Retail Beacons Market

Global Retail Beacons Market Size, Trends & Analysis - Forecasts to 2026 By Product Type (Ibeacon, Eddystone), By Connectivity (Bluetooth Low Energy (BLE), Wi-Fi, Hybrid), By Application (Consumer Store Movement Tracking, Personalized Marketing, Discount And Coupons Alert, Loyalty Programs), By Offering (Hardware [Standard Beacon, Card Beacon, Sticker Beacon], Software [Content Management Software, Analytics Software], Service [Project Management Service, Consulting Service, Maintenance & Support Service]), By Region (North America, Asia Pacific, Europe, Latin America, Middle East & Africa); End-User Landscape, Company Market Share Analysis, and Competitor Analysis

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This report was recently updated on November 22 2022 with the latest and most recent market numbers

Retail Beacons Market Insights

Global Retail Beacons Market is set to witness around 45 % CAGR from 2021 to 2026, with North America leading the revenue share in 2019. The increasing need to identify and target the focused set of consumers to enhance product sales will drive the Retail Beacons Market Growth.

Technology advancement to upgrade the marketing tactics and product positioning are the major factors for retailers to invest in this technology. Various large-scale retailers such as Walmart, Target, and Macy's have already deployed these sensors in their stores.

The industry had confronted a significant setback during the initial phase of the covid-19 pandemic. The sudden close down of retail stores, malls, and other public gathering spaces negatively impacted the industry growth. However, the industry is likely to be back on its normal growth pace during the forecast period.

global retail beacons market

Retail Beacons Market: By Product Type

By beacon standard, the market is divided into Ibeacon and Eddystone. Ibeacon led the product type segment and attained the highest deployment in 2019. Wider usage, enhanced connectivity, and improved customer reach are prime factors to inculcate high demand in this segment. The Eddystone is likely to attain notable gains during the forecast period. An increase in the number of users with smartphones will positively impact market growth.

Retail Beacons Market: By Connectivity

The connectivity segment is categorized into Bluetooth Low Energy (BLE), Wi-Fi, and hybrid among others. Each connectivity type posses ample features compatible with different business needs. Bluetooth Low Energy (BLE) gained the maximum share in 2019 and is projected to witness significant gains up to 2026. Energy efficiency, better coverage, and lesser impact on battery usage are the prime benefits offered by BLE.   

Retail Beacons Market: By Application

The applications are categorized into consumer store movement tracking, personalized marketing, discount & coupons alert, and loyalty programs among others. Consumer store movement tracking led the overall application segment and accounted for the largest share. This application provides insight related to consumer choice, activity, purchase, time spent, and the number of visits. These insights positively impact the sales and number of footfalls in the store.

Personalized marketing and discount & coupons alert applications are gaining high penetration in recent years. This feature makes it easy to focus on target consumers depending on the product specification. The notification will be sent to only target customers to increase the chances of sales. A similar impact is on the discount & coupons alert. The target market customization depending on the product category exhilarates the chances of sales.  

Retail Beacons Market: By Offering

Hardware, software, and services are the prime offering provided in the industry. The hardware segment will lead the global revenue share during the forecast period. Furthermore, the hardware segment is sub-divided into standard, card, and sticker beacon. Each product type finds its application in diversified businesses depending on the need and requirement.

Software offering includes content management software and analytics software. The segment is intended to attain the highest gains soon. Product customization and tailored solution are the prime offerings provided by these software programs to suit different purposes. 

The other services provided in the industries are project management service, consulting service, and maintenance & support service. Increasing dependency on analytics tools and programs to effectively manage the data and information will induce high penetration in the coming years. These tools provide key information which can be transformed into analysis to enhance sales and overall store functionality.

asia pacific retail beacons market

Retail Beacons Market: By Region

North America dominated the global revenue share in 2019 and is likely to hold its dominance during the forecast period. The strong presence of regional players accompanied by increasing industries’ preference towards smart technology to enhance daily operations will drive the regional industry growth. Rising investment among retailers to upgrade the vicinity operations by adopting proximity tools will offer lucrative opportunities in the region. For instance, numerous offline large-scale retailers such as Target, Walmart, and Macy’s had invested and successfully deployed beacon-based proximity sensors in their stores.

