100 Israel Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

101 South Africa Whiskey Market, By Product, 2021-2029 (USD Million)

102 South Africa Whiskey Market, By Quality, 2021-2029 (USD Million)

103 South Africa Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

104 Rest of Middle East and Africa Whiskey Market, By Product, 2021-2029 (USD Million)

105 Rest of Middle East and Africa Whiskey Market, By Quality, 2021-2029 (USD Million)

106 Rest of Middle East and Africa Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

107 Central and South America Whiskey Market, By Product, 2021-2029 (USD Million)

108 Central and South America Whiskey Market, By Quality, 2021-2029 (USD Million)

109 Central and South America Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

110 Central and South America Whiskey Market, By Country, 2021-2029 (USD Million)

111 Brazil Whiskey Market, By Product, 2021-2029 (USD Million)

112 Brazil Whiskey Market, By Quality, 2021-2029 (USD Million)

113 Brazil Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

114 Argentina Whiskey Market, By Product, 2021-2029 (USD Million)

115 Argentina Whiskey Market, By Quality, 2021-2029 (USD Million)

116 Argentina Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

117 Chile Whiskey Market, By Product, 2021-2029 (USD Million)

118 Chile Whiskey Market, By Quality, 2021-2029 (USD Million)

119 Chile Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

120 Rest of Central and South America Whiskey Market, By Product, 2021-2029 (USD Million)

121 Rest of Central and South America Whiskey Market, By Quality, 2021-2029 (USD Million)

122 Rest of Central and South America Whiskey Market, By Distribution Channel, 2021-2029 (USD Million)

123 Pernod Ricard: Products & Services Offering

124 William Grant and Sons: Products & Services Offering   

125 Diageo: Products & Services Offering         

126 Brown-Forman: Products & Services Offering      

127 The Edrington Group: Products & Services Offering         

128 BACARDI LIMITED: Products & Services Offering      

129 Suntory Holdings Ltd: Products & Services Offering        

130 Constellation Brands Inc: Products & Services Offering              

131 Chivas Brothers: Products & Services Offering   

132 Whyte & Mackay: Products & Services Offering     

133 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Whiskey Market Overview

2 Global Whiskey Market Value From 2021-2029 (USD MILLION)

3 Global Whiskey Market Share, By Product (2023)

4 Global Whiskey Market Share, By Quality (2023)

5 Global Whiskey Market Share, By Distribution Channel (2023)

6 Global Whiskey Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Whiskey Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Whiskey Market

11 Impact Of Challenges On The Global Whiskey Market

12 Porter’s Five Forces Analysis

13 Global Whiskey Market: By Product Scope Key Takeaways

14 Global Whiskey Market, By Product Segment: Revenue Growth Analysis

15 Irish Whiskey Market, By Region, 2021-2029 (USD MILLION)           

16 Scotch Whiskey Market, By Region, 2021-2029 (USD MILLION)

17 Malt Whiskey Market, By Region, 2021-2029 (USD MILLION)

18 Wheat-based Whiskey Market, By Region, 2021-2029 (USD MILLION)

19 Japanese Whiskey Market, By Region, 2021-2029 (USD MILLION)

20 American Whiskey Market, By Region, 2021-2029 (USD MILLION)

21 Canadian Whiskey Market, By Region, 2021-2029 (USD MILLION)

22 Global Whiskey Market: By Quality Scope Key Takeaways

23 Global Whiskey Market, By Quality Segment: Revenue Growth Analysis

24 Scotch Whiskey Market, By Region, 2021-2029 (USD MILLION)      

25 Premium Products Market, By Region, 2021-2029 (USD MILLION)

26 Global Whiskey Market: By Distribution Channel Scope Key Takeaways

27 Global Whiskey Market, By Distribution Channel Segment: Revenue Growth Analysis

28 On Trade Market, By Region, 2021-2029 (USD MILLION)

29 Off Trade Market, By Region, 2021-2029 (USD MILLION)

30 Regional Segment: Revenue Growth Analysis

31 Global Whiskey Market: Regional Analysis

32 North America Whiskey Market  Overview

33 North America Whiskey Market, By Product

34 North America Whiskey Market, By Quality

35 North America Whiskey Market, By Distribution Channel

36 North America Whiskey Market, By Country

37 U.S. Whiskey Market, By Product

38 U.S. Whiskey Market, By Quality

39 U.S. Whiskey Market, By Distribution Channel

40 Canada Whiskey Market, By Product

41 Canada Whiskey Market, By Quality

42 Canada Whiskey Market, By Distribution Channel

43 Mexico Whiskey Market, By Product

44 Mexico Whiskey Market, By Quality

45 Mexico Whiskey Market, By Distribution Channel

46 Four Quadrant Positioning Matrix

47 Company Market Share Analysis

48 Pernod Ricard: Company Snapshot

49 Pernod Ricard: SWOT Analysis

50 Pernod Ricard: Geographic Presence

51 William Grant and Sons: Company Snapshot

52 William Grant and Sons: SWOT Analysis

53 William Grant and Sons: Geographic Presence

54 Diageo: Company Snapshot

55 Diageo: SWOT Analysis

56 Diageo: Geographic Presence

57 Brown-Forman: Company Snapshot

58 Brown-Forman: Swot Analysis

59 Brown-Forman: Geographic Presence

60 The Edrington Group: Company Snapshot

61 The Edrington Group: SWOT Analysis

62 The Edrington Group: Geographic Presence

63 Bacardi Limited: Company Snapshot

64 Bacardi Limited: SWOT Analysis

65 Bacardi Limited: Geographic Presence

66 Suntory Holdings Ltd: Company Snapshot

67 Suntory Holdings Ltd: SWOT Analysis

68 Suntory Holdings Ltd: Geographic Presence

69 Constellation Brands Inc: Company Snapshot

70 Constellation Brands Inc: SWOT Analysis

71 Constellation Brands Inc: Geographic Presence

72 Chivas Brothers: Company Snapshot

73 Chivas Brothers: SWOT Analysis

74 Chivas Brothers: Geographic Presence

75 Whyte & Mackay: Company Snapshot

76 Whyte & Mackay: SWOT Analysis

77 Whyte & Mackay: Geographic Presence

78 Other Companies: Company Snapshot

79 Other Companies: SWOT Analysis

80 Other Companies: Geographic Presence

The Global Whiskey Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Whiskey Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Whiskey Market.

Whiskey Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Whiskey Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Whiskey Market Share

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Frequently Asked Questions

The global whiskey market is projected to grow at a CAGR of 6.4% from 2024 to 2029.
Pernod Ricard, William Grant and Sons, Diageo, Brown-Forman, The Edrington Group, Bacardi Limited, Suntory Holdings Ltd, Constellation Brands Inc, Chivas Brothers, and Whyte & Mackay, among others, are some of the key players operating in the global whiskey market.
Responding to the growing demand of consumers for distinctive and varied whiskey taste presents an opportunity to develop innovative flavour combinations. Distilleries and manufacturers can develop novel flavours that are appealing to consumers by experimenting with various aging techniques, cask finishes, and mixing methods.
The global market for whiskey is growing due to the availability of whiskey in various flavors, particularly in the premium whiskey brands. This enables whiskey to appeal to a wide variety of consumers, which in turn boosts the growth of market.

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