Sneakers Market

Global Sneakers Market Size, Trends & Analysis - Forecasts to 2027 By Age Group (Men, Women, and Kids), By Application (Physical Exercise, Amateur Sports, and Lifestyle), By Distribution Channel (Offline Retail Stores and Online Retail Stores), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Company Market Share Analysis, and Competitor Analysis

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This report was recently updated on April 13 2024 with the latest and most recent market numbers

Global Sneakers Market Size

The global sneakers market is projected to grow at a CAGR value of 7.5% from 2022 to 2027.

Sneakers were initially developed for the athletic community but have since undergone various changes to become a widespread form of informal footwear. The growing investment by companies in the development of aesthetically pleasing sneakers, increased development of luxury sneakers, and strong marketing drives have been instrumental in the growth of the sneakers market.

Major driving factors are the increased demand from fashion-conscious people who would like to be fashionable as well as comfortable, increasing awareness of the most recent trends in the sneaker industry, digital revolution, and social media has resulted in a broader spread of fashion trends and the latest sneakers design in the market.

Furthermore, the ongoing innovation in the field of sneakers to reduce emission and shift to manufacturing sneakers by using eco-friendly sneakers, celebrities of the film industry as well as sports personalities, and the growing number of social media influencers have popularized sneakers among people. The burgeoning e-commerce business will be essential towards the expansion of the sneaker market and strong advertising campaigns on digital and print media are also likely to have a significant impact on market growth during the forecast period.

Manufacturers can also learn about consumer preferences through social media platforms, and advances in data analytics and artificial intelligence have improved vendors' ability to better grasp what the customers want. The popularity of sneakers is also associated with hip-hop and pop culture in the west which is slowly growing in Asia as well. The ongoing technological advancements for producing environment-friendly sneakers are expected to offer lucrative opportunities for the industry. The growing availability of counterfeit goods will restrict the industry's expansion.

The industry has been substantially adversely impacted by COVID-19. Manufacturing plant closures and the closure of non-essential retailers in countries resulted in lower sales and losses for firms. As people were restricted and economic growth stalled, purchases related to fashion have been significantly cut-down. The industry is likely to rebound during the predicted period when limitations are eased and people return.

global sneakers market

Global Sneakers Market: By Age Group

Based on the age group, the global sneakers market fragmented into men, women, and kids. Due to their greater interest in sports and other physical activities, as well as hip-hop and pop culture and growing fashion consciousness, the men’s segment is likely to hold the majority of the market share. Increased female participation in sports around the world, as well as a shifting preference for comfort over fashion, growing consumer inclination towards branded and high-fashion sneakers, will account female segment to be the fastest-growing market.

Global Sneakers Market: By Application

Based on the application, the global sneakers market is divided into physical exercise, amateur sports, and lifestyle. The physical sports segment shall have the largest market share in this segment due to increasing health awareness to stay healthy and fit. There are also fitness-conscious customers, gym-goers, and others who utilize them for light workouts.

Global Sneakers Market Distribution Channel

Based on the distribution channel, the global sneakers market is divided into offline retail stores and online retail stores.

Offline retail stores shall include supermarkets & hypermarkets, brand outlets, and specialty stores. This segment is projected to hold the largest market share due to the convenience of trying the sneakers to ensure comfort and matched preferences. Online retail stores will account to be fastest growing due to increased internet users, a wider range of designs, and at discounted rates compared to offline retail stores.

asia pacific sneakers market

Global Sneakers Market: By Region

As per the geographical analysis, the global sneakers market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America).

North America (the United States, Canada, and Mexico) will dominate the global share in the global sneakers market from 2022 to 2027. The region's dominance has been largely attributed to consumers' greater understanding of sneakers and the latest trends in the world, lifestyle shift from fashion to comfort has resulted in increased market demand for sneakers, growing awareness, and increasing participation in outdoor sports and adventure activities and prevalence of key players in the market. Sneakers have long been associated with American culture, but they have now spread throughout the globe. Sneakers are in high demand, especially among the younger generation. In the North American region, the United States has the largest market share, followed by Canada.

Europe is the second-largest market, People are becoming increasingly aware of their health and well-being as chronic diseases and sedentary lifestyles become more common.