Asia Pacific is intended to observe more than 45.6% of the CAGR from 2021 to 2026. Increased preference for location-based personalized marketing programs accompanied by advanced technology adoption in the merchandising store will induce growth in this region. China, South Korea, and India are predicted to be the major investors of this technology. The above-mentioned countries are projected to witness the highest number of sensor deployments in the coming years.

Retail Beacons Company Market Share and Competitor Analysis

Global industry revenue share is non-concentrated in nature. Presently, only a few providers are present in the market with significant revenue share. Product portfolio enhancement to meet diversified business needs is the prime concern among the leading providers.

BlueCats, BlueSense, Estimote, Gelo, Glimworm, Gimbal by Qualcomm, Kontakt, Sensorberg, Sonic Notify, Aruba, Cisco, Accent Systems, Bluvision, Swirl Networks, and Blesh are key notable providers in the industry.

Please note: This is not an exhaustive list of companies profiled in the report.

Kontakt is among the leading players in the industry due to its vast service offering and extended product portfolio for diversified purposes and applications. The company provides various services with fully configurable cloud-based API. In 2019, Kontakt launched a location-based and sensor analytics software suite name “Simon”. The software was developed to improvise safety and efficiency in the operational environment. 

Chapter 1   Methodology

1.1    Market scope & definitions

1.2    Estimates & forecast calculation

1.3    Historical data overview and validation

1.4    Data sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Retail beacons industry overview, 2019-2026

2.1.1    Industry overview

2.1.2    Product Type overview

2.1.3    Connectivity overview

2.1.4    Application overview

2.1.5    Offering overview

2.1.6    Regional overview

Chapter 3   Retail Beacons Market Trends

3.1    Market segmentation

3.2    Industry background, 2019-2026

3.3    Market key trends

3.3.1    Positive trends

3.3.2    Industry challenges

3.4    Prospective growth scenario

3.5    COVID-19 influence over industry growth

3.6    Porter’s analysis

3.7    PESTEL analysis

3.8    Value chain & supply chain analysis

3.9    Regulatory framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Technology overview

3.11    Market share analysis, 2020

3.11.1    Company positioning overview, 2020

Chapter 4   Retail Beacons Market, By Product Type

4.1    Product Type Outlook

4.2    Ibeacon

4.2.1    Market size, by region, 2019-2026 (USD Million)

4.3    Eddystone

4.3.1    Market size, by region, 2019-2026 (USD Million)

4.4    Others

4.3.1    Market size, by region, 2019-2026 (USD Million)

Chapter 5   Retail Beacons Market, By Connectivity

5.1    Connectivity Outlook

5.2    Bluetooth Low Energy (BLE)

5.2.1    Market size, by region, 2019-2026 (USD Million)

5.3    Hybrid

5.3.1    Market size, by region, 2019-2026 (USD Million)

5.4    Wi-Fi

5.4.1    Market size, by region, 2019-2026 (USD Million)

Chapter 6   Retail Beacons Market, By Application

6.1    Application Outlook

6.2    Consumer store movement tracking

6.2.1    Market size, by region, 2019-2026 (USD Million)

6.3    Personalized marketing

6.3.1    Market size, by region, 2019-2026 (USD Million)

6.4    Discount and coupons alert

6.4.1    Market size, by region, 2019-2026 (USD Million)

6.5    Loyalty programs

