Marketing Resource Management Market

Global Marketing Resource Management Market Size, Trends & Analysis - Forecasts to 2026 By Component (Solutions (Integrated Platform, Standalone Software), and Services (Consultation, Support and Maintenance Services, Training)), By Service (Consulting & Implementation, Training, Support, and Maintenance), By End-User (BFSI, Consumer Goods & Retail, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Travel & Hospitality, Others), By Region (North America, Asia Pacific, Europe, Latin America, Middle East & Africa); End-User Landscape, Company Market Share Analysis, and Competitor Analysis

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This report was recently updated on November 21 2022 with the latest and most recent market numbers

Marketing Resource Management Market Size

The global marketing resource management market is projected to grow from USD 3.3 billion in 2021 to USD 5.6 billion by 2026 at a CAGR value of 11.2% from 2021 to 2026.

Marketing resource management (MRM) is gaining traction in a variety of industry sectors as a way to improve marketing efforts and, as a result, boost revenue. The increasingly competitive conditions are driving the need and urge of brands to promote and market their products in the most efficient manner in order to stay competitive. Due to the rising pace of automation across all the organizations and companies, as well as the advent of cutting-edge technologies such as Artificial intelligence and ML, the MRM market will continue to grow rapidly.

The growing demand among enterprises to maintain trademark and regulatory requirements is driving the market growth. The growing demand for marketing resource management solutions is expected to be fuelled by the rising need to reduce cycle time estimates through content delivery and redundancy. Furthermore, the market's expansion has been aided by the rising diversification of distribution channels. Businesses can use Marketing Resource Management (MRM) platform to streamline their marketing operations, strategies and processes.

During the forecast period, advances in corporate technology, together with global shifts in consumer behaviour, are likely to fuel demand for MRM solutions. Furthermore, the market is predicted to increase rapidly due to rising customer desire for digital marketing interactions. Moreover, marketing capabilities are predicted to boost the incorporation of massive data sets and the integration of linked Internet of Things (IoT) technology into organizational processes, resulting in increased growth opportunities for MRM solutions across a variety of end-use industries.

The MRM market has grown significantly in recent years, owing to the necessity to analyse market dynamics and analysis and design marketing techniques accordingly. Technology developments and the upgrading of MRM software applications have contributed to the increased use of MRM by many companies. Another key driver boosting the MRM market is the deployment of cloud-based MRM solutions, since cloud-based services have aided to further reduce the overall cost of marketing. Organizations can also focus on their primary activities owing to cloud-based third-party MRM platforms.

The outbreak of the COVID-19 pandemic, is expected to boost market growth. ML and AI technologies have been rapidly applied in fields including program management, strategy implementation budgeting, marketing automation, and multimedia strategy execution throughout the epidemic. With the rising norm of work from home, no-contact policy, and increasing need for virtualization of business operations, the market is ought to be growing the fastest.

global marketing resource management market

Marketing Resource Management Market: By Component

Based on the component, the market is segmented into solutions and services. The market for solutions is expected to be the largest shareholder of the market from 2021 to 2026. These solutions assist businesses in centralized power of brand ’s marketing components, allowing them to be readily distributed and accessed. They aid marketers in the management of critical digital assets. They also enable businesses in the management of promotional techniques such as slideshows, e-mails, and paperwork.

Marketing Resource Management Market: By Service

Based on the service, the market is segmented into consulting & implementation and training, support, and maintenance. The market for consulting & implementation is expected to be the largest shareholder of the market from 2021 to 2026. The rising adoption of MRM solutions in marketing firm operations can be credited to the segment's rise. Marketers are concentrating their efforts on speeding up company procedures, optimising the customer satisfaction, and delivering quicker outcomes. Marketers require tools that enable them to effectively and easily administer all of their promotional techniques in order to stay up with supply.

Marketing Resource Management Market: By End-User

Based on the end-user industries, the market is segmented into BFSI, consumer goods & retail, healthcare, it & telecom, manufacturing, media & entertainment, travel & hospitality, others. The market for manufacturing is expected to be the largest shareholder of the market from 2021 to 2026. In the manufacturing sector, MRM systems have been widely utilised to successfully preserve, retrieve, and redistribute digital content. Investment management and communication within and without the organisation are made easier with all these solutions. Moreover, the trend in the manufacturing industry towards online advertisements will boost the demand for MRM platform.

asia pacific marketing resource management market

Marketing Resource Management Market: By Region

As per the geographical analysis, the marketing resource management market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America).

North America (the United States, Canada, and Mexico) will have a dominant share in the marketing resource management market from 2021 to 2026. The existence of major key players can be credited to the region's market growth. The rising adoption of innovative technologies by North American businesses to efficiently simplify processes and eliminate manual duties is likely to fuel regional market expansion. Increased organisational need for made - to - order brand imaging is a growth-inducing element in North American market.