Moreover, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global sneakers market during the forecast period. The increase in government initiatives to increase awareness regarding health and wellbeing by encouraging 2K, 5K run and mandating sports hour in schools and offices and as well as increasing participation in sports recreational activities and socialization by people and growing participation of the countries in the regions in sports activities at national, international and Olympic level due to these reasons it is likely to propel market expansion in the Asia Pacific.

Global Sneakers Market Share and Competitor Analysis

Adidas, Nike, New Balance, Under Armour, ASICS, MIZUNO, Puma, Lining, Ecco, Kswiss, Skecher, ANTA, 361°, PEAK, Guirenniao, China Dongxiang, Xtep, and others are key players in the global sneakers market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1     Sneakers Industry Overview, 2022-2027

2.1.1    Industry Overview

2.1.2    Age-Group Overview

2.1.3    Application Overview

2.1.4    Distribution Channel Overview

2.1.6    Regional Overview

Chapter 3    Sneakers Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2022-2027

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Increased Fashion-Conscious People Who Would Like To Be Fashionable As Well As Comfortable

3.3.1.2    The Burgeoning E-Commerce Business Will Be Essential Towards the Expansion

3.3.2    Industry Challenges

3.3.2.1    Growing Availability Of Counterfeit Goods Will Restrict The Industry's Expansion

3.4    Prospective Growth Scenario

3.4.1    Age-Group Growth Scenario

3.4.2    Application Growth Scenario

3.4.3    Distribution Channel Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    Distribution Channel Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4    Sneakers Market, By Age-Group

4.1    Age-Group Outlook

4.2    Men

4.2.1    Market Size, By Region, 2022-2027 (USD Million)

4.3    Women

4.3.1    Market Size, By Region, 2022-2027 (USD Million)

4.4    Kids

4.4.1    Market Size, By Region, 2022-2027 (USD Million)

Chapter 5    Sneakers  Market, Application

5.1    Application Outlook

5.2   Physical Exercise

5.2.1    Market Size, By Region, 2022-2027 (USD Million)

5.3    Amateur Sports

5.3.1    Market Size, By Region, 2022-2027 (USD Million)

5.4    Lifestyle

5.4.1    Market Size, By Region, 2022-2027 (USD Million)

Chapter 6    Sneakers Market, By Distribution Channel

6.1    Offline Retail Stores

6.1.1    Market Size, By Region, 2022-2027 (USD Million)

6.2    Online Retail Stores

6.2.1    Market Size, By Region, 2022-2027 (USD Million)

Chapter 7    Sneakers Market, By Region

7.1    Regional outlook

7.2    North America

7.2.1    Market Size, By Country 2022-2027 (USD Million)

7.2.2    Market Size, By Age-Group, 2022-2027 (USD Million)

7.2.3    Market Size, By Application, 2022-2027 (USD Million)

7.2.4    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.2.6    U.S.

7.2.6.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.2.4.2    Market Size, By Application, 2022-2027 (USD Million)

7.2.4.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.2.7    Canada

7.2.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.2.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.2.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3    Europe

7.3.1    Market Size, By Country 2022-2027 (USD Million)

7.3.2    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.3    Market Size, By Application, 2022-2027 (USD Million)

7.3.4    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.6    Germany

7.3.6.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.6.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.6.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.7    UK

7.3.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.8    France

7.3.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.9    Italy

7.3.9.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.9.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.9.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.10    Spain

7.3.10.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.10.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.10.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.3.11    Russia

7.3.11.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.3.11.2    Market Size, By Application, 2022-2027 (USD Million)

7.3.11.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4    Asia Pacific

7.4.1    Market Size, By Country 2022-2027 (USD Million)

7.4.2    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.3    Market Size, By Application, 2022-2027 (USD Million)

7.4.4    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4.6    China

7.4.6.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.6.2    Market Size, By Application, 2022-2027 (USD Million)

7.4.6.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4.7    India

7.4.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.4.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4.8    Japan

7.4.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.4.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4.9    Australia

7.4.9.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.9.2    Market size, By Application, 2022-2027 (USD Million)

7.4.9.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.4.10    South Korea

7.4.10.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.4.10.2    Market Size, By Application, 2022-2027 (USD Million)

