Menstrual Health Apps Market

Global Menstrual Health Apps Market Size, Trends & Analysis - Forecasts to 2028 By Platform (Android and iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, and Menstrual Health Management), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), End User Landscape Analysis, Company Market Share Analysis, and Competitor Analysis

Category Healthcare
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This report was recently updated on May 21 2024 with the latest and most recent market numbers

Global Menstrual Health Apps Market Size

The global menstrual health apps market is projected to grow at a CAGR of 18.8% from 2023 to 2028.

The growing awareness of women's health is one of the major drivers for the market growth. Additionally, the industry is witnessing growth due to rising digital literacy, growing smartphone penetration, rising disposable income, better internet access, and the entrance of new market players. For instance, according to the International Telecommunication Union (ITU), by the end of 2022, there will be 5.3 billion internet users worldwide, or 66% of the world's population.

Moreover, the increasing launch of fresh menstruation applications and smart moves by major firms are aiding in market growth. For instance, the Essar Foundation released the Sahaj app in 2020. This Android app attempts to increase people's knowledge about menstruation hygiene.

In addition, by providing hygienic items at reduced costs it motivates adolescent females to prioritize their menstrual health. The industry will also expand due to numerous initiatives by the government, such as raising awareness about women's health, enacting beneficial regulations, assisting start-ups, fostering improvements in mobile technology, and enhancing network connectivity. For instance, UNICEF created the Oky app to educate young girls about periods. The program includes a customizable period cycle tracker as well. Oky was first introduced in Mongolia and Indonesia and is currently offered in Mexico and India, aiming to launch in other nations in 2023.

Menstrual health apps witnessed increased adoption and a rise in users due to the COVID-19 pandemic, driving market growth. Women increasingly use femtech applications globally to boost their well-being and maintain a healthy lifestyle. The NCBI published research in 2021 highlighting how COVID-19 affected women's use of mobile apps and their menstrual cycle. The findings showed that during COVID-19, almost 77.9% of respondents used applications relevant to menstruation health. A group of democrats asked Apple and Google to remove apps that might identify women who express interest in getting an abortion in May 2022. After Roe v. Wade was overturned, American women started to worry about their privacy and the risk that their personal information kept in period tracking and fertility tracking apps would be used to prosecute those who seek abortions. Many women uninstalled these apps to erase any digital traces, which may hamper the market growth.

global menstrual health apps market

Global Menstrual Health Apps Market: By Application

The period cycle tracking segment is expected to hold the largest share of the global menstrual health apps market during the forecast period of 2023-2028. The segment growth is attributed to the launch of new period cycle tracking apps and growing female awareness of menstrual hygiene. For instance, the feminine hygiene company Sirona introduced the first-period tracker on WhatsApp in India in June 2022.

The fertility & ovulation management segment is expected to witness the fastest growth during 2023-2028 due to increasing adoption of fertility and ovulation applications. Women who want to monitor their ovulation and fertility use these applications. Users provide their biological markers, which the apps use to forecast ovulation. These applications are promoted as fertility awareness-based tools that give women helpful knowledge about their menstrual cycles.

Global Menstrual Health Apps Market: By Platform

The Android segment is expected to hold the largest share of the global menstrual health apps market during the forecast period from 2023-2028 due to increased availability and adoption of Android phones over iOS.

The iOS segment is expected to grow the fastest during 2023-2028. The growth is attributed to the high security and data privacy provided by iOS. In a 2022 study by the NCBI, 7% of the 90,088 health applications offered on the Apple store were explicitly dedicated to women's health and pregnancy.

asia pacific menstrual health apps market

Global Menstrual Health Apps Market: By Region

North America is expected to hold the largest share of the global menstrual health apps market during the forecast period of 2023-2028. Smart solutions for women's health are in high demand due to the expanding digitalization of healthcare, rising smartphone ownership rates, and increasing internet access. Additionally, factors, such as the rising cost of healthcare and the growing need for improved period cycle tracking apps are expected to drive the regional market growth. Moreover, the rising per capita healthcare spending is anticipated to support the market growth. For instance, according to the Centres for Medicare & Medicaid Services per capita healthcare spending was around USD 12,914 per person in 2021.

