Social Media Analytics Market

Global Social Media Analytics Market, Trends & Analysis - Forecasts to 2026 By Component (Solution, Services, And Others), By Application (Sales and Marketing Management, Competitive Intelligence, Risk Management and Fraud, Public Safety and Law Enforcement, and Others), By Deployment (On-Premises and Cloud), By Organization Size (Small and Medium-Sized, Large-Sized), By Region (North America, Asia Pacific, Central & South America, Europe, and the Middle East & Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology
Format
  • ms word
  • ms excel
  • ms ppt
  • pdf
This report was recently updated on November 22 2022 with the latest and most recent market numbers

Social Media Analytics Market Size

The global social media analytics market is projected to grow from USD 3.2 billion in 2020 to USD 9.3 billion by 2026, at a CAGR of 24.2% between 2021 and 2026. The ability to collect data with the help of social media platforms to make business decisions is classified as social media analytics. Social media analytics is also known as social media intelligence as it uses technological solutions and uses various emerging trends in the market to develop any kind of insight on the business to generate revenue.

The rising number of social media users is one of the major drivers for the social media analytics market in the years to come. Nowadays, people are dependent on social media not just for conversation but also for news and entertainment purposes. This shows the immense strength and growth opportunities the analytics market has and would grow at a rapid speed with the help of technological advancements.

In the initial stages, social media analytics was used to perform common advertisements on platforms but nowadays customized advertisements are being made based on individual choices and preferences. Partnerships with big firms, collaboration, and new product launches would further provide a boost to this market.

global social media analytics market

Social Media Analytics Market: By Components

Based on components, the market can be segmented into solutions and services. The solutions segment is expected to hold a large market share during the forecast period mainly due to adaptation by industries vertically which not only includes private players for advertisement purposes but also includes pharmaceutical industries, health and lifestyle, media industry, telecom industry, etc. The number of companies getting used to the social media analytics solutions segment would hold a major share in the years to come.

Social Media Analytics Market: By Application

Based on application, the social media analytics market is segmented into sales and marketing management, competitive intelligence, risk management and fraud, public safety, and law enforcement among others.

Sales and marketing management is expected to hold the largest market share mainly due to the rise in the number of social media platforms and the volume of data collected to emphasize the need and demand based on individual category.

Social Media Analytics Market: By Deployment

Based on deployment, the social media analytics market can be segmented into on-premise and cloud. Cloud computing is powerful and will continue to grow in the future by providing further benefits. It is extremely cost-effective and can be used to store data and perform analytics thereby expanding the growth. Cloud computing would grow at a rapid pace in the years to come mainly due to increased storage capacity, enhanced performance of the internet, and provide further improvement in cloud services.

Social Media Analytics Market: By Organization Size

Based on organization size, the social media analytics market is segmented into small & medium-sized, and large-sized. Large-sized organizations will dominate the market share in the projected years mainly due to the availability of large infrastructure, better resources, and also due to the availability of customer base, backed by the huge workforce.

asia pacific social media analytics market

Social Media Analytics Market: By Region

As per the geographical analysis, the market can be classified into North America (the US, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (UAE, Saudi Arabia, Rest of MEA) and Central & South America (Brazil, Peru, Chile, and Rest of CSA).

The North American region based on geographical boundaries holds the highest market share in the social media analytics market and is followed by Europe. Competitive intelligence is highly considered in the North American region which is further backed by automation technologies and acts as a ladder for the growth of social media analytics.

APAC region is estimated to grow at the highest CAGR mainly due to its large population and increasing digitalization.

Social Media Analytics Market Share And Competitor Analysis

IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Clarabridge (US), NetbaseQuid(US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData (US), Meltwater (US), Khoros (US), SproutSocial (US), CISION (US), BRAND24 (US), Storender (Uk), RivalIQ(US), Quintly (Germany), Socialbakers (Czech Republic), Awario (Belarus), Oktopost (Israel), Simplify360 (India), among others are the key players in the social media analytics market.

Please note: This is not an exhaustive list of companies profiled in the report.

