Social Media Tracking Market

Global Social Media Tracking Market Size, Trends & Analysis - Forecasts to 2028 By Tool Type (Analytics Tools, Monitoring Tools, Listening Tools, Management Tools), Application Type (Brand Monitoring & Reputation Management, Customer Insights & Market Research, Competitor Analysis & Benchmarking, Social Media Advertising & Campaign Management, Influencer Marketing & Relationship Management), End-Use Industry (IT & Telecom, Travel & Hospitality, Healthcare, BFSI, Media & Entertainment, Retail & E-commerce, Others), Region (North America, Asia Pacific, Central & South America, Europe, Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on May 12 2024 with the latest and most recent market numbers

Global Social Media Tracking Market Size

The global social media tracking market is expected to grow at a CAGR of 24.5% from 2023 to 2028. Social media tracking solutions refers to the tools used to monitor, analyze, and track social media activities and trends. With the increasing importance of social media platforms for businesses, and brands, the demand for effective tracking solutions has surged. These solutions provide valuable insights into consumer behavior, sentiment analysis, competitor analysis, and overall social media performance. Key players in this market offer a wide range of features, such as real-time monitoring, data visualization, influencer tracking, and campaign management. The market is driven by the need for businesses to make data-driven decisions, understand audience preferences, and enhance their online presence. As social media continues to evolve, the social media tracking market is expected to witness further growth and innovation.

The increasing adoption of social media platforms by businesses and individuals has created a vast amount of data that needs to be tracked and analyzed. Organizations are realizing the importance of understanding their target audience, monitoring brand reputation, and staying ahead of market trends. Moreover, the rise of influencer marketing has fuelled the demand for tracking tools that can identify and evaluate the impact of influencers on social media platforms. The need for real-time monitoring and crisis management has become crucial in the era of viral content and online reputation management. Additionally, advancements in artificial intelligence and machine learning technologies have enhanced the capabilities of social media tracking solutions, driving market growth further.

Companies operating in the social media tracking market have several opportunities to capitalize on. There is a growing demand for comprehensive and customizable tracking solutions that can cater to the diverse needs of businesses across different industries. Secondly, the integration of advanced analytics and AI technologies presents an opportunity to provide more accurate and actionable insights to clients. Moreover, as social media platforms continue to evolve, there is an opportunity to develop innovative tracking tools that can adapt to new features and trends. Additionally, expanding into emerging markets and offering localized solutions can help companies tap into new customer bases and gain a competitive edge in the global market.

global social media tracking market

Global Social Media Tracking Market: By Tool Type

Based on tool type, the market is segmented into analytics tools, monitoring tools, listening tools and management tools. The analytics tools segment will be the largest segment during the forecast period.

The analytics tools segment is the largest segment in the social media tracking market due to its crucial role in extracting meaningful insights from the vast amount of social media data. These tools provide businesses with the ability to measure and analyze performance, track trends, identify patterns, and make data-driven decisions, making them indispensable for effective social media management and strategy development.

Global Social Media Tracking Market: By Application Type

Based on application type, the market is segmented brand monitoring & reputation management, customer insights & market research, competitor analysis & benchmarking, social media advertising & campaign management and influencer marketing & relationship management.

The brand monitoring & reputation management segment will be the largest segment during the forecast period, due to the increasing need for businesses to monitor their brand perception, manage online reputation, and respond to customer feedback and complaints in a timely and proactive manner.

Global Social Media Tracking Market: By End-Use Industry

Based on end-use industry, the market is segmented into IT & telecom, travel & hospitality, healthcare, BFSI, media & entertainment, retail & e-commerce and others.