Asia Pacific is expected to witness the fastest growth during 2023-2028. The rise in demand for efficient health technology, improvements in digital infrastructure, increasing expenditure on healthcare IT, and rising smartphone penetration in the region contributes to the regional market growth. For instance, according to the GSMA Intelligence article, by the end of 2021, there will be over 1.2 billion mobile internet users in Asia Pacific.

Global Menstrual Health Apps Market Share and Competitor Analysis

Flo Health Inc., Glow, Inc., Biowink GmbH, Planned Parenthood Federation of America Inc., Ovia Health, MagicGirl, Joii Ltd., Procter & Gamble, Simple Design. Ltd., and Cycles, among others, are some key players operating in the global menstrual health apps market.

Please note: This is not an exhaustive list of companies profiled in the report.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1       Strategic Opportunity & Attractiveness Analysis

1.1.1   Hot Revenue Pockets

1.1.2   Market Attractiveness Score

1.1.3   Revenue Impacting Opportunity

1.1.4   High Growing Region/Country

1.1.5   Competitor Analysis

1.1.6   Consumer Analysis

1.2       Global Market Estimates' View

1.3       Strategic Insights across Business Functions

1.3.1   For Chief Executive Officers

1.3.2   For Chief Marketing Officers

1.3.3   For Chief Strategy Officers

1.4       Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1       Technological Adoption Rate

2.2       Current Trend Impact Analysis

2.3       Future Trend Impact Analysis

3          GLOBAL MARKET OUTLOOK

3.1       Market Pyramid Analysis

3.1.1   Introduction

3.1.2   Adjacent Market Opportunities

3.1.3   Ancillary Market Opportunities

3.2       Demand Side Analysis

3.2.1   Market Drivers: Impact Analysis

3.2.2   Market Restraints: Impact Analysis

3.2.3   Market Opportunities: Impact Analysis

3.2.4   Market Challenges: Impact Analysis

3.3       Supply Side Analysis

3.3.1   Porter’s Five Forces Analysis

3.3.1.1            Threat of New Entrants

3.3.1.2            Threat of New Substitutes

3.3.1.3            Bargaining Power of Suppliers

3.3.1.4            Bargaining Power of Buyers

3.3.1.5            Intensity of Competitive Rivalry

3.3.2   SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1            Political Landscape

3.3.2.2            Economic Landscape

3.3.2.3            Social Landscape

3.3.2.4            Technology Landscape

3.3.3   Value Chain Analysis

3.3.4   Trend Analysis

3.3.5   Gap Analysis

3.3.6   Cost Analysis

4          GLOBAL MENSTRUAL HEALTH APPS MARKET, BY PLATFORM

4.1       Introduction

4.2       Menstrual Health Apps Market: Platform Scope Key Takeaways

4.3       Revenue Growth Analysis, 2022 & 2028

4.4       Android

4.4.1   Android Market Estimates and Forecast, 2020-2028 (USD Million)

4.5       IOS

4.5.1   IOS Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL MENSTRUAL HEALTH APPS MARKET, BY APPLICATION

5.1       Introduction

5.2       Menstrual Health Apps Market: Application Scope Key Takeaways

5.3       Revenue Growth Analysis, 2022 & 2028

5.4       Period Cycle Tracking

5.4.1   Period Cycle Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

5.5       Fertility & Ovulation Management

5.5.1   Fertility & Ovulation Management Market Estimates and Forecast, 2020-2028 (USD Million)

5.6       Menstrual Health Management

5.6.1   Menstrual Health Management Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL MENSTRUAL HEALTH APPS MARKET, BY REGION