Chapter 1   Methodology

1.1    Market Scope & Definitions

1.2    Estimates & Forecast Calculation

1.3    Historical Data Overview and Validation

1.4    Data Sources

1.4.1    Secondary

1.4.2    Primary

Chapter 2   Report Outlook

2.1    Social Media Analytics Industry Overview, 2020-2026

2.1.1    Industry Overview

2.1.2    Type Overview

2.1.3    Application Overview

2.1.4    Deployment Overview

2.1.5    Organization Size Overview

2.1.6    Regional Overview

Chapter 3   Social Media Analytics Market Trends

3.1    Market Segmentation

3.2    Industry Background, 2020-2026

3.3    Market Key Trends

3.3.1    Positive Trends

3.3.1.1    Advancements in the social media analytic services

3.3.1.2    Growing number of social media users in APAC region

3.3.2    Industry Challenges

3.3.2.1    Data privacy concerns and stringent regulations surrounding data collection

3.4    Prospective Growth Scenario

3.4.1    Component Growth Scenario

3.4.2    Application Growth Scenario

3.4.3    Deployment Growth Scenario

3.4.4    Organization Size Growth Scenario

3.5    COVID-19 Influence over Industry Growth

3.6    Porter’s Analysis

3.7    PESTEL Analysis

3.8    Value Chain & Supply Chain Analysis

3.9    Regulatory Framework

3.9.1    North America

3.9.2    Europe

3.9.3    APAC

3.9.4    LATAM

3.9.5    MEA

3.10    End-User Overview

3.11    Market Share Analysis, 2020

3.11.1    Company Positioning Overview, 2020

Chapter 4   Social Media Analytics Market, By Component

4.1    Component Outlook

4.2    Solution

4.2.1    Market Size, By Region, 2016-2026 (USD Billion)

4.3    Service

4.3.1    Market Size, By Region, 2016-2026 (USD Billion)

4.4   Others

4.4.1    Market Size, By Region, 2016-2026 (USD Billion)

Chapter 5   Social Media Analytics Market, By Deployment

5.1    Deployment Outlook

5.2   Sales & Marketing Management

5.2.1    Market Size, By Region, 2016-2026 (USD Billion)

5.3    Competitive Intelligence

5.3.1    Market Size, By Region, 2016-2026 (USD Billion)

5.4    Risk Management & Fraud

5.4.1    Market Size, By Region, 2016-2026 (USD Billion)

5.5   Public Safety & Law Enforcement

          5.5.1    Market Size, By Region, 2016-2026 (USD Billion)

5.6  Others

         5.6.1     Market Size, By Region, 2016-2026 (USD Billion)

Chapter 6   Social Media Analytics Market, By Application

6.1    On-premises

6.1.1    Market Size, By Region, 2016-2026 (USD Billion)

6.2    Cloud

6.2.1    Market Size, By Region, 2016-2026 (USD Billion)

Chapter 7   Social Media Analytics Market, By Organization Size

7.1 Small & Medium Sized

        7.1.1   Market Size, By Region, 2016-2026 (Usd Billion)

7.2 Large Sized

     7.2.2 Market Size, By Region, 2016-2026 (Usd Billion)

Chapter 8   Social Media Analytics Market, By Region

8.1    Regional outlook

8.2    North America

8.2.1    Market Size, By Country 2020-2026 (USD Million)

8.2.2    Market Size, By Component, 2020-2026 (USD Million)

8.2.3    Market Size, By Application, 2020-2026 (USD Million)

8.2.4    Market Size, By Deployment, 2020-2026 (USD Million)

8.2.5    Market Size, By Organization Size, 2020-2026 (USD Million)

8.2.6    U.S.

8.2.6.1    Market Size, By Component, 2020-2026 (USD Million)

8.2.4.2    Market Size, By Application, 2020-2026 (USD Million)

8.2.4.3    Market Size, By Deployment, 2020-2026 (USD Million)

Market Size, By Organization Size, 2020-2026 (USD Million)

8.2.7    Canada

8.2.7.1    Market Size, By Component, 2020-2026 (USD Million)

8.2.7.2    Market Size, By Application, 2020-2026 (USD Million)

8.2.7.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.2.7.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3    Europe

8.3.1    Market Size, By Country 2020-2026 (USD Million)

8.3.2    Market Size, By Component, 2020-2026 (USD Million)

8.3.3    Market Size, By Application, 2020-2026 (USD Million)

8.3.4    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.5    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.6    Germany