The retail & e-commerce segment will be the largest segment during the forecast period, due to the significant presence of businesses in this industry on social media platforms. Retailers and e-commerce companies heavily rely on social media for marketing, customer engagement, and brand promotion, driving the demand for tracking solutions.

asia pacific social media tracking market

Global Social Media Tracking Market: By Region

The North American region is analyzed to be the largest segment in the global social media tracking market during the forecast period. North America is the largest segment in the social media tracking market due to its high internet penetration and large user base on social media platforms. It is home to technology giants and social media platforms, and businesses are early adopters of digital marketing strategies. It also has a strong focus on data-driven decision-making and analytics, further driving the demand for tracking tools.

Asia Pacific is also analyzed to be the fastest growing segment across the global social media tracking market. APAC has a large population, with a significant number of active social media users. This has been fuelled by the rising middle class and increasing smartphone penetration. Digital transformation and e-commerce have created a vibrant online ecosystem, leading to a surge in social media activities and the need for effective tracking solutions. Additionally, influencer marketing and digital advertising investments have increased, further driving the demand for social media tracking tools.

Global Social Media Tracking Market Share and Competitor Analysis

The key players operating in the market are Hootsuite Analytics, BuzzSumo, Sprout Social, HowSociable, Snaplytics, Influenex, Zoho Social, Meltwater, Semrush, Sprinklr, Falcon.io, Sysomos, Crimson Hexagon and NetBase Quid among others.

Please note: This is not an exhaustive list of companies profiled in the report.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

2.4   Data Metrics on Feed Stocks

3          GLOBAL MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL SOCIAL MEDIA TRACKING MARKET, BY TOOL TYPE

4.1   Introduction

4.2   Social Media Tracking Market: Tool Type Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   Analytics Tools

4.4.1        Analytics Tools Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   Management Tools

4.5.1        Management Tools Market Estimates and Forecast, 2020-2028 (USD Million)

4.6   Monitoring Tools

4.6.1        Monitoring Tools Market Estimates and Forecast, 2020-2028 (USD Million)

4.7   Listening Tools

4.7.1        Listening Tools Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL SOCIAL MEDIA TRACKING MARKET, BY END-USE INDUSTRY

5.1   Introduction

5.2   Social Media Tracking Market: End-Use Industry Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   IT & Telecom

5.4.1        IT & Telecom Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Business, Financial Services & Insurance (BFSI)

5.5.1        Business, Financial Services & Insurance (BFSI) Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Retail & E-Commerce

5.6.1        Retail & E-Commerce Market Estimates and Forecast, 2020-2028 (USD Million)

5.7   Travel & Hospitality

5.7.1        Travel & Hospitality Market Estimates and Forecast, 2020-2028 (USD Million)

5.8   Healthcare

5.8.1        Healthcare Market Estimates and Forecast, 2020-2028 (USD Million)

5.9   Media & Entertainment

5.9.1        Media & Entertainment Market Estimates and Forecast, 2020-2028 (USD Million)

5.10 Other Industries

5.10.1      Other Industries Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL SOCIAL MEDIA TRACKING MARKET, BY APPLICATION TYPE