6.1       Introduction

6.2       North America Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.1   By Platform

6.2.2   By Application

6.2.3   By Country

6.2.3.1            U.S. Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.1.1         By Platform

6.2.3.1.2         By Application

6.2.3.2            Canada Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.2.1         By Platform

6.2.3.2.2         By Application

6.2.3.3            Mexico Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.2.3.3.1         By Platform

6.2.3.3.2         By Application

6.3       Europe Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.1   By Platform

6.3.2   By Application

6.3.3   By Country

6.3.3.1            Germany Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.1.1         By Platform

6.3.3.1.2         By Application

6.3.3.2            U.K. Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.2.1         By Platform

6.3.3.2.2         By Application

6.3.3.3            France Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.3.1         By Platform

6.3.3.3.2         By Application

6.3.3.4            Italy Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.4.1         By Platform

6.3.3.4.2         By Application

6.3.3.5            Spain Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.5.1         By Platform

6.3.3.5.2         By Application

6.3.3.6            Netherlands Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.6.1         By Platform

6.3.3.6.2         By Application

6.3.3.7            Rest of Europe Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.3.3.6.1         By Platform

6.3.3.6.2         By Application

6.4       Asia Pacific Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.1   By Platform

6.4.2   By Application

6.4.3   By Country

6.4.3.1            China Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.1.1         By Platform

6.4.3.1.2         By Application

6.4.3.2            Japan Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.2.1         By Platform

6.4.3.2.2         By Application

6.4.3.3            India Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.3.1         By Platform

6.4.3.3.2         By Application

6.4.3.4            South Korea Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.4.1         By Platform

6.4.3.4.2         By Application

6.4.3.5            Singapore Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.5.1         By Platform

6.4.3.5.2         By Application

6.4.3.6            Malaysia Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.6.1         By Platform

6.4.3.6.2         By Application

6.4.3.7            Thailand Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.6.1         By Platform

6.4.3.6.2         By Application

6.4.3.8            Indonesia Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.7.1         By Platform

6.4.3.7.2         By Application

6.4.3.9            Vietnam Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.8.1         By Platform

6.4.3.8.2         By Application

6.4.3.10          Taiwan Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.10.1 By Platform

6.4.3.10.2 By Application

6.4.3.11          Rest of Asia Pacific Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.4.3.11.1 By Platform

6.4.3.11.2 By Application

6.5       Middle East and Africa Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.1   By Platform

6.5.2   By Application

6.5.3   By Country

6.5.3.1            Saudi Arabia Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.1.1         By Platform

6.5.3.1.2         By Application

6.5.3.2            U.A.E. Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.2.1         By Platform

6.5.3.2.2         By Application

6.5.3.3            Israel Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.3.1         By Platform

6.5.3.3.2         By Application

6.5.3.4            South Africa Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.4.1         By Platform

6.5.3.4.2         By Application

6.5.3.5            Rest of Middle East and Africa Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.5.3.5.1         By Platform

6.5.3.5.2         By Application

6.6       Central & South America Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.1   By Platform

6.6.2   By Application

6.6.3   By Country

6.6.3.1            Brazil Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.1.1         By Platform

6.6.3.1.2         By Application

6.6.3.2            Argentina Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.2.1         By Platform

6.6.3.2.2         By Application

6.6.3.3            Chile Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.3.1         By Platform

6.6.3.3.2         By Application

6.6.3.3            Rest of Central & South America Menstrual Health Apps Market Estimates and Forecast, 2020-2028 (USD Million)

