Hemp-Infused Seltzers Market

Global Hemp-Infused Seltzers Market Size, Trends & Analysis - Forecasts to 2026 By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), By Flavor (Citrus Flavor [Lemon and Orange], Fruit-based Flavor [Apple, Pomegranate, Watermelon, Peach], Grape-based Flavor [Cherry, Blackberry, Grapefruit, and Others]), By Type of Component (Cannabidiol (CBD) and Tetrahydrocannabinol (THC)), By Quantity of Component (Below 10mg, 10 to 15 mg, 15 to 20 mg, 20 to 25 mg, and Above 25 mg), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Competitive Landscape Company Market Share Analysis, and Competitor Analysis

Category Food & Beverages
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This report was recently updated on March 20 2023 with the latest and most recent market numbers

Hemp-Infused Seltzers Market Size

The global hemp-infused seltzers market is projected to grow at a CAGR value of 30.1% from 2021 to 2026. Seltzers are becoming increasingly popular owing to their low calorie and low carbohydrate content when compared to other alcoholic beverages. The growing popularity of low calorie and low carbohydrate products among consumers is expected to increase the demand for seltzers.

The growing number of cannabis-infused manufacturers in the market is another driver of the hemp-infused seltzers market. Supportive regulations and norms for cannabis consumption for personal and medical purpose in North America has increased the number of cannabis-infused products in the market. The growing demand for innovative new products are the major drivers of the market.

Advancements in CBD and THC extraction and infusion are expected to positively influence the growth of the market. Companies are focusing heavily on improving THC emulsifications to reduce the uptake period. Hemp-infused seltzers are also becoming increasingly popular as a before sleep drink to help enhance sleeping patterns. These products are also being used by people as a way to relieve stress and as mood enhancers. The therapeutic benefits of cannabis and cannabis-infused products are a widely researched topic and have had varying results. Personal anecdotes from friends and family on the benefits of recreational usage of hemp-infused products significantly influence consumer behavior. The high demand for cannabis and cannabis products in North America and parts of Europe are expected to have a positive impact on the demand for hemp-infused seltzers.

The number of companies offering such seltzers is increasing in the market. Companies are beginning to influence consumers through specialized flavors and unique blends to increase brand loyalty and improve sales. As recreation usage laws are becoming easier, more and more companies are becoming involved in the development of novel cannabis-infused food and beverages.

Although the regulations are being eased, the regulations are extremely stringent and are often labour-intensive to prevent misuse of the substances. The stringent regulations and the presence of ambiguous rules are expected to impact the growth of the market. The high cost of production owing to expensive equipment and regulatory testing and licenses are also hampering the growth of the market. The presence of an illegal black market for cannabis and cannabis-infused products is another factor that is expected to restrain the growth of the market.

global hemp infused seltzers market

Hemp-Infused Seltzers Market: By Distribution Channel

Based on the distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment is expected to hold the largest piece of the market during the forecast period. The purchase and sale of cannabis-infused products are heavily regulated and are age-restricted. The growing number of specialty stores for cannabis and cannabis products has contributed to the dominance of the specialty stores segment.

The online stores segment is expected to register the fastest growth rate among all other segments. The growing number of online retailers, a large number of vendors offering purchase options through their websites, and the growing preference for online shopping and eCommerce are expected to result in the dominance of the online retail segment.

Hemp-Infused Seltzers Market: By Flavor

Based on the various flavors available in the market, the market is segmented into citrus flavor, fruit-based flavor, and grape-based flavor segments. The citrus flavor segment is expected to hold the dominant share of the market. The large preference for citrus flavors in alcoholic beverages and their popularity among consumers has been the major contributor to the dominance of this segment.

The fruit-based flavor segment is expected to register the fastest growth rate among all segments. The growing demand for summer flavors that are largely fruit-based and a blend of various fruits is expected to contribute to the growth rate of the fruit-based flavor segment.

Hemp-Infused Seltzers Market: By Type of Component

Based on the type of content used in hemp-infused seltzers, the market is segmented into Cannabidiol (CBD) and Tetrahydrocannabinol (THC). The cannabidiol segment is expected to hold the lion’s share of the market. CBD-infused products are not as intoxicating by themselves and are not as heavily regulated, compared to THC-infused products. The ease of accessibility and the ability of CBD to mask pungent flavors and make beverages taste smoother have been the major drivers of the segment.