6.5.1    Market size, by region, 2019-2026 (USD Million)

6.6    Others

6.6.1    Market size, by region, 2019-2026 (USD Million)

Chapter 7   Retail Beacons Market, By Offering

7.1    Offering Outlook

7.2    Hardware

7.2.1    Market size, by region, 2019-2026 (USD Million)

7.2.2    Standard Beacon

7.2.2.1    Market size, by region, 2019-2026 (USD Million)

7.2.3    Card Beacon

7.2.3.1    Market size, by region, 2019-2026 (USD Million)

7.2.4    Sticker Beacon

7.2.4.1    Market size, by region, 2019-2026 (USD Million)

7.3    Software

7.3.1    Market size, by region, 2019-2026 (USD Million)

7.3.2    Content Management Software

7.3.2.1    Market size, by region, 2019-2026 (USD Million)

7.3.3    Analytics Software

7.3.3.1    Market size, by region, 2019-2026 (USD Million)

7.3.4    Others

7.3.4.1    Market size, by region, 2019-2026 (USD Million)

7.4    Service

7.4.1    Market size, by region, 2019-2026 (USD Million)

7.4.2    Project Management Service

7.4.2.1    Market size, by region, 2019-2026 (USD Million)

7.4.3    Consulting Service

7.4.3.1    Market size, by region, 2019-2026 (USD Million)

7.4.4    Maintenance & Support Service

7.4.4.1    Market size, by region, 2019-2026 (USD Million)

Chapter 8   Retail Beacons Market, By Region

8.1    Regional outlook

8.2    North America

8.2.1    Market size, by country 2019-2026 (USD Million)

8.2.2    Market size, by product type, 2019-2026 (USD Million)

8.2.3    Market size, by connectivity, 2019-2026 (USD Million)

8.2.4    Market size, by application, 2019-2026 (USD Million)

8.2.5    Market size, by offering, 2019-2026 (USD Million)

8.2.6    U.S.

8.2.6.1    Market size, by product type, 2019-2026 (USD Million)

8.2.6.2    Market size, by connectivity, 2019-2026 (USD Million)

8.2.6.3    Market size, by application, 2019-2026 (USD Million)

8.2.6.4    Market size, by offering, 2019-2026 (USD Million)

8.2.7    Canada

8.2.7.1    Market size, by product type, 2019-2026 (USD Million)

8.2.7.2    Market size, by connectivity, 2019-2026 (USD Million)

8.2.7.3    Market size, by application, 2019-2026 (USD Million)

8.2.7.4    Market size, by offering, 2019-2026 (USD Million)

8.3    Europe

8.3.1    Market size, by country 2019-2026 (USD Million)

8.3.2    Market size, by product type, 2019-2026 (USD Million)

8.3.3    Market size, by connectivity, 2019-2026 (USD Million)

8.3.4    Market size, by application, 2019-2026 (USD Million)

8.3.5    Market size, by offering, 2019-2026 (USD Million)

8.3.6    Germany

8.2.6.1    Market size, by product type, 2019-2026 (USD Million)

8.2.6.2    Market size, by connectivity, 2019-2026 (USD Million)

8.2.6.3    Market size, by application, 2019-2026 (USD Million)

8.2.6.4    Market size, by offering, 2019-2026 (USD Million)

8.3.7    UK

8.3.7.1    Market size, by product type, 2019-2026 (USD Million)

8.3.7.2    Market size, by connectivity, 2019-2026 (USD Million)

8.3.7.3    Market size, by application, 2019-2026 (USD Million)

8.3.7.4    Market size, by offering, 2019-2026 (USD Million)

8.3.8    France

8.3.8.1    Market size, by product type, 2019-2026 (USD Million)

8.3.8.2    Market size, by connectivity, 2019-2026 (USD Million)

8.3.8.3    Market size, by application, 2019-2026 (USD Million)

8.3.8.4    Market size, by offering, 2019-2026 (USD Million)

8.3.9    Italy

8.3.9.1    Market size, by product type, 2019-2026 (USD Million)

8.3.9.2    Market size, by connectivity, 2019-2026 (USD Million)

8.3.9.3    Market size, by application, 2019-2026 (USD Million)

