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Global Independent Virtual Kitchen Market Size, Trends & Analysis - Forecasts to 2027 By Product Type (Burger/Sandwich, Pizza/Pasta, Chicken, Seafood & Meat Dishes, Mexican/Asian Food and Others), By Type (Vegetarian, Vegan, Non-Vegetarian, All Types), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Company Market Share Analysis, and Competitor Analysis
The Global Independent Virtual Kitchen Market is projected to grow at a CAGR value of 15.5% from 2022 to 2027. Cloud kitchens that are self-contained are a classic cloud kitchen model which does not have a physical location. It is made up of a single brand that makes food in a kitchen as per orders placed online. Cloud kitchen's CAGR (compound Annual Growth Rate) is notable when compared to restaurants and fast-food establishments. During the forecast period, the market will be driven by the middle-class consumers with high levels of disposable income, growing urbanization, and the accessibility of restaurants in adjacent areas.
Market expansion is being fuelled by expanding advancements and the use of high technology to advertise their brands, as well as increased internet penetration and a supporting logistic or delivery system that is beneficial to customers. Furthermore, the growing millennial population is one of the top drivers for the market’s growth. The convenience is important for millennial and hence they order food online at least once or more than once in a month.
Furthermore, the widespread usage of smartphones and tablets, growing online food marketing strategies, and rising penetration of app-based technologies, are driving the online food ordering industry and thereby boosting the market’s growth.
Inexpensive start-up costs and minimum infrastructure requirements, as well as low mortgage repayments and the inconveniences of maintaining a physical location, are all contributing to market expansion. Independent virtual kitchen concepts are less expensive, cost-effective, and hassle-free, and the future is for home delivery food. The simplicity and ease of operation as well as low upfront cost is also leading the demand for independent virtual kitchen.
The need for cloud kitchens has risen as a result of increasing awareness regarding meal delivery apps like Uber Eats, Swiggy, and Zomato, as well as some restaurant chains that have solely concentrated on cloud kitchens in order to save money on giving more space to dine in. In terms of independent cloud kitchen, operational efficiency will be improved, whereas traditional restaurants would need to focus on food delivery during peak lunch and evening sessions, despite catering food to dine-in guests. Customers with a specific food choice are catered to by independent cloud kitchens, which rely significantly on third-party modes of delivery. The market's growth is predicted to be fuelled by rising consumer preferences for international cuisines, speedy dining, and internet ordering.
The emergence of smartphones and digital food delivery apps has aided this market, particularly during the coronavirus (COVID-19) epidemic, when most eateries were forced to close their doors and rely primarily on takeout and delivery sales. According to research firm McKinsey, 40% of consumers do not plan to cut back on ordering and pay online once everyone has been vaccinated, indicating that there will be additional potential for virtual kitchen growth in the future.
Based on the product type, the independent virtual kitchen market is segmented into burger/sandwich, pizza/pasta, chicken, seafood & meat dishes, Mexican/Asian food and others. The burger/sandwich segment is expected to hold the largest piece of the market during the forecast period. This is owing to the increased demand for fast food products by teenage population and Generation Z consumers around the world.
Based on the type in independent virtual kitchen, the market is segmented into vegetarian, vegan, non-vegetarian, and all types. The vegan segment held the lion’s share of the market. Vegan and flexitarian diets are growing in popularity as the organic industry innovates and people are becoming more aware of the challenges that animal farming presents. The global vegan food market is predicted to reach over 22 billion USD in 2025, and as of April 2021, Ubud, Indonesia, had the greatest ratio of vegan-friendly restaurants of any city in the world.
As per the geographical analysis, the independent virtual kitchen market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America).
North America (the United States, Canada, and Mexico), will have a dominant share in the independent virtual kitchen market from 2022 to 2027. The expansion is favoured by rising consumer purchasing power, access to several digital touchpoints, and an increase in demand for quick food. Furthermore, the existence of well-established application developers and the rapid expansion of digitization in this region are driving growth.