Moreover, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest growing segment in the marketing resource management market during the forecast period. The Asia Pacific region's huge number of small and medium sized businesses is expected to provide growth prospects for regional market players. In this region, the rising use of cloud-based MRM technologies and the rising trend of digitalization are likely to boost regional market expansion.

Marketing Resource Management Market Share and Competitor Analysis

Adobe Campaign, Unica, Allocadia, Percolate, Deltek TrafficLIVE, Aprimo, MarcomCentral, Widen Collective, Frontify, Microsoft Dynamics 365 Marketing, SAS Marketing Ops, and Hive9, among others are the key players in the marketing resource management market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Marketing Resource Management Industry Overview, 2020-2026

2.1.1    Industry Overview

2.1.2    Component Overview

2.1.3    Service Overview

2.1.4    End-User Overview

2.1.6    Regional Overview

Chapter 3   Marketing Resource Management Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2020-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1     The growing demand among enterprises to maintain trademark and regulatory requirements

3.3.2    Service Challenges

3.3.2.1    The lack of cost transparency when using marketing resource management software

3.4    Prospective Growth Scenario

3.4.1    Component Growth Scenario

3.4.2    Service Growth Scenario

3.4.3    End-User Growth Scenario

3.5    COVID-19 Influence over Service Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    End-User Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Marketing Resource Management  Market, By Component  

4.1    Component Outlook

4.2    Solutions

4.2.1    Market Size, By Region, 2020-2026 (USD Billion)

4.3    Services

4.3.1    Market Size, By Region, 2020-2026 (USD Billion)

Chapter 5   Marketing Resource Management  Market, By Service

5.1    Service Outlook

5.2    Consulting & Implementation

5.2.1    Market Size, By Region, 2020-2026 (USD Billion)

5.3    Training, Support, and Maintenance

5.3.1    Market Size, By Region, 2020-2026 (USD Billion)

Chapter 6   Marketing Resource Management  Market, By End-User

6.1    BFSI

6.1.1    Market Size, By Region, 2020-2026 (USD Billion)

6.2    Consumer Goods & Retail

6.2.1    Market Size, By Region, 2020-2026 (USD Billion)

6.3    Healthcare

6.3.1    Market Size, By Region, 2020-2026 (USD Billion)

6.4    IT & Telecom

6.4.1    Market Size, By Region, 2020-2026 (USD Billion)

6.5    Manufacturing

6.5.1    Market Size, By Region, 2020-2026 (USD Billion)

6.6    Media & Entertainment

6.6.1    Market Size, By Region, 2020-2026 (USD Billion)

6.7    Travel & Hospitality

6.7.1    Market Size, By Region, 2020-2026 (USD Billion)

6.8   Others

6.8.1    Market Size, By Region, 2020-2026 (USD Billion)

Chapter 7   Nuclear Imaging Equipment Market, By Region

7.1    Regional outlook

7.2    North America

7.2.1    Market Size, By Country 2020-2026 (USD Billion)

7.2.2    Market Size, By Component, 2020-2026 (USD Billion)

7.2.3    Market Size, By End-User, 2020-2026 (USD Billion)

7.2.4    Market Size, By Service, 2020-2026 (USD Billion)

7.2.6    U.S.

7.2.6.1    Market Size, By Component, 2020-2026 (USD Billion)

7.2.4.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.2.4.3    Market Size, By Service, 2020-2026 (USD Billion)

7.2.7    Canada

7.2.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.2.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.2.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3    Europe

7.3.1    Market Size, By Country 2020-2026 (USD Billion)

7.3.2    Market Size, By Component, 2020-2026 (USD Billion)

7.3.3    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.4    Market Size, By Service, 2020-2026 (USD Billion)

7.3.6    Germany

7.3.6.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.6.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.6.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3.7    UK

7.3.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3.8    France

7.3.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3.9    Italy

7.3.9.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.9.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.9.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3.10    Spain

7.3.10.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.10.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.10.3    Market Size, By Service, 2020-2026 (USD Billion)

7.3.11    Russia

7.3.11.1    Market Size, By Component, 2020-2026 (USD Billion)

7.3.11.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.3.11.3    Market Size, By Service, 2020-2026 (USD Billion)

7.4    Asia Pacific

7.4.1    Market Size, By Country 2020-2026 (USD Billion)

7.4.2    Market Size, By Component, 2020-2026 (USD Billion)

7.4.3    Market Size, By End-User, 2020-2026 (USD Billion)

7.4.4    Market Size, By Service, 2020-2026 (USD Billion)

7.4.6    China

7.4.6.1    Market Size, By Component, 2020-2026 (USD Billion)

7.4.6.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.4.6.3    Market Size, By Service, 2020-2026 (USD Billion)

7.4.7    India

7.4.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.4.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.4.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.4.8    Japan

7.4.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.4.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.4.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.4.9    Australia

