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Global Pay TV Market Size, Trends & Analysis - Forecasts to 2027 By Technology (Cable TV, Satellite TV, Internet Protocol TV (IPTV), Others), By Region (North America, Asia Pacific, Central & South America, Europe, and the Middle East & Africa), End-User Landscape Analysis, Company Market Share Analysis, and Competitor Analysis
The global pay TV market is projected to grow from USD 246.9 billion in 2022 to USD 270.2 billion in 2027 at a CAGR of 1.6% from 2022 to 2027.
The market is expected to generate new potential revenue streams from the growing customer demand for higher image quality content. The availability of high-quality content from many service providers on a single platform at reasonable pricing is one of the primary market growth indicators. Additionally, pay TV service providers now provide a number of value-added services like flexible channel subscriptions, discounted subscription rates, and internet connectivity bundled packages in accordance with users' requirements and needs, presenting service providers with opportunities for new revenue streams.
Despite an increase in the number of pay TV homes overall, more and more operators are discontinuing traditional TV services in favor of either their own or third-party streaming services for their clients. This falling demand for traditional TV services is expected to contribute to the rapid adoption of online video subscription services and pay TV subscriptions.
The growing popularity of online video subscription services has made people more susceptible to the idea of pay TV subscriptions. With the total number of active video subscriptions expected to hit the two billion subscribers mark in 2027, the number of pay TV subscribers number is expected to witness a similar growth and reach one billion subscribers by the end of 2025.
The market's development was initially driven by rapid urbanization and the increasing deployment of integrated broadband broadcasting (IBB) systems. Pay TV operators have formed partnerships with telecommunication and internet providers to provide combined broadband and broadcast services to deliver widespread and tailored content to customers in an effective manner.
Additionally, the expansion of the industry is being fueled by the growing availability of HD and UHD content via satellite networks. The use of data analytics to learn more about consumer preferences is just one example of the numerous technical breakthroughs that are contributing to the growth of the market.
Channels that target particular demographics are utilizing customer subscription data and advertising combined with the help of analytics and cloud computing tools to deliver better content results. It is projected that this would help the industry grow, along with the provision of value-added services and 5G internet access at affordable rates.
Piracy has been one of the biggest drawbacks to digital content and will continue to hamper the growth of the pay TV market as well. The growing popularity of streaming services is expected to provide stiff competition to the adoption of pay TV subscriptions thereby hampering the growth of the market.
The COVID-19 pandemic’s impact on the video streaming and content creation market has been monumental. With many people working from home, people looking into additional sources of revenue, and the growing number of video subscription channels have resulted in the rapid growth in demand for pay TV subscription services. The market is expected to continue to expand owing to the increasing number of partnerships between service providers and telecommunication service operators are expected to increase the demand for pay TV subscriptions in the post-pandemic period as well.
Many IT and tech organizations have chosen Ukraine as their preferred location to hire full-time staff and, more crucially, for contract work. Organizations and companies that had contract work assigned to Ukraine or were operating with employees based in Ukraine will be the ones that feel the brunt of the impact on the IT industry. While many companies in Silicon Valley had relied on Ukrainian IT services, these companies had anticipated the fallout of the war. They prepared contingency plans in advance to ensure their operations were not disrupted.
The conflict between Russia and Ukraine will undoubtedly create massive unmet demand in the IT industry due to many IT services being handled by the country. The long-term impact of the war on the IT industry is unknown and almost unpredictable.
One can only speculate on what can be the final impact as both countries look to come out on top. The migration of Ukrainian refugees to other regions and countries in Europe will undoubtedly have a massive impact on how the industry will react.
The satellite TV segment is expected to hold the lion’s share in the global pay TV market during the forecast period of 2022-2027. Service providers are being encouraged to diversify their service portfolios by the rising demand from customers for access to newer networks, extra capabilities, and more contemporary channels. The growing demand for live broadcasts of news, sporting events, and television premieres continue to provide a solid foundation for the increasing demand for satellite TV services. The capacity of satellite TV service providers to deliver these services without bandwidth restrictions and the growing desire among customers for high-quality watching experiences, such as 4K and UHD image quality, are both promoting the segment's growth.
The internet protocol (IP) TV segment is expected to grow the fastest during 2022-2027. Pocketfrineldy pricing of IPTV services, availability of channels from every region, and flexibility in service subscription are expected to increase the demand for IPTV services.
