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Global Wireless Display Market Size, Trends & Analysis - Forecast to 2026 By Technology (Airplay, Miracast, and Google Cast), By Offering Type (Hardware and Software & Services), By End-User (Residential, Private, Education, Healthcare, and Government), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis
Due to the extremely pervasive use of smartphones, smart TVs, and game consoles by service suppliers, the wireless display market is anticipated to expand and see robust growth. The advent of multimedia technologies like routers, software packages, and different types of streaming devices has revolutionized the way people watch content and generate revenue for both domestic and commercial uses. However, recent advances in technology have led to the use of technology for streaming purposes and gaming console applications.
The market has been able to diversify its offerings as a result of the introduction of cloud services and cloud computing technologies. These service providers have made various collaborations and acquisitions to enhance their work and services. The potential entrants for the adoption of wireless technology are Google LLC, Apple Inc., Microsoft Corporation, etc. The major driver for the market is the increased penetration of smartphones and digital device platforms, fuelling the demand for wireless display technology.
With the increased use of consumer electronics, smart TVs, and smartphones in the APAC and European regions, demand for wireless displays will skyrocket. The growing adoption of technology has helped to boost market advancement and business ventures for future avenues in the market. The streaming solutions have also helped companies to establish centralized data storage, data access, and data control. Various companies across the globe are adopting digital marketing tactics and the application of digital solutions in the public sector. This has helped to establish the ease of wireless technology connectivity.
Based on technology type, the market is segmented into airplay, miracast, and google cast. The Google cast segment has registered the highest growth in the market. Google cast aids in the provision of low-cost devices appropriate for a wide range of usage, including personal, enterprise, and gaming. This also helps in establishing better compatibility in low-cost consumer electronic devices and various high-tech resolution systems by introducing low, HD, and Ultra HD systems. The airplay segment is the second leading market shareholder as per the technology type. As it has gained popularity in recent years, especially in gaming applications, multiple screening users for high-end graphics, which have seen a significant increase in recent years. Airplay provides an iOS that helps to operate an attractive user interface with easy-to-understand functions.
Based on the offering, the market is categorized into hardware, software, and services. The hardware segment is expected to grow faster in recent years, attributed to playing a vital role by helping to provide efficient solutions. The hardware helps to provide accuracy and boost convenience with wireless technology by providing an enhanced user experience, a cost-effective engagement platform,and on-demand entertainment services.
Based on the end-user, the market is categorized into private, residential, education, healthcare, and government. The residential segment of the market is known to possess a relatively large market share.
According to the geographical analysis, the market can be divided into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and the Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and the Rest of the Middle East & Africa), and Central America.In the global demand for wireless displays, the North American region holds the largest market share. It captures the majority ofthe market share in terms of revenue generation. The growth is due to the rising demand for consumer electronics, namelyextensive usageof smartphones, smart TVs, laptops, etc. Due to various ongoing robust research and development projects, such products have seen rising demands in developed countries, eventually offering a comprehensive scopefor technical enhancements.The growth can also be attributed to the rapidly growing proliferation of new featured smartphones, televisions, laptops, new LED models, and smart televisions as these have incorporated the characteristics supporting the wireless display technology. Another driver for the market is the increasing demand for smart gadgets as the region is the leading manufacturer of such smart devices. The European and APAC regions hold a moderate share of the market in terms of revenue owing to the rapid expansion and economic development of the regions. The increased adoption of these state-of-the-art devices has helped to make life easier for people. The urbanization and growing awareness of technology with increased investments have led to rising demand for wireless display technology in heavily populated regions and developing countries like India, China, and Japan. Various companies across the globe are adopting digital marketing tactics and the application of digital solutions in the public and private sectors. This has helped to establish a strong customer base for wireless technology connectivity along with growing investments to expand its business operations in all the target countries of Asia.
Apple Inc., Google LLC, Microsoft Corporation, Roku, Inc., Squirrels, LLC., Splashtop Inc., Airtame Inc., Netgear Inc., Belkin International Inc., Lattice Semiconductor Corporation, and Actiontec Electronics, Inc. Intel Corporation, Marvell Semiconductor Group Ltd., MediaTek Inc., and Roku Inc., are the major vendors competing in the wireless display market.
Please note: This is not an exhaustive list of companies profiled in the report.
In January 2021, Apple Inc. launched its new flagship iPhone 13. The new model will display a fingerprint scanner. The feature will be a revolutionary move for the company as it has never been introduced in any of the apple devices.
In June 2020, Google Inc. launched a premium mid-range device named Pixel 4A which will have an enhanced feature of wireless charging incorporating in their new range, which was not introduced previously in 3A ranged device.
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The Global Wireless Display Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Wireless Display Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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