7.4.9.1    Market Size, By Component, 2020-2026 (USD Billion)

7.4.9.2    Market size, By End-User, 2020-2026 (USD Billion)

7.4.9.3    Market Size, By Service, 2020-2026 (USD Billion)

7.4.10    South Korea

7.4.10.1    Market Size, By Component, 2020-2026 (USD Billion)

7.4.10.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.4.10.3    Market Size, By Service, 2020-2026 (USD Billion)

7.5    Latin America

7.5.1    Market Size, By Country 2020-2026 (USD Billion)

7.5.2    Market Size, By Component, 2020-2026 (USD Billion)

7.5.3    Market Size, By End-User, 2020-2026 (USD Billion)

7.5.4   Market Size, By Service, 2020-2026 (USD Billion)

7.5.6    Brazil

7.5.6.1    Market Size, By Component, 2020-2026 (USD Billion)

7.5.6.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.5.6.3    Market Size, By Service, 2020-2026 (USD Billion)

7.5.7    Mexico

7.5.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.5.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.5.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.5.8    Argentina

7.5.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.5.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.5.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.6    MEA

7.6.1    Market Size, By Country 2020-2026 (USD Billion)

7.6.2    Market Size, By Component, 2020-2026 (USD Billion)

7.6.3    Market Size, By End-User, 2020-2026 (USD Billion)

7.6.4    Market Size, By Service, 2020-2026 (USD Billion)

7.6.6    Saudi Arabia

7.6.6.1    Market Size, By Component, 2020-2026 (USD Billion)

7.6.6.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.6.6.3   Market Size, By Service, 2020-2026 (USD Billion)

7.6.7    UAE

7.6.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.6.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.6.7.3    Market Size, By Service, 2020-2026 (USD Billion)

7.6.8    South Africa

7.6.7.1    Market Size, By Component, 2020-2026 (USD Billion)

7.6.7.2    Market Size, By End-User, 2020-2026 (USD Billion)

7.6.7.3    Market Size, By Service, 2020-2026 (USD Billion)

Chapter 8   Company Landscape

8.1    Competitive Analysis, 2020

8.2    Lallemand

8.2.1    Company Overview

8.2.2    Financial Analysis

8.2.3    Strategic Positioning

8.2.4    Infographic Analysis

8.3    Truckee Marketing Resource Management  Company

8.3.1    Company Overview

8.3.2    Financial Analysis

8.3.3    Strategic Positioning

8.3.4    Infographic Analysis

8.4    Gold Coast Bakeries

8.4.1    Company Overview

8.4.2    Financial Analysis

8.4.3    Strategic Positioning

8.4.4    Infographic Analysis

8.5    Alpha Baking Co, Inc

8.5.1    Company Overview

8.5.2    Financial Analysis

8.5.3    Strategic Positioning

8.5.4    Infographic Analysis

8.6    Joser Baker Bread

8.6.1    Company Overview

8.6.2    Financial Analysis

8.6.3    Strategic Positioning

8.6.4    Infographic Analysis

8.7    Puratos

8.7.1    Company Overview

8.7.2    Financial Analysis

8.7.3    Strategic Positioning

8.7.4    Infographic Analysis

8.8    Boudin SF

8.8.1    Company Overview

8.8.2    Financial Analysis

8.8.3    Strategic Positioning

8.8.4    Infographic Analysis

8.9    Riverside Marketing Resource Management

8.8.1    Company Overview

8.8.2    Financial Analysis

8.8.3    Strategic Positioning

8.8.4    Infographic Analysis

8.10    Morabito Banking Co. Inc

8.10.1    Company Overview

8.10.2    Financial Analysis

8.10.3    Strategic Positioning

8.10.4    Infographic Analysis

8.11   Other Companies

8.11.1    Company Overview

8.11.2    Financial Analysis

8.11.3    Strategic Positioning

8.11.4    Infographic Analysis

The Global Marketing Resource Management Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Marketing Resource Management Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global marketing resource management market is projected to grow from USD 3.3 billion in 2021 to USD 5.6 billion by 2026 at a CAGR value of 11.2% from 2021 to 2026.
Adobe Campaign, Unica, Allocadia, Percolate, Deltek TrafficLIVE, Aprimo, MarcomCentral, Widen Collective, Frontify, Microsoft Dynamics 365 Marketing, SAS Marketing Ops, and Hive9, among others are the key players in the marketing resource management market.
The North American region is estimated to hold the highest market share in the marketing resource management market.
The outbreak of the COVID-19 pandemic, is expected to boost market growth. ML and AI technologies have been rapidly applied in fields including program management, strategy implementation budgeting, marketing automation, and multimedia strategy execution throughout the epidemic. With the rising norm of work from home, no-contact policy, and increasing need for virtualization of business operations, the market is ought to be growing the fastest.
The growing demand among enterprises to maintain trademark and regulatory requirements is driving the market growth. The growing demand for marketing resource management solutions is expected to be fuelled by the rising need to reduce cycle time estimates through content delivery and redundancy.

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