The North America region is expected to hold the largest share in the global pay TV market during the forecast period of 2022-2027. Due to the increase in disposable income of consumers and increased demand for digital content, the North American region will dominate the global pay TV market.
Due to the growing adoption of internet-enabled media and the introduction of OTT platforms, the regional market is seeing a drop despite having a bigger revenue share. Service providers are being pushed to change their service offerings to online content delivery in order to attract a larger subscriber base. Additionally, the use of cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to carefully evaluate user viewing patterns and provide tailored suggestions is encouraging more viewers to migrate to OTT platforms.
Asia-Pacific is expected to grow the fastest during 2022-2027. The Asia-Pacific region is developing owing to the rising population in the region. The increasing availability of excellent telecommunication structures and the growing number of tech-savvy consumers in the region are the major drivers of the market.
Airtel Digital TV, DirecTV, DISH Network Corporation, Dish TV India Limited, Foxtel, Rostelecom, Charter Communications (Spectrum), Tata Sky, Videocon, Fetch TV Ltd., and Xfinity (Comcast Corporation), among others, are key players in the pay TV market.
Please note: This is not an exhaustive list of companies profiled in the report.
Chapter 1 Research Methodology
1.1 Research Assumptions
1.2 Research Methodology
1.2.1 Estimates and Forecast Timeline
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GME’s Internal Database
1.3.3 Primary Research
1.3.4 Secondary Sources & Third-Party Perspectives
1.3.4.1 Company Information Sources
1.3.4.2 Secondary Data Sources
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Data Visualization
1.6 Data Validation & Publishing
1.7 Market Model
1.7.1 Model Details
1.7.1.1 Top-Down Approach
1.7.1.2 Bottom-Up Approach
1.8 Market Segmentation & Scope
1.9 Market Definition
Chapter 2 Executive Summary
2.1 Global Market Outlook
2.2 Technology Outlook
2.3 Regional Outlook
Chapter 3 Global Pay TV Market Trend Analysis
3.1. Market Introduction
3.2 Penetration & Growth Prospect Mapping
3.3 Impact of COVID-19 on the Pay TV Market
3.4 Metric Data based on the industry
3.5 Market Dynamic Analysis
3.5.1 Market Driver Analysis
3.5.2 Market Restraint Analysis
3.5.3 Industry Challenges
3.5.4 Industry Opportunities
3.6 Porter’s Five Analysis
3.6.1 Supplier Power
3.6.2 Buyer Power
3.6.3 Substitution Threat
3.6.4 Threat from New Entrant
3.7 Market Entry Strategies
Chapter 4 Pay TV Market: Technology Trend Analysis
4.1 Technology: Historic Data vs. Forecast Data Analysis, 2022 vs. 2027
4.2 Cable TV
4.2.1 Market Estimates & Forecast Analysis of Cable TV Segment, By Region, 2019-2027 (USD Billion)
4.3 Satellite TV
4.3.1 Market Estimates & Forecast Analysis of Satellite TV Segment, By Region, 2019-2027 (USD Billion)
4.4 Internet Protocol TV (IPTV)
4.4.1 Market Estimates & Forecast Analysis of Internet Protocol TV (IPTV) Segment, By Region, 2019-2027 (USD Billion)
4.4 Others
4.4.1 Market Estimates & Forecast Analysis of Others Segment, By Region, 2019-2027 (USD Billion)
Chapter 5 Pay TV Market, By Region
5.1 Regional Outlook
5.2 North America
5.2.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)
5.2.2 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.2.3 U.S.