Hemp-Infused Seltzers Market: By Quantity of Component

Based on the quantity of CBD or THC present in the seltzers, the market is segmented into below 10mg, 10 to 15 mg, 15 to 20 mg, 20 to 25 mg, and above 25 mg segments. The 15 to 20 mg segment is expected to hold the dominant share of the market. The flavor profiles from the usage of 15 to 20 mg of the component are increasingly popular among consumers compared to other compositions which have resulted in the dominance of the segment.

asia pacific hemp infused seltzers market

Hemp-Infused Seltzers Market: By Region

Based on region, the market can be broken into various regions such as North America, Europe, Central and South America, Middle East and North Africa, and Asia Pacific regions. The North American region is expected to dominant the market during the forecast period from 2021 to 2026. The supportive regulations related to the recreational use of cannabis, the growing number of manufacturers, suppliers and distributors offering innovative new hemp-infused beverages, and the increasing demand for cannabis-infused products have been the major contributors to the dominance of the North American region in the market.

However, owing to non-supportive norms of the consumption of the cannabis in Asian countries, the North American region is expected to be the fastest growing segment in the market.

Hemp-Infused Seltzers Market Share and Competitor Analysis

Mountjoy Sparkling, DayTrip, Recess, Mad Tasty, Kalo, Present, Loki, Otto, Welter, Keef Brand, Harbor Hemp Company, Pledge, Bimble, DramDose, Queen City Hemp, and Sprig among others are the key players in the hemp-infused seltzers market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Hemp-Infused Seltzers Industry Overview, 2020-2026

2.1.1    Industry Overview

2.1.2    Distribution Channel Overview

2.1.3    Flavor Overview

2.1.4    Type of Component Overview

2.1.5    Quantity of Component Overview

2.1.6    Regional Overview

Chapter 3   Hemp-Infused Seltzers Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2020-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Growing number of hemp-infused seltzer vendors

3.3.1.2    Growing demand for cannabis-infused beverages in the North American region

3.3.2    Industry Challenges

3.3.2.1    Stringent regulations on the production and sale of cannabis-infused products

3.4    Prospective Growth Scenario

3.4.1    Distribution Channel Growth Scenario

3.4.2    Flavor Growth Scenario

3.4.3    Type of Component Growth Scenario

3.4.4    Quantity of Component Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Quantity of Component Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Hemp-Infused Seltzers Market, By Distribution Channel

4.1    Distribution Channel Outlook

4.2    Supermarkets and Hypermarkets

4.2.1    Market Size, By Region, 2020-2026 (USD Million)

4.3    Specialty Stores

4.3.1    Market Size, By Region, 2020-2026 (USD Million)

4.4    Online Retail

4.4.1    Market Size, By Region, 2020-2026 (USD Million)

4.5    Others

4.5.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 5   Hemp-Infused Seltzers Market, By Type of Component

5.1    Type of Component Outlook

5.2    Cannabidiol (CBD)

5.2.1    Market Size, By Region, 2020-2026 (USD Million)

5.3    Tetrahydrocannabinol (THC)

5.3.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 6   Hemp-Infused Seltzers Market, By Flavor

6.1    Citrus Flavor

6.1.1    Market Size, By Region, 2020-2026 (USD Million)

6.2    Fruit Based Flavor

6.2.1    Market Size, By Region, 2020-2026 (USD Million)

6.3    Grape Based Flavor

6.3.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 7   Hemp-Infused Seltzers Market, By Quantity of Component

7.1    Below 10 mg

7.1.1    Market Size, By Region, 2020-2026 (USD Million)

7.2    10 to 15 mg

7.2.1    Market Size, By Region, 2020-2026 (USD Million)

7.3    15 to 20 mg

7.3.1    Market Size, By Region, 2020-2026 (USD Million)

7.4    20 to 25 mg

7.4.1    Market Size, By Region, 2020-2026 (USD Million)

7.5    Above 25 mg

7.5.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 8   Hemp-Infused Seltzers Market, By Region

8.1    Regional outlook

8.2    North America

8.2.1    Market Size, By Country 2020-2026 (USD Million)

8.2.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.2.3    Market Size, By Flavor, 2020-2026 (USD Million)

8.2.4    Market Size, By Type of Component, 2020-2026 (USD Million)

8.2.5    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.2.6    U.S.

8.2.6.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.2.4.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.2.4.3    Market Size, By Type of Component, 2020-2026 (USD Million)

Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.2.7    Canada

8.2.7.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.2.7.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.2.7.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.2.7.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3    Europe

8.3.1    Market Size, By Country 2020-2026 (USD Million)

8.3.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.3    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.4    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.5    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.6    Germany

8.3.6.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.6.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.6.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.6.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.7    UK

8.3.7.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.7.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.7.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.7.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.8    France

8.3.8.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.8.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.8.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.8.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.9    Italy

8.3.9.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.9.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.9.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.9.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.10    Spain

8.3.10.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.10.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.10.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.10.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.3.11    Russia

8.3.11.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.3.11.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.3.11.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.3.11.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4    Asia Pacific

8.4.1    Market Size, By Country 2020-2026 (USD Million)

8.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.3    Market Size, By Flavor, 2020-2026 (USD Million)

8.4.4    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.5   Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4.6    China

8.4.6.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.6.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.4.6.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.6.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4.7    India

8.4.7.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.7.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.4.7.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.7.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4.8    Japan

8.4.8.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.8.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.4.8.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.8.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4.9    Australia

8.4.9.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.9.2    Market size, By Flavor, 2020-2026 (USD Million)

8.4.9.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.9.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.4.10    South Korea

8.4.10.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.4.10.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.4.10.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.4.10.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.5    Latin America

8.5.1    Market Size, By Country 2020-2026 (USD Million)

8.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.5.3    Market Size, By Flavor, 2020-2026 (USD Million)

8.5.4   Market Size, By Type of Component, 2020-2026 (USD Million)

8.5.5   Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.5.6    Brazil

8.5.6.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.5.6.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.5.6.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.5.6.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.5.7    Mexico

8.5.7.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.5.7.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.5.7.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.5.7.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.5.8    Argentina

8.5.8.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.5.8.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.5.8.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.5.8.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.6    MEA

8.6.1    Market Size, By Country 2020-2026 (USD Million)

8.6.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.6.3    Market Size, By Flavor, 2020-2026 (USD Million)

8.6.4    Market Size, By Type of Component, 2020-2026 (USD Million)

8.6.5    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.6.6    Saudi Arabia

8.6.6.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.6.6.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.6.6.3   Market Size, By Type of Component, 2020-2026 (USD Million)

8.6.6.4   Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.6.7    UAE

8.6.7.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.6.7.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.6.7.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.6.7.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

8.6.8    South Africa

8.6.8.1    Market Size, By Distribution Channel, 2020-2026 (USD Million)

8.6.8.2    Market Size, By Flavor, 2020-2026 (USD Million)

8.6.8.3    Market Size, By Type of Component, 2020-2026 (USD Million)

8.6.8.4    Market Size, By Quantity of Component, 2020-2026 (USD Million)

Chapter 9   Company Landscape

9.1    Competitive Analysis, 2020

9.2    Mountjoy Sparkling

9.2.1    Company Overview

9.2.2    Financial Analysis

9.2.3    Strategic Positioning

9.2.4    Info Graphic Analysis

9.3    DayTrip

9.3.1    Company Overview

9.3.2    Financial Analysis

9.3.3    Strategic Positioning

9.3.4    Info Graphic Analysis

9.4    Recess

9.4.1    Company Overview

9.4.2    Financial Analysis

9.4.3    Strategic Positioning

9.4.4    Info Graphic Analysis

9.5    Mad Tasty

9.5.1    Company Overview

9.5.2    Financial Analysis

9.5.3    Strategic Positioning

9.5.4    Info Graphic Analysis

9.6    Kalo

9.6.1    Company Overview

9.6.2    Financial Analysis

9.6.3    Strategic Positioning

9.6.4    Info Graphic Analysis

9.7    Present

9.7.1    Company Overview

9.7.2    Financial Analysis

9.7.3    Strategic Positioning

9.7.4    Info Graphic Analysis

9.8    Loki

9.8.1    Company Overview

9.8.2    Financial Analysis

9.8.3    Strategic Positioning

9.8.4    Info Graphic Analysis

9.9    Otto

9.9.1    Company Overview

9.9.2    Financial Analysis

9.9.3    Strategic Positioning

9.9.4    Info Graphic Analysis

9.10    Welter

9.10.1    Company Overview

9.10.2    Financial Analysis

9.10.3    Strategic Positioning

9.10.4    Info Graphic Analysis

9.11    Other Companies

9.11.1    Company Overview

9.11.2    Financial Analysis

9.11.3    Strategic Positioning

9.11.4    Info Graphic Analysis

The Global Hemp-Infused Seltzers Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Hemp-Infused Seltzers Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global hemp-infused seltzers market is projected to grow at a CAGR value of 30.1% from 2021 to 2026.
Key and innovative vendors in the hemp-infused seltzers market include Mountjoy Sparkling, DayTrip, Recess, Mad Tasty, Kalo, Present, Loki, Otto, Welter, Keef Brand, Harbor Hemp Company, Pledge, Bimble, DramDose, Queen City Hemp, and Sprig among others.
The North American region is estimated to hold the highest market share in the hemp-infused seltzers market.
The coronavirus pandemic has had a negative impact on the market during the initial period as many company’s production units were shut down and the market experienced a lack of raw material availability. However, the changing consumer preferences during the pandemic is expected to have a positive impact on the demand for hemp-infused seltzers during the forecast period.
The growing popularity of low calorie and low carbohydrate products, the growing number of cannabis-infused products, and the supportive norms and regulations supporting the consumption of cannabis regulations are the major drivers of the hemp-infused seltzers market.

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