8.3.6.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.6.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.6.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.6.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.7    UK

8.3.7.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.7.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.7.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.7.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.8    France

8.3.8.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.8.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.8.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.8.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.9    Italy

8.3.9.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.9.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.9.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.9.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.10    Spain

8.3.10.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.10.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.10.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.10.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.3.11    Russia

8.3.11.1    Market Size, By Component, 2020-2026 (USD Million)

8.3.11.2    Market Size, By Application, 2020-2026 (USD Million)

8.3.11.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.3.11.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.4    Asia Pacific

8.4.1    Market Size, By Country 2020-2026 (USD Million)

8.4.2    Market Size, By Component, 2020-2026 (USD Million)

8.4.3    Market Size, By Application, 2020-2026 (USD Million)

8.4.4    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.5   Market Size, By Organization Size, 2020-2026 (USD Million)

8.4.6    China

8.4.6.1    Market Size, By Component, 2020-2026 (USD Million)

8.4.6.2    Market Size, By Application, 2020-2026 (USD Million)

8.4.6.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.6.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.4.7    India

8.4.7.1    Market Size, By Component, 2020-2026 (USD Million)

8.4.7.2    Market Size, By Application, 2020-2026 (USD Million)

8.4.7.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.7.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.4.8    Japan

8.4.8.1    Market Size, By Component, 2020-2026 (USD Million)

8.4.8.2    Market Size, By Application, 2020-2026 (USD Million)

8.4.8.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.8.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.4.9    Australia

8.4.9.1    Market Size, By Component, 2020-2026 (USD Million)

8.4.9.2    Market size, By Application, 2020-2026 (USD Million)

8.4.9.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.9.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.4.10    South Korea

8.4.10.1    Market Size, By Component, 2020-2026 (USD Million)

8.4.10.2    Market Size, By Application, 2020-2026 (USD Million)

8.4.10.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.4.10.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.5    Latin America

8.5.1    Market Size, By Country 2020-2026 (USD Million)

8.5.2    Market Size, By Component, 2020-2026 (USD Million)

8.5.3    Market Size, By Application, 2020-2026 (USD Million)

8.5.4   Market Size, By Deployment, 2020-2026 (USD Million)

8.5.5   Market Size, By Organization Size, 2020-2026 (USD Million)

8.5.6    Brazil

8.5.6.1    Market Size, By Component, 2020-2026 (USD Million)

8.5.6.2    Market Size, By Application, 2020-2026 (USD Million)

8.5.6.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.5.6.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.5.7    Mexico

8.5.7.1    Market Size, By Component, 2020-2026 (USD Million)

8.5.7.2    Market Size, By Application, 2020-2026 (USD Million)

8.5.7.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.5.7.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.5.8    Argentina

8.5.8.1    Market Size, By Component, 2020-2026 (USD Million)

8.5.8.2    Market Size, By Application, 2020-2026 (USD Million)

8.5.8.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.5.8.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.6    MEA

8.6.1    Market Size, By Country 2020-2026 (USD Million)

8.6.2    Market Size, By Component, 2020-2026 (USD Million)

8.6.3    Market Size, By Application, 2020-2026 (USD Million)

8.6.4    Market Size, By Deployment, 2020-2026 (USD Million)

8.6.5    Market Size, By Organization Size, 2020-2026 (USD Million)

8.6.6    Saudi Arabia

8.6.6.1    Market Size, By Component, 2020-2026 (USD Million)

8.6.6.2    Market Size, By Application, 2020-2026 (USD Million)

8.6.6.3   Market Size, By Deployment, 2020-2026 (USD Million)

8.6.6.4   Market Size, By Organization Size, 2020-2026 (USD Million)

8.6.7    UAE

8.6.7.1    Market Size, By Component, 2020-2026 (USD Million)

8.6.7.2    Market Size, By Application, 2020-2026 (USD Million)

8.6.7.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.6.7.4    Market Size, By Organization Size, 2020-2026 (USD Million)