5.2.3.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.2.5 Canada
5.2.5.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.2.6 Mexico
5.2.6.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3 Europe
5.3.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)
5.3.2 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.3 Germany
5.3.3.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.4 UK
5.3.4.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.5 France
5.3.5.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.6 Russia
5.3.6.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.7 Italy
5.3.7.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.8 Spain
5.3.8.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.9 Rest of Europe
5.3.9.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4 Asia Pacific
5.4.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)
5.4.2 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4.3 China
5.4.3.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4.4 India
5.4.4.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4.5 Japan
5.4.5.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4.6 Australia
5.4.6.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.4.7 South Korea
5.4.7.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.3.8 Rest of Asia Pacific
5.3.8.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.5 Central & South America
5.5.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)
5.5.2 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.5.3 Brazil
5.5.3.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.5.4 Rest of Central & South America
5.5.4.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.6 Middle East & Africa
5.6.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)
5.6.2 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.6.3 Saudi Arabia
5.6.3.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.6.4 United Arab Emirates
5.6.4.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.6.5 South Africa
5.6.5.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
5.6.6 Rest of Middle East & Africa
5.6.6.1 Market Estimates & Forecast Analysis, By Technology, 2019-2027 (USD Billion)
Chapter 6 Competitive Analysis
6.1 Key Global Players, Recent Developments & their Impact on the Industry
6.2 Four Quadrant Competitor Positioning Matrix
6.2.1 Key Innovators
6.2.2 Market Leaders
6.2.3 Emerging Players
6.2.4 Market Challengers
6.3 Vendor Landscape Analysis
6.4 End-User Landscape Analysis
6.5 Company Market Share Analysis, 2021
Chapter 8 Company Profile Analysis
8.1 Airtel Digital TV
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Strategic Initiatives
8.1.4 Product Benchmarking
8.2 DirecTV
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Strategic Initiatives
8.2.4 Product Benchmarking
8.3 DISH Network Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Strategic Initiatives
8.3.4 Product Benchmarking
8.4 Dish TV India Limited
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Strategic Initiatives
8.4.4 Product Benchmarking
8.5 Foxtel
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Strategic Initiatives
8.5.4 Product Benchmarking
8.6 Rostelecom
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Strategic Initiatives
8.6.4 Product Benchmarking
8.7 Charter Communications (Spectrum)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Strategic Initiatives
8.7.4 Product Benchmarking
8.8 Tata Sky
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Strategic Initiatives
8.8.4 Product Benchmarking
8.9 Videocon
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Strategic Initiatives
8.9.4 Product Benchmarking
8.10 Other Companies
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Strategic Initiatives
8.10.4 Product Benchmarking
List of Tables
1 Technological Advancements in Pay TV Market
2 Global Pay TV Market: Key Market Drivers
3 Global Pay TV Market: Key Market Challenges
4 Global Pay TV Market: Key Market Opportunities
5 Global Pay TV Market: Key Market Restraints
6 Global Pay TV Market Estimates & Forecast Analysis, 2019-2027 (USD Billion)
7 Global Pay TV Market, By Technology, 2019-2027 (USD Billion)
8 Global Pay TV Market, By Technology, 2019-2027 (USD Billion)
9 Cable TV: Global Pay TV Market, By Region, 2019-2027 (USD Billion)
10 Satellite TV: Global Pay TV Market, By Region, 2019-2027 (USD Billion)
11 Internet Protocol TV (IPTV): Global Pay TV Market, By Region, 2019-2027 (USD Billion)
12 Others: Global Pay TV Market, By Region, 2019-2027 (USD Billion)
13 Regional Analysis: Global Pay TV Market, By Region, 2019-2027 (USD Billion)
14 North America: Pay TV Market, By Technology, 2019-2027 (USD Billion)
15 North America: Pay TV Market, By Technology, 2019-2027 (USD Billion)
16 North America: Pay TV Market, By Country, 2019-2027 (USD Billion)
17 U.S: Pay TV Market, By Technology, 2019-2027 (USD Billion)