6.6.3.3.1         By Platform

6.6.3.3.2         By Application

7          COMPETITIVE LANDCAPE

7.1       Company Market Share Analysis

7.2       Four Quadrant Positioning Matrix

7.2.1   Market Leaders

7.2.2   Market Visionaries

7.2.3   Market Challengers

7.2.4   Niche Market Players

7.3       Vendor Landscape

7.3.1   North America

7.3.2   Europe

7.3.3   Asia Pacific

7.3.4   Rest of the World

7.4       Company Profiles  

7.4.1   Flo Health Inc.

7.4.1.1            Business Description & Financial Analysis

7.4.1.2            SWOT Analysis

7.4.1.3            Products & Services Offered

7.4.1.4            Strategic Alliances between Business Partners

7.4.2   Glow Inc.

7.4.2.1            Business Description & Financial Analysis

7.4.2.2            SWOT Analysis

7.4.2.3            Products & Services Offered

7.4.2.4            Strategic Alliances between Business Partners

7.4.3   Biowink GmbH

7.4.3.1            Business Description & Financial Analysis

7.4.3.2            SWOT Analysis

7.4.3.3            Products & Services Offered

7.4.3.4            Strategic Alliances between Business Partners

7.4.4   Planned Parenthood Federation of America Inc.

7.4.4.1            Business Description & Financial Analysis

7.4.4.2            SWOT Analysis

7.4.4.3            Products & Services Offered

7.4.4.4            Strategic Alliances between Business Partners

7.4.5   Ovia Health

7.4.5.1            Business Description & Financial Analysis

7.4.5.2            SWOT Analysis

7.4.5.3            Products & Services Offered

7.4.5.4            Strategic Alliances between Business Partners

7.4.6   MagicGirl

7.4.6.1            Business Description & Financial Analysis

7.4.6.2            SWOT Analysis

7.4.6.3            Products & Services Offered

7.4.6.4            Strategic Alliances between Business Partners

7.4.7   Joii Ltd.  

7.4.7.1            Business Description & Financial Analysis

7.4.7.2            SWOT Analysis

7.4.7.3            Products & Services Offered

7.4.7.4            Strategic Alliances between Business Partners

7.4.8   Procter & Gamble

7.4.8.1            Business Description & Financial Analysis

7.4.8.2            SWOT Analysis

7.4.8.3            Products & Services Offered

7.4.8.4            Strategic Alliances between Business Partners

7.4.9   Simple Design Ltd.

7.4.9.1 Business Description & Financial Analysis

7.4.9.2 SWOT Analysis

7.4.9.3 Products & Services Offered

7.4.9.4 Strategic Alliances between Business Partners

7.4.10 Cycles 

7.4.10.1 Business Description & Financial Analysis

7.4.10.2 SWOT Analysis

7.4.10.3 Products & Services Offered

7.4.10.4 Strategic Alliances between Business Partners

7.4.11 Other Companies

7.4.11.1 Business Description & Financial Analysis

7.4.11.2 SWOT Analysis

7.4.11.3 Products & Services Offered

7.4.11.4 Strategic Alliances between Business Partners

8          RESEARCH METHODOLOGY

8.1       Market Introduction

8.1.1   Market Definition

8.1.2   Market Scope & Segmentation

8.2       Information Procurement

8.2.1   Secondary Research

8.2.1.1            Purchased Databases

8.2.1.2            GMEs Internal Data Repository

8.2.1.3            Secondary Resources & Third Party Perspectives

8.2.1.4            Company Information Sources

8.2.2   Primary Research

8.2.2.1            Various Types of Respondents for Primary Interviews

8.2.2.2            Number of Interviews Conducted throughout the Research Process

8.2.2.3            Primary Stakeholders

8.2.2.4            Discussion Guide for Primary Participants

8.2.3   Expert Panels

8.2.3.1            Expert Panels Across 30+ Industry

8.2.4   Paid Local Experts

8.2.4.1            Paid Local Experts Across 30+ Industry Across each Region

8.3       Market Estimation

8.3.1   Top-Down Approach

8.3.1.1            Macro-Economic Indicators Considered

8.3.1.2            Micro-Economic Indicators Considered

8.3.2   Bottom Up Approach

8.3.2.1            Company Share Analysis Approach

8.3.2.2            Estimation of Potential Product Sales

8.4       Data Triangulation

8.4.1   Data Collection

8.4.2   Time Series, Cross Sectional & Panel Data Analysis

8.4.3   Cluster Analysis

8.5       Analysis and Output

8.5.1   Inhouse AI Based Real Time Analytics Tool

8.5.2   Output From Desk & Primary Research

8.6       Research Assumptions & Limitations

8.6.1   Research Assumptions

8.6.2   Research Limitations

LIST OF TABLES

1 Global Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

2 Android Market, By Region, 2020-2028 (USD Mllion)            

3 IOS Market, By Region, 2020-2028 (USD Mllion)        

4 Global Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

5 Period Cycle Tracking Market, By Region, 2020-2028 (USD Mllion)             

6 Fertility & Ovulation Management Market, By Region, 2020-2028 (USD Mllion)

7 Menstrual Health Management Market, By Region, 2020-2028 (USD Mllion)

8 Regional Analysis, 2020-2028 (USD Mllion)

9 North America Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)   

10 North America Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)              

11 U.S. Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

12 U.S. Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)       