8.3.9.4    Market size, by offering, 2019-2026 (USD Million)

8.3.10    Spain

8.3.10.1    Market size, by product type, 2019-2026 (USD Million)

8.3.10.2    Market size, by connectivity, 2019-2026 (USD Million)

8.3.10.3    Market size, by application, 2019-2026 (USD Million)

8.3.10.4    Market size, by offering, 2019-2026 (USD Million)

8.4    Asia Pacific

8.4.1    Market size, by country 2019-2026 (USD Million)

8.4.2    Market size, by product type, 2019-2026 (USD Million)

8.4.3    Market size, by connectivity, 2019-2026 (USD Million)

8.4.4    Market size, by application, 2019-2026 (USD Million)

8.4.5    Market size, by offering, 2019-2026 (USD Million)

8.4.6    China

8.4.6.1    Market size, by product type, 2019-2026 (USD Million)

8.4.6.2    Market size, by connectivity, 2019-2026 (USD Million)

8.4.6.3    Market size, by application, 2019-2026 (USD Million)

8.4.6.4    Market size, by offering, 2019-2026 (USD Million)

8.4.7    India

8.4.7.1    Market size, by product type, 2019-2026 (USD Million)

8.4.7.2    Market size, by connectivity, 2019-2026 (USD Million)

8.4.7.3    Market size, by application, 2019-2026 (USD Million)

8.4.7.4    Market size, by offering, 2019-2026 (USD Million)

8.4.8    Japan

8.4.8.1    Market size, by product type, 2019-2026 (USD Million)

8.4.8.2    Market size, by connectivity, 2019-2026 (USD Million)

8.4.8.3    Market size, by application, 2019-2026 (USD Million)

8.4.8.4    Market size, by offering, 2019-2026 (USD Million)

8.4.9    Australia

8.4.9.1    Market size, by product type, 2019-2026 (USD Million)

8.4.9.2    Market size, by connectivity, 2019-2026 (USD Million)

8.4.9.3    Market size, by application, 2019-2026 (USD Million)

8.4.9.4    Market size, by offering, 2019-2026 (USD Million)

8.4.10    South Korea

8.4.10.1    Market size, by product type, 2019-2026 (USD Million)

8.4.10.2    Market size, by connectivity, 2019-2026 (USD Million)

8.4.10.3    Market size, by application, 2019-2026 (USD Million)

8.4.10.4    Market size, by offering, 2019-2026 (USD Million)

8.5    Latin America

8.5.1    Market size, by country 2019-2026 (USD Million)

8.5.2    Market size, by product type, 2019-2026 (USD Million)

8.5.3    Market size, by connectivity, 2019-2026 (USD Million)

8.5.4    Market size, by application, 2019-2026 (USD Million)

8.5.5    Market size, by offering, 2019-2026 (USD Million)

8.5.6    Brazil

8.5.6.1    Market size, by product type, 2019-2026 (USD Million)

8.5.6.2    Market size, by connectivity, 2019-2026 (USD Million)

8.5.6.3    Market size, by application, 2019-2026 (USD Million)

8.5.6.4    Market size, by offering, 2019-2026 (USD Million)

8.5.7    Mexico

8.5.7.1    Market size, by product type, 2019-2026 (USD Million)

8.5.7.2    Market size, by connectivity, 2019-2026 (USD Million)

8.5.7.3    Market size, by application, 2019-2026 (USD Million)

8.5.7.4    Market size, by offering, 2019-2026 (USD Million)

8.6    MEA

8.6.1    Market size, by country 2019-2026 (USD Million)

8.6.2    Market size, by product type, 2019-2026 (USD Million)

8.6.3    Market size, by connectivity, 2019-2026 (USD Million)

8.6.4    Market size, by application, 2019-2026 (USD Million)

8.6.5    Market size, by offering, 2019-2026 (USD Million)

8.6.6    Saudi Arabia

8.6.6.1    Market size, by product type, 2019-2026 (USD Million)

8.6.6.2    Market size, by connectivity, 2019-2026 (USD Million)

8.6.6.3    Market size, by application, 2019-2026 (USD Million)

8.6.6.4    Market size, by offering, 2019-2026 (USD Million)

