Probiotic Drink Market

Global Probiotic Drink Market Size, Trends, and Analysis - Forecasts to 2026 By Product (Dairy-Based, Plant-Based), By Distribution Channel (Offline, Online), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Competitive Landscape Company Market Share Analysis, and Competitor Analysis

Category Food & Beverages
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This report was recently updated on November 22 2022 with the latest and most recent market numbers

Global Probiotic Drink Market: Insights

The global probiotic drink market is projected to grow from USD 14.5 billion in 2021 and is analyzed to reach USD 17.1 billion by 2026 at a CAGR of 6.0%.

The growing demand for functional beverages and the rising concern to improve digestive health in developed and developing countries is supporting the growth of the market during the forecast period. Rising awareness amongst consumers regarding the ill effects on gut wellness due to junk food and processed products is the major driver, supporting the growth of the market. Moreover, the availability of ready-to-drink products for on-the-go consumption has prompted the growth of the market.

Probiotics contain live bacterial microorganisms that can be consumed through a wide range of food supplements. With hectic lives and less time to take care of dietary plans, people across the globe are inclining towards choosing easy, fast food products, which may or may not be suitable for digestive systems if consumed daily. People usually consume these probiotic drinks to pass these heavy calories and oily food intake out through their digestive systems and maintain a healthy balance.

The presence and balance of bacterial microorganisms in digestive systems are the sign of good health and possess low chances of contracting any infectious diseases. The balance of bacterial microorganisms in them promotes several health benefits and hence, is one of the prime factors for the market to grow rapidly.

Recent studies have shown that consumers worldwide are becoming more aware of the benefits and usefulness of consuming probiotic drinks daily for their gut health and effective digestive system. Surveys and studies have shown that approximately 70 million cases are recorded every year with basic and primary issues of digestive systems and related health issues. These growing primary issues can be brought under control and regulated through the consumption of these probiotic drinks. Hence, the rising prevalence of diseases related to digestive systems, and increasing awareness regarding the drink will support the growth of the market.

Due to the pandemic, the food and beverage industry has been benefited the most after the healthcare sector. The COVID-19 impact on the probiotic drink market has been beneficial as most of the consumers have shown keen interest in adopting a healthy food lifestyle, and because of the rising number of market players supplying probiotic drinks.

global probiotic drink market

Global Probiotic Drink Market: By Product

Based on product, the market is segmented into, dairy-based, and plant-based. Dairy-based probiotic drinks are preferred the most among the end-users and hence holds the largest share in the market. Milk-based or yogurt-based fermented probiotic drinks are proven to be the best option for improving the bowel systems in both children and elder age groups. These fermented milk probiotic drinks contain the Lactobacillus strain, are tremendously helpful in improving the immune system and digestion if consumed daily.

The manufacturing industries also find dairy-based production more profitable with less cost of production. The demand for plant-based probiotic drinks is expected to witness a surge in demand due to increasing awareness of the benefits of plant-based food sources, rising concern for animal rights and law, and high availability of plant-based probiotic drinks in both developed and developing regions. The growth rate is expected to be higher than the dairy-based probiotics drink segment.

Global Probiotic Drink Market: By Distribution Channel

Based on the distribution channel, the market is segmented into online and offline channels. The market of probiotic drinks had a massive demand through offline distribution channels till recent years. The increasing supermarket and hypermarkets in both developed and developing countries, an increasing number of retail and wholesale shops, and the availability of these drinks in the pharmaceutical store have helped this channel segment grow the fastest.

However, due to the lockdown norms and rising demand for online shopping facilities, the market for the online channel will be growing the fastest during the forecast period of 2021 to 2026. This segment will have a higher CAGR as compared to the offline channel.

The increasing ease of business through these online mediums has enabled new manufacturers to reach out to a more extensive customer base all over the world. The awareness and guarantee of fresh and quality products are also encouraging consumers to choose online products and drinks. Some of the top probiotic manufacturers have launched new marketing strategies, with yearly subscriptions and monthly automized delivery systems, in order to increase the market value/ revenue of probiotic drinks and other retail products. This strategy has made it easy for the consumers to automatically receive monthly planned deliveries of probiotic drinks.

asia pacific probiotic drink market

Global Probiotic Drink Market: By Region

Based on region, the market is segmented into various regions such as North America, Europe, Central & South America, Middle East & North Africa, and Asia Pacific regions.

The Asia Pacific region is one of the biggest consumers of probiotic drinks. The Asian countries, especially Japan, Korea, China, and Singapore, have rapidly adopted daily consumption of dairy-based probiotic drinks. APAC is home to some of the most leading manufacturing countries and is also one of the biggest markets for the budding industry players who are involved in offering probiotic drinks.

This region has also witnessed product launch strategies for a wide range of flavored and packed probiotic drinks especially post COVID-19 pandemic. However, the North American region will be the largest shareholder in the market. The demand for probiotics in North America is increasing significantly owing to factors such as the growing awareness among consumers in the U.S. and Canada about their digestive health management, the rising demand for quality food products, and the increasing demand for plant-based probiotics drinks.

Global Probiotic Drink Market Share & Competitor Analysis

Yakult Honsha Co., Ltd., Nestle SA, Danone S.A., Fonterra Co-operative Group, GCMMF (Amul), PepsiCo, Harmless Harvest, Bio-K Plus International Inc., Lifeway Foods, Inc., NextFoods, and Chobani, LLC are key players in the global probiotic drink market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Probiotic Drink Industry Overview, 2020-2026

2.1.1    Industry Overview

2.1.2    Type Overview

2.1.3    Distribution Channel Overview

2.1.4    Regional Overview

Chapter 3   Probiotic Drink Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2020-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Online distribution channel advancement to promote probiotic drink

3.3.2    Industry Challenges

3.3.2.1    Lack of awareness regarding super-food in third world countries

3.4    Prospective Growth Scenario

3.4.1    Type Growth Scenario

3.4.2    Distribution Channel Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Distribution Channel Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Probiotic Drink Market, By Type

4.1    Type Outlook

4.2    Dairy-Based

4.2.1    Market Size, By Region, 2020-2026 (USD Million)

4.3    Plant-Based

4.3.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 5   Probiotic Drink Market, By Distribution Channel

5.1    Distribution Channel Outlook

5.2    Online

5.2.1    Market Size, By Region, 2020-2026 (USD Million)

5.3    Offline

5.3.1    Market Size, By Region, 2020-2026 (USD Million)

Chapter 6   Probiotic Drink Market, By Region

6.1    Regional outlook

6.2    North America

6.2.1    Market Size, By Country 2020-2026 (USD Million)

6.2.2    Market Size, By Type, 2020-2026 (USD Million)

6.2.3    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.2.4    U.S.

6.2.4.1    Market Size, By Type, 2020-2026 (USD Million)

6.2.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.2.5    Canada

6.2.5.1    Market Size, By Type, 2020-2026 (USD Million)

6.2.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3    Europe

6.3.1    Market Size, By Country 2020-2026 (USD Million)

6.3.2    Market Size, By Type, 2020-2026 (USD Million)

6.3.3    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.4    Germany

6.3.4.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.5    UK

6.3.5.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.6    France

6.3.6.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.6.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.7    Italy

6.3.7.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.7.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.8    Spain

6.3.8.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.8.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.3.9    Russia

6.3.9.1    Market Size, By Type, 2020-2026 (USD Million)

6.3.9.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.4    Asia Pacific

6.4.1    Market Size, By Country 2020-2026 (USD Million)

6.4.2    Market Size, By Type, 2020-2026 (USD Million)

6.4.3    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.4.4    China

6.4.4.1    Market Size, By Type, 2020-2026 (USD Million)

6.4.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.4.5    India

6.4.5.1    Market Size, By Type, 2020-2026 (USD Million)

6.4.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.4.6    Japan

6.4.6.1    Market Size, By Type, 2020-2026 (USD Million)

6.4.6.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.4.7    Australia

6.4.7.1    Market Size, By Type, 2020-2026 (USD Million)

6.4.7.2    Market size, By Distribution Channel, 2020-2026 (USD Million)

6.4.8    South Korea

6.4.8.1    Market Size, By Type, 2020-2026 (USD Million)

6.4.8.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.5    Latin America

6.5.1    Market Size, By Country 2020-2026 (USD Million)

6.5.2    Market Size, By Type, 2020-2026 (USD Million)

6.5.3    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.5.4    Brazil

6.5.4.1    Market Size, By Type, 2020-2026 (USD Million)

6.5.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.5.5    Mexico

6.5.5.1    Market Size, By Type, 2020-2026 (USD Million)

6.5.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.5.6    Argentina

6.5.6.1    Market Size, By Type, 2020-2026 (USD Million)

6.5.6.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.6    MEA

6.6.1    Market Size, By Country 2020-2026 (USD Million)

6.6.2    Market Size, By Type, 2020-2026 (USD Million)

6.6.3    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.6.4    Saudi Arabia

6.6.4.1    Market Size, By Type, 2020-2026 (USD Million)

6.6.4.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.6.5    UAE

6.6.5.1    Market Size, By Type, 2020-2026 (USD Million)

6.6.5.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

6.6.6    South Africa

6.6.6.1    Market Size, By Type, 2020-2026 (USD Million)

6.6.6.2    Market Size, By Distribution Channel, 2020-2026 (USD Million)

Chapter 7   Company Landscape

7.1    Competitive Analysis, 2020

7.2    Yakult Honsha Co., Ltd.

7.2.1    Company Overview

7.2.2    Financial Analysis

7.2.3    Strategic Positioning

7.2.4    Info Graphic Analysis

7.3    Nestle SA

7.3.1    Company Overview

7.3.2    Financial Analysis

7.3.3    Strategic Positioning

7.3.4    Info Graphic Analysis

7.4    Danone S.A.

7.4.1    Company Overview

7.4.2    Financial Analysis

7.4.3    Strategic Positioning

7.4.4    Info Graphic Analysis

7.5    Fonterra Co-operative Group

7.5.1    Company Overview

7.5.2    Financial Analysis

7.5.3    Strategic Positioning

7.5.4    Info Graphic Analysis

7.6    GCMMF (Amul)

7.6.1    Company Overview

7.6.2    Financial Analysis

7.6.3    Strategic Positioning

7.6.4    Info Graphic Analysis

7.7    PepsiCo

7.7.1    Company Overview

7.7.2    Financial Analysis

7.7.3    Strategic Positioning

7.7.4    Info Graphic Analysis

7.8    Harmless Harvest

7.8.1    Company Overview

7.8.2    Financial Analysis

7.8.3    Strategic Positioning

7.8.4    Info Graphic Analysis

7.9    Bio-K Plus International Inc

7.9.1    Company Overview

7.9.2    Financial Analysis

7.9.3    Strategic Positioning

7.9.4    Info Graphic Analysis

7.10    Other Companies

7.10.1    Company Overview

7.10.2    Financial Analysis

7.10.3    Strategic Positioning

7.10.4    Info Graphic Analysis

The Global Probiotic Drink Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Probiotic Drink Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global probiotic drink market is projected to grow from USD 14.5 billion in 2021 and is analyzed to reach USD 17.1 billion by 2026 at a CAGR of 6.0%.
Key and innovative vendors in the probiotic drink market include Yakult Honsha Co., Ltd., Nestle SA, Danone S.A., Fonterra Co-operative Group, GCMMF (Amul), PepsiCo, Harmless Harvest, Bio-K Plus International Inc., Lifeway Foods, Inc., NextFoods, and Chobani, LLC.
North America is estimated to hold the highest market share in the global probiotic drink market.
The COVID-19 impact on the probiotic drink market has been beneficial as most of the consumers have shown keen interest in adopting healthy food lifestyle, and because of the rising number of market players supplying probiotic drinks.
The growing demand for functional beverages and the rising concern to improve digestive health in developed and developing countries is supporting the growth of the market during the forecast period. Rising awareness amongst consumers regarding the ill effects on gut wellness due to junk food and processed products is the major driver supporting the growth of the market.

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