13 Canada Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)   

14 Canada Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

15 Mexico Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

16 Mexico Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

17 Europe Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)    

18 Europe Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)               

19 Germany Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

20 Germany Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

21 U.K. Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

22 U.K. Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)       

23 France Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

24 France Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

25 Italy Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

26 Italy Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)     

27 Spain Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

28 Spain Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)   

29 Netherlands Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

30 Netherlands Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

31 Rest Of Europe Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)  

32 Rest Of Europe Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)              

33 Asia Pacific Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

34 Asia Pacific Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

35 China Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

36 China Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)  

37 Japan Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

38 Japan Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)  

39 India Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

40 India Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)    

41 South Korea Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

42 South Korea Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

43 Singapore Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

44 Singapore Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

45 Thailand Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

46 Thailand Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

47 Malaysia Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

48 Malaysia Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

49 Indonesia Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

50 Indonesia Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

51 Vietnam Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)  

52 Vietnam Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

53 Taiwan Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)     

54 Taiwan Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

55 Rest of APAC Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

56 Rest of APAC Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)   

57 Middle East and Africa Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

58 Middle East and Africa Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

59 Saudi Arabia Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

60 Saudi Arabia Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

61 UAE Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

62 UAE Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)       

63 Israel Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

64 Israel Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion) 

65 South Africa Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

66 South Africa Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

67 Rest Of Middle East and Africa Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)      

68 Rest Of Middle East and Africa Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)      

69 Central & South America Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

70 Central & South America Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)       

71 Brazil Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

72 Brazil Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion) 

73 Chile Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

74 Chile Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)   

75 Argentina Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)

76 Argentina Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)

77 Rest Of Central & South America Menstrual Health Apps Market, By Platform, 2020-2028 (USD Mllion)      

78 Rest Of Central & South America Menstrual Health Apps Market, By Application, 2020-2028 (USD Mllion)      

79 Flo Health Inc.: Products & Services Offering        

80 Glow Inc.: Products & Services Offering   

81 BIOWINK GMBH: Products & Services Offering         

82 PLANNED PARENTHOOD FEDERATION OF AMERICA INC.: Products & Services Offering

83 Ovia Health: Products & Services Offering

84 MAGICGIRL: Products & Services Offering  

85 Joii Ltd. : Products & Services Offering       

86 Procter & Gamble: Products & Services Offering

87 Simple Design Ltd.: Products & Services Offering

88 Cycles : Products & Services Offering         

89 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Menstrual Health Apps Market Overview