6.1   Introduction

6.2   Social Media Tracking Market: Application Type Scope Key Takeaways

6.3   Revenue Growth Analysis, 2022 & 2028

6.4   Brand Monitoring & Reputation Management

6.4.1        Brand Monitoring & Reputation Management Market Estimates and Forecast, 2020-2028 (USD Million)

6.5   Customer Insights & Market Research

6.5.1        Customer Insights & Market Research Market Estimates and Forecast, 2020-2028 (USD Million)

6.6   Influencer Marketing & Relationship Management

6.6.1        Influencer Marketing & Relationship Management Market Estimates and Forecast, 2020-2028 (USD Million)

6.7   Social Media Advertising & Campaign Management

6.7.1        Social Media Advertising & Campaign Management Market Estimates and Forecast, 2020-2028 (USD Million)

6.8   Competitor Analysis and Benchmarking

6.8.1        Competitor Analysis and Benchmarking Market Estimates and Forecast, 2020-2028 (USD Million)

7          GLOBAL SOCIAL MEDIA TRACKING MARKET, BY REGION

7.1   Introduction

7.2   North America Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.1        By Tool Type

7.2.2        By End-Use Industry

7.2.3        By Application Type

7.2.4        By Country

7.2.4.1     U.S. Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.1.1        By Tool Type

7.2.4.1.2        By End-Use Industry

7.2.4.1.3        By Application Type

7.2.4.2     Canada Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.2.1        By Tool Type

7.2.4.2.2        By End-Use Industry

7.2.4.2.3        By Application Type

7.2.4.3     Mexico Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.3.1        By Tool Type

7.2.4.3.2        By End-Use Industry

7.2.4.3.3        By Application Type

7.3   Europe Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.1        By Tool Type

7.3.2        By End-Use Industry

7.3.3        By Application Type

7.3.4        By Country

7.3.4.1     Germany Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.1.1        By Tool Type

7.3.4.1.2        By End-Use Industry

7.3.4.1.3        By Application Type

7.3.4.2     U.K. Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.2.1        By Tool Type

7.3.4.2.2        By End-Use Industry

7.3.4.2.3        By Application Type

7.3.4.3     France Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.3.1        By Tool Type

7.3.4.3.2        By End-Use Industry

7.3.4.3.3        By Application Type

7.3.4.4     Italy Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.4.1        By Tool Type

7.3.4.4.2        By End-Use Industry

7.2.4.4.3        By Application Type

7.3.4.5     Spain Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.5.1        By Tool Type

7.3.4.5.2        By End-Use Industry

7.2.4.5.3        By Application Type

7.3.4.6     Netherlands Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Tool Type

7.3.4.7.2        By End-Use Industry

7.2.4.7.3        By Application Type

7.3.4.7     Rest of Europe Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Tool Type

7.3.4.7.2        By End-Use Industry

7.2.4.7.3        By Application Type

7.4   Asia Pacific Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.1        By Tool Type

7.4.2        By End-Use Industry

7.4.3        By Application Type

7.4.4        By Country

7.4.4.1     China Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.1.1        By Tool Type

7.4.4.1.2        By End-Use Industry

7.4.4.1.3        By Application Type

7.4.4.2     Japan Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.2.1        By Tool Type

7.4.4.2.2        By End-Use Industry

7.4.4.2.3        By Application Type

7.4.4.3     India Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.3.1        By Tool Type

7.4.4.3.2        By End-Use Industry

7.4.4.3.3        By Application Type

7.4.4.4     South Korea Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.4.1        By Tool Type

7.4.4.4.2        By End-Use Industry

7.4.4.4.3        By Application Type

7.4.4.5     Singapore Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.5.1        By Tool Type