Moreover, the Asia-Pacific region is expected to be the fastest-growing segment in the independent virtual kitchen market during the forecast period. Increased disposable incomes and the proliferation of mobile applications by millennials are two major factors fueling the expansion of online food delivery services. Moreover, during the COVID-19 pandemic, when dine-in restaurants were shuttered, desire for internet meal delivery services soared, resulting in the construction of several cloud kitchens throughout the region, culminating regional market growth.
Nextbite, ParkJockey Global, Virturant, Zuul Kitchens, Sweet Truth, Galaxy Cloud Kitchens Limited, CloudKitchens, Franklin Junction, Kitchen United, Oven Story, Faaso's, Rebel Foods among others are the key players in the independent virtual kitchen market.
Please note: This is not an exhaustive list of companies profiled in the report.
Chapter 1 Methodology
1.1 Market Scope & Definitions
1.2 Estimates & Forecast Calculation
1.3 Historical Data Overview and Validation
1.4 Data Sources
1.4.1 Secondary
1.4.2 Primary
Chapter 2 Report Outlook
2.1 Independent Virtual Kitchen Industry Overview, 2022-2027
2.1.1 Industry Overview
2.1.2 Type Overview
2.1.3 Product Type Overview
2.1.4 Regional Overview
Chapter 3 Independent Virtual Kitchen Market Trends
3.1 Market Segmentation
3.2 Industry Background, 2022-2027
3.3 Market Key Trends
3.3.1 Positive Trends
3.3.1.1 Growing of middle-class consumers with high levels of disposable income
3.3.2 Industry Challenges
3.3.2.1 The poor visibility of independent cloud kitchen and highly competitive market
3.4 Prospective Growth Scenario
3.4.1 Type Growth Scenario
3.4.2 Product Type Growth Scenario
3.5 COVID-19 Influence over Industry Growth
3.6 Porter’s Analysis
3.7 PESTEL Analysis
3.8 Value Chain & Supply Chain Analysis
3.9 Regulatory Framework
3.9.1 North America
3.9.2 Europe
3.9.3 APAC
3.9.4 LATAM
3.9.5 MEA
3.10 End-User Overview
3.11 Market Share Analysis, 2021
3.11.1 Company Positioning Overview, 2021
Chapter 4 Independent Virtual Kitchen Market, By Type
4.1 Type Outlook
4.2 Vegetarian
4.2.1 Market Size, By Region, 2022-2027 (USD Billion)
4.3 Vegan
4.3.1 Market Size, By Region, 2022-2027 (USD Billion)
4.3 Non-Vegetarian
4.3.1 Market Size, By Region, 2022-2027 (USD Billion)
4.3 All Types
4.3.1 Market Size, By Region, 2022-2027 (USD Billion)
Chapter 5 Independent Virtual Kitchen Market, By Product Type
5.1 Product Type Outlook
5.2 Burger/Sandwich
5.2.1 Market Size, By Region, 2022-2027 (USD Billion)
5.3 Pizza/Pasta
5.3.1 Market Size, By Region, 2022-2027 (USD Billion)
5.4 Chicken
5.4.1 Market Size, By Region, 2022-2027 (USD Billion)
5.5 Seafood & Meat Dishes
5.5.1 Market Size, By Region, 2022-2027 (USD Billion)
5.6 Mexican/Asian Food
5.6.1 Market Size, By Region, 2022-2027 (USD Billion)
5.7 Others
5.7.1 Market Size, By Region, 2022-2027 (USD Billion)
Chapter 6 Independent Virtual Kitchen Market, By Region
6.1 Regional outlook
6.2 North America
6.2.1 Market Size, By Country 2022-2027 (USD Billion)
6.2.2 Market Size, By Type, 2022-2027 (USD Billion)
6.2.3 Market Size, By Product Type, 2022-2027 (USD Billion)
6.2.4 U.S.
6.2.4.1 Market Size, By Type, 2022-2027 (USD Billion)
6.2.4.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.2.5 Canada
6.2.5.1 Market Size, By Type, 2022-2027 (USD Billion)
6.2.5.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3 Europe
6.3.1 Market Size, By Country 2022-2027 (USD Billion)
6.3.2 Market Size, By Type, 2022-2027 (USD Billion)
6.3.3 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.4 Germany
6.3.4.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.4.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.5 UK
6.3.5.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.5.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.6 France
6.3.6.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.6.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.7 Italy
