Live Streaming Market Size, Trends & Analysis - Forecasts To 2025 By Platform Type (Laptops & Desktops, Smartphones & Tablets, Smart TV and Gaming Consoles); By Service (Professional Services, Managed Services); By Deployment Type (Cloud, On-Premise); By Application (Media, Telecommunication, BFSI, Education, Healthcare, Government, Others); By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa); End-Use Landscape; Vendor Landscape and Competitor Analysis - Global Market Estimates
Live Streaming Market Insights
The live streaming market is anticipated to grow at an exponential CAGR over the forecast period. Increasing penetration of smart gadgets along with advanced internet services and growing trend of BYOD in numerous organizations are likely to boost the growth of overall live streaming market. Live streaming refers to online streaming media content, sent in compressed form over the internet, which simultaneously records and broadcasts in real time to the viewer.
However, bandwidth issues coupled with technical difficulties associated with it are likely to hamper the market growth to a certain extent. Moreover, increased adoption of Artificial Intelligence, video analytics, video management & security to enhance customer experience is expected to contribute towards growth of the market.
Live Streaming Market: Platform Type Insights
The global live streaming market is segmented into laptops & desktops, smartphones & tablets, smart TV, and gaming consoles among others. The increasing use of smartphones and related devices coupled with strong internet connection have contributed potentially towards the overall market growth.
Live Streaming Market: Service/ Deployment Models Insights
The global live streaming market is segregated into professional services and managed services. Managed services segment is likely to grow at a significant rate over the coming years.
Professional services are also likely to experience substantial growth over the coming years. These services include consulting services, deployment services, and training & support services.
Based on deployment models, the global live streaming market is segmented into cloud and On-premise. Cloud-based live streaming is projected to grow at a significant CAGR over the years as it maximizes video content.
Live Streaming Market: Application Insights
The global live streaming market is divided into media, telecommunication, BFSI, education, healthcare, and government among others, based on application.
Media and Telecommunication application segment is likely to hold dominant market share over the forecast period. Live streaming finds its huge application in educational institutes attributing to increasing need for advanced communication and interactive technology to provide training and learning to remote locations across the globe.
Live Streaming Market: Regional Insights
North America accounted for a significant revenue share in 2016, and is further expected to witness an upsurge over the forecast period. Wide-scale application of webinars and adoption of webcast technology in numerous organizations across the region are likely to propel the growth of overall live streaming market.
Europe and Middle-East & Africa region are also predicted to grow at a considerable rate over forecast period i.e. 2016-2025. Increasing urbanization across both the regions coupled with digitization of education and corporate sector are few of the major factors anticipated to contribute towards the overall market growth.
The regional market in Asia Pacific is projected to record highest growth rate over the forecast period, attributing to increasing adoption of consumer electronics’ goods along with high usage of digital media among companies and individuals.
Live Streaming Market: End-Use Landscape
The end-use landscape includes a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase products from the global live streaming market. The major consumers of the product are Anadolu Medical Center, AT&T Inc., and Allianz among others.
Live Streaming Market Share & Competitor Analysis
Some of the key players operating in the live streaming market include Kollective Technology, Inc., Ooyala, Inc., Panopto, Brightcove, Inc., Haivision, Inc., IBM Corporation, Kaltura, Inc., Qumu Corporation, Sonic Foundry, Inc., VBrick, and Wowza Media Systems, LLC.
Please note: This is not an exhaustive list of companies profiled in the report.
Check the Press Release on Live Streaming Market Report
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The global live streaming market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the live streaming market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies, and customer analytics.
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