7.4.4.5.2        By End-Use Industry

7.4.4.5.3        By Application Type

7.4.4.6     Malaysia Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Tool Type

7.4.4.7.2        By End-Use Industry

7.4.4.7.3        By Application Type

7.4.4.7     Thailand Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Tool Type

7.4.4.7.2        By End-Use Industry

7.4.4.7.3        By Application Type

7.4.4.8     Indonesia Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.8.1        By Tool Type

7.4.4.8.2        By End-Use Industry

7.4.4.8.3        By Application Type

7.4.4.9     Vietnam Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.9.1        By Tool Type

7.4.4.9.2        By End-Use Industry

7.4.4.9.3        By Application Type

7.4.4.10  Taiwan Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.10.1 By Tool Type

7.4.4.10.2 By End-Use Industry

7.4.4.10.3 By Application Type

7.4.4.11  Rest of Asia Pacific Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.11.1 By Tool Type

7.4.4.11.2 By End-Use Industry

7.4.4.11.3 By Application Type

7.5   Middle East & Africa Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.1        By Tool Type

7.5.2        By End-Use Industry

7.5.3        By Application Type

7.5.4        By Country

7.5.4.1     Saudi Arabia Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.1.1        By Tool Type

7.5.4.1.2        By End-Use Industry

7.5.4.1.3        By Application Type

7.5.4.2     U.A.E. Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.2.1        By Tool Type

7.5.4.2.2        By End-Use Industry

7.5.4.2.3        By Application Type

7.5.4.3     Israel Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.3.1        By Tool Type

7.5.4.3.2        By End-Use Industry

7.5.4.3.3        By Application Type

7.5.4.4     South Africa Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.4.1        By Tool Type

7.5.4.4.2        By End-Use Industry

7.5.4.4.3        By Application Type

7.5.4.5     Rest of Middle East & Africa Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.5.1        By Tool Type

7.5.4.5.2        By End-Use Industry

7.5.4.5.2        By Application Type

7.6   Central & South America Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.7.1        By Tool Type

7.7.2        By End-Use Industry

7.7.3        By Application Type

7.7.4        By Country

7.7.4.1     Brazil Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.7.4.1.1        By Tool Type

7.7.4.1.2        By End-Use Industry

7.7.4.1.3        By Application Type

7.7.4.2     Argentina Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.7.4.2.1        By Tool Type

7.7.4.2.2        By End-Use Industry

7.7.4.2.3        By Application Type

7.7.4.3     Chile Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.7.4.3.1        By Tool Type

7.7.4.3.2        By End-Use Industry

7.7.4.3.3        By Application Type

7.7.4.4     Rest of Central & South America Social Media Tracking Market Estimates and Forecast, 2020-2028 (USD Million)

7.7.4.4.1        By Tool Type

7.7.4.4.2        By End-Use Industry

7.7.4.4.3        By Application Type

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Hootsuite Analytics

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        BuzzSumo

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        NetBase Quid

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Crimson Hexagon

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        Zoho Social

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        Falcon.io

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.7.4 Strategic Alliances between Business Partners

8.4.7        Sprinklr  

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Semrush

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Meltwater

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10      Other Companies

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various End-Use Industry of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Social Media Tracking Market, By Tool Type, 2020-2028 (USD Mllion)