18 U.S: Pay TV Market, By Technology, 2019-2027 (USD Billion)
19 Canada: Pay TV Market, By Technology, 2019-2027 (USD Billion)
20 Canada: Pay TV Market, By Technology, 2019-2027 (USD Billion)
21 Mexico: Pay TV Market, By Technology, 2019-2027 (USD Billion)
22 Mexico: Pay TV Market, By Technology, 2019-2027 (USD Billion)
23 Europe: Pay TV Market, By Technology, 2019-2027 (USD Billion)
24 Europe: Pay TV Market, By Technology, 2019-2027 (USD Billion)
25 Europe: Pay TV Market, By Country, 2019-2027 (USD Billion)
26 Germany: Pay TV Market, By Technology, 2019-2027 (USD Billion)
27 Germany: Pay TV Market, By Technology, 2019-2027 (USD Billion)
28 UK: Pay TV Market, By Technology, 2019-2027 (USD Billion)
29 UK: Pay TV Market, By Technology, 2019-2027 (USD Billion)
30 France: Pay TV Market, By Technology, 2019-2027 (USD Billion)
31 France: Pay TV Market, By Technology, 2019-2027 (USD Billion)
32 Italy: Pay TV Market, By Technology, 2019-2027 (USD Billion)
33 Italy: Pay TV Market, By Technology, 2019-2027 (USD Billion)
34 Spain: Pay TV Market, By Technology, 2019-2027 (USD Billion)
35 Spain: Pay TV Market, By Technology, 2019-2027 (USD Billion)
36 Rest Of Europe: Pay TV Market, By Technology, 2019-2027 (USD Billion)
37 Rest Of Europe: Pay TV Market, By Technology, 2019-2027 (USD Billion)
38 Asia Pacific: Pay TV Market, By Technology, 2019-2027 (USD Billion)
39 Asia Pacific: Pay TV Market, By Technology, 2019-2027 (USD Billion)
40 Asia Pacific: Pay TV Market, By Country, 2019-2027 (USD Billion)
41 China: Pay TV Market, By Technology, 2019-2027 (USD Billion)
42 China: Pay TV Market, By Technology, 2019-2027 (USD Billion)
43 India: Pay TV Market, By Technology, 2019-2027 (USD Billion)
44 India: Pay TV Market, By Technology, 2019-2027 (USD Billion)
45 Japan: Pay TV Market, By Technology, 2019-2027 (USD Billion)
46 Japan: Pay TV Market, By Technology, 2019-2027 (USD Billion)
47 South Korea: Pay TV Market, By Technology, 2019-2027 (USD Billion)
48 South Korea: Pay TV Market, By Technology, 2019-2027 (USD Billion)
49 Middle East & Africa: Pay TV Market, By Technology, 2019-2027 (USD Billion)
50 Middle East & Africa: Pay TV Market, By Technology, 2019-2027 (USD Billion)
51 Middle East & Africa: Pay TV Market, By Country, 2019-2027 (USD Billion)
52 Saudi Arabia: Pay TV Market, By Technology, 2019-2027 (USD Billion)
53 Saudi Arabia: Pay TV Market, By Technology, 2019-2027 (USD Billion)
54 UAE: Pay TV Market, By Technology, 2019-2027 (USD Billion)
55 UAE: Pay TV Market, By Technology, 2019-2027 (USD Billion)
56 Central & South America: Pay TV Market, By Technology, 2019-2027 (USD Billion)
57 Central & South America: Pay TV Market, By Technology, 2019-2027 (USD Billion)
58 Central & South America: Pay TV Market, By Country, 2019-2027 (USD Billion)
59 Brazil: Pay TV Market, By Technology, 2019-2027 (USD Billion)
60 Brazil: Pay TV Market, By Technology, 2019-2027 (USD Billion)
61 Airtel Digital TV: Products Offered
62 DirecTV: Products Offered
63 DISH Network Corporation: Products Offered
64 Dish TV India Limited: Products Offered
65 Foxtel: Products Offered
66 Rostelecom: Products Offered
67 Videocon: Products Offered
68 Charter Communications (Spectrum): Products Offered
69 Tata Sky: Products Offered
70 Other Companies: Products Offered
List of Figures
1. Global Pay TV Market Segmentation & Research Scope
2. Primary Research Partners and Local Informers
3. Primary Research Process
4. Primary Research Approaches
5. Primary Research Responses
6. Global Pay TV Market: Penetration & Growth Prospect Mapping
7. Global Pay TV Market: Value Chain Analysis
8. Global Pay TV Market Drivers
9. Global Pay TV Market Restraints
10. Global Pay TV Market Opportunities
11. Global Pay TV Market Challenges
12. Key Pay TV Market Manufacturer Analysis
13. Global Pay TV Market: Porter’s Five Forces Analysis
14. PESTLE Analysis & Impact Analysis
15. Airtel Digital TV: Company Snapshot
16. Airtel Digital TV: Swot Analysis
17. DirecTV: Company Snapshot
18. DirecTV: Swot Analysis
19. DISH Network Corporation: Company Snapshot
20. DISH Network Corporation: Swot Analysis
21. Dish TV India Limited: Company Snapshot
22. Dish TV India Limited: Swot Analysis
23. Foxtel: Company Snapshot
24. Foxtel: Swot Analysis
25. Videocon: Company Snapshot
26. Videocon: Swot Analysis
27. Charter Communications (Spectrum): Company Snapshot
28. Charter Communications (Spectrum): Swot Analysis
29. Tata Sky: Company Snapshot
30. Tata Sky: Swot Analysis
31. Rostelecom: Company Snapshot
32. Rostelecom: Swot Analysis
33. Other Companies: Company Snapshot
34. Other Companies: SWOT Analysis
The Global Pay TV Market has been studied from the year 2019 till 2027. However, the CAGR provided in the report is from the year 2022 to 2027. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Pay TV Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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