7.4.10.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.5    Latin America

7.5.1    Market Size, By Country 2022-2027 (USD Million)

7.5.2    Market Size, By Age-Group, 2022-2027 (USD Million)

7.5.3    Market Size, By Application, 2022-2027 (USD Million)

7.5.4   Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.5.6    Brazil

7.5.6.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.5.6.2    Market Size, By Application, 2022-2027 (USD Million)

7.5.6.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.5.7    Mexico

7.5.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.5.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.5.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.5.8    Argentina

7.5.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.5.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.5.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.6    MEA

7.6.1    Market Size, By Country 2022-2027 (USD Million)

7.6.2    Market Size, By Age-Group, 2022-2027 (USD Million)

7.6.3    Market Size, By Application, 2022-2027 (USD Million)

7.6.4    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.6.6    Saudi Arabia

7.6.6.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.6.6.2    Market Size, By Application, 2022-2027 (USD Million)

7.6.6.3   Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.6.7    UAE

7.6.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.6.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.6.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

7.6.8    South Africa

7.6.7.1    Market Size, By Age-Group, 2022-2027 (USD Million)

7.6.7.2    Market Size, By Application, 2022-2027 (USD Million)

7.6.7.3    Market Size, By Distribution Channel, 2022-2027 (USD Million)

Chapter 8   Company Landscape

8.1    Competitive Analysis, 2021

8.2    Adidas

8.2.1    Company Overview

8.2.2    Financial Analysis

8.2.3    Strategic Positioning

8.2.4    Info Graphic Analysis

8.3    Nike

8.3.1    Company Overview

8.3.2    Financial Analysis

8.3.3    Strategic Positioning

8.3.4    Info Graphic Analysis

8.4    New Balance

8.4.1    Company Overview

8.4.2    Financial Analysis

8.4.3    Strategic Positioning

8.4.4    Info Graphic Analysis

8.5    Under Armour

8.5.1    Company Overview

8.5.2    Financial Analysis

8.5.3    Strategic Positioning

8.5.4    Info Graphic Analysis

8.6    ASICS

8.6.1    Company Overview

8.6.2    Financial Analysis

8.6.3    Strategic Positioning

8.6.4    Info Graphic Analysis

8.7    MIZUNO

8.7.1    Company Overview

8.7.2    Financial Analysis

8.7.3    Strategic Positioning

8.7.4    Info Graphic Analysis

8.        Puma

8.8.1    Company Overview

8.8.2    Financial Analysis

8.8.3    Strategic Positioning

8.8.4    Info Graphic Analysis

8.9    Lining

8.8.1    Company Overview

8.8.2    Financial Analysis

8.8.3    Strategic Positioning

8.8.4    Info Graphic Analysis

8.10     Ecco

8.10.1    Company Overview

8.10.2    Financial Analysis

8.10.3    Strategic Positioning

8.10.4    Info Graphic Analysis

8.11    Other Companies

8.11.1    Company Overview

8.11.2    Financial Analysis

8.11.3    Strategic Positioning

8.11.4    Info Graphic Analysis

The Global Sneakers Market has been studied from the year 2019 till 2027. However, the CAGR provided in the report is from the year 2022 to 2027. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Sneakers Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global sneakers market is projected to grow at a CAGR value of 7.5% from 2022 to 2027.
Adidas, Nike, New Balance, Under Armour, ASICS, MIZUNO, Puma, Lining, Ecco, Kswiss, Skecher, ANTA, 361°, PEAK, Guirenniao, China Dongxiang, Xtep, and others are key players in the global sneakers market.
The North American region is estimated to hold the largest share in the global sneakers market.
The industry has been adversely impacted by COVID-19. Manufacturing plant closures and the closure of non-essential retailers in countries resulted in lower sales and losses for firms. As people were restricted and economic growth stalled, purchases related to fashion have been significantly cut-down. The industry is likely to rebound during the predicted period when limitations are eased and people return.
Major driving factors are increased fashion-conscious people who would like to be fashionable as well as comfortable, increasing awareness of the most recent trends in the sneaker industry, The digital revolution, and social media has resulted in a broader spread of fashion trends and the latest sneakers design in the market.

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