8.6.8    South Africa

8.6.8.1    Market Size, By Component, 2020-2026 (USD Million)

8.6.8.2    Market Size, By Application, 2020-2026 (USD Million)

8.6.8.3    Market Size, By Deployment, 2020-2026 (USD Million)

8.6.8.4    Market Size, By Organization Size, 2020-2026 (USD Million)

Chapter 9   Company Landscape

9.1    Competitive Analysis, 2020

9.2    IBM

9.2.1    Company Overview

9.2.2    Financial Analysis

9.2.3    Strategic Positioning

9.2.4    Info Graphic Analysis

9.3    Google

9.3.1    Company Overview

9.3.2    Financial Analysis

9.3.3    Strategic Positioning

9.3.4    Info Graphic Analysis

9.4    Oracle

9.4.1    Company Overview

9.4.2    Financial Analysis

9.4.3    Strategic Positioning

9.4.4    Info Graphic Analysis

9.5    Adobe

9.5.1    Company Overview

9.5.2    Financial Analysis

9.5.3    Strategic Positioning

9.5.4    Info Graphic Analysis

9.6    SAS

9.6.1    Company Overview

9.6.2    Financial Analysis

9.6.3    Strategic Positioning

9.6.4    Info Graphic Analysis

9.7    Hootsuite

9.7.1    Company Overview

9.7.2    Financial Analysis

9.7.3    Strategic Positioning

9.7.4    Info Graphic Analysis

9.8    Good Data

9.8.1    Company Overview

9.8.2    Financial Analysis

9.8.3    Strategic Positioning

9.8.4    Info Graphic Analysis

9.9    Meltwater

9.9.1    Company Overview

9.9.2    Financial Analysis

9.9.3    Strategic Positioning

9.9.4    Info Graphic Analysis

9.10    Other Companies

9.10.1    Company Overview

9.10.2    Financial Analysis

9.10.3    Strategic Positioning

9.10.4    Info Graphic Analysis

The Global Social Media Analytics Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Social Media Analytics Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

We value your investment and offer free customization with every report to fulfil your exact research needs.
This website is secure and your personal details are safe. Privacy

Frequently Asked Questions

The global social media analytics market is projected to grow from USD 3.2 billion in 2020 to USD 9.3 billion by 2026, at a CAGR of 24.2% between 2021 and 2026.
IBM, Google, Oracle, Salesforce, Adobe, SAS, Clarabridge, NetbaseQuid, Digimind, Talkwalker Hoot suite, Good Data Meltwater, Khoros among others are the key players in the social media analytics market
The North American region is estimated to hold the largest share of the social media analytics market.
COVID-19 pandemic had a negative impact on all industries across globe but was a positive for the social media industry majorly due to lockdown like situation across the globe which restricted movement of people form one point to another and has led more and more people to interact, work, communicate etc. via this platform. Many hospitals and government organisations also took the help of social media to spread awareness among people.
Rising number of social media users is one of the major drivers for the social media analytics market in the years to come.

Tailor made solutions just for you

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

OUR CLIENTS

  • Client of Global Market Estimates - Fedex
  • Client of Global Market Estimates - Samsung
  • Client of Global Market Estimates - Siemens
  • Client of Global Market Estimates - Lonza
  • Client of Global Market Estimates - DuPont
  • Client of Global Market Estimates - Medtronic
  • Client of Global Market Estimates - Toray
  • Client of Global Market Estimates - Signify
  • Client of Global Market Estimates - Teledyne
  • Client of Global Market Estimates - Trelleborg
  • Client of Global Market Estimates - Kikkoman Biochemifa
  • Client of Global Market Estimates - Leoni
  • Client of Global Market Estimates - Molnlycke
  • Client of Global Market Estimates - Spirent
  • Client of Global Market Estimates - Tokyo Electron Limited
  • Client of Global Market Estimates - Aranca
  • Client of Global Market Estimates - Asahi Kasei
  • Client of Global Market Estimates - Chimai
  • Client of Global Market Estimates - Grapsud
  • Client of Global Market Estimates - Horiba
  • Client of Global Market Estimates - Indorama
  • Client of Global Market Estimates - L&T
  • Client of Global Market Estimates - Integralife
  • Client of Global Market Estimates - Synamedia
  • Client of Global Market Estimates - Sorrento Therapeutics
  • Client of Global Market Estimates - Solenis
  • Client of Global Market Estimates - Sartorius