2 Analytics Tools Market, By Region, 2020-2028 (USD Mllion)            

3 Management Tools Market, By Region, 2020-2028 (USD Mllion)    

4 Monitoring Tools Market, By Region, 2020-2028 (USD Mllion)       

5 Listening Tools Market, By Region, 2020-2028 (USD Mllion)            

6 Global Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Mllion)

7 IT & Telecom Market, By Region, 2020-2028 (USD Mllion)    

8 Business, Financial Services & Insurance (BFSI) Market, By Region, 2020-2028 (USD Mllion)

9 Retail & E-Commerce Market, By Region, 2020-2028 (USD Mllion)

10 Travel & Hospitality Market, By Region, 2020-2028 (USD Mllion)

11 Healthcare Market, By Region, 2020-2028 (USD Mllion)

12 Media & Entertainment Market, By Region, 2020-2028 (USD Mllion)

13 Other Industries Market, By Region, 2020-2028 (USD Mllion)

14 Global Social Media Tracking Market, By Application Type, 2020-2028 (USD Mllion)

15 Brand Monitoring & Reputation Management Market, By Region, 2020-2028 (USD Mllion)         

16 Customer Insights & Market Research Market, By Region, 2020-2028 (USD Mllion)

17 Influencer Marketing & Relationship Management Market, By Region, 2020-2028 (USD Mllion)       

18 Social Media Advertising & Campaign Management Market, By Region, 2020-2028 (USD Mllion)       

19 Competitor Analysis and Benchmarking Market, By Region, 2020-2028 (USD Mllion)

20 Regional Analysis, 2020-2028 (USD Mllion)

21 North America Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

22 North America Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

23 North America Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

24 North America Social Media Tracking Market, By Country, 2020-2028 (USD Million)

25 U.S Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

26 U.S Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

27 U.S Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

28 Canada Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

29 Canada Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

30 Canada Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

31 Mexico Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

32 Mexico Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

33 Mexico Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

34 Europe Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

35 Europe Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

36 Europe Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

37 Germany Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

38 Germany Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

39 Germany Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

40 UK Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

41 UK Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

42 UK Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

43 France Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

44 France Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

45 France Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

46 Italy Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

47 Italy Social Media Tracking Market, By T End-Use Industry Type, 2020-2028 (USD Million)

48 Italy Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

49 Spain Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

50 Spain Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

51 Spain Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

52 Rest Of Europe Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

53 Rest Of Europe Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

54 Rest of Europe Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

55 Asia Pacific Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

56 Asia Pacific Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

57 Asia Pacific Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

58 Asia Pacific Social Media Tracking Market, By Country, 2020-2028 (USD Million)

59 China Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

60 China Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

61 China Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

62 India Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

63 India Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

64 India Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

65 Japan Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

66 Japan Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

67 Japan Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

68 South Korea Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

69 South Korea Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

70 South Korea Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

71 Middle East & Africa Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

72 Middle East & Africa Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

73 Middle East & Africa Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

74 Middle East & Africa Social Media Tracking Market, By Country, 2020-2028 (USD Million)

75 Saudi Arabia Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

76 Saudi Arabia Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

77 Saudi Arabia Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

78 UAE Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

79 UAE Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

80 UAE Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

81 Central & South America Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

82 Central & South America Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

83 Central & South America Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

84 Central & South America Social Media Tracking Market, By Country, 2020-2028 (USD Million)

85 Brazil Social Media Tracking Market, By Tool Type, 2020-2028 (USD Million)

86 Brazil Social Media Tracking Market, By End-Use Industry, 2020-2028 (USD Million)

87 Brazil Social Media Tracking Market, By Application Type, 2020-2028 (USD Million)

88 Hootsuite Analytics: Products & Services Offering

89 BuzzSumo: Products & Services Offering  

90 NetBase Quid: Products & Services Offering           

91 Crimson Hexagon: Products & Services Offering 

92 Zoho Social: Products & Services Offering              

93 FALCON.IO: Products & Services Offering   

94 Sprinklr : Products & Services Offering    

95 Semrush: Products & Services Offering    

96 Meltwater, Inc: Products & Services Offering       

97 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Social Media Tracking Market Overview

2 Global Social Media Tracking Market Value From 2020-2028 (USD Mllion)

3 Global Social Media Tracking Market Share, By Tool Type (2022)

4 Global Social Media Tracking Market Share, By End-Use Industry (2022)

5 Global Social Media Tracking Market Share, By Application Type (2022)

6 Global Social Media Tracking Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Social Media Tracking Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Social Media Tracking Market

