Global Price Intelligence & Competitor Monitoring Software Market
Price Intelligence & Competitor Monitoring Software Market Insights
The price intelligence & competitor monitoring software market is projected to grow at a high CAGR on account of growing demand for services such as competition benchmarking, tracking price volatility in the market, optimizing marketing campaigns, and obtaining data for the analytical purpose. The increasing number of e-commerce websites and retailers over the world is projected to positively influence demand for software that allows business to optimize their performance in the market space.
One of the key factors influencing purchase decisions is pricing. Tracking various prices and discounts offered by competitors is a tedious process that is time-consuming. Therefore, companies have increased the preference for price intelligence & competitor monitoring software.
Price Intelligence & Competitor Monitoring Software Market: Application Insights
On the basis of application, the market is segmented into retailers, brands, and others. The retailer's segment is projected to grow at a high CAGR over the coming years. A large number of e-commerce websites is anticipated to boost the need for actionable insights in order to gain a competitive edge in the market, thereby augmenting the demand for price intelligence & competitor monitoring software.
Price Intelligence & Competitor Monitoring Software Market: End-use Insights
On the basis of end-use, the market is segmented into apparel & footwear, electronics, automotive, sporting goods, and travel & tourism among others. The apparel & footwear segment is projected to occupy a large share on account of the increasing number of e-commerce websites and large retailers in the market space. High demand is also projected in the automotive sector to track and analyze stock changes, prices, and campaigns in oils, brake pads, filters, and other components.
Price Intelligence & Competitor Monitoring Software Market: Regional Insights
The demand for price intelligence & competitor monitoring software is projected to increase at a high CAGR in the Asia Pacific region on account of the growing digital commerce market. Indonesia, China, and South Korea accounted for more than 50% of the digital commerce market. Countries such as Indonesia, Philippines, India, and Vietnam are anticipated to grow at a high CAGR over the forecast period.
Other factors anticipated to boost the demand for price intelligence are mall & retail store restructuring and increasing FDI investments in retail. The growing number of retailers with similar offerings is expected to increase competition in the market. This is projected to increase demand for price intelligence & competitor monitoring software in North America & Europe.
Price Intelligence & Competitor Monitoring Software Market: End-Use Landscape
The end-use landscape entails a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase price intelligence & competitor monitoring software over the coming years. Some leading consumers of this market are Amazon, Walmart, Best Buy, and Target among others.
Price Intelligence & Competitor Monitoring Software Market: Vendor Landscape
The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.
Price Intelligence & Competitor Monitoring Software Market Share & Competitor Analysis
Well-known companies in the price intelligence & competitor monitoring software include Upstream Commerce, Prisync, DataWeave, Intelligence Node, PAARLY, Ugam, Connotate, Minderest, PriceGrid, and WebDataGuru.
Please note: This is not an exhaustive list of companies profiled in the report.
On 9th July 2018, Intelligence Node launched 360°Pricing, the software helps retailers look up the most competitive price on the market for any product with just a URL or SKU ID. In February 2017, Intelligence Node signed three new customers MADE.com, Mobly, and Tata CLiQ who will use the company’s Incompetitor, retail analytics platform.
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The global Price Intelligence & Competitor Monitoring Software Market has been studied from the year 2016 till 2025. However, the CAGR provided in the report is from the year 2017 to 2025. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Price Intelligence & Competitor Monitoring Software Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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