2 Global Menstrual Health Apps Market Value From 2020-2028 (USD Mllion)

3 Global Menstrual Health Apps Market Share, By Platform (2022)

4 Global Menstrual Health Apps Market Share, By Application (2022)

5 Global Menstrual Health Apps Market, By Region (Asia Pacific Market)

6 Technological Trends In Global Menstrual Health Apps Market

7 Four Quadrant Competitor Positioning Matrix

8 Impact Of Macro & Micro Indicators On The Market

9 Impact Of Key Drivers On The Global Menstrual Health Apps Market

10 Impact Of Challenges On The Global Menstrual Health Apps Market

11 Porter’s Five Forces Analysis

12 Global Menstrual Health Apps Market: By Platform Scope Key Takeaways

13 Global Menstrual Health Apps Market, By Platform Segment: Revenue Growth Analysis

14 Android Market, By Region, 2020-2028 (USD Mllion)  

15 IOS Market, By Region, 2020-2028 (USD Mllion)         

16 Global Menstrual Health Apps Market: By Application Scope Key Takeaways

17 Global Menstrual Health Apps Market, By Application Segment: Revenue Growth Analysis

18 Period Cycle Tracking Market, By Region, 2020-2028 (USD Mllion)

19 Fertility & Ovulation Management Market, By Region, 2020-2028 (USD Mllion)

20 Menstrual Health Management Market, By Region, 2020-2028 (USD Mllion)

21 Regional Segment: Revenue Growth Analysis

22 Global Menstrual Health Apps Market: Regional Analysis

23 North America Menstrual Health Apps Market Overview

24 North America Menstrual Health Apps Market, By Platform

25 North America Menstrual Health Apps Market, By Application

26 North America Menstrual Health Apps Market, By Country

27 U.S. Menstrual Health Apps Market, By Platform

28 U.S. Menstrual Health Apps Market, By Application

29 Canada Menstrual Health Apps Market, By Platform

30 Canada Menstrual Health Apps Market, By Application

31 Mexico Menstrual Health Apps Market, By Platform

32 Mexico Menstrual Health Apps Market, By Application

33 Four Quadrant Positioning Matrix

34 Company Market Share Analysis

35 Flo Health Inc.: Company Snapshot

36 Flo Health Inc.: SWOT Analysis

37 Flo Health Inc.: Geographic Presence

38 Glow Inc.: Company Snapshot

39 Glow Inc.: SWOT Analysis

40 Glow Inc.: Geographic Presence

41 Biowink GmbH: Company Snapshot

42 Biowink GmbH: SWOT Analysis

43 Biowink GmbH: Geographic Presence

44 Planned Parenthood Federation of America Inc.: Company Snapshot

45 Planned Parenthood Federation of America Inc.: Swot Analysis

46 Planned Parenthood Federation of America Inc.: Geographic Presence

47 Ovia Health: Company Snapshot

48 Ovia Health: SWOT Analysis

49 Ovia Health: Geographic Presence

50 MagicGirl: Company Snapshot

51 MagicGirl: SWOT Analysis

52 MagicGirl: Geographic Presence

53 Joii Ltd. : Company Snapshot

54 Joii Ltd. : SWOT Analysis

55 Joii Ltd. : Geographic Presence

56 Procter & Gamble: Company Snapshot

57 Procter & Gamble: SWOT Analysis

58 Procter & Gamble: Geographic Presence

59 Simple Design Ltd.: Company Snapshot

60 Simple Design Ltd.: SWOT Analysis

61 Simple Design Ltd.: Geographic Presence

62 Cycles : Company Snapshot

63 Cycles : SWOT Analysis

64 Cycles : Geographic Presence

65 Other Companies: Company Snapshot

66 Other Companies: SWOT Analysis

67 Other Companies: Geographic Presence

The Global Menstrual Health Apps Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Menstrual Health Apps Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global menstrual health apps market is projected to grow at a CAGR of 18.8% from 2023 to 2028.
Flo Health Inc., Glow, Inc., Biowink GmbH, Planned Parenthood Federation of America Inc., Ovia Health, MagicGirl, Joii Ltd., Procter & Gamble, Simple Design. Ltd., and Cycles are the key players operating in the global market.
The market is expected to gain opportunities due to numerous initiatives by the government, such as raising awareness about womens health, enacting beneficial regulations, assisting start-ups, fostering improvements in mobile technology, and enhancing network connectivity.
The growing awareness of womens health, rising digital literacy, increasing smartphone penetration, higher disposable income, better internet access, and the entrance of new market players are expected to drive the market growth.

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