11 Impact Of Challenges On The Global Social Media Tracking Market

12 Porter’s Five Forces Analysis

13 Global Social Media Tracking Market: By Tool Type Scope Key Takeaways

14 Global Social Media Tracking Market, By Tool Type Segment: Revenue Growth Analysis

15 Analytics Tools Market, By Region, 2020-2028 (USD Mllion) 

16 Management Tools Market, By Region, 2020-2028 (USD Mllion)

17 Monitoring Tools Market, By Region, 2020-2028 (USD Mllion)          

18 Listening Tools Market, By Region, 2020-2028 (USD Mllion) 

19 Global Social Media Tracking Market: By End-Use Industry Scope Key Takeaways

20 Global Social Media Tracking Market, By End-Use Industry Segment: Revenue Growth Analysis

21 IT & Telecom Market, By Region, 2020-2028 (USD Mllion)    

22 Business, Financial Services & Insurance (BFSI) Market, By Region, 2020-2028 (USD Mllion)

23 Retail & E-Commerce Market, By Region, 2020-2028 (USD Mllion)

24 Travel & Hospitality Market, By Region, 2020-2028 (USD Mllion)

25 Healthcare Market, By Region, 2020-2028 (USD Mllion)

26 Media & Entertainment Market, By Region, 2020-2028 (USD Mllion)

27 Other Industries Market, By Region, 2020-2028 (USD Mllion)

28 Global Social Media Tracking Market: By Application Type Scope Key Takeaways

29 Global Social Media Tracking Market, By Application Type Segment: Revenue Growth Analysis

30 Brand Monitoring & Reputation Management Market, By Region, 2020-2028 (USD Mllion)

31 Customer Insights & Market Research Market, By Region, 2020-2028 (USD Mllion)

32 Influencer Marketing & Relationship Management Market, By Region, 2020-2028 (USD Mllion)

33 Social Media Advertising & Campaign Management Market, By Region, 2020-2028 (USD Mllion)

34 Competitor Analysis and Benchmarking Market, By Region, 2020-2028 (USD Mllion)

35 Regional Segment: Revenue Growth Analysis

36 Global Social Media Tracking Market: Regional Analysis

37 North America Social Media Tracking Market Overview

38 North America Social Media Tracking Market, By Tool Type

39 North America Social Media Tracking Market, By End-Use Industry

40 North America Social Media Tracking Market, By Application Type

41 North America Social Media Tracking Market, By Country

42 U.S. Social Media Tracking Market, By Tool Type

43 U.S. Social Media Tracking Market, By End-Use Industry

44 U.S. Social Media Tracking Market, By Application Type

45 Canada Social Media Tracking Market, By Tool Type

46 Canada Social Media Tracking Market, By End-Use Industry

47 Canada Social Media Tracking Market, By Application Type

48 Mexico Social Media Tracking Market, By Tool Type

49 Mexico Social Media Tracking Market, By End-Use Industry

50 Mexico Social Media Tracking Market, By Application Type

51 Four Quadrant Positioning Matrix

52 Company Market Share Analysis

53 Hootsuite Analytics: Company Snapshot

54 Hootsuite Analytics: SWOT Analysis

55 Hootsuite Analytics: Geographic Presence

56 BuzzSumo: Company Snapshot

57 BuzzSumo: SWOT Analysis

58 BuzzSumo: Geographic Presence

59 NetBase Quid: Company Snapshot

60 NetBase Quid: SWOT Analysis

61 NetBase Quid: Geographic Presence

62 Crimson Hexagon: Company Snapshot

63 Crimson Hexagon: Swot Analysis

64 Crimson Hexagon: Geographic Presence

65 Zoho Social: Company Snapshot

66 Zoho Social: SWOT Analysis

67 Zoho Social: Geographic Presence

68 Falcon.io: Company Snapshot

69 Falcon.io: SWOT Analysis

70 Falcon.io: Geographic Presence

71 Sprinklr : Company Snapshot

72 Sprinklr : SWOT Analysis

73 Sprinklr : Geographic Presence

74 Semrush: Company Snapshot

75 Semrush: SWOT Analysis

76 Semrush: Geographic Presence

77 Meltwater, Inc.: Company Snapshot

78 Meltwater, Inc.: SWOT Analysis

79 Meltwater, Inc.: Geographic Presence

80 Other Companies: Company Snapshot

81 Other Companies: SWOT Analysis

82 Other Companies: Geographic Presence

The Global Social Media Tracking Market in Food & Beverage Industry Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Social Media Tracking Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

The global social media tracking market is expected to grow at a CAGR of 24.5% from 2023 to 2028.
The key players operating in the market are Hootsuite Analytics, BuzzSumo, Sprout Social, HowSociable, Snaplytics, Influenex, Zoho Social, Meltwater, Semrush, Sprinklr, Falcon.io, Sysomos, Crimson Hexagon and NetBase Quid among others.
The global social media tracking market offers opportunities driven by the expanding use of social media platforms, increasing adoption of social media analytics for market research and competitive intelligence, the need for effective brand management and reputation monitoring, and the demand for advanced tools and technologies to analyze and interpret social media data for strategic decision-making.
Factors driving the Social Media Tracking Market comprise the escalating significance of social media analytics for businesses, a rising requirement for real-time monitoring and analysis of social media activities, an increasing emphasis on managing brand reputation, and the necessity to comprehend consumer behavior and preferences in the digital age.

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