6.3.7.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.7.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.8 Spain
6.3.8.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.8.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.3.9 Russia
6.3.9.1 Market Size, By Type, 2022-2027 (USD Billion)
6.3.9.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.4 Asia Pacific
6.4.1 Market Size, By Country 2022-2027 (USD Billion)
6.4.2 Market Size, By Type, 2022-2027 (USD Billion)
6.4.3 Market Size, By Product Type, 2022-2027 (USD Billion)
6.4.4 China
6.4.4.1 Market Size, By Type, 2022-2027 (USD Billion)
6.4.4.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.4.5 India
6.4.5.1 Market Size, By Type, 2022-2027 (USD Billion)
6.4.5.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.4.6 Japan
6.4.6.1 Market Size, By Type, 2022-2027 (USD Billion)
6.4.6.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.4.7 Australia
6.4.7.1 Market Size, By Type, 2022-2027 (USD Billion)
6.4.7.2 Market size, By Product Type, 2022-2027 (USD Billion)
6.4.8 South Korea
6.4.8.1 Market Size, By Type, 2022-2027 (USD Billion)
6.4.8.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.5 Latin America
6.5.1 Market Size, By Country 2022-2027 (USD Billion)
6.5.2 Market Size, By Type, 2022-2027 (USD Billion)
6.5.3 Market Size, By Product Type, 2022-2027 (USD Billion)
6.5.4 Brazil
6.5.4.1 Market Size, By Type, 2022-2027 (USD Billion)
6.5.4.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.5.5 Mexico
6.5.5.1 Market Size, By Type, 2022-2027 (USD Billion)
6.5.5.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.5.6 Argentina
6.5.6.1 Market Size, By Type, 2022-2027 (USD Billion)
6.5.6.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.6 MEA
6.6.1 Market Size, By Country 2022-2027 (USD Billion)
6.6.2 Market Size, By Type, 2022-2027 (USD Billion)
6.6.3 Market Size, By Product Type, 2022-2027 (USD Billion)
6.6.4 Saudi Arabia
6.6.4.1 Market Size, By Type, 2022-2027 (USD Billion)
6.6.4.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.6.5 UAE
6.6.5.1 Market Size, By Type, 2022-2027 (USD Billion)
6.6.5.2 Market Size, By Product Type, 2022-2027 (USD Billion)
6.6.6 South Africa
6.6.6.1 Market Size, By Type, 2022-2027 (USD Billion)
6.6.6.2 Market Size, By Product Type, 2022-2027 (USD Billion)
Chapter 7 Company Landscape
7.1 Competitive Analysis, 2022
7.2 Nextbite
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Strategic Positioning
7.2.4 Info Graphic Analysis
7.3 ParkJockey Global
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Strategic Positioning
7.3.4 Info Graphic Analysis
7.4 Virturant
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Strategic Positioning
7.4.4 Info Graphic Analysis
7.5 Zuul Kitchens
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Strategic Positioning
7.5.4 Info Graphic Analysis
7.6 Sweet Truth
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Strategic Positioning
7.6.4 Info Graphic Analysis
7.7 Galaxy Cloud Kitchens Limited
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Strategic Positioning
7.7.4 Info Graphic Analysis
7.8 CloudKitchens
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Strategic Positioning
7.8.4 Info Graphic Analysis
7.9 Franklin Junction
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Strategic Positioning
7.9.4 Info Graphic Analysis
7.10 Kitchen United
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Strategic Positioning
7.10.4 Info Graphic Analysis
7.11 Oven Story
7.11.1 Company Overview
7.11.2 Financial Analysis
7.11.3 Strategic Positioning
7.11.4 Info Graphic Analysis
7.12 Other Companies
7.12.1 Company Overview
7.12.2 Financial Analysis
7.12.3 Strategic Positioning
7.12.4 Info Graphic Analysis
The Global Independent Virtual Kitchen Market has been studied from the year 2019 till 2027. However, the CAGR provided in the report is from the year 2022 to 2027. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Independent Virtual Kitchen Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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