8.6.7    UAE

8.6.7.1    Market size, by product type, 2019-2026 (USD Million)

8.6.7.2    Market size, by connectivity, 2019-2026 (USD Million)

8.6.7.3    Market size, by application, 2019-2026 (USD Million)

8.6.7.4    Market size, by offering, 2019-2026 (USD Million)

Chapter 9   Company Landscape

9.1    Competitive analysis, 2020

9.2    BlueCats

9.2.1    Company overview

9.2.2    Financial analysis

9.2.3    Strategic positioning

9.2.4    Info graphic analysis

9.3    BlueSense

9.3.1    Company overview

9.3.2    Financial analysis

9.3.3    Strategic positioning

9.3.4    Info graphic analysis

9.4    Estimote

9.4.1    Company overview

9.4.2    Financial analysis

9.4.3    Strategic positioning

9.4.4    Info graphic analysis

9.5    Gelo

9.5.1    Company overview

9.5.2    Financial analysis

9.5.3    Strategic positioning

9.5.4    Info graphic analysis

9.6    Glimworm

9.6.1    Company overview

9.6.2    Financial analysis

9.6.3    Strategic positioning

9.6.4    Info graphic analysis

9.7    Gimbal by Qualcomm

9.7.1    Company overview

9.7.2    Financial analysis

9.7.3    Strategic positioning

9.7.4    Info graphic analysis

9.8    Kontakt

9.8.1    Company overview

9.8.2    Financial analysis

9.8.3    Strategic positioning

9.8.4    Info graphic analysis

9.9    Sensorberg

9.9.1    Company overview

9.9.2    Financial analysis

9.9.3    Strategic positioning

9.9.4    Info graphic analysis

9.10    Sonic Notify

9.10.1    Company overview

9.10.2    Financial analysis

9.10.3    Strategic positioning

9.10.4    Info graphic analysis

9.11    Aruba

9.11.1    Company overview

9.11.2    Financial analysis

9.11.3    Strategic positioning

9.11.4    Info graphic analysis

9.12    Cisco

9.12.1    Company overview

9.12.2    Financial analysis

9.12.3    Strategic positioning

9.12.4    Info graphic analysis

9.13    Accent Systems

9.13.1    Company overview

9.13.2    Financial analysis

9.13.3    Strategic positioning

9.13.4    Info graphic analysis

9.14    Bluvision

9.14.1    Company overview

9.14.2    Financial analysis

9.14.3    Strategic positioning

9.14.4    Info graphic analysis

9.15    Swirl Networks

9.15.1    Company overview

9.15.2    Financial analysis

9.15.3    Strategic positioning

9.15.4    Info graphic analysis

9.16    Blesh

9.16.1    Company overview

9.16.2    Financial analysis

9.16.3    Strategic positioning

9.16.4    Info graphic analysis

The Global Retail Beacons Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Retail Beacons Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global retail beacons market size will witness over 45% CAGR from 2021 to 2026.
Key notable providers include BlueCats, BlueSense, Estimote, Gelo, Glimworm, Gimbal by Qualcomm, Kontakt, Sensorberg, Sonic Notify, Aruba, Cisco, Accent Systems, Bluvision, Swirl Networks, and Blesh among others.
The North America dominated the regional demand and held more than 38% of the revenue share in 2019.
The industry had confronted a significant setback during the initial phase of the covid-19 pandemic. The sudden close down of retail stores, malls, and other public gathering spaces negatively impacted the industry growth. However, the industry is likely to be back on its normal growth pace during the forecast period.
The increasing need to identify and target the focused set of consumers to enhance product sales will drive